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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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STRATEGI PENGEMBANGAN URBAN FARMING “BURUAN SAE” MANG ODED DI KELURAHAN LINGKAR SELATAN KECAMATAN LENGKONG KOTA BANDUNG Hanifah, Mariska Nur; Perdana, Tomy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10251

Abstract

“Buruan SAE" Mang Oded is one of the "Buruan SAE" urban farming groups as a program promoted by the Bandung City Agriculture and Food Security to solve the problem of food availability. In its development, "Buruan SAE" Mang Oded faced obstacles, there are the lack of community participation and the stagnation of the business development. This study aims to identify internal and external factors that influence the development of Mang Oded's "Buruan SAE" and determine the right development strategy. The research design used is descriptive qualitative research. The data collection method were carried out though interviews, observation, and documentation with the decision makers at “ Buruan SAE” Mang Oded. The analytical tools used in this study are the IFE, EFE, IE, SWOT and QSPM matrix. Based on the calculation results, the total score of the IFE matrix is 2.843 and the total score of EFE matrix is 3.066 which indicates that the group's internal and external factor conditions are above average. The group's current position based on the IE matrix is in cell II, which is the Growth and Build strategy. Based on the SWOT matrix, four alternative strategies are obtained which are then analyzed using the QSPM, there are: (1) Utilizing social media and creating the new innovations, (2) Optimizing land use, (3) Using special labels or brands on products and develop the type of product, and (4) Maintaining market and cooperative relations with the government.
Pengaruh Digital Marketing Terhadap Brand Image dan Brand Awareness Teh Walini Madasansa, Amienda Cahya; Trimo, Lucyana; Utami, Hesty Nurul; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14561

Abstract

Tea (Camellia sinensis) is a commodity that is the mainstay of the plantation subsector. One of the tea brands managed by PT Perkebunan Nusantara I Regional 2 is Walini Tea. Walini Tea is a tea that has advantages over other brands, such as high quality tea, processed by itself, and has many flavors. In its marketing activities, Teh Walini utilizes digital marketing, especially through social media to introduce its products by expanding its market reach. The purpose of this research is to find out the characteristics of Teh Walini consumers and analyze how digital marketing (X) affects brand image (Y1) and brand awareness (Y2). Quantitative research with an online survey method to 200 consumers of Teh Walini who use social media is the approach in this research. In analyzing primary data, the method used in this research is SEM-PLS utilizing SmartPLS 4 software. The results obtained are the effect of digital marketing on brand image and brand awareness is positive and significant.
Strategi Pengembangan Produk Olahan Buah Mangga Gedong Gincu (Mangifera Indica L.) Berupa Fruit-Strips (Studi Kasus di PT Saudagar Buah Indonesia) Afifah, Salma; Renaldi, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11507

Abstract

This research aims to identify several alternative strategies for developing processed products from Gedong Gincu Mangoes, specifically fruit-strips, at PT Saudagar Buah Indonesia, in order to expand their market sales. The research utilizes various analytical tools, including SWOT analysis and QSPM analysis. The method employed in this study is qualitative, using primary data such as observations and interviews, as well as secondary data in the form of literature and scientific journals. Based on the research findings, it can be concluded that the strengths of PT Saudagar Buah Indonesia in business development lie in effective communication among members, while the weakness lies in the level of employee wages. The main opportunities for PT Saudagar Buah Indonesia in business development are the advantages of utilizing technology in company activities, while the main threats include research and development activities of other companies and price competition from competitors. Based on the SWOT and QSPM analyses conducted, the highest-scoring alternative strategy that needs to be implemented is to optimize the company's resources, allowing for better control over the company's budget allocation.
Faktor-faktor yang Memengaruhi Penghidupan Berkelanjutan (Sustainable Livelihood) Petani Pinggiran Kota Bandung Rahman, Naufal; Saidah, Zumi; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13204

Abstract

Sustainable livelihood is a condition where the community is able to deal with pressures and shocks to manage resources for the welfare of their families now and in the future. It should be noted that the concept of sustainable livelihood is in line with the concept of sustainable development, where sustainable development seeks to maintain the cultural sustainability of a community so that it remains sustainable in the future. The purpose of this study is to analyze sustainable livelihoods and the factors influencing sustainable livelihoods of farming households in the peripheral areas of Bandung City. This research uses a mixed method design of quantitative and qualitative. The research method used was the survey method. The data analysis techniques used were descriptive analysis and multiple linear regression analysis. The results show that the condition of sustainable livelihoods of farming households in the peripheral areas of Bandung City is not bad, but improvements are still needed to improve the condition. The respondents' social environment, which is still supportive in their profession as farmers, also provides a sense of comfort to farmers. Natural capital, financial capital, social capital, and human capital have a significant influence on sustainable livelihoods of farmer households in the peri-urban areas of Bandung City. Meanwhile, physical capital has no effect on the sustainable livelihood of farmer households in the peri-urban areas of Bandung City.
ANALISIS KELAYAKAN USAHATANI CABAI RAWIT DI DESA KIRITANA KECAMATAN KAMBERA KABUPATEN SUMBA TIMUR Pati, Susanti Rambu Koni; Wadu, Junaedin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.9934

Abstract

ABSTRACT This study aims to analyze the income and feasibility of cayenne pepper farming in Kiritana Village, Kambera District, East Sumba Regency. The method of determining the research area was carried out by purposive sampling, which was determined deliberately, namely in Kiritana Village with the consideration that Kiritana Village is one of the areas with the majority of the population working as farmers, and cayenne pepper is one of the commodities that is generally cultivated in the village. The number of samples in this study were 69 sample farmers. This study uses income analysis and business feasibility (R/C ratio). The results of this study indicate that the average income of the sample farmers is IDR  18.721.967 / ha, and the farming is feasible for cultivation or development. The feasibility of farming is based on the calculation of the R/C ratio with a yield of 2.93, which means that each additional Rp. 1 in capital will increase income by Rp. 2.93.
Preferensi Konsumen terhadap Pembelian Buah Golden Melon (Cucumis melo L.) di Taman Hati Farm Fadilah, Nurul; Suyudi, Suyudi; Mutiarasari, Nurul Risti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14310

Abstract

Melon fruit has diverse varieties, and the availability of various melon varieties makes melons have a wide market share. Diverse consumer preferences also encourage the creation of various varieties of melons to meet consumer desires and preferences. This study aims to determine consumer preferences for the attributes of golden melon fruit at Taman Hati Farm, analyze differences in consumer preferences towards purchasing golden melon fruit at Taman Hati Farm, and examine the attributes most considered by consumers in making purchasing decisions for golden melon fruit at Taman Hati Farm. The research method used is the survey, the size of the sample is calculated using the linear time function method obtained by 60 respondents, which was carried out by accidental sampling. The study will be conducted from November 2023 to May 2024. The analysis method uses Chi-square analysis and the fishbein multiattribute. The results showed that the attributes of golden melon fruit that became consumer preferences at Taman Hati Farm were that the fruit has no aroma, bright yellow fruit skin color, a very sweet fruit taste, medium-sized fruit (1,27 - 1,71 kg), a crunchy texture of fruit flesh, and prices in the medium category are around (Rp.31,000–Rp.40,000) per kilogram, there is a differences in consumer preferences for the attributes of golden melon fruit, and the attributes that consumers consider in purchasing decisions of golden melons at Taman Hati Farm, they are: size, fruit taste, fruit price, texture of fruit flesh, fruit skin color, and fruit aroma.
PERSPEKTIF PELAKU USAHA DAN KONSUMEN KEDAI KOPI DI KOTA BANDUNG TERHADAP TREN CAFÉ-HOPPING Aulia, Risma Namira; Wiyono, Sulistyodewi Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11018

Abstract

Changes in coffee consumption patterns have led to an increase and development in the coffee shop industry. The emergence of the cafe-hopping trend has necessitated continuous innovation in coffee shops. This research aims to understand the perspectives of coffee shop business owners and consumers regarding the cafe-hopping trend. The study used a sample of 169 individuals selected randomly through simple random sampling technique, and two informants were purposively selected to provide in-depth insights into the trends, developments, challenges, and opportunities in the coffee shop business. The data collection method involved interviews with coffee shop business owners for descriptive analysis. The research findings indicate that from the perspective of business owners, the cafe-hopping trend signifies high competition in the coffee industry. While it can increase exposure for coffee shops, it also carries the potential risk of losing regular customers and reducing customer loyalty. From the consumer's perspective, the cafe-hopping trend encourages the desire to explore new places and gain new experiences.
Analisis Faktor Produksi dan Efisiensi Alokatif Usahatani Kentang di Desa Sumberejo Kecamatan Ngablak Kabupaten Magelang Jawa Tengah Novialno, Trias; Yuliawati, Yuliawati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12806

Abstract

Sumberejo village is located in Ngablak sub-district where most of the people work as potato farmers. Some of the problems faced by potato farmers are limited land area (X1), manure (X2), labor (X3), seeds (X4), and pesticides (X5). The purpose of this research is to analyze the effect of the use of production factors on potato production and analyze the efficiency of the use of production factors in potato farming. This research was conducted in Sumberejo Village, Ngablak Subdistrict, Magelang District from June to September 2023. The sampling technique used simple random method with 38 farmers as respondents. Data were collected by interview using a questionnaire. The dependent variable is potato production and the independent variables are land area (X1), manure (X2), labor (X3), seeds (X4) and pesticides (X5). The results showed that production factors that affect potato production in Sumberejo Village are labor (X3), seeds (X4), while land area (X1), manure (X2), and pesticides (X5) have no effect on potato production. The use of production factors of land area (X1), labor (X3), seeds (X4) and pesticides (X5) in potato farming in Sumberejo Village is not efficient, while the use of manure (X2) is inefficient.
Kajian Pengembangan Model Ekonomi Sirkular (Circular Economy) Cabai sebagai Upaya Pengembangan Model Rantai Pasok Pertanian Berkelanjutan di Kabupaten Bogor Sopyandi, Dede; Perdana, Tomy; Kusumawati, Riny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14158

Abstract

The loss of food and agricultural waste continues to pose challenges to sustainable agricultural development. The circular economy approach is believed to be able to address these challenges. However, the implementation of this approach requires the participation of all stakeholders in the supply chain, which must be coordinated through governance. Chili peppers are a high-value commodity that has the potential to generate income for farmers. This paper aims to understand how supply chain governance supports the implementation of a circular economy to minimize food loss and maximize the utilization of agricultural waste in chili pepper commodities. This study uses a mixed-method analysis, combining quantitative survey data and qualitative Focus Group Discussions (FGD). The chili pepper supply chain in Bogor Regency, West Java, Indonesia, is used as a case study. There are eight patterns in the chili pepper supply chain. The results show that 52.8% of food is lost along the traditional market-oriented chili pepper supply chain. In contrast, the food loss in the vegetable supply chain, which prioritizes modern markets (hotels and restaurants), is only 11%. This study finds that supply chain governance, including coordinated production planning, sales systems, price mechanisms, packaging systems, and low-quality product management, all contribute to reducing food loss based on circular economy principles. Regarding agricultural waste, the majority of chili pepper farmers (95%) do not manage their agricultural waste properly. Therefore, it is important to connect the supply and demand of agricultural waste and improve knowledge among farmers. This paper concludes that coordination and information exchange among supply chain actors are necessary to address the issues of food loss and agricultural waste.
PENGARUH BARISTA TERHADAP SUASANA COFFEE SHOP MELALUI VARIABEL PRODUK Prasetyo, Endro Dwi; Maulana, M. Teguh; Wachdijono, Wachdijono
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10749

Abstract

Consumers in this third marketing era want quality product conditions and a pleasant coffee shop atmosphere. The barista can create both of these conditions. This study aims to analyze the barista's influence on the coffee shop's atmosphere through product variables in the city of Cirebon. The research design was quantitative with a survey method, and the research location was determined deliberately, namely in the town of Cirebon, because there are many modern coffee shops in this city. The research population is coffee shop consumers in Cirebon City, whose number is unknown, so the sample size is determined based on a loading factor of 0.5, namely 120 respondents. The indicator measurement of each variable is a loading factor, using a Likert Scale and data analysis with the Structural Equation Modeling instrument. The study results concluded that the barista influences the atmosphere of the coffee shop through product variables in the city of Cirebon. The most dominant indicator for the barista variable is friendliness (0.84), for the coffee shop atmosphere variable, namely coffee shops and online marketing (0.75 each) and the product variable, the aroma of coffee drinks (0.75). To win the competition, it is recommended that coffee shop business actors improve the quality of these most dominant indicators.

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