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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,162 Documents
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THE IMPACT OF DIGITAL MARKETING AND BRAND IMAGE ON CONSUMER DECISIONS REGARDING THE PURCHASE OF AIRASIA AIRLINE TICKETS Dedeng Abdul Gani Amruloh; Yulianto, Wahyu; Imam Munandar, Atep
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2158

Abstract

The objective of this research was to ascertain the impact of consumer purchasing decisions for Air Asia flight tickets. In this study, the variables of digital marketing and brand image are employed as dependent variables. Primary data were collected using non-probability sampling techniques, which do not provide equal opportunities for each element or member of the population to be selected as a sample. The sample used in this research consisted of 97 individuals. The data analysis method employed in this research is multiple linear regression. The findings of the research indicate that digital marketing and brand image have a positive and significant impact on purchasing decisions, to some extent. The calculated F-value of 50.839 with a significance level of 0.000 < 0.05 indicates that the entire dependent variable exerts a simultaneous effect on purchasing decisions. The R-squared value demonstrates that the entire dependent variable accounts for a simultaneous effect of 52.0%.
Pengaruh Employee Engagement Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan pada UD. Hoshi Creasindo di Kabupaten Bekasi Kusuma, Aditya Bayu; Maulana, Dede Yusuf; Kinanthi, Hening Lintang; Fachmi, Muhammad; Mardiman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2186

Abstract

Companies need to see how much employees are involved in working and preferred behavior that is not part of an employee's formal work obligations, but supports the effective functioning of the organization in order to achieve optimal employee performance. The purpose of this study was to determine the effect of Employee Engagement and Organizational Citizenship Behavior both partially and simultaneously on Employee Performance. The sample in this study were 47 respondents using saturated sampling as the sampling technique. Data processing in this study used SmartPLS 4.0. The results showed that Employee Engagement has a positive and significant influence on Employee Performance because it has a p values (0,003) < 0,05. The results also show that Organizational Citizenship Behavior has a positive and significant influence on Employee Performance because it has p values (0,000) > 0.05. Finally, it is also known that Employee Engagement and Organizational Citizenship Behavior simultaneously on Employee Performance because it has a p values (0,000) > 0.05
Dampak Reputasi Underwriter,Underpricing Dan Financial Leverage Terhadap Kinerja Initial Public Offering (IPO) A, Lathif Arafat; Meta, Williya; Meilisa
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.1967

Abstract

This study aims to analyze the impact of underwriter reputation, underpricing, and financial leverage on the stock performance of Initial Public Offerings (IPOs) in the Indonesian capital market. Using a quantitative approach, data from companies that conducted IPOs in 2023 were analyzed through multiple linear regression to examine the influence of these three independent variables on IPO performance. The results indicate that both underwriter reputation and financial leverage have a significant impact on long-term IPO stock performance. Reputable underwriters are proven to reduce underpricing and enhance investor confidence. Conversely, underpricing was found to have no significant effect on IPO stock performance. These findings offer valuable insights for companies planning to go public, emphasizing the importance of selecting a reputable underwriter and managing financial leverage to improve stock performance in Indonesia’s capital market. Keywords: Initial Public Offer, Reputasi Underwriter, Underpricing, Financial Leverage
CASHBACK PROMOTION PADA BRAND LOYALTY PENGGUNA DOMPET DIGITAL DENGAN GENDER SEBAGAI VARIABEL MODERASI Camellia, Salsabila; Khresna Bayu Sangka
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.1990

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh cashback promotion terhadap brand loyalty dompet digital dengan gender sebagai variabel moderasi pada mahasiswa Universitas Sebelas Maret. Penelitian ini menggunakan penelitian kuantitatif dengan pendekatan survey. Sampel pada penelitian ini yaitu 384 mahasiswa Universitas Sebelas Maret yang diambil dengan teknik purposve sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis deskriptif, uji Bnormalitas, uji lineaaritas, uji multikolinearitas, uji heterokedastisitas,uji koefisien determinasi, uji T, dan uji MRA. Hasil penelitian ini menunjukkan terdapat pengaruh positif antara cashback promotion terhadap brand loyalty dibuktikan dengan nilai koefisien sebesar 0,367. Koefisien positif pada variabel cashback promotion mengindikasikan bahwa peningkatan cashback promotion mempengaruhi brand loyalty pada dompet digital. Berdasarkan uji MRA terdapat hubungan negatif antara cashback promotion dengan gender dibuktikan dengan nilai signifikansi sebesar 0,034. Variabel cashback promotion dengan gender memiliki nilai positif dan tidak signifikan dimana variabel gender tidak dapat memoderasi variabel cashback promotion terhadap brand loyalty pada dompet digital. Temuan penelitian ini akan dijadikan masukan bagi universitas dalam meneliti pengaruh cashback promotion terhadap brand loyalty dompet digital.
Fenomena Product Line Extention: Efek Kepercayaan Dalam Memediasi Ulasan Konsumen dan Selebriti Endorser Terhadap Minat Beli Pada Pandowo, Aditya; Grace Christien Sumakul
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.1997

Abstract

The research purposive is to examine the determinants of purchase intention derived from customer reviews and celebrity endorsers and explore the role of trust as a mediator. The current investigation is designed in a quantitative approach with purposive sampling with criteria of having bought and interested in buying different products with the same brand and at least 102 respondents were involved in this study. The research found that customer reviews affect trust and purchase intention. Meanwhile, celebrity endorsers affect trust, but not significantly toward purchase intention. In the meantime, trust affects purchase intention directly. In intervening testing, trust was shown to mediate the relationship of customer reviews with purchase intention partially, and the relationship of celebrity endorsers with purchase intention as fully mediation. The current research contributes to providing additional marketing literacy, especially those related to antecedents of purchase intention, and as a foothold for business entities in taking marketing strategies that aim to foster customer purchase intention. In addition to product and brand limitations, current research is also less comprehensive because it only includes customer reviews, celebrity endorsers, and trust as determinants of purchase intention
Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development Prasetya, Prita; Najib, Mukhamad
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2045

Abstract

The purpose of this study is to develop a conceptual framework for sustainable marketing by conducting a bibliometric analysis to identify publication trends, and key research themes in the field of sustainable marketing. Bibliometric methods were used to analyze 351 articles indexed in Scopus, using VOSviewer for visualization. The data screening process followed the PRISMA protocol, focusing on journal articles written in English. Keyword co-occurrence and cluster analysis were used to identify research themes. The findings show a significant increase in publications on sustainable marketing since 2018, with six major research clusters. The research proposes an integrative framework for advancing sustainable marketing strategies across different regional and global contexts. It was limited to the Scopus database and focused on bibliometric analysis without integrating qualitative insights from other literature reviews. Future research could build on the proposed framework to address regional variations in sustainable marketing practices. The findings can provide valuable insights for marketers, policy makers and researchers to improve sustainable marketing strategies. The proposed framework can guide businesses in promoting sustainable consumption and policymakers in shaping ecosystems that support sustainability. It also offers theoretical and practical contributions to the literature on sustainable marketing.
Pengukuran Kinerja Saham Bank Digital di Indonesia dengan Model Capital Asset Pricing Model (CAPM) Santoso, Budi; Sasmiharti, Juni
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2047

Abstract

In general, when investors make investments, they certainly take into account the risks and returns from their investments, including investments in digital bank shares. To achieve profits from investments, CAPM (Capital Asset Pricing Model) can be used to predict stock performance. This is because CAPM is useful for determining stocks that are efficient and provide profits for investors. Because each digital bank stock has different performance, the CAPM that suits these conditions is CAPM SML (securities market line). This research uses a sample of 8 digital banks that have conducted an IPO (initial public offering) on the capital market. The research results show that of the 8 digital bank shares, 7 digital bank shares showed efficient stock performance and were able to provide profits. The 7 digital banks are AGRO, AMAR, ARTO, BABP, BBHI, BBYB, and BKSW. Meanwhile, one digital bank share, namely BACA, is the only bank whose shares are inefficient or have poor performance.
Analisis Faktor yang Mempengaruhi Inovasi Layanan dan Internasionalisasi terhadap Profitabilitas UMKM di Indonesia Sahara, Putri; Saputra, Suyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2083

Abstract

Abstract This study aims to analyze the factors influencing service innovation, internationalization, and profitability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, it examines the role of entrepreneurial orientation dimensions—innovativeness, proactiveness, and risk-taking—as well as human capital in fostering internationalization and service innovation. The research employs a quantitative approach using Structural Equation Modeling (SEM) with the SmartPLS software, analyzing data collected from 140 MSMEs engaged in international activities. The findings reveal that risk-taking and skill & know-how have a significant positive influence on internationalization, while innovativeness and proactiveness show significant negative effects. Surprisingly, service innovation has a negative impact on profitability, indicating that the costs associated with implementing service innovation may outweigh short-term benefits. Furthermore, creativity, proactiveness, and human capital do not significantly influence service innovation, suggesting that additional resources, technology, and strategic planning are needed to strengthen service innovation efforts.These results emphasize the importance of risk management, strategic planning, and skill development in supporting MSME internationalization and innovation. Policymakers and stakeholders must provide financial incentives, technological support, and capacity-building programs to enhance MSME competitiveness in global markets.
Human Capital in Green Economies: A Systematic Review of Workforce Transformation of Environmental Sustainability Nofriansyah, Nofriansyah; Dahlan, Dadang; Sutarni, Nani; Rahayu, Sri; Wardiman, Jery; Supriatna, Endang; Melia, Maya
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2087

Abstract

The relevance of development that is focused on both environmental sustainability and economic improvement is shown by the current global economic boom. With an emphasis on green skills development, green human resource management (GHRM), and its effects on environmental sustainability, this article provides a thorough overview of the role that human capital plays in assisting workforce transformation towards a green economy. This study examined 20 pertinent articles out of 1,760 that were found in the Semantic Scholar and Scopus databases using the PRISMA approach. The findings demonstrate that the adoption of green technology, particularly in the fields of sustainable industry and renewable energy, depends on the development of green human capital. To speed up the development of green talents, cooperation between the government, business community, and academic institutions is also required. The study also identifies significant prospects for job creation and environmental impact reduction, as well as obstacles to the green economy's implementation, such as structural impediments and skills gaps. The article's conclusion is that significant investments in education and training, along with policies that promote sustainability and worker well-being, are necessary to shift the workforce toward a green economy.
An Ordered Logit Model for Predicting Corporate Sukuk Ratings in Malaysia and Indonesia Nurhanifah, Afifa; Tazliqoh, Agustifa Zea; Rika Nur Ismawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2091

Abstract

This research aims to examine the association accounting information quality (accrual quality and cash flow management), corporate governance, sukuk structures, and guarantee status to affects corporation sukuk rating. This research used criteria and methodology general approach sukuk rating published by sukuk rating agency such as PEFINDO, RAM and MARC. Using sukuk rating as dependent variable, ordered logit model is selected to test research variable. This research finds that accrual quality, sukuk structure, status guarantee, and firm size positively associated with sukuk rating. However, profitability, leverage, and growth variables were not have associated with sukuk rating.

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