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PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 133 Documents
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Community-based ecotourism: peran ‘Pokdarwis’ dalam branding Siak Hijau Toni Hartono; Febby Amelia Trisakti; Ihda Fuadiah
PRofesi Humas Vol 6, No 2 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v6i2.26018

Abstract

Pengembangan ekowisata sedang marak dilakukan oleh pemerintah di berbagai wilayah di belahan dunia. Banyak daerah yang kemudian berlomba-lomba untuk menginisiasi program sejenis. Salah satu kabupaten yang mencanangkan Kabupaten Hijau ialah Kabupaten Siak melalui program Siak Hijau. Artikel ini bertujuan untuk mengemukakan konsep community-based ecotourism (CBET) yang diimplementasikan oleh kelompok sadar wisata (pokdarwis) dalam upaya pengembangan Siak Hijau melalui Ekowisata Mangrove. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa masyarakat tempatan yang tergabung dalam Pokdarwis menginisiasi adanya ide pengembangan destinasi ekowisata mangrove dengan bentuk kerjasama dari pemerintah daerah dan pihak-pihak swasta. Beberapa destinasi yang menjadi contoh yakni Ekowisata Mangrove Mengkapan, Rawa Mekar Jaya, dan Sungai Rawa. Dalam implementasinya, kelompok sadar wisata (pokdarwis) berperan aktif dalam perencanaan, pelaksanaan hingga pengawasan kawasan destinasi ekowisata tersebut dan dibantu oleh masyarakat sekitar. Pihak-pihak terkait melakukan promosi secara gencar untuk mengundang para wisatawan ke kawasan ekowisata yang terdapat di Kabupaten Siak. Dampak yang dirasakan terlihat dari adanya pelestarian alam dan adanya pemberdayaan ekonomi di sekitar kawasan ekowisata seperti halnya prinsip yang terdapat dalam ekowisata berbasis komunitas (CBET). Upaya pengembangan ekowisata mangrove juga dimaksudkan untuk mengangkat nama daerah dalam upaya mencapai Siak Hijau yang akan memberikan kontribusi bagi pelestarian lingkungan guna menghasilkan oksigen yang lebih baik bagi dunia.
Aksesibilitas website dan reputasi online marketplace reksadana Hanny Hafiar; Priyo Subekti; Yanti Setianti; Kholidil Amin
PRofesi Humas Vol 6, No 2 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v6i2.35708

Abstract

Marketplace reksadana online mempermudah masyarakat yang memiliki minat untuk melakukan investasi. Marketplace reksadana online menawarkan serta menjual produk reksadana kepada masyarakat yang menjadi target sasarannya melalui digital platform. Terdapat sejumlah informasi terkait investasi pada setiap website marketplace reksadana online. Informasi tersebut sangat penting untuk diketahui oleh para investor dan calon investor dari berbagai kalangan, termasuk para investor dan calon investor dari kalangan penyandang disabilitas. Hambatan aksesibilitas terhadap informasi yang terkandung dalam website akan memberikan hambatan tertentu bagi penyandang disabilitas untuk berpartisipasi dalam dunia investasi. Sejumlah literatur menunjukkan keterkaitan antara aksesibilitas dengan reputasi. Oleh karena itu, tujuan penelitian ini adalah untuk melakukan evaluasi terhadap sejumlah website marketplace reksadana online dari aspek aksesibilitas dan reputasi online. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan melakukan evaluasi. Alat evaluasi aksesibilitas yang digunakan adalah aXe Devtools, dengan menggunakan WCAG 2.0 sebagai standar. Sedangkan untuk evaluasi reputasi online dilakukan melalui pengecekkan skor Search Engine Optimization (SEO) dengan menggunakan alat Lighthouse Report Review dan SEO Site Checkup. Hasil penelitian mengungkapkan bahwa website marketplace reksadana online yang diteliti pada penelitian ini masih memiliki sejumlah isu aksesibilitas yang dapat menghambat aksesibilitas informasi bagi penggunanya, termasuk dari kalangan penyandang disabilitas. Sedangkan hasil pengecekkan skor SEO menunjukkan angka yang cukup baik.
Analisis strategi humas pemerintahan era milenial dalam menghadapi tata kelola informasi publik Aat Ruchiat Nugraha; Diah Fatma Sjoraida; Evi Novianti
PRofesi Humas Vol 6, No 2 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v6i2.37095

Abstract

Potensi peran humas pemerintah di era milenial sangatlah tinggi seiring dengan kemajuan teknologi informasi, iklim demokrasi yang terbangun, serta masyarakat yang semakin kritis. Mewujudkan lembaga Humas Pemerintahan yang memiliki tata kelola informasi yang baik dan adaptif terhadap perubahan zaman sangatlah tidak mudah. Terdapat peluang dan kendala untuk mewujudkan aparatur pelaksana Humas Pemerintahan yang profesional tergantung pada visi, misi, strategi dan taktik pimpinan dalam memberdayakan peran, fungsi serta kewenangan lembaga kehumasan dalam mengelola informasi publik. Tujuan penelitian ini adalah untuk mengetahui unsur dan model mekanisme strategi humas pemerintahan di era milenial. Penelitian ini berdasarkan metode kualitatif deskriptif dengan teknik pengumpulan data penelitian dilakukan secara primer, yaitu wawancara pada informan yang menjabat sebagai pengelola aktivitas lembaga kehumasan tingkat pemerintahan pusat, provinsi dan kabupaten/kota dan data sekunder melalui studi dokumentasi dan observasi non partisipatif. Hasil penelitian menunjukkan bahwa strategi humas pemerintah pada era milenial mengutamakan pada peningkatan aspek kolaborasi dari berbagai pemangku kepentingan melalui pemanfaatan platform media konvensional dan media digital guna mewujudkan layanan komunikasi dan informasi publik yang efektif dan berkualitas dalam mendukung tata kelola informasi publik yang terbuka. Simpulan penelitian menunjukkan bahwa penggunaan strategi pelibatan stakeholders, strategi pengemasan pesan narasi tunggal, strategi media konvensional, dan strategi media sosial dilakukan secara optimal dan terintegrasi dalam rangka mencapai transformasi lembaga kehumasan pemerintah yang dapat berperan aktif pada pengelolaan kebijakan komunikasi strategis pimpinan dan lembaga.
Digital branding Kantor Arsip Universitas Padjadjaran dalam upaya penguatan reputasi Wawat Setiawati; Wina Erwina; Susie Perbawasari
PRofesi Humas Vol 6, No 2 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v6i2.35902

Abstract

Kantor Arsip Universitas Padjadjaran sebagai lembaga kearsipan perguruan tinggi, dibentuk untuk menyelamatkan arsip penting yang berkaitan dengan bukti status intelektualitas serta mengembangkan potensi yang melahirkan inovasi dan karya-karya intelektual lainnya. Arsip yang tercipta di Universitas Padjadjaran, merupakan aset publik yang menjadi bukti akuntabilitas kinerja dan bahan pertanggungjawaban atas capaian Tri Dharma Perguruan Tinggi. Di era digital saat ini, Kantor Arsip Universitas Padjadjaran dihadapkan pada situasi yang sangat terbuka, dimana akses informasi terkait arsip statis harus mudah di akses oleh masyarakat dengan cara yang mudah, murah dan tepat. Semua kegiatan pada Kantor Arsip Universitas Padjadjaran tidak bisa terlepas dari sistem berbasis digital dalam memenuhi kebutuhan komunikasinya. Media digital saat ini sudah seharusnya digunakan oleh public relations pada Kantor Arsip Universitas Padjadjaran untuk mendukung dan membentuk digital branding. Penelitian ini bertujuan untuk mengetahui digital branding pada Kantor Arsip Universitas Padjadjaran, melalui analisis kegiatan, SDM dan penggunaan media sosial. Penelitian ini menggunakan metode kualitatif, jenis studi deskriptif dengan data kualitatif. Teknik pengumpulan data dilakukan melalui wawancara, observasi dan studi literatur. Hasil penelitian menunjukkan bahwa Kantor Arsip Universitas Padjadjaran telah melakukan digital branding untuk membangun goodwill dan juga untuk memperkuat reputasinya melalui berbagai kegiatan seperti kerjasama, webinar, sosialisasi dan pembinaan kearsipan baik untuk internal maupun eksternal. Media digital yang digunakan untuk membangun branding masih terbatas pada situs website. Media sosial seperti facebook, Instagram, tweeter, line dll belum dimanfaatkan oleh Kantor Arsip Universitas Padjadjaran. Pengelolaan kegiatan public relations dilakukan oleh arsiparis yang belum mendapatkan Pendidikan dan pelatihan kehumasan.
West Java Regional Police Public Relations Personnel’s adaptation to digital age communication Sani, Anwar; Sumartias, Suwandi; Hafiar, Hanny; Ismail, Nurzali
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38645

Abstract

The development of communication and information technology supports the use of various media to convey messages or information to the public. Therefore, the National Police of the Republic of Indonesia, as one of the largest institutions in Indonesia, is expected to be proactive in utilizing new media to utilize information. Various new policies will be implemented, including using the NCO as the spearhead of public communication in this digital era. However, these non-commissioned officers are uncomfortable sitting in their position as public relations officers who act as police communicators with digital technology that accompanies their work. This study explores the adaptation process carried out by young non-commissioned officers who manage police communications through social media and the obstacles they face in the adaptation process. To explore these activities, the researchers will use two theories: technological adaptation and the Social Construction of Technology. This research is a case study research with the descriptive data type. Data collection is based on interviews, observation, and also documentation. The results and discussion of this research show that public relations personnel at the West Java Police must adapt because they do not have a qualified educational background in public relations, especially communication in the digital era. SOPs and management for communication depend on what the leader is inclined to do. Public Relations personnel attended training from within the police organization. However, the training cannot improve their abilities in the short term. Ensuring that our Regional Police have SOPs in managing social media and conducting training could be the problem-solving needed.
The strategy of digital marketing of Bening’s Clinic through Instagram Susilo, Daniel; Putranto, Teguh Dwi; Santos, Roberto Rudolf Torres
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38428

Abstract

Men’s bodies have become a commodity in the capitalist industry to compete with women’s bodies. This is because in modern life, how you look is a way to show your freedom, personality, and confidence. There are a lot of facial treatment clinics now, and one of them has helped bring up the need for both men and women in modern society to care about how they look. Instagram was chosen for this study because it is a popular social media site. Instagram makes people compare how they look and makes them feel unhappy with their bodies, which can affect each person’s body image. The goal of this study was to find out what Bening’s Clinic’s digital marketing plan was for disciplining the metrosexual men’s body on Instagram. As a research method, the Krippendorff content analysis method was used to find out what the message was about and what it meant. The posts on Instagram by @beningsclinic_jakarta from October 1, 2020, to December 31, 2020, will be the unit of analysis. Researchers chose the Krippendorff content analysis method because they wanted to look at the content of Instagram posts in a quantitative way. The researcher then tries to figure out what the @beningsclinic_jakarta Instagram post is about, how to read the symbols, and what the interaction between the symbols means. The conclusion is that Bening’s Clinic Jakarta’s digital marketing strategy in the @beningsclinic_jakarta Instagram post includes ads that are more focused on bringing up men public figures from the entertainment world as an attraction and building fantasy for potential customers, especially metrosexual men who want to discipline their bodies through facial treatments.
Meaning of science communication construct for researchers and public relations at the Indonesian Institute of sciences Yuriawan, Kapat; Sarwoprasodjo, Sarwititi; Sugiyanto, Dyah Rachmawati
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.34263

Abstract

Research institutions in Indonesia have an essential role in improving knowledge, skills, and the community’s economy through research results. However, until now, domestic research results have not been well disseminated. One factor that influences it is the not yet optimal collaboration between researchers and public relations as science communicators in communicating research results to the public. They work for a research institution called the Indonesian institute of sciences. This study aims to find out the meaning of science communication for researchers and public relations and how they coordinate these meanings. This study uses a qualitative method with a case study approach. The case study was the dissemination of Beyonic Startmik Biological Organic Fertilizer in Pekalongan, Central Java. The primary data of this study were the results of observations on the conversation between researchers and public relations and semi-structured interviews. The results show that the meaning of science communication for researchers is the activity of conveying scientific information to the public by involving the assistance of public relations and supported by institutional policies. In contrast, the meaning of science communication for Public Relations is the dissemination of scientific information to the public based on information from researchers as a source of information. In coordinating meaning, researchers and public relations discuss the meaning of science communication as a series of communication processes that require the support of researcher competence, public relations communication strategies, and cooperation in building strong relationships with stakeholders. 
The strategies to promote Sudan’s tourism destinations post COVID-19 pandemic Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin, Nuryakin
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37042

Abstract

The global pandemic has brought a halt to various economic, business, as well as tourism activities around the world. It also happens in various countries in Africa, including Sudan. Sudan’s tourism has constantly lasted out of all main economic sectors. The tourism business in Sudan provides many jobs, government revenue, and foreign exchange profits. By analyzing all the marketing actions, media regulations, crisis communication techniques, and advertising campaign components, this article aims to identify strategies used by tourism players in Sudan to re-establish a positive tourism destinations image in times of uncertainty, panic, and struggle, as well as to entice international tourists to return to Sudan’s tourist attractions. The study used qualitative content analysis of the media and marketing strategies, global and local tourism reports, and press interviews to integrate practice and theory and followed the multistep approach for transforming place image. The result shows that Sudanese actors used three strategies to restore a good image of Sudanese tourism destinations: new media strategy, available content strategy, and audience-focused strategy. This study demonstrates why this epidemic must be viewed as an opportunity to adapt to a new normal and rebuild the destination’s image for tourism in a new way. 
Marketing public relations strategy of coffee shop business during COVID-19 pandemic Hendrayani, Yani; Alkautsar, Muhammad Sulthan; Manihuruk, Hermina
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37492

Abstract

 In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic. 
Nation brand image and trust level of foreign citizens Damayanti, Trie; Dida, Susanne; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. 

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