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INDONESIA
JURNAL AGRIBISAINS
Published by Universitas Djuanda Bogor
ISSN : 24425982     EISSN : 25501151     DOI : -
Core Subject : Education, Agriculture,
Agriculture, Biological Sciences & Forestry Other
Jurnal Agribisains adalah jurnal resmi yang diterbitkan oleh Jurusan Agribisnis Fakultas Pertanian Universitas Djuanda Bogor sebagai media penyebarluasan, pertukaran informasi dan komunikasi yang dilakukan oleh para peneliti di lingkungan Jurusan Agribisnis Fakultas Pertanian Universitas Djuanda Bogor dan di luar institusi. Jurnal ini diterbitkan dua kali dalam setahun: April dan Oktober.
Arjuna Subject : -
Articles 199 Documents
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Agribusiness Development Strategy for Herbal Medicine Products in Makassar City (Case Study of Ash Store) Putri, Ananda; Bado, Basri; Rahim, Abd; Retno Dwi Hastuti, Diah; Ayni Kamaruddin, Citra
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.22286

Abstract

The herbal medicine agribusiness plays an important role in supporting public health through the use of bioactive plants. In Makassar City, Ash Store is one of the herbal medicine businesses that utilizes local raw materials and digital-based marketing. This study aims to identify internal and external conditions and formulate a development strategy for Ash Store's herbal medicine agribusiness in Makassar City. This study uses a qualitative approach with data collection techniques through questionnaires, interviews, observations, and documentation. The SWOT analysis results show that the Ash Store herbal medicine business is in Quadrant I (Growth Oriented Strategy), which indicates that the business conditions are very supportive for development. The recommended development strategy is to maximize internal strengths in the form of unique herbal medicine recipes, guaranteed raw material quality, strong branding, and halal certification to take advantage of digital marketing opportunities, market distribution expansion, and government support for herbal MSMEs to increase business competitiveness and sustainability.
Strategy For Fulfilling Raw Materials Cassava (Manihot Esculenta) In The Cassava Chips Industry, Rancabungur District, Bogor Regency Ananda, Agustia Rizka; Miftah, Himmatul; Masithoh, Siti
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.15868

Abstract

The cassava chips industry is one of the developing agricultural processing industries in Rancabungur District which plays an important role in the local economy. This research was motivated by the existence of obstacles in fulfilling the supply of cassava by several cassava chips industries in Rancabungur District. The aim of this research is to analyze strategies for fulfilling cassava in the cassava chips industry. The analytical method used is descriptive analysis which includes analysis of performance indicator inefficiencies as well as source and quantitative mapping analysis. The results of the research show that the performance indicators that require improvement are 13 of the 23 performance indicators. Cassava fulfillment strategies that can be formulated based on the results of the analysis are 6 strategies for improving the upstream supply chain and 7 strategies for improving the industrial supply chain system. The main strategies that can be focused more on fulfilling cassava raw materials include 2 strategies for improving the upstream supply chain and 5 strategies for improving the industrial supply chain system.
Digital Promotion Effectiveness Of Hydroponic Products On Instagram: Evidence From Pontianak Ellyta; Agustina Gafvi, Hilaria; Dominikus Bancin, Hardi
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.23892

Abstract

Digital promotion via Instagram is increasingly vital for agribusiness, yet the simultaneous effects of content quality, brand image, and trust on promotion effectiveness remain underexplored for hydroponic products. This study examines causal relationships among content quality (X₁), brand image (X₂), trust (X₃), and digital promotion effectiveness (Y) at Hidroponti, a hydroponic enterprise in Pontianak. Using a quantitative explanatory design, 150 respondents were selected through purposive sampling and analyzed via PLS-SEM using SmartPLS 3.0. Brand image (β = 0.847; p < 0.001) emerged as the dominant predictor, followed by content quality (β = 0.271; p < 0.001), while trust showed a significant negative effect (β = −0.184; p < 0.001). The model achieved R² = 0.847. Managerially, hydroponic businesses should prioritize consistent brand image investment, enhance content quality, and differentiate promotional strategies between new and loyal consumer segments to maximize Instagram promotion effectiveness.
A Risk Analysis of Sugarcane Farming (Case Study in Subang, West Java) Irfani Abdullah, Muhammad; Lestari, Sri; Wakhidati, Yusmi Nur; Wijayanti, Irene Kartika Eka; Mulyani, Altri
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24075

Abstract

Sugarce farming in Indonesia has been facing the problems of lack of raw material and low processing yield.  Sugarcane farming carried out by farmers has been facing several risks.  This research aims to analyze risk management by sugar cane farmers.  The risk management process is carried out in a sequence : 1) risk identification, 2) risk assessment, 3) identification of risk mitigation.  Risk identification stage has found 13 risks that is devided into 3 groups : 1) nature related risks, 2) production resource related risks, 3) economic factor related risks.  Based on risk assessment there are five high grade risks, seven medium grade risks and one low grade risks.  It is noted that there are 20 risk mitigations carried out by farmers.  Boktor and burned cane have highest risk scores.  Drought is one of some risks that has high score.  Sugar mill company as farmers’ partner can be involved in risk mitigation by adding pond capacity and the number of pumps and irrigation pipes.
Economic and Policy Factors Affecting Palm Oil Export Value in Riau Province Nizar, Rini; Gunawan Bahar, Erick
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24110

Abstract

The palm oil industry is a strategic sector in Indonesia’s economy that contributes significantly to national income, employment creation, and energy diversification. Riau Province, as one of the largest producers of crude palm oil (CPO), plays an important role in supporting Indonesia’s export performance. However, fluctuations in export value are influenced by various internal and external factors, including international prices, exchange rates, land area, production volume, and government policies. This study aims to analyze the influence of economic factors and regulatory policies on the export value of CPO at both the provincial (Riau) and national levels. The research applies a multiple linear regression model using annual secondary data from 2013 to 2022 obtained from the Central Statistics Agency (BPS), the Directorate General of Plantations, and the World Bank. The results show that international prices and land area significantly affect CPO export value, while production and exchange rates have no significant influence. Strategic policies such as the Indonesian Sustainable Palm Oil (ISPO) certification, moratorium on new permits, and fiscal incentives have a positive but statistically insignificant short-term impact. The findings imply that Indonesia’s CPO export growth is mainly driven by global market dynamics and land capacity. Therefore, consistent and integrated sustainable policy support is essential to enhance competitiveness and ensure long-term export stability.
The Impact Analysis of Population and Intensity of The Brown Badge (Leptocorisa Oratorius F.) Attacks on Rice Production in Waisika Village, Alor Timur Laut District Molebila, Didiana Yanuarita; Maitia, Jitro A.; Maure, Gerson Hans
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24200

Abstract

The brown planthopper is a major pest of rice plants, and its presence causes damage and yield loss in Waisika Village. This impacts total rice production during a growing season. As a baseline for decision-making regarding control measures, this study aims to analyze the population density and attack intensity of the rice bug (Leptocorisa oratorius F.) as well as its impact on rice production in Waisika Village, Alor Regency, an area currently experiencing a food deficit. The rice bug attacks during the generative (milky ripening) stage and has the potential to cause empty grains and yield losses of up to 50%. The research was conducted using a purposive sampling technique on nine observation plots (1 m × 1 m) from March to June 2025. The observed variables included pest population density (individuals/100 m²), pest attack intensity (IS) (%), and total rice yield (g/clump). The results showed that the population density of the rice bug fluctuated between 8.11 and 13.78 individuals per 100 m². The attack intensity (IS) of the rice bug increased from the first to the third week, reaching the highest average of 42.17%, which is categorized as a moderate attack level. However, the results of the simple linear regression analysis indicated that the population density and attack intensity of the rice bug had an insignificant effect (Sig. = 0.653) on rice production. This insignificant impact is likely: 1. The damage caused was not absolute, allowing the rice plants to continue producing grain. 2. The farmers used pest-resistant superior rice varieties (Inpari 34 and Inpari 35). 3. The cultivation area consisted of a wide expanse of rice fields, allowing the pest to move from one area to another, thereby reducing significant damage in any specific location. The moderate attack level (42.17%) requires further brown planthopper control measures to suppress pest outbreaks.
Factors Influencing Consumer Behavior Towards Ornamental Plants Purchase Decisions (Case Study: Roni Flower in Rumbai District, Pekanbaru City) Manik, Desi Irawasih; Nizar, Rini; Amalia
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24234

Abstract

The growing popularity of ornamental plants has increased business opportunities in this sector, including at Roni Flower in Rumbai District, Pekanbaru City. However, business owners still face challenges in understanding the factors that influence consumers’ purchasing decisions for ornamental plants. A better understanding of consumer behavior is essential to develop more effective and targeted marketing strategies. This study aims to analyze the influence of cultural, social, personal, and psychological factors on consumers’ purchasing decisions for ornamental plants at Roni Flower. The research employed a quantitative approach using a survey method involving consumers who had previously purchased ornamental plants. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that social and personal factors influence consumers’ purchasing decisions, while cultural and psychological factors do not significantly influence purchasing decisions. These findings suggest that consumers’ decisions to purchase ornamental plants are more strongly shaped by social interactions and personal characteristics, such as lifestyle and individual preferences, rather than by cultural values or internal psychological considerations. Based on these findings, ornamental plant businesses are encouraged to strengthen marketing strategies that leverage social influence, such as utilizing social media, collaborating with plant enthusiast communities, and organizing educational activities related to ornamental plant care. In addition, business owners should align their products with consumers’ preferences and lifestyles to enhance product attractiveness and sustain market demand.
Performance of The Citrus Seed Supply Chain in West Kalimantan Didik; Meiratania, Marisa; Rusitianti, Ida
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24345

Abstract

The citrus seed supply chain in West Kalimantan is currently constrained by low product quality consistency, limited supply, and untimely deliveries, as well as ineffective and inefficient supply chain performance. Therefore, a performance measurement system is essential as an approach to optimizing the network.This study to analyze the performance of the citrus seed supply chain in West Kalimantan. The method used in this study is the survey method. The research location was deliberately chosen in Sambas Regency, West Kalimantan, because this area is the center of citrus seed production in West Kalimantan. This study uses DEA data analysis. The efficiency values in each process show that the orange seed supply chain managed by the Sinar Orange farmer group has efficient performance. The efficiency value of the orange seed supply chain managed by the Sinar Orange farmer group that needs to be improved in accordance with the supply chain objective of increasing operational efficiency by reducing production costs is found in the Make process. The targets for improving the performance of the citrus seed supply chain managed by the Sinar Orange farmer group are: (1) Improving operational efficiency, (2) Improving access to information, capital, and technology, (3) Increasing the involvement of several institutions that can support the sustainability of the supply chain managed by the Sinar Orange farmer group, and (4) Building trust among supply chain members and improving horizontal coordination. These objectives can be achieved by: (1) Increasing productivity through improvements in cultivation technology, (2) Improving the types of assistance supported by coordination mechanisms among stakeholders, (3) Improving post-harvest handling, namely sorting, packaging, and storage.
Marketing Analysis of Bird's Chili in Kehiran Village East Sentani District Jayapura Regency Maga, La; Rusianti, Anita; Iwo, Lidiah Tereda; Sepang, Secilia Vanesa; Waroi, Heldo Mariche; Senik, Demas
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24466

Abstract

The length of the marketing channel will determine farmers' profitability, resulting in high marketing margins at the trader level, low prices received by farmers (farmer's share), and high accumulated marketing costs. This also leads to low marketing efficiency. The purpose of this study is to analyze the marketing of cayenne pepper which includes: marketing channels; marketing margin, total margin, and marketing profit; farmer share; and marketing efficiency. This research was conducted in Kehiran Village, East Sentani District, Jayapura Regency. The data used in the study is quantitative data, obtained through interviews with 20 cayenne pepper farmers, 2 respondents with wholesalers, 3 respondents with collectors, and 5 respondents with retailers. Data analysis in this study uses a quantitative descriptive approach. Based on the analysis results, cayenne pepper marketing consists of three marketing channels. Marketing channel III has the highest total margin, because it consists of three marketing institutions: collectors, wholesalers, and retailers. The highest farmer share occurred in marketing channel I, at 63.64%, as farmers sell their harvest directly to retailers. Marketing channels I, II, and III are still considered efficient, with efficiency values ​​<50%. However, the longer the marketing channel, the higher the marketing costs of cayenne pepper in Kehiran Village. In marketing activities, the government should establish a farming cooperative to accommodate farmers' harvests. Furthermore, the cooperative will play a role in distributing agricultural products to retailers in Sentani City. This is done to improve the marketing efficiency of agricultural products, especially cayenne pepper.

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