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Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 274 Documents
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The use of Digital Media and Social Media for UKM Temanggung in the era of the Covid-19 Pandemic Sandi - Supaya; Mardinawati - Mardinawati; Makmun - Riyanto
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3485

Abstract

The problem in this research is how to describe the use of digital media and social media in reaching the target market, promoting products, and in implementing marketing strategies.The purpose of this study is to describe the use of digital and social media in the marketing strategy of Temanggung SMEs in the Covid-19 era. Respondents consist of owners and managers of Temanggung SMEs whose products have been included in national, provincial, city or district level exhibitions. Primary primary data were collected through a questionnaire using a survey method. The data were analyzed using the average, the largest, the lowest scoring for each opinion from the respondents. From this study it was concluded that Temanggung SMEs in the era of the covid-19 pandemic very often used digital media and social media to reach the target market, and promote products. SEO, Twitter and Reddit are not used very often. Creation and publishing of content to attract customers' attention, use of media to understand problems, build long-term relationships with target markets, assist and provide advice to customers are not good criteria.
The Role of The Iconic Food Exposure Model: "Warung Tegal" (Warteg) Manuver in the Disaster of the Covid-19 Pandemic in Central Java, Indonesia Rif’ah Dwi Astuti; Sri - Wahyuni; Andi - Setiawan; Bagus Yunianto Wibowo
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3475

Abstract

The COVID-19 pandemic has caused a business in this case Warung Tegal (Warteg) to experience a decline in turnover of up to eighty percent. Warung Tegal (Warteg) as a business unit must change their business orientation to be able to operate under any conditions. This study analyzes the entrepreneurial orientation of companies (Warteg) in various different contexts. Given the existing literature on entrepreneurship, we depart from the hypothesis that the context in which a business operates determines the importance of each dimension comprising the multidimensional concept of entrepreneurial orientation, thereby moderating its influence on marketing performance. The sample for this study consisted of 205 small and medium-sized Warung Tegal (Warteg) companies in Central Java. We tested the hypothesis by measuring the moderating effect of context on the structural equation modeling technique. The results of this study found that the critical moderating role of Iconic Food Exposure strengthens the relationship between Iconic Food Exposure and mediates the relationship between Entrepreneurial Orientation, and Competitive Maneuverability, and that competitive strategy strengthens the relationship between Iconic Food Exposure and Marketing performance.
The Influence Domestic Investment and Foreign Investment on Economic Growth in Central Java (Period 1985-2020) Firsca Febrina Lusardi; Karnowahadi - Karnowahadi; Rustono - Rustono
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3476

Abstract

Investment is an important factor to development and support economics growth in a region. This study aims to determine the effect of Domestic Investment (PMDN) and Foreign Investment (PMA) on Economic Growth in Central Java. This study uses secondary data obtained from the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Jawa Tengah and Badan Pusat Statistik Provinsi Jawa Tengah using the documentation and literature study method, the time period used from 1985 to 2020. The total sample used was thirty-six. The analytical method used is multiple linear regression. The results of the analysis used were based on the Adjusted R2 test, Anova test (F test) and Partial test (t-test). From the results of the R2 value, the independent variables have an effect of 70.8% on the independent variable while the remaining 29.2% is influenced by other variables. Based on the partial test, the Domestic Investment (PMDN) variable has a significant effect on Gross Regional Domestic Product (GRDP) while the Foreign Investment (PMA) variable has no significant effect on Gross Regional Domestic Product (GRDP). Based on the presentation of the test results, the Regional Government can increase investment to support development so as to increase economic growth in the Central Java Province.
Improving Personal Financial Management through Financial Technology, Financial Capability, and Spiritual Intelligence as Intervening Variable Erlina Dewi Endah Amaliyah; Bayu Setyo Nugroho
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3477

Abstract

In this millennial era, we often hear the term of sandwich generation. Therefore, they are required to be able to manage their finance very well, so that all needs can be met. Not only for the sandwich generation, everyone should be able to manage their finance well to achieve financial freedom. There are various ways fo managing finance today, for examples using financial technology (FT), using financial education and being directly involved in financial activities (FC). In addition, spiritual intelligence (SI) or an attitude of self-introspection and self-control is also needed to maximized personal financial management. This study aims to find out how to improve personal financial management through FT, FC, and SI factors. The samples are 100 people in productive age who lived in Central Java. The data collection method used a combination of accidental and purposive sampling. Research questionnaires distributing through social media then analized using SEM PLS. The result show that FT and SI have an effect on PFM. It means that the perceived usefulness and perceive ease of use of using FT, self-introspection and self-control can affect a person’s ability to manage their finance. SI also has a quasi or partial indirect effect on PFM. However, FC have no effect on PFM and SI. Direct involvement in financial activities doesn’t affect a person’s ability to manage their finances. It also doesn’t affect the attitude of self-introspection and self-control. This shows that direct involvement in financial activities doesn’t guarantee a person’s ability to manage their finances
Influence of Green Marketing, Product Hygiene, and Brand Identity on Repurchase Intention Starbucks in Semarang City Halidazia Nuril Ahfa; Fatchun - Hasyim; Andi - Setiawan
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3478

Abstract

Starbucks Coffee is the largest coffee shop company in the world which is engaged in the food and beverage industry. This study aims to analyze the influence of Green Marketing, Product Hygiene, and Brand Identity on Repurchase Intention of Starbucks In Semarang City. Data collection methods used are questionnaires and literature review. The questionnaire used was the Agree-Disagree Scale with a scoring of 10 points (1-10) The sample collection method used is purposive sampling with 100 people of Starbucks consumers in Semarang. The analysis technique used in this research are vailidity test, reliability test, normality test, heteroscedastisity test, multicollinearity test, linearity test, multiple linear regression, t test, F test and coefficient of determination. The data in this study are analyzed with SPSS 25. Based on the results, Green Marketing (X1), Hygiene Product (X2), and Brand Identity (X3)  have a significant positive effect of Repurchase Intention Starbucks In Semarang City. This research is expected to be a solution to the problems that occurred during the COVID-19 pandemic by applying green marketing, product hygiene, and brand identity to improve Repurchase Intention so that Starbucks will get higher number consumers repurchase intention
The Role of Social Interaction and Attitude Toward Using in Online Learning during the Covid 19 Pandemic: An SDL Theory Perspective Andi - Setiawan; Saptianing - Saptianing; Riyadi - Riyadi
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3472

Abstract

The Covid-19 pandemic has created a situation that requires students to accept Online Learning as a consequence. Universities must turn barriers to online learning into an advantage for students. Our study draws on established Service-Dominant Logic (SDL) theory and literature to examine holistically how the value of online learning is perceived and co-created by two key stakeholders, namely professional service providers (Universities) and their clients in online learning (students). Therefore, this study aims to develop and test a conceptual model of the factors that influence student adoption of online learning systems, especially those built from easy-to-use variables. pleasure, social interaction, and user behavior. The data for this study were obtained from online questionnaire responses (n=179) and then analyzed using structural equation modeling. The results of this study confirm that the expansion of the SDL provides a useful theoretical model to help understand and explain the acceptance and use of technology (UTAUT) in online learning models. The results of this study also show that UTAUT is a factor that positively affects the variables of pleasure, social interaction, and attitude toward using.
Analysis of the Effect of Service Quality on Student Satisfaction Makmun - Riyanto; Putut - Haribowo; Sri - Wahyuni; Taviyastuti - Taviyastuti; Rustono - Rustono
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3781

Abstract

This is important to know as an evaluation and improvement effort if there is something that needs to be improved and student satisfaction will create a good image for the institution, and a good image will create loyalty and pride of students in the Polines as an alma mater. This study is intended to find out how the level of student satisfaction over the service facilities of the Polytechnic Language Unit, as well as what factors influence student satisfaction with the service of the UPT  Bahasa Polines. The results of this study are expected to provide useful input for managers of health clinics in particular and Polines to be able to provide satisfactory services to students as their main consumers.Based on descriptive analysis using index analysis techniques (index value) and using the three-box criteria (three box method) it is known that all service quality variables (Tangible, reliability, responsiveness, assurance, empathy) are perceived high (good) by the respondents. The results of the quantitative analysis of the study also showed that the service quality of the UPT Bahasa Semarang State Polytechnic  consisting of Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Empathy (X5) had a positive effect on student satisfaction(Y), but the only significant effect is the Assurance variable (X4), and Empathy variable (X5).To increase student satisfaction, it is recommended to the manager of theUPT Bahasa Polines by increasing the elements as in the indicators of the two variables, namely Empathy variable (X5): Attention and sincerity of officers / lecturers in the UPT Bahasa Polines  in accepting and serving visitors. good, convincing and polite by not discriminating, notifying the results of learning development / test results and providing suggestions for successful learning,Whereas for the Assurance variable (X4) : Competency, education and appropriate and adequate experience of officers and instructors of UPT Bahasa Polines, Hospitality in welcoming and serving thus giving rise to feelings / beliefs as the right place of service, Completeness of learning support facilities such as projectors, books,  audio video, language equipment / laboratory so that it can guarantee the success of learning.
The Effect of E-Commerce Implementation in the Curriculum on Students’ Entrepreneurship Interest Azizah - Azizah; Isnaini - Nurkhayati; Sandi - Supaya; Noor - Suroija; Jumi - Jumi
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3783

Abstract

In modern era, the use of e-commerce in everyday life is inseparable, especially among millennials, both in the world and in Indonesia, which is one of the most fertile e-commerce market shares. E-commerce make many new entrepreneurs have emerged, especially among the younger generation. Students as the young generation, should be the pioneers of the emergence of new entrepreneurs. The purpose of this study was to measure the influence of the application of e-commerce in increasing student interest in entrepreneurship, to find out what factors were driving and inhibiting students in entrepreneurship using e-commerce media and to create a model for evaluating curriculum that contributed to the application of e-commerce in increasing student entrepreneurial interest. The results of the research conducted showed that the independent variable (X), E-commerce, affected the dependent variable, interest in entrepreneurship (Y) by 68.8%. Based on this, the success of the E-Commerce course in influencing the interest in entrepreneurship still needs to be improved. This can be done by providing the right learning model. Appropriate modeling is expected to increase the influence of student entrepreneurial interests after receiving e-commerce courses.
Role of Analytical Marketing Skills for Enhancing Job Market Appraisal Riyadi - Riyadi; Andi - Setiawan; Bagus Yunianto Wibowo; Saptianing - Saptianing; Kurniani - Kurniani
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3784

Abstract

The problem of perceived employability and employee performance has become a debate that affects higher education. Our study investigates the interaction of the relationship between perceived work ability and employee performance appraisals. Our study found discriminatory perceptions of employability between various job skills in students and job opportunities and demands. Our study also highlights the value through multiple perspectives that lead to marketing analytical skills with a distinctive competitive advantage. Our study positions marketing analytical skills as mediating the relationship between perceived employability and employee performance. Ultimately the aim of our study is to help bridge the gap between graduate skills and future labor market needs. The analysis used a sample of 107 using an online questionnaire and the data obtained were analyzed using structural equation modeling. The findings of this study show that marketing analytical skills make the relationship between core marketing skills, customer insights skills and job market appraisal more valuable for the concept of employability
Knowledge Sharing and Employee Performance: the mediating role of Organizational Learning Bayu Setyo Nugroho; Hadiahti - Utami; Mellasanti - Ayuwardani; Nanang Adie Setyawan
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3786

Abstract

This study aims to obtain the latest insights on various issues of Knowledge sharing and Organizational Learning variables to increase Employee Performance of SMEs. The sample was obtained through purposive sampling technique as many as 101 respondents spread over various areas in Semarang. The research technique uses Structural Equation Modeling (SEM) through the Partial Least Square (PLS) program. Other variables obtained from 101 respondents are name, age, gender, last education, SME identity, age when SMEs have operated, and domicile address. Filling out this questionnaire will take at least 20 minutes. The age range varies from less than 30 years old to a maximum age of 50 years. 85% who participated in this questionnaire were women, while the remaining 15% were men. Educational Background 40% are Bachelors and diplomas from universities, while the rest have equivalent high school backgrounds. The results of the study can explain the positive effect of the Knowledge Sharing variable on the increase in Organizational Learning by 41.9%, and the positive influence of the Knowledge Sharing variable on the increase in Employee Performance by 55.8%, and both have P-values < 0.05, namely 0.000 and 0.012. Knowledge Sharing (KS) has a positive effect on Employee Performance (EP) through Organizational Learning (OL) mediation, the significance of which is 0.000 or <0.05 with a quasi-mediating

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