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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : -
Articles 621 Documents
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Traditional Communication in Modern Organizations: A Study of Protocol Communication of the Padang Lawas Utara Regency Syafruddin Ritonga Ritonga; Nina Siti Salmaniah Siregar; Isnaini Isnaini; Wenggedes Frensh
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.683

Abstract

 This study aims to analyze the frequent errors of protocol officers in carrying out activities, which of course affect the image of the North Padang Lawas Regency government. errors in the form of not paying attention to the regulations regarding the layout, the placement of valuable objects, the dress code, the script and the lack of coordination of the protocol officers with the parties concerned indicate a lack of understanding of the procedures for implementing the protocol itself. This study uses Bidle and Thomas theory by looking at aspects, expectations, norms, forms of behavior, evaluations and actions in aspects of protocol. This study uses a qualitative approach with a descriptive method. This approach was chosen in this paper because it is able to explore in depth and detail the role of protocol in supporting the successful performance of the regional head of North Padang Lawas Regency. The results of this study indicate that the Protocol section and North Padanglawas Regency have not been able to facilitate the Regent's actions as expected. The field of protocol is able to maintain the image of the regent's government by placing the regent in accordance with his position at events held in the internal environment; However, there are shortcomings such as coordination between protocol and OPD at events held between Regional Apparatus Organizations attended by the regent. In general, the supporting factors in the implementation of protocol at the regional secretariat of the North Padanglawas Regency are, among others, leadership support, leadership initiatives, solid teamwork, cultural networks. Then the inhibiting factors in the implementation of protocol at the regional secretariat of North Padanglawas Regency, among others, the lack of human resources in the Prokopim section, Lack / Slow Coordination of the Executor of Activities (OPD) and Often implementing activities directly coordinate to the Regional Head without any information to the Prokopim section (feeling close to the leadership & feel that protocol is complicated) and lack of supporting facilities for operations such  as computers and others. the role of protocol in supporting the successful performance of the regional head of North Padang Lawas Regency is again referring to Perbup no. 53 A of 2019 concerning Organizational Position, Work Procedures and Main Duties and Functions of the Regional Apparatus of North Padang Lawas Regency and effective and efficient coordination with stakeholders related to protocol. 
The Role of e-Leadership, Career Development and Loyalty on Employee Performance Joko Tri Brata; Abdul Nashar; Suyuti HM; La Ode Abdul Manan
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.700

Abstract

Objective in study this is for know influence virtual leadership against loyalty employees, development career to loyalty employees, virtual leadership towards performance employees, development self to performance employees and loyalty employee to performance employees. Study this including type study quantitative, Subject taken in study this are 380 employees in Indonesia public organizations. with random sampling system method. Data obtained with spread online questionnaire with scale Likert 1 to with 7 via social media, analysis technique using Structural Equation Modeling (SEM) with tool help data processing software SmartPLS 3.0. Independent variable in study this are virtual leadership, career development and loyalty while the dependent variable is employee performance. Conclusion in study this Influential virtual leadership to loyalty employees, Development career influential to loyalty employees, Influential virtual leadership to performance employees. Development Career influential to performance employees. Loyalty employee influential to performance employees.
Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry Hidayat, Hidayat; P, I Made Indra; Mamuaya, Nova Christian; Damanik, Darwin; Akbarina, Farida
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.691

Abstract

In today's information-saturated environment, the travel and tourism industry is increasingly dependent on technology to attract new customers. Therefore, what kinds of digital marketing techniques must be put into action in the tourism business to draw in customers and establish a digital brand name? In this section, the author will address research on how to maximize the effectiveness of multichannel marketing in the tourism industry by making use of big data. This investigation takes a qualitative approach and makes use of descriptive research tools. According to the findings, in contrast to the websites of other industries, such as the manufacturing and logistics industries, where customers want to get answers to their questions as quickly as possible and then leave the web page, tourism websites find it more profitable to keep the attention of customers on their websites for longer periods to increase their visibility. As a result, organizations involved in tourism employ multichannel marketing with the assistance of big data to plan marketing campaigns, provide assistance in making the appropriate decisions, create innovations, and personalize customers.
The Impact of Digital Infrastructure on Creative Economy Growth in Indonesia Kosasih, Kosasih
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.695

Abstract

Currently, creative economic growth is developing in Indonesia. One crucial element that needs to exist to be able to help the growth of this creative economy is the existence of developments in digital infrastructure. This research then looks at how digital infrastructure can impact the growth of the creative economy in Indonesia. This research will be carried out using a qualitative approach. The data used in this research comes from the results of previous research or studies that are still relevant to this research. The results of this study then found that the creative economy can grow and develop as a result of the development of digital infrastructure. Therefore, the government’s role in improving digital infrastructure is essential so creative economy actors can grow better.
The Effect of Leadership Style and Organizational Culture on Employee Performance Through Work Motivation as an Intervening Variable at the Business Development Directorate of PT Krakatau Steel (Persero) Tbk Cilegon Yuni Pratikno; Bambang Nurakhim; Armadhani Jati Prasetya
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.684

Abstract

This study aims to determine the effect of leadership style and organizational culture on work motivation to improve employee performance at the Directorate of Business Development PT Krakatau Steel (Persero) Tbk Cilegon. The research was conducted using a questionnaire survey method to 60 employees as a sample. This study uses a quantitative approach with a path analysis research design. Data analysis in this study includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, and path analysis test. From the results of the study, it can be concluded that leadership style has a direct and significant effect on employee performance, organizational culture has a direct and significant effect on employee performance, leadership style has a direct and significant effect on work motivation, corporate culture has a direct and significant effect on work motivation, work motivation has a direct and significant effect on employee performance, leadership style has a direct and significant effect on employee performance with work motivation as an interverning variable, while organizational culture has a direct and significant effect on employee performance but is not significant through work motivation as an interverning variable.
The Influence of Job Insecurity and Burnout on Turnover Intentions of Hotel Employees in Palopo Rahmat, Rahmat; Iskandar, Ahmad Syarief
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.701

Abstract

The purpose of this study was to analyze the relationship between job insecurity variables and turnover intentions, the relationship between burnout variables and the turnover intentions of hotel employees in Palopo. sampling. Data was obtained by distributing online questionnaires with a Likert scale of 1 to 7 through social media. The analysis technique used Structural Equation Modeling (SEM) with data processing tools SmartPLS 3.0 software. The independent variable in this study is job insecurity and burnout, while the independent variable is turnover intentions. The increase in the Job Insecurity variable has an insignificant effect on the turnover intentions variable. There is a significant influence between burnout on the turnover intentions of hotel employees in Palopo.
Communication Strategy to Survive MSMEs in The Era Of Covid Pandemic Nurhidayati, Nurhidayati; Yani, Tri Endang; Mulyantomo, Edy; Purwantini, Sri; Santoso, Aprih
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.685

Abstract

UMKM stands for Micro, Small and Medium Enterprises, but this small one has a very large and crucial contribution to our macro economy. MSMEs have a sizeable contribution to the Indonesian economy and contribute more than 60 percent of Gross Domestic Product (GDP). This study aims to see whether there are differences in conditions before and during the pandemic in MSMEs which include Working Hours, Size of Business, Number of Employees, Number of Buyers, and Variation. This research is also to see what strategies are used by MSMEs to survive in pandemic conditions. The sample used was 50 respondents who have businesses in food/beverage, fashion, trade, services, agriculture/livestock, handicrafts, and others. The analysis tool used is non-parametric statistics using the Wilcoxon method. The research results show that all working hypotheses are accepted. This shows that there is an effect of the Pandemic on working hours, Business Area, Number of Employees. Number of Buyers and Product Variations. To survive during a pandemic, respondents used strategies: using online media using online applications, reducing expenses, picking up the ball strategy, and replacing easily stale / damaged / expired products that are more durable
Model Development of Positioning Strategy, Trust, Brand Image, Towards Purchase Intention in Virgin Coconut Oil Products MSMEs Mandey, Silvya L; Kalawat Lengkongb, Victor Paska Kalawat; Nelwan, Olivia; Masinambow, Vecky A.J.; Tulung, Joy Elly; Mandey, Lucia Cecilia
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.707

Abstract

The research aims to improve strategy, namely the act of designing in product offerings to consumers which include positioning strategies, Trust, Brand Image, towards purchase intentions in MSMEs of Virgin Coconut Oil products in North Minahasa. The population is small and medium enterprises for Virgin Coconut Oil (VCO) products in North Minahasa Regency. The implementation of this research obtained a theory that functions to explain, predict, and control a phenomenon, especially those related to the development of positioning, trust, brand, image strategies for purchase intentions in VCO product SMEs in North Minahasa Regency. The sample size in this study is 100 respondents. The variables in this study consist of positioning strategy indicators (X1), namely good performance, benefits, suitability, excellence, Trust (X2), namely the perception of trust in MSME virgin coconut oil products with indicators of reliability, credibility and benevolence, so for variable X3 ( Brand Image) namely recognition, reputation, affinity, loyalty. The purchase intention variable (Y) is design, patience, search. The results of research on marketing strategy and consumer behavior obtain a strategy model of positioning, trust and brand image that can be applied to MSMEs in the form of the Level of Technology Readiness for the community, especially the workforce in North Minahasa Regency..
The Effect of Brand Credibility and Customer Loyalty on Iphone Smart Phone Brand Image Silcyljeova Moniharapon; Lucky O.H. Dotulong; Paulina Van Rate; Ferdy Roring; Mirah H.Rogi; Indrie Debbie Palandeng
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.741

Abstract

This study aims to analyze the relationship between brand credibility variables, customer loyalty to the brand image of Iphone smartphone users. This study involved 40 respondents from students of the Faculty of Economics, Sam Ratulangi University, the data collection method used a questionnaire and the data analysis method used a multiple regression analysis approach which was then processed using SPSS. The results of this study state that brand credibility and customer loyalty have a positive and significant effect on brand image. Based on the results of the research that has been done, suggestions are made, including the following: (1) Researchers suggest that future research expand the object of research so that the results can be generalized better than previous research. (2) Then, the company must also improve its brand image, and must pay attention to brand credibility and customer loyalty, because it is proven that greater brand credibility accompanied by existing customer loyalty will improve the existing brand image. This is an opportunity for the company to support the company's success in the future.
Study of Business Law Related to the Sale and Purchase of Inherited Land Sitinjak, Humala; Damanik, Jenriswandi; Sitinjak, Imman Yusuf
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.714

Abstract

Property rights can be transferred to other parties because there is a legal event. The occurrence of a legal event is that with the death of the right holder, the property right passes from the right holder to his heirs, so that the heirs are obliged to register the transfer of rights due to land inheritance. Property rights can also be transferred due to legal actions, such as buying and selling, exchanging, grants to other parties.  This research analyzes data qualitatively with a normative approach method which will examine the object based on legislation. Source of data used is secondary data. Data collection tools used with documentation studies. The location of the research implementation in Toba Regency. Regarding problems that have been bought and sold but not transferred by the next owner until the land has inherited status, when registering the land or changing the name of the land certificate, you need to ask for evidence of the history of the land, which can be letters of compensation, sale and purchase or other documents. others that are related as evidence and will later become an important part when the land will be passed on to descendants in the event of death

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