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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : -
Articles 621 Documents
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ONLINE IMPULSE BUYING; FACTORS EFFECT OF IMPULSIVE SYSTEM STIMULI AND ORGANISM Siska Maryunitasari; Adi Santoso; Naning Kristiyana
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.750

Abstract

This study aims to explore the factors that influence impulse buying behavior on social commerce platforms caused by review quality, source credibility, and observational lierning which are mediated by positive effects. The population of this study is consumers on social commerce platforms. A total sample of 318 respondents. This research method is path analysis with analysis tools using the statistical software AMOS 24. This research found that review quality and source credibility had no effect on the positive effect, but observational lierning had a significant effect on the positive effect. The results of this research also found that review quality, source credibility, and positive effect affected impulse buying behavior, but observational lierning had no significant effect on impulse buying behavior. Furthermore, the positive effect can mediate the relationship between observational lierning and impulse buying behavior, but cannot mediate between review quality, and source credibility on impulse buying behavior. Marketers to increase impulsive buying behavior must create a positive effect on consumers and must also pay attention to review quality, source credibility, and observational lierning because these three things can increase impulsive buying behavior. So that should be the full attention of the company. The results of this study have a novelty that can be used to extend theoretical research. Research with this new research model also reveals the understanding that social interaction can motivate impulsive buying behavior. Meanwhile, this research also discusses the effects of mediating variables.
A Literature Review on the Application of Technology During Covid-19 and Its Relationship to Performance Kraugusteeliana, Kraugusteeliana; Surjati, Endang; Almaududi Ausat, Abu Muna; Pramono, Susatyo Adhi; Prabu, Hamonangan Kinantan
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.765

Abstract

This is not the only reason why the Covid-19 epidemic has damaged numerous people. Individuals and institutions must be able to adapt to changing circumstances. Individually and organizationally, one of them is to adapt more to technology advances in order to improve the long-term sustainability of performance. Using a descriptive qualitative technique, the author of this study will describe the use of technology during the Covid-19 pandemic and how it connects to performance. The outcomes of this study indicate that technology is a wonderful instrument for overcoming adversity and becoming a solution for surviving and competing in the age of disruption, especially during a crisis. During the covid-19 pandemic, it is crucial for the government to continue providing support such as financing, education and training, mentoring from experts, technical advice, and other forms of assistance to businesses that lack the necessary resources in order for them to highlight the advantages of expanding the use of digital technology in Indonesia. On the other hand, businesses are not required to rely solely on the government; rather, they should endeavor to eliminate any technological impediments they may face by maximizing the government's assistance, initiatives, and incentives. As intelligent persons and organizations, we must be flexible in order to improvise with technological complexity. Because one of the fundamental purposes of technology is to contribute to economic growth. The weakness of the study is that it does not yet focus on a specific unit of analysis, namely the type of technology in question. As a result, it is suggested that future research concentrate on the sort of technology mentioned, utilizing a quantitative approach method on specific objects with a high number of samples, and supplementing data gathering approaches with interviews. This paper can also be used as a supplement to other sources highlighting the significance of technology during the Covid-19 pandemic
The Influence Of Supervision And Competence On Employee Performance At Pt. Karya Lima Sahabat With An Organizational Climate As Eric - Hermawan; Wahyuddin - Latunreng
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.767

Abstract

The independent variables of supervision, competence and organizational atmosphere were used to determine the indirect effect of supervision and competence on the performance of employees of PT. Karya Lima Sahabat with an organizational atmosphere as a mediator. To determine this indirect effect, it can be done by determining the direct influence of supervision, organizational atmosphere and competence partially on the performance of employees of PT. Karya Lima Sahabat and the direct influence of supervision and competence partially on the organizational atmosphere. The method used in this study is a quantitative method with a descriptive type of research that describes the phenomenon being studied by processing 82 people who are the full sample (population) of employees of PT. Karya Lima Sahabat. To determine the direct influence of supervision, competence and organizational atmosphere on the performance of employees of PT. Karya Lima Sahabat was carried out using simple regression after the research data was tested by using validity, reliability, normality, multicollinearity and heteroscedasticity tests. Simple regression significance test can be done by t-test, by comparing tcount and ttable. The simple regression equation is significant and positive if tcount > ttable. The direct influence of supervision, competence and organizational atmosphere was simultaneously carried out with multiple regression. The significance test was carried out with the F-test. The multiple regression equation is significant and positive if Fcount > Ftable. The results of the study found that all effects, both direct and indirect, were significant and positive. The influence of supervision, competence and organizational atmosphere partially in percent on the performance of employees of PT. Karya Lima Sahabat in percent were 23.3%, 27.0% and 27.3%. The effect of supervision and competence in percent partially on organizational atmosphere is 26.3% and 44.7%. The direct influence of supervision, competence and organizational atmosphere simultaneously on the performance of employees of PT. Karya Lima Sahabat in percent is 33.1%.
The Role of Parents at Home in Online Learning in Elementary Schools Satriani DH
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.752

Abstract

The online learning method is considered closer to the current generation of students who are known to be very integrated with technology products. This study has the objective of describing the role of parents in guiding students at home along with the obstacles faced by parents during online learning UPT SD Negeri 220, Bone Regency. This study used descriptive qualitative methods at UPT SD Negeri 220 Cinnong, Sibulue District, Bone Regency. Research subjectparents of students at SDN 220 Cinnong, Sibulue District, Bone Regency totaling 6 people. Interview and questionnaire data collection techniques. Data analysis was performed withdata reduction, data presentation and conclusion. The results of the study found that parents play an important role as motivators and facilitators who provide facilities for children in learning such as cellphones and internet cities, as well as support for children to continue to follow the learning process at school through online well. The obstacles experienced by parents are that they cannot always accompany their children to study at home and children have to take part in learning on their own without assistance from their parents.
Experiential Marketing To Build Customer Loyalty Through Customer Satisfaction In Higher Education Tri Endang Yani; Diah Cori Kuswardani; Wyati - Saddewisasi; Witjaksono Eko Hartoto; Adijati - Utaminingsh
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.773

Abstract

This study aims to analyze the effect of Experiential Marketing on customer loyalty through customer satisfaction as an intervening variable in universities. The population in this study were students who were still active at the University of Semarang. The data collection technique used is purposive sampling with the criteria of respondents being students who have taken at least the fourth semester. The analytical method used is multiple linear regression and path analyses. The results showed that Experiential Marketing had a positive effect on Customer Satisfaction, Experiential Marketing had no effect on Customer Loyalty and Customer Satisfaction had a positive effect on Customer Loyalty. Meanwhile, based on path analyses, it is known that Customer Satisfaction is able to mediate the effect of Experiential Marketing on Customer Loyalty
Study of Lecturer Performance at Private University Case Study in Bandung and Cimahi, West Java Nano Sukmana
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.775

Abstract

The purpose of this study is to describe the increase in understanding of the fraction The important role of private universities is increasingly felt in the midst of the limited number of state universities. Private universities are proven to be able to accommodate 300% more students than state universities. Thus, so that human resources are qualified. The quality of private higher education institutions needs to have a serious concern from the leader. This research is a quantitative descriptive study that wants to capture the performance of private universities based on the quality and performance of lecturers, management performance and learning outcomes. The study was conducted at 4 (four) private universities in Bandung and Cimahi, West Java Province which had educational characteristics. The used data are obtained from documents and are strengthened by data from surveys and interviews for each variable of university performance. All data were quantified using a Likert scale and categorized into four qualifications namely very good, good, moderate, and low, and analyzed the correlation with student learning outcomes. The results of the study indicate that the performance components of private universities, in general, need to be improved because they are still in moderate qualifications. The management component has the highest score, followed by sequential components of lecturer quality and lecturer performance. In general,  student learning outcomes  are also in the moderate category. The three components analyzed have a very strong influence on student learning outcomes.
Digital Transformation and Artificial Intelligence in Marketing for Startups Using a Customer Knowledge Management Approach Syech Idrus; Kamalina Din Jannah; Muhammad Bagus Adi Wicaksono; S. M. Parulian Tanjung; Fakhry Amin
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.786

Abstract

Startups that need a comprehensive approach to managing Knowledge Management (KM) in a digital context face a significant challenge in taking advantage of the opportunities presented by digital transformation and artificial intelligence (AI) technologies, which are reshaping marketing organizations. There is a pressing need for more strategic marketing expertise to drive business value creation, and digital transformation and AI technologies offer great promise to help businesses overcome obstacles, challenges in practical application, and this shortage. In this paper, we take a resource-centric look at a central question: how can young companies with few resources and few employees push digital transformation in marketing forward? Integrating the methods of Knowledge Management and Customer Relationship Management (CRM), as in Customer Knowledge Management (CKM), can be crucial to achieving this objective. This study uses a qualitative approach with descriptive methods to analyze the research results. This research reveals that companies with limited capabilities and resources can still adopt technological developments in conducting marketing. Marketing departments can benefit from the big data that AI provides by mining it for useful customer insights that can be used to bolster customer relationship management strategies. Organizational factors such as customer focus, a culture of collaboration and knowledge sharing, strategy and support from top management, an organized structure, and the integration of functions are crucial to the success of CKM in the business.
ANALYSIS OF PLANNING, GOVERNANCE AND INTEGRITY STRATEGIES THROUGH MEDIATION OF WORK HEALTH TOWARDS PROGRESS GOVERNING ORGANIZATIONS Sitti Nurbaya
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.790

Abstract

The objectives of the study analyzed planning, governance and integrity strategies directly and indirectly affecting the work and organizational performance of the South Sulawesi Provincial Government. This type of survey research approaches quantitative data sources from respondents and secondary from observation agencies. Data collection techniques use quisioner instruments. The study population of all employees was 11,067 and the random purposive sampling method was 5% as many as 386 respondents (Slovin formula). Data analysis using SEM analysis with the help of AMOS and SPSS computer programs. The results of the research directly and indirectly planning, governance and integrity strategies have a positive and significant effect on the health of work and organizational performance. Work health has a positive and significant effect on organizational performance. The better the planning strategy the easier it is to realize governance in the integration of work health into the performance of modern government organizations.
Analysis of Organizational Culture and Time Management on the Performance of State Civil Apparatus moderated by the Variable Work Capability at the Village Community Empowerment Service in South Sulawesi Province Iriani, Nisma; Rahmuniar, Rahmuniar; Arjang, Arjang; Syahribulan, Syahribulan
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.787

Abstract

The purpose of this study was to analyze the effect of organizational culture and time management on the work ability and performance of ASN at the Office of the Village Community Empowerment Service in South Sulawesi Province.The study used a sample of 111 State Civil Apparatus at the Office of Community and Village Empowerment Services in South Sulawesi Province.The sampling technique used probability sampling with purposive sampling. The data collection technique used in this study was a questionnaire . This study used quantitative data analysis techniques using path analysis.The results of this study state that organizational culture and time management have a direct positive and significant effect on work ability and performance of the State Civil Apparatus, then time management has an effect on work capability. It is also known that work ability has a significant effect on employee performance, while organizational culture and management time has a positive and significant effect on performance through the work capability of the State Civil Apparatus at the Office of the Village Community Empowerment Service in South Sulawesi Province.
THE LEGAL CERTAINTY OF PIERRE CARDIN BRAND RIGHTS HOLDERS IN INDONESIA IS LINKED TO LAW NUMBER 20 OF 2016 CONCERNING BRANDS AND GEOGRAPHICAL INDICATIONS Budi Salim; Wiwik Sri Widiarty
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.791

Abstract

One of the results of human work is the effort to create, or process something using tools and skills, until it becomes a new product. The role of brands is very important, especially in pursuing healthy business competition.  The ability of a person named Pierre Cardin to produce designs – brand designs of various products that are loved by many people. In this study there are 2 (two) problem formulations, namely, 1). How is the legal certainty of a registered mark related to Law Number 20 of 2016 concerning Trademarks and Geographical Indications in connection with the pierre cardin brand dispute between the plaintiff and the defendant?. 2). What is the Decision of the Judiciary in relation to the trademark dispute between the plaintiff and the defendant in the pierre cardin case in Indonesia?.  While the type of research method used is normative legal research, which is a research process to find a rule of law, legal principles, and legal doctrines to answer legal issues that are being faced. The resulting conclusions are: 1. The legal certainty of registered marks is associated with Law Number 20 of 2016 concerning Trademarks and Geographical Indications, in connection with the pierre cardin brand dispute between plaintiffs from Indonesia, and defendants from abroad, legal certainty is very clear from the 3 stages of pierre cardin lawsuits from commercial courts, cassations, and judicial review. 2. The judgments of the judicial bodies of the 3 legal judgments issued in connection with the pierre cardin suit there is one judgment that has a different opinion among the panel of judges, namely on the judgment of the cassation level.

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