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JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 528 Documents
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The Influence of Product Quality and Price on Purchase Decisions with Brand Image as a Mediating Variable (A Survey on Local Patrobas Shoe Users Among Gen-Z in Sukabumi City) Danendra, Rafi; Jhoansyah, Dicky; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7908

Abstract

This study aims to analyze the influence of product quality and price on purchase decisions with brand image as a mediating variable among Patrobas shoe users in the Gen-Z demographic in Sukabumi. A quantitative approach was used with SEM-PLS analysis involving 200 respondents. The results indicate that product quality and brand image significantly affect purchase decisions, while price does not have a direct effect. However, brand image mediates the influence of product quality and price on purchase decisions. The findings provide strategic recommendations for companies to enhance brand image and product quality perception
The Influence of Work-Life Balance and Transformational Leadership on Organizational Commitment with Job Satisfaction as an Intervening Variable Ahmad, Ahmad; Kirana, Kusuma Chandra; Subiyanto, Didik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7910

Abstract

Organizational commitment is identified as a psychological attitude that enables employees to recognize the goals and ideals of the organization. This commitment can be achieved when there is a balance between work and family, as well as the presence of transformational leadership. This study aims to identify the influence of work-life balance and transformational leadership on organizational commitment, mediated by job satisfaction. The research investigates and analyzes the effects of work-life balance and transformational leadership on organizational commitment, with job satisfaction as an intervening variable. The study employs a quantitative approach with a population of 76 agents. Primary data were collected through questionnaires and analyzed using SPSS and inferential methods, specifically Partial Least Squares (PLS) and variance-based Structural Equation Modeling (SEM), using SmartPLS 3 software. Four types of tests were conducted: indicator test, model fit test, hypothesis testing, and mediation analysis. The results indicate that work-life balance does not have a positive effect on organizational commitment; transformational leadership also does not directly influence organizational commitment. Additionally, work-life balance does not affect job satisfaction, whereas transformational leadership has a positive influence on job satisfaction. Furthermore, job satisfaction positively influences organizational commitment. Mediation analysis reveals that job satisfaction does not mediate the relationship between work-life balance and organizational commitment, but it does mediate the effect of transformational leadership on organizational commitment
ANALYSIS OF MEMORABLE EXPERIENTIAL MARKETING ON REPURCHASE INTENTION WITH BRAND AWARENESS AS A MEDIATING VARIABLE IN CAFÉS AND RESTAURANTS Wahyudi, Falsa Shakira; Muhammad Danial, R. Deni; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7916

Abstract

This study analyzes the effect of memorable experiential marketing on repurchase intention with brand awareness as a mediating variable among Butler Bar & Bistro consumers in Sukabumi. It uses a quantitative method with a causal associative approach and PLS-SEM analysis of 200 respondents. The results show that experiential marketing significantly influences both brand awareness and repurchase intention. Brand awareness also significantly affects repurchase intention and mediates the relationship. This study contributes theoretically and practically to marketing strategies in the café and restaurant sector.
Analysis of Entrepreneurial Characteristics and Competitive Advantage on MSME Performance: A Study of GrabFood-Based Padang Restaurants in Sukabumi City Ramdhani, Adik Anov Permana; Nurmala, Resa; Saori, Sopyan
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7917

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in the culinary sector, such as Padang restaurants. In the digital era, platforms like GrabFood have become catalysts for enhancing MSME performance. This study aims to analyze the influence of entrepreneurial characteristics and competitive advantage on the performance of Padang restaurants registered as GrabFood merchants in Sukabumi City. A quantitative approach was employed, using descriptive and associative methods, with a sample of 30 respondents from a total population of 34 restaurants. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, as well as validity, reliability, and classical assumption tests. The findings indicate that both entrepreneurial characteristics and competitive advantage significantly affect MSME performance, both partially and simultaneously. GrabFood has been proven to support increased sales and market reach for MSMEs. The study concludes that strengthening entrepreneurial characteristics—such as commitment and innovation—along with competitive advantage through quality and efficiency, can optimize MSME performance within the digital ecosystem. Practical implications include recommendations for entrepreneurship training and the optimization of digital platform features for MSMEs.
Analysis of Electronic Word of Mouth and Green Product on Purchase Decision Mediated by Brand Image on Chery Omoda E5 Electric Car in Yogyakarta Lahura, Armando; Lukitaningsih, Ambar; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7918

Abstract

This study aims to examine the effect of Electronic Word of Mouth and Green Product on Purchase Decision of Chery Omoda E5 electric cars in Yogyakarta, with Brand Image as a mediating variable. Data from 37 respondents were collected via purposive sampling and analyzed using SmartPLS 4. Results show that e-WOM and Green Product do not directly influence Purchase Decision but positively affect Brand Image. Brand Image significantly mediates the effect of Green Product on Purchase Decision, but not the effect of Electronic Word of Mouth
An Analysis of Inclusive Leadership and Career Patterns on Employee Performance with Work-Life Balance as an Intervening Variable Asmoro, Wanda Prihanto; Kirana, Kusuma Chandra; Hadi, Syamsul
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7919

Abstract

Inclusive leadership and career path are two crucial factors in improving employee performance, particularly in the insurance sector such as at PT. Jasa Raharja Kepulauan Riau. This study aims to analyze the influence of both variables on employee performance, with work-life balance as a mediating variable. A quantitative method with a saturated sampling technique was used, involving 11 employees as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The results show that inclusive leadership has a positive but not significant effect on employee performance, yet has a significant positive effect on work-life balance. Meanwhile, career path has a significant positive effect on both employee performance and work-life balance. Furthermore, work-life balance significantly influences employee performance and serves as a mediating variable between inclusive leadership and employee performance. However, it does not mediate the relationship between career path and employee performance. Management is advised to enhance inclusive leadership, structured career development, and work-life balance programs to boost employee performance. Further research is recommended to explore other potential mediating variables for a more comprehensive understanding
Analysis of the Role of Experiential Marketing and Social Influence on Students Purchase Intention towards Local Fashion Brand Sari, Dinny Talita; Izaak, Wilma Cordelia
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7920

Abstract

The local fashion industry is currently experiencing rapid growth, particularly among the younger generation, especially students. This study aims to analyze the impact of Experiential Marketing and Social Influence on the purchase intention of local fashion brands among students in East Java. A quantitative approach with data analysis using SEM PLS and data collection through an online questionnaire was employed. The results of the study indicate that Experiential Marketing has a positive impact on purchase intentionion. Additionally, Social Influence also proved to have a positive impact on purchase intentionion. Based on these findings, it is recommended that local fashion brands strengthen interactions with their audience on social media and leverage social influence through influencers and word-of- mouth program.
The Influence of Store Atmosphere and Bonus Pack on Impulse Buying with Positive Emotion as a Mediating Variable Among Guardian Consumers in Bengkulu City Konteza, Orecke Aulia; Salim, Muhartini
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7922

Abstract

This study examines the effects of store atmosphere and bonus packs on impulse buying and positive emotion, as well as the mediating role of positive emotion among Guardian consumers in Bengkulu. A quantitative method with purposive sampling was applied to 170 respondents. Data were analyzed using SEM-PLS version 4. Results show store atmosphere significantly affects impulse buying, but bonus packs do not. Both variables significantly affect positive emotion, which also significantly mediates the relationship between store atmosphere, bonus packs, and impulse buying.
The Influence of Organizational Support and Work Motivation on Organizational Citizenship Behavior (OCB) Through Work Engagement: Empirical Evidence from Indonesia Faiqotul Himmah, Tri Siswari; Prayekti, Prayekti; Subiyanto, Didik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7924

Abstract

In government organizations, organizational citizenship behavior (OCB) plays an important role in improving employee performance effectiveness. This study aims to examine the influence of organizational support and work motivation on OCB, with work engagement as a mediating variable. The research subjects were employees of the Human Resources Bureau of the Yogyakarta Regional Police, using a census method and a Likert scale. Data analysis was conducted using PLS-SEM. The results show that work motivation has a positive influence on OCB. Organizational support and work motivation also positively affect work engagement, which in turn mediates their influence on OCB. However, organizational support does not directly affect OCB. These findings have both theoretical and practical significance. 
The Effect Of Growth Opportunity And Company Size On Sustainable Growth Rate In Manufacturing Companies (Manufacturing Company Study Period 2019-2023) Erawati, Teguh; Hidayaningtyas, Mutiara Nur
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7927

Abstract

In a business context, SGR is an important indicator that shows how fast a company can grow without requiring external financing. Sustainable growth is very important for companies to ensure operational continuity and competitiveness in the market. This study aims to test the effect of growth opportunities and company size on sustainable growth rates in manufacturing companies for the period 2019-2023. Secondary data obtained from published company financial reports were used as main data. This research uses quantitative methods with multiple linear regression analysis to determine the influence of independent variables on the dependent variable. The research results show that growth opportunity has a positive and significant effect on the sustainable growth rate. Apart from that, company size as an intervening variable also has a significant effect in strengthening the relationship between growth opportunity and sustainable growth rate. This research provides an important contribution to company management in formulating appropriate strategies to increase sustainable growth in all sectors in manufacturing companies.

Page 19 of 53 | Total Record : 528

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