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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 247 Documents
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Perencanaan Keuangan Pribadi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Papua Usman, Sarah; Suruan, Ted
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14673

Abstract

This research was conducted at the Faculty of Economics and Business, the University of Papua to examine the effect of each variable on personal financial planning. Respondents in this study were 290 students whose sampling technique was proportional stratified random sampling using a quantitative approach. The results of learning research in higher education are influential. Meanwhile, financial management education in the family, self-control, and income do not affect student financial planning. For this reason, students must have the intention/willingness and have clear financial goals to achieve predetermined financial goals.
Peraturan Perpajakan PP Nomor 23 Tahun 2018 sebagai Suntikan Hormon bagi Pelaku UMKM (?) Ismayantika Dyah Puspasari; Zulistiani, Zulistiani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14725

Abstract

The purpose of this study is to analyze the positive impact of the issuance of Government Regulation no. 23 of 2018 on the growth of MSMEs in terms of capital, profits, and business value. The research method uses a qualitative phenomenological Tran-sendental approach to the concept of "I" with the affirmation of the existence of "I" distinguish one UMKM from another UMKM in seeing the impact of reducing tax rates. The results of this study are that both informants explicitly stated they felt supported by the government with a reduction in the {noema} tax rate so that for them it provided more benefits.
Analisa Keputusan Pembelian Pada PT Subitu Kreasi Busana Cabang Manokwari Bopeng, Louis S; Redjau, Naomi Merty; Sabarofek, Margareth S
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i1.14755

Abstract

The purpose of this research is to (1) Determine the cultural factors that affect purchasing decisions (2) Social factors affect purchasing decisions (3) Personal faktors affect purchasing decisions (4) Psychological factors affect purchasing decisions (5) Cultural, social, personal and psychological factors simultaneously influence the purchasing decisions. used 150 respondents with a sampling technique using non-probability sampling methods and multiple linear regression analysis techniques. The results showed that the purchasing decisions at PT Subitu are more to individual or psychological and personal decisions of consumers. Culture and social do not become indicators in consumers determining whether or not to buy a product at PT. Subitu. For this reason, PT. The Manokwari branch of Kreasi Busana Subitu must maintain its image, outlook, provide quality and good service to customers. Because psychologically, consumers are comfortable and personally fit their wishes. Then the buying decision will be taken by the consumer.
Pengelolaan Karakter Green-Behavior Pada Generasi Milenial Dalam Meningkatkan Minat Penggunaan Green-Product Ni Kadek Mita Ayu Wandari; Gede Sri Darma
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i1.14778

Abstract

This study aims to manage the character of green-behavior for millennial generation in increasing interest in using green-products. This research indicates that how to manage and implement green-behavior characters for millennial generation in increasing interest in using green-products: (1) Green-behavior character is about how to manage the character of the millennial generation to generate interest in using green-products; (2) The character of green-behavior refers to the awareness of the millennial community in Denpasar City to have a high sense of concern of environment; (3) The implementation of the green-behavior character is carried out to help government jointly protect the environment.
Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang Purwanto, Nuri; Rofiah , Chusnul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14835

Abstract

This study aims to determine the effect of the effect of electronic word of mouth on halal travel interest mediated by Theory of planned behavior (TPB). The research method uses quantitative by using explanatory research types. The population in this study were all visitors of religious tourism in Jombang Regency who learned information about these religious tourism from social media. While the sampling technique is purposive random sampling where sampling from the population is carried out randomly and with certain considerations by taking a number of 332 respondents, research results show that ewom influences the dimensions of Theory Planned Behavior namely subjective norm, attitude and Percected behavior control, as well as subjective norms and attitudes directly affect inttention to travel, ewom indirectly influences inttention to travel through atttitude and perceived behavior control
Market Generic Strategy pada Usaha Warkop Angkringan Berbasis Internet (WiFi) di Kab Mojokerto M. Syamsul Hidayat; Kasnowo; Tatas Ridho Nugroho
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14865

Abstract

The purpose of this research is to measure the Market Generic Strategy that is used by the owner of the internet (wifi) coffee shop / UMKM in Mojokerto Regency to be able to compete, be sustainable and achieve goals and get maximum profit. This research is an exploratory research that uses a qualitative approach in the form of a Focus Group Discussion. The sample consisted of 25 people, who were taken based on certain criteria. The technique of collecting data is by conducting open-ended interviews with the hope of obtaining complete information from these respondents. Data analysis using descriptive analysis method. The results showed that the Internet-based Market Generic Strategy of Warkop Angkringan (wifi) is a product differentiation strategy, service differentiation, personnel differentiation and focus strategy. Meanwhile, the way to retain customers is the availability of fast and friendly service, a variety of drinks and food, comfortable seating and room facilities as well as good cleanliness and layout.
Analisis Implementasi Sifat Rasulullah Dalam Pengelolaan Zakat Syahroni, Denti Firdayanti Awaliah; Sulaeman, Sulaeman; Noor, Iqbal
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14881

Abstract

This study aims to discuss implementation the characteristic of Muhammad in the management of zakat carried out by the Amil Zakat Board in Sukabumi City. This research uses a descriptive method with a qualitative approach. The results of this study indicate that the National Amil Zakat Board of Sukabumi City has implemented the characteristics of the Muhammad such as shidiq, amanah, tabligh, and fathanah in the management of zakat. This implementation is very important to be applied by every amil zakat because in the management of zakat the relationship is not only with humans but also with Allah SWT.
POLA PERILAKU KONSUMSI KELUARGA PENERIMA MANFAAT PKH (PROGRAM KELUARGA HARAPAN) DI KELURAHAN PEJAGAN KECAMATAN BANGKALAN KABUPATEN BANGKALAN Imama, Wahyu Nur; Yulistiyono, Herry
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14899

Abstract

The purpose of this study was to determine how consumption patterns of behavior before and after the family received PKH assistance in Pejagan Village, Bangkalan District, Bangkalan District. The research method used is descriptive qualitative, with a focus of research on the consumption patterns of PKH beneficiary families. Data collection methods are done by interview, observation, and documentation. Data analysis techniques were performed using data reduction, presentation, and drawing conclusions. To test the validity of the data using source triangulation. The results showed that the implementation of the Family Hope Program in Pejagan Sub-district, Bangkalan District, Bangkalan District had gone well because the distribution process to poor households was in accordance with procedures. The main objectives of the Harapan Families Program are to break the poverty chain, improve the quality of human resources, and change behavior that is less supportive in improving welfare. In this study welfare measurement is seen from household consumption patterns. It is known that the acceptance of the Family Hope Program assistance received by RTSM is sufficient to reduce the burden of household expenses on children's education costs. While in the household there are various kinds of needs both food and non-food
Kinerja Keuangan Perusahaan Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Ditinjau Dari Rasio Keuangan (Studi Pada Perusahaan Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun2015-2018) Budhiyanto, Arif; Swandari, Fifi; Jikrillah, Sufi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.15029

Abstract

Abstract The aim of this research is to examine and analyse the impact of activity ratio with fixed assets turnover, total assets turnover, and working capital turnover on profitability ratio with return on assets and return on equity as the measurement standart. The objects of this research were Food and Beverages Industries listed at BEI in 2015-2018 period. According to the above objectives, six hypotheses have been formulated. The samples in this research were taken by “sampling jenuh” method using certain criteria to be fulfilled. This research used 16 samples, which one of them did not fulfill the criteria, two of them have negatif financial report and three of them have not continue published financial report. To solve the problem, this research used multiple regression analysis processed by SPSS 16.0. The result of the research showed that fixed assets turnover, total assets turnover and working capital turnover had impacts on return on assets in the first equation. In the second equation fixed assets turnover and working capital turnover had impact on return on equity. Meanwhile, total asset turnover did not have impact on return on equity in second equation. Keywords: Fixed assets turnover, Total assets turnover, Working capital turnover Return on assets, Return on equity
Bagaimana Transformational Leadership Memfasilitasi Work Innovation: Peran mediasi Knowledge Management Muzakki, Muzakki; Christina, Christina
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i1.15228

Abstract

This study aims to explore the effect of transformational leadership on work innovation and knowledge management, as well as the mediating role of knowledge management in the relationship between transformational leadership and work innovation. The research method used is quantitative research, with the use of partial least square (PLS) analysis techniques. The findings of this study reveal that transformational leadership has a positive and significant effect on work innovation directly. Transformational leadership also has a positive and significant impact on knowledge management. Then knowledge management plays a role as mediation in the relationship between transformational leadership and work innovation in a positive and significant manner in this study.

Page 9 of 25 | Total Record : 247

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