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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,162 Documents
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PENGARUH SIKAP KEWIRAUSAHAAN DAN MOTIVASI TERHADAP MINAT DALAM DUNIA BISNIS Mahesa, Rangga; Khuluq, Muhammad Husnul; Syaifudin, Arif; Kurniawan, Devi; Sundana, Hari; Rahmawati, Imelda Dian
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2095

Abstract

This study aims to analyze the impact of climate change and motivation on the interests in the business world in the student environment of the University of Muhammadiyah Sidoarjo. Using descriptive quantitative methods and associative methods, this study involved 45 respondents who were selected by purposive sampling. Data collected through questionnaires were compiled to measure the level of awareness, motivation, and entrepreneurial behavior. The results of the analysis showed that there is a significant relationship between belief and motivation towards interests in the business world, with a positive value of cooperation. In addition, integrated motivation serves as a mediating variable that strengthens the relationship between desires, expectations and interests. And strong motivation is very important to increase the number of students in entrepreneurship. This research is expected to contribute to the development of entrepreneurship among students and become a hope for educational institutions in designing programs that support the improvement of small businesses. Thus, the results of this study can be the basis for efforts to improve the quality of education in Indonesia
The Analysis of Digital Marketing Strategy of Starbucks in Shanghai, China Lin, Yao; Trianasari, Trianasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2130

Abstract

This study examines Starbucks' marketing strategies in China, within a dynamic competitive landscape and the evolving post-COVID-19 consumer behavior. Using a descriptive research design, data was collected through interviews and document analysis, supplemented by a survey of 69 participants. The study explores Starbucks' localization strategies, challenges from local competitors, and the impact of global events on its operations. Theoretical frameworks such as the 4P Marketing Theory, Gratifications Theory, Global Marketing Strategy, Motivation Needs Theory, Value Chain Analysis, and the RACE model guided the analysis. The findings indicate strong brand loyalty driven by effective digital marketing and local adaptation, though pricing remains a key concern for consumers. Thematic analysis identified eight key themes influencing Starbucks' success, including customer engagement and technological integration. While Starbucks has successfully localized its offerings, further enhancements in personalization and pricing strategies are recommended. The study suggests future research on customer segmentation, emerging technology applications, and corporate social responsibility initiatives to strengthen market competitiveness. These insights provide valuable implications for Starbucks to sustain its market position and drive continued growth in Shanghai’s evolving consumer landscape.
Research on Brand Construction and Marketing of Wahaha Group in China Weijie, Zhao; Yudiaatmaja, Fridayana
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2131

Abstract

Brand construction and marketing are crucial for a company's success, particularly in highly competitive industries such as the Chinese beverage sector. Wahaha Group, a leading Chinese beverage company, has established a strong market presence through strategic brand-building efforts and innovative marketing approaches. This study examines the brand construction and marketing strategies of Wahaha, exploring how digital transformation, consumer engagement, and sustainability practices contribute to brand equity and competitive advantage. The research is grounded in Consumer Culture Theory (CCT), Integrated Marketing Communications (IMC) Theory, and Diffusion of Innovation Theory, providing a theoretical framework to analyse Wahaha’s marketing strategies and their impact on consumer behaviour. The study highlights Wahaha’s integration of traditional and digital marketing techniques, including celebrity endorsements, e-commerce expansion, and social media engagement, which have significantly enhanced brand recognition and customer loyalty. However, challenges such as increasing consumer awareness of sustainability, inflationary pressures, and regulatory constraints pose risks to its market position. By leveraging digital marketing, expanding product diversification, and strengthening its sustainability commitments, Wahaha can navigate the evolving business landscape and maintain its competitive edge. This study provides insights into the dynamic interplay between brand construction, market strategies, and consumer behaviour, offering practical recommendations for businesses seeking to strengthen their market position in China’s evolving economic environment.
PENGARUH DAYA TARIK FASILITAS, CITRA MEREK, DAN PERSEPSI HARGA, TERHADAP MINAT KEMBALI BERKUNJUNG KE HOTEL: ASTON MAKASSAR Hariyanto R Djatola Djampagau; Nur Hilal
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2141

Abstract

This study aims to analyze the influence of facility attractiveness, brand image, and price perception on guests' intention to revisit Aston Makassar Hotel. These three variables are considered key factors that impact guests' likelihood of returning. The research was conducted through a survey of hotel guests, using questionnaires and interviews as data collection methods. Since the sample size was unknown, the Lemeshow formula was applied to determine a sample of 100 respondents. The study employed a non-probability sampling technique, specifically using accidental sampling and purposive sampling methods. Data were analyzed using multiple regression analysis to assess the significance of each variable's influence. The results indicate that facility attractiveness, brand image, and price perception significantly affect guests' intention to return. Attractive and high-quality facilities enhance guest satisfaction, while a strong brand image builds trust and loyalty, encouraging repeat visits. Additionally, price perception that aligns with service quality and facilities is a crucial factor in guests' decision-making. The implications of this study suggest that the hotel should optimize its facilities, strengthen its brand image, and establish competitive pricing strategies to enhance guests' intention to revisit.
The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category Wardhani, Nugrahani Puspa; Roostika, Ratna
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2150

Abstract

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word of Mouth (eWOM). This study examines the impact of Information Credibility, Information Usefulness, Information Adoption, and Attitude Towards Information on Purchase Intention of Somethinc products in e-commerce marketplace platforms. Using a quantitative approach, data were collected through an online survey with convenience sampling, involving respondents who are active marketplace users and familiar with Somethinc. The study employed Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software for data analysis. The findings indicate that Information Credibility significantly influences both Information Usefulness and Information Adoption, suggesting that credible eWOM enhances consumer decision-making processes. Moreover, Information Adoption and Attitude Towards Information positively affect Purchase Intention, emphasizing the role of consumer perception in driving purchases. However, Information Usefulness does not have a direct impact on Purchase Intention, implying that the mere usefulness of information does not necessarily translate into a purchase decision. These results reinforce the importance of trustworthy e WOM in shaping consumer behavior. Businesses should focus on enhancing review credibility, optimizing consumer engagement strategies, and leveraging influencer marketing to strengthen their digital marketing efforts. Future research should explore additional factors such as brand loyalty and perceived risk, as well as expand the study to other product categories.
STRATEGI PENINGKATAN KINERJA PERSONEL SANDI KAMAR SANDI INTELIJEN PANGKALAN TNI ANGKATAN UDARA ADI SOEMARMO, SURAKARTA Yusuf, Ramadhan Ardian; Harnaeni, Nani; Saksono, Lalang
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2165

Abstract

The preparation of cryptography personnel in the Cryptography Intelligence Room of Adi Soemarmo Air Force Base is crucial for ensuring professional execution of their duties. Leadership plays a vital role in setting policies, while cryptography personnel must maintain high awareness and determination to enhance their capabilities. To achieve optimal performance, human resource improvements are needed in terms of skills, knowledge, and attitude. This research aims to identify the factors causing the suboptimal performance of Cipher Personnel in the Cryptography Intelligence Room of Adi Soemarmo Air Force Base and develop strategies to enhance their effectiveness. A qualitative research method, often referred to as naturalistic inquiry, is used to analyze these issues. The study results indicate that the performance of Cryptography Personnel in handling encryption activities at Adi Soemarmo Air Force Base can be assessed in three key areas. First, their skills are generally good but require further development, particularly in cyber-related cryptographic analysis, which remains suboptimal in execution. Second, their knowledge is strong, as they possess fundamental expertise in encryption, including cipher machine operation, encryption security, and administrative procedures. Lastly, their attitude is largely positive—marked by honesty, responsibility, and openness to feedback. However, some personnel still need improvement in professional demeanor. To enhance performance, continuous training and skill development in cybersecurity and cryptographic analysis are essential. Strengthening knowledge through advanced learning programs and fostering a more disciplined and adaptable mindset among personnel will further optimize their contributions to encryption-related operations.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH WORD OF MOUTH PADA PRODUK SKINCARE NEWFIVEZ idiljan, Desri komala sari; Nuriya Santi, Ira; Zahara, Zakiyah; Tambaru, Rachman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2194

Abstract

This study aims to determine the effect of Digital Marketing on purchasing decisions for Newfivez skincare products in Palu City which is mediated by Word of Mouth. This study uses a quantitative approach with a survey method through distributing questionnaires to 100 Newfivez consumers. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.1 software. The results showed that Digital Marketing has a positive and significant effect on Word of Mouth, and Word of Mouth has a significant effect on purchasing decisions. In addition, Word of Mouth is proven to mediate the relationship between Digital Marketing and purchasing decisions. These findings suggest that proper implementation of Digital Marketing can drive purchasing decisions indirectly through increasing Word of Mouth among consumers.
UKURAN PERUSAHAAN DAN PROFITABILITAS SEBAGAI PENENTU FINANCIAL DISTRESS: Studi Empiris Pada Perusahaan Manufaktur Kosmetik Yang Terdaftar Di Bursa Efek Indonesia Periode 2014-2023 Ferdinandus, Stenly Jacobus; Kamarudin, Kamalia; Josef Richy Pattiruhu
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2195

Abstract

This study uses company size and profitability as its independent variables because these two variables are expected to produce data that is accurate enough to provide an overview of the company's potential to experience financial distress. This study aims to determine and analyse the effect of company size on financial distress, to determine and analyse the effect of profitability on financial distress. In addition, to determine and analyse the effect of company size and profitability on financial distress. The data analysis technique uses a panel data regression model which is processed using the E-Views 12 Student Version application. The results of this study indicate that: (1) Company size has no effect on financial distress. (2) Profitability affects financial distress. (3) Company size and profitability simultaneously affect financial distress. The t test results on the Company Size variable (X1) obtained a tcount value of 0.0427 < t table, namely 1.69 and a significance value of 0.96> 0.05 so that Ha is rejected and H0 is accepted. The results of the t test on the Profitability variable obtained atcount value of 3.6654> than the t table which is 1.69 and the prob value. 0.00 <0.05. Therefore, Ha is accepted and H0 is rejected. The F test results show that simultaneously, the Company Size and Profitability variables have a significant effect on Financial Distress. The Fcount value of 4.83>Ftable is 2.85 and the probability value is 0.00 <0.05 so that Ha is accepted and H0 is rejected.
MODEL MEDIASI MOTIVASI PADA HUBUNGAN GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS PERUMAHAN RAKYAT, KAWASAN PERMUKIMAN, PERTANAHAN SURABAYA Sugiharni, Herlin; Lindiawati; Yulianti, Emma
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2215

Abstract

This research is motivated by the importance of improving the performance of public sector employees, especially in the government bureaucracy, which is influenced by various organizational factors such as leadership style, work environment, and work motivation. The purpose of this study is to analyze the direct effect of leadership style and work environment on employee performance. Also analyze the indirect effect of leadership style and work environment on employee performance through work motivation as mediation. This research is quantitative research with sampling techniques using total sampling which means that each member of the population has the same opportunity to be selected as a sample. Respondents in this study were 200 employees of the Public Housing and Settlement Area and Land Office of Surabaya City. The study used the Structural Equation Modeling Partial Least Square (SEM-PLS) method with the help of the WarpPLS 8.0 application. The results showed that leadership style has a significant positive effect on performance, work environment has a significant positive effect on performance, work motivation has a significant positive effect on performance, leadership style has a significant positive effect on work motivation, work environment has a significant positive effect on work motivation, work motivation significantly mediates the effect of leadership style and employee performance, work motivation significantly mediates the effect of work environment and performance.
Mekanisme Akuntabilitas Sovereign Wealth Fund: Perbandingan antara BPI Danantara dan GPFG Norwegia Priatna, Azzahra Vinka; Tasman, Annisha Rahmadhila Adha; Velentina, Rouli Anita
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2218

Abstract

The accountability mechanism in Sovereign Wealth Funds (SWF) is a crucial aspect in ensuring transparency and sustainability in the management of state investment funds. This mechanism is reflected in the implementation of oversight and managerial responsibility within SWFs. BPI Danantara, as Indonesia’s SWF, operates under an internal oversight system involving a Board of Supervisors, an audit committee, and external monitoring from public auditors and relevant state institutions in a decentralized manner. In terms of managerial responsibility, the Business Judgment Rule (BJR) is applied, providing legal protection for managers in investment decision-making, as long as it is conducted in good faith and without negligence. However, this mechanism still poses a significant risk of corruption due to Indonesia’s low Corruption Perceptions Index (CPI) score. Meanwhile, Norway’s Government Pension Fund Global (GPFG) has a stricter oversight structure, with a hierarchical reporting system from Norges Bank Investment Management (NBIM) to the Ministry of Finance and direct supervision by the Norwegian Parliament. Although GPFG does not apply BJR, it has consistently achieved the highest transparency scores and enjoys stronger public trust in its governance. This study aims to analyze the differences in supervisory regulations and managerial accountability between these two institutions.

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