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INDONESIA
JURNAL AGRIBISAINS
Published by Universitas Djuanda Bogor
ISSN : 24425982     EISSN : 25501151     DOI : -
Core Subject : Education, Agriculture,
Agriculture, Biological Sciences & Forestry Other
Jurnal Agribisains adalah jurnal resmi yang diterbitkan oleh Jurusan Agribisnis Fakultas Pertanian Universitas Djuanda Bogor sebagai media penyebarluasan, pertukaran informasi dan komunikasi yang dilakukan oleh para peneliti di lingkungan Jurusan Agribisnis Fakultas Pertanian Universitas Djuanda Bogor dan di luar institusi. Jurnal ini diterbitkan dua kali dalam setahun: April dan Oktober.
Arjuna Subject : -
Articles 189 Documents
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Analysis Of Marketing Mix And Development Strategy Of Decorative Plant Business In Cv Minaqu Indonesia Rahmawati, Febi; Yoesdiarti, Arti; Masithoh, Siti
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.14032

Abstract

The purpose of this research is to determine the marketing mix of CV Minaqu Indonesia in consumer perception, identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the company, and determine appropriate alternative strategies to implement in developing the ornamental plant business at CV Minaqu Indonesia . Data analysis uses descriptive and business development strategies. Marketing mix respondents were selected using purposive sampling by the company, and business development strategies were also carried out using purposive sampling, namely expert judgment. The number of marketing mix respondents were 14 CV Minaqu Indonesia consumers and the number of business development strategy respondents was 4 people from CV Minaqu Indonesia parties. Consumer perception of the marketing mix with the lowest percentage is the place factor with an average score of 72.6% and the lowest score variable is 68%, namely ease of location access and distance affordability. The highest percentage is in the process factor with an average score of 84.2% and the highest score variable is 89%, namely the ease of paying online. The IFE matrix score was 3.095 and the EFE matrix was 2.774. The appropriate strategy to use is based on the company's position (in cell IV-grow/develop), namely intensive and integrative strategies, based on the SWOT matrix there are 7 alternative options. As a company that aims to increase sales, CV Minaqu Indonesia should maximize the development of the domestic market and explore further regarding digital creative marketing so that it can continue to adapt to the development of the digital era in marketing strategies.
Supply Chain And Development Strategy Of Virgin Coconut Oil (Vco) CV. Aji Saka Kelapa Wardani, Fira Dwi; Puryantoro; Suryaningsih, Yasmini
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.15200

Abstract

Supply chain analysis and development strategy of Virgin Coconut Oil (VCO) at CV. Aji Saka Kelapa is needed to determine the flow of products, finances and information in order to meet consumer demand spread throughout Indonesia. Thus, it is expected that producers can be more effective and efficient in marketing vco production. This study aims to: (1) Identify the structure and analyze the vco supply chain at CV. Aji Saka Kelapa in Sumberejo Village, Banyuputih District, Situbondo Regency. (2) Analyze the development strategy of vco at CV. Aji Saka Kelapa in Sumberejo Village, Banyuputih District, Situbondo Regency. The population in this study were farmers, directors, managers, retailers, and end consumers. The sampling technique used in this study was Snowball Sampling. The sample of this study amounted to five respondents, the sample was obtained from 1 farmer, 1 director, 1 manager, 1 retailer, 1 consumer. The types of data used are primary data from questionnaires, observation techniques, interviews, documentation and secondary data.  Data was processed and analyzed to determine the supply chain pattern using Snowball Sampling while to determine the VCO development strategy at CV. Aji Saka Kelapa using the swot analysis method. The results showed that the supply chain at CV Aji Saka Kelapa starts from farmers to the VCO processing industry to distributors, to retailers, and consumers. The VCO development strategy at CV Aji Saka Kelapa is in quadrant I (progressive) which supports aggressive strategies.
Determination Of Leading Vegetable Commodities Maure, Gerson Hans; Timung, Andri P; Maitia, Jitro A; Malese, Frengki I
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.16118

Abstract

The Tanglapui area is an agricultural area that has never been identified as a superior commodity since its establishment and its development and sustainability have been considered. Vegetables are one of the agribusiness sectors that play a role in improving people's welfare and income. To determine the potential of superior vegetable commodities, SLQ and DLQ analysis were carried out. The data used in this analysis is the time series data of vegetable production in 2019-2023 in Alor Timur District and Alor Regency obtained from the Alor Regency Agriculture and Plantation Service. Superior commodities are selected based on the results of SLQ and DLQ calculations with a value > 1, superior commodities are commodities that have the most potential to be developed and can spur economic growth. The results of the study obtained that the basic vegetable commodities in the Tanglapui area are shallots, tomatoes, eggplants, beans, cucumbers and chayote, while the superior vegetable commodities are shallots, tomatoes, eggplants, beans and chayote. While cabbage, carrots, mustard greens, long beans, chilies, cucumbers, kale and spinach are the mainstay commodities.
Comparative Analysis Of Rice Productivity: Csa Technology With Conventional Technology Prasetyo, Kunandar; Utami, Dewanti Risa; Kinding, Dwi Putriana Nuramanah; Handayani, Rr. Tri; Bayumurti, Seno
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.16247

Abstract

Rice productivity plays a crucial role in global food security, particularly in Indonesia. However, climate change has become one of the biggest challenges faced by various sectors of life, especially agricultural commodities. Climate Smart Agriculture (CSA) integrates climate change adaptation and mitigation as well as increasing agricultural productivity through environmentally friendly practices. This study aims to examine the comparison of rice farming productivity between CSA and conventional systems in Kemangkon District, Purbalingga, with a sample size of 48 rice farmers using the CSA system and 48 conventional rice farmers, analyzed using the Independent T-Test method. The results of this study indicate that there are differences in rice productivity between farmers who have used the CSA system compared to conventional systems. The average rice productivity of farmers using CSA technology was 71,07 kw/ha, while rice productivity for farmers using conventional technology was 62,42 kw/ha. Therefore, various comprehensive policies are needed to increase the adoption of CSA technology at the farmer level, such as developing comprehensive training programs on CSA technology and establishing demonstration plots (demplot).
Analysis Of The Implementation Of The Subsidized Fertilizer Program In Gapoktan Gurun Raya Atifa, Saydatul; Alfikri; Arnayulis; Lailatul Mubarokah, Syaima
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18309

Abstract

This study aims to analyze the implementation of the subsidized fertilizer program in Gapoktan Gurun Raya, Nagari Gurun, Harau District, Lima Puluh Kota Regency. The focus of the study is the effectiveness of the program based on the principle of 6 Tepat (Quantity, Place, Price, Time, Type, and Quality). The method used is a qualitative approach with primary data collected through in-depth interviews, field observations, and structured questionnaires to 40 farmers who are members of 4 farmer groups in Gapoktan Gurun Raya. Secondary data was obtained from the Gapoktan archives and other related sources. The results of the study indicate that the implementation of the subsidized fertilizer program in Gapoktan Gurun Raya as a whole is quite effective with an average satisfaction of above 60% in almost all indicators. However, the "Right Place" indicator showed the lowest result (62.5%) which indicates limited accessibility of fertilizer distribution for farmers. In addition, the "Right Time" aspect also still needs to be improved to avoid delays in distribution that can disrupt farmers' planting schedules. Based on these findings, it is recommended to improve coordination between distributors and farmer groups, add distribution points that are easier to reach, and conduct regular evaluations of farmers' fertilizer needs. The results of this study are expected to contribute to improving the implementation of fertilizer subsidy policies in the agricultural sector.
Characteristics And Factors Affecting Carbohydrate And Protein Based Food Consumption Patterns Ayu Sulastri, Merna; Sari, Yulia; Revina Putri , Rani; Lestari, Etika Fuji; Huanza, M
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18447

Abstract

Food consumption patterns are fundamental to human well-being, directly influencing health, productivity, and quality of life. This research examines the characteristics, welfare, and factors affecting household consumption patterns in Palembang City. This study uses primary data from an online survey of 72 deliberately selected respondents in Palembang City during November and December 2024. The data was analyzed using descriptive analysis and linear regression methods. The results showed that the people of Palembang City consume carbohydrates and protein as their primary daily food sources. Protein consumption, such as chicken meat and eggs, has met welfare standards. The variables influencing household protein consumption are Household Income (X1), Age (X3), Education (X4), Family Size (X5), and Gender of the Respondent (X6). Meanwhile, the variables affecting household rice consumption (Y2) are Household Income (X1), Family Size (X5), and Gender (X6). The variation in household consumption of protein and rice is significantly influenced by household income. The results of this study can provide information to the government to improve the welfare of the people of Palembang City.
Coffee Development Model Based On Circular Economy Djazuli, Raden Achmad; Tanjung, Garist Sekar
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18469

Abstract

This research examines the implementation of circular economy principles in the coffee agribusiness value chain in Bangka Belitung Province. The urgency of this research is driven by the significant volume of coffee waste (approximately 714 tons annually in Bangka Belitung) that threatens environmental sustainability and represents lost economic opportunities. Using a qualitative approach with case study methods, the study identifies strategies for processing coffee waste into value-added products. The results show that utilizing coffee waste can potentially increase farmers' income by up to 35% and reduce organic waste by 60%. The development model based on pentahelix collaboration (farmers, industry, academia, government, and community) is key to successful implementation of circular economy. The research recommends integrating circular economy principles into regional agricultural development policies, strengthening farmers' institutional capacity, and developing appropriate technology for coffee waste utilization. This research offers new insights into creating sustainable agricultural systems through waste management innovation and multi-stakeholder collaboration, addressing the critical gap in circular economy implementation in regional coffee industries.  
Analysis Of Channels, Margins, Farmer's Share And Marketing Efficiency Of Rice Wandira, Ayu; Andani, Apri; Yuristia, Rahmi; Yulianti, Astrina
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18573

Abstract

The rice marketing system in Bengkulu City faces the challenges of long distribution channels and price fluctuations. Marketing efficiency, which is influenced by proper channel selection, plays a crucial role in maximizing farmers' profits and minimizing marketing costs. Bengkulu City, despite experiencing an increase in rice production throughout 2023, must still be balanced with distribution efficiency to optimize the economic value received by farmers and keep prices affordable for consumers. This study aims to analyze the channels, marketing margins, farmer's share, and marketing efficiency of rice. The research was conducted in Rawa Makmur Permai and Dusun Besar with accidental sampling method for farmers (71 people) and snowball sampling for marketing institutions (4 people). Results showed that 87% of farmers sold directly to collectors. The highest marketing margin is Rp.17,500 and the lowest marketing margin is Rp.14,500. Rice marketing channels in Bengkulu City are inefficient based on farmer's share criteria with an average percentage of 47.75% < 70%, based on marketing efficiency criteria, rice marketing channels in Bengkulu City are categorized as efficient, because the EP value < 1% (0.50 < 1). Recommendations include marketing digitalization, strengthening cooperatives, and training to improve farmers' competitiveness.
Exchange Rate Of Household Income Of People's Palm Oil Harvest Workers Inayah, Fati; Reswita; Windirah, Nola; Kifli, Gontom Citoro
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18581

Abstract

This study aims to analyze the household income structure of community oil palm harvest workers, analyze the consumption expenditure patterns of households of community oil palm harvest workers, analyze the exchange rate of household income of community oil palm harvest workers in Air Rami District, Mukomuko Regency. The population in this study were smallholder oil palm harvest laborers. The sample of this research was 100 households of oil palm harvest laborers. The data analysis method used in this research is descriptive quantitative, which includes analysis of the household income structure of smallholder oil palm harvest laborers, total household income of smallholder oil palm harvest laborers, analysis of consumption expenditure patterns, and analysis of the exchange rate of household income of smallholder oil palm harvest laborers. The results showed that the income structure of oil palm harvest laborer households in Air Rami Subdistrict consisted of three incomes, the total household income was Rp. 1,672,418. For the total consumption expenditure of harvest labor households is Rp. 2,165,125/month which consists of two expenses, namely food expenditure and non-food expenditure. So that the exchange rate of oil palm harvest labor household income is obtained at 0.63 or NTPRT < 1, where the welfare of oil palm harvest labor households is categorized as not prosperous. The welfare level of oil palm harvest laborer households can be categorized as prosperous, with several policies, namely that oil palm harvest laborer households must look for other jobs, for example, such as small micro businesses (processed chips, cakes, and so on) or other family members of productive age participate in working to meet household needs.
The Influence Of Instagram And Tourist Attractions On Visiting Decisions To Agro-Tourism Sirah Kencong Blitar Kusuma, Agung Hendra; Zamrodah, Yuhanin; Kurniastuti, Tri; Oryza Sativa, Rima Dewi
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.19669

Abstract

The background underlying this research is fluctuating visit data. Obtained through PT Perkebunan Nusantara I Regional 5. The purpose of knowing the effect of Instagram and tourist attraction on the decision to visit tourists to Agro Sirah Kencong Tourism Blitar partially or simultaneously. Quantitative explanatory research type. The research sample is tourists who visit Sirah Kencong Agro Tourism Blitar in accordance with the criteria. Probability sampling method and accidental sampling technique (n = 110). The questionnaires used were Instagram social media, tourist attractions, and tourist visiting decisions. Statistical tests in the form of multiple linear regression with partial test results (t) on variable X1 0.051> 0.05 there is no influence on variable Y and variable X2 0.000 <0.05 there is an influence on variable Y, while the simultaneous test (F) sig. 0.000 <0.05, which if taken as a conclusion, variables X1 and X2 have a significant influence on variable Y. The conclusion of this study is that variable X1 Instagram social media has no partial effect on tourist visiting decisions, variable X2 tourist attraction has a partial effect on visiting decisions, and X1 and X2 have simultaneous influence on the decision to visit tourists to Sirah Kencong Agro Tourism.

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