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Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan

demandia
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Published by Universitas Telkom

ISSN : 24776106 EISSN : 25022431 DOI : -

Core Subject : Science, Education, Art,

Arts Decision Sciences, Operations Research & Management Other

Journal “demandia” is a print and electronic publication media which publishes the results of studies and research in the field of Visual Communication Design, Design Management and Advertising; published twice a year (March and September). The journal managed by Telkom University aims to promote and develop Visual Communication Design, Design Management and Advertising.

Arjuna Subject : -

Articles 162 Documents

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PERANCANGAN VISUAL FOTOGRAFI WEDDING BUDAYA TRADISIONAL INDIA DI INDONESIA Prasetyo, Martinus Eko; Masyhudi, Imamul
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 1 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i1.8364

Fotografi wedding budaya tradisional India di Indonesia merupakan wujud keberagaman budaya yang tumbuh dan menjadi sebuah keunikan dalam perbedaan budaya yang ada, diperlukan adanya penelitian tentang budaya luar Indonesia yang sudah cukup lama ada di Indonesia. Banyak hal menarik dapat didokumentasikan dalam menangkap sebuah moment fotografi budaya tradisional India. Penelitian ini mengangkat tentang keberagaman akan keunikan budaya di Indonesia yang didokumentasikan dalam perancangan teknis visual fotografi dengan metode penelitian deskriptif kualitatif dan metode perancangan fotografi wedding dengan pendekatan komposisi subjek, objek, pengambilan gambar, dan tata cahaya fotografi, penelitian ini merupakan penelitian artistik berdasarkan sudut pandang pengalaman peneliti dalam menghasilkan karya visual fotografi. Penelitian ini menghasilkan rancangan fotografi wedding dalam mengutamakan tangkapan visual moment penting fotografi wedding dengan tujuan menampilkan visual estetik dalam dokumentasi bahagia yang memberikan kesan kepada audiens dan memunculkan potensi dari fotografi wedding terhadap fotografi wedding budaya tradisional India.

THE EVALUATION OF INTERFACE DESIGN PRINCIPLES ON TERRAS WEBSITE (PUBLIC FACILITY LOAN PLATFORM OF TELKOM UNIVERSITY) Anjar Sari, Siwi; Bintang Nugraha
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.8932

The TERRAS website is a platform for students and staff at Telkom University to check room availability. However, users encounter several issues, such as an unintuitive interface, confusing navigation, and inconsistent design. Therefore, this study evaluates the interface design of the TERRAS website based on three key principles: simplicity, consistency, and perceptibility, as developed by Don Norman, Jakob Nielsen, Larry Constantine, and Lucy Lockwood. This research employs a qualitative method, conducting in-depth interviews with students as primary users and logistics staff as website facilitators. Additionally, observations were made on other Telkom University websites to compare their level of consistency. The findings indicate that the TERRAS website lacks consistency compared to other Telkom University websites. While the simplicity aspect is fairly adequate, the website lacks informativeness. Moreover, perceptibility needs improvement to enhance the user experience. Improvements in interface design are necessary to increase usability and website effectiveness. The recommendations from this study are expected to serve as a foundation for developers to optimize the TERRAS website design, making it more user-friendly and aligned with users' needs.

DESIGNING ‘BITETIFUL’ SOCIAL CAMPAIGN ON THE IMPORTANCE OF FRUIT AND VEGETABLE CONSUMPTION FOR WOMEN AGED 21–25 Tanaka, Hanny Danawati; Muljosumarto, Cindy; Yusuf, Vanessa
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9312

Tingkat konsumsi sayur dan buah yang rendah di kalangan remaja Indonesia, khususnya perempuan, menjadi isu yang memengaruhi kesehatan tubuh sekaligus kondisi kulit. Kurangnya pengetahuan gizi, rendahnya kesadaran akan pola makan sehat, serta pengaruh lingkungan sosial membuat remaja cenderung memilih makanan cepat saji dibandingkan makanan bergizi. Padahal, perawatan kulit tidak hanya bergantung pada produk skincare, tetapi juga membutuhkan nutrisi dari dalam tubuh. Menanggapi permasalahan ini, penelitian ini bertujuan merancang kampanye sosial edukatif yang dapat meningkatkan kesadaran remaja perempuan akan pentingnya konsumsi sayur dan buah sebagai bagian dari perawatan kecantikan alami. Penelitian dilakukan dengan pendekatan kualitatif melalui observasi, wawancara mendalam, dan analisis data audiens untuk merumuskan strategi kampanye yang tepat sasaran. Hasil dari perancangan ini diharapkan dapat mendorong perubahan pola konsumsi remaja perempuan ke arah yang lebih sehat dan berkelanjutan. Kata Kunci: konsumsi sayur dan buah, remaja perempuan, kesehatan kulit, kampanye sosial

AI AS NARRATIVE COMPANION: ENHANCING THE PHOTOVOICE METHOD FOR THE DEAF THROUGH HUMAN-AI COLLABORATION Wibowo, Yosephien Reynalda Prananda
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9431

Verbal communication can be extremely difficult for deaf people, so visual media and other forms of expression are crucial. The photovoice approach uses photography as an effective medium for expressing feelings and personal experiences. A participatory method called photovoice allows people to tell their stories through pictures, particularly in situations where words are insufficient. This study looks into how artificial intelligence (ChatGPT) might be used to help the deaf community during the photovoice narration stage. The study emphasizes AI's capacity to improve story structure, emotional depth, and clarity through a qualitative methodology that includes in-depth interviews and experimental comparison between self-written and AI-assisted narratives. The results indicate that participants respect their own expression, many also believe AI may help them articulate complex reflections and better organize their ideas. Participants recognized AI's value in enhancing storytelling, despite reservations about its often impersonal tone. Therefore, AI is most suited as a contemplative companion rather than a replacement, promoting diversity while maintaining the therapeutic and human centered of photovoice. This study adds to the growing body of knowledge regarding human-technology collaboration, specifically in the areas of inclusive, therapeutic, and creative communication practices for underserved groups.

VISUALIZING SUNDANESE IDENTITY THROUGH ANGKLUNG-INSPIRED APP ICON UI DESIGN Tiara, Tiara Amelia Rahmawati; Irfan Hendrian; Rizki Maulana Rachman
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9432

Sundanese culture possesses a wealth of traditional values and symbols that can be visualized through various digital media, one of which is mobile application icons. This study aims to design angklung-themed application icons as an effort to visualize Sundanese culture in the context of user interface (UI) design. Using a qualitative approach, the design process was carried out through three main stages: collecting visual references, creating manual sketches, and digitizing the designs. The main visual elements of the angklung, such as vertical and horizontal bamboo tubes, were creatively adapted into common application icons including Home, Contact, Message, Settings, Files, Browser, Music, Camera, Phone, and Clock. The results indicate that these icon designs not only fulfill aesthetic and functional aspects of modern UI but also successfully represent local cultural values visually. These findings reinforce the idea that digital interfaces can serve as effective and adaptive media for cultural representation in the technological era. UI design based on local culture such as this is expected to strengthen Indonesia's visual identity within the digital ecosystem.

SIMULACRA AND REALITY IN AI FILMS: BAUDRILLARD’S ANALYSIS OF ‘M HOTEL’ Pebriyanto; Athila Raditya Rahman; Muhamad Naufal Raditya
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9434

M Hotel is a short film produced by artificial intelligence (AI) that has won several awards. This raises questions related to the meaning of reality, authenticity, and subjectivity in its production in the current era of digital technology development. This research employed a qualitative-descriptive approach, integrating visual and narrative text analysis methodologies to examine the film. Jean Baudrillard's theoretical framework of simulacra and hyperreality is employed to analyze how M Hotel not only creates a representation of reality, but also forms a simulation that is detached from its original reference. The findings indicate that the M Hotel has entered the fourth stage of simulacra, wherein reality is substituted by an independent image. The film also indicates a shift in human subjectivity towards aesthetics created through an algorithmic command system that blurs the line between reality and illusion.

AI INTEGRATION IN VISUAL BRANDING STRATEGIES FOR LOCAL ARTISANS: THE BIORAMA APPROACH Ramadhan, Gilang; Muhammad Eka Purbaya; Ratih Alifah Putri
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9461

This study explores the use of artificial intelligence (AI) to enhance the digital branding of local organic artisans through the Design Thinking framework. The research is motivated by the persistent challenges faced by artisans in producing high-quality visual content, such as suboptimal lighting, simple composition, and limited variation, which hinder audience reach and digital appeal. By applying the Design Thinking stages of empathize, define, ideate, prototype, and test, this study collaborated with Biorama and three artisan partners to design and evaluate AI-based solutions, namely Gemini Veo 3 for promotional videos and ChatGPT for product photo enhancement. Testing conducted via the Instagram account @biorama___ in July 2025 revealed measurable improvements. Engagement rates ranged from 11.9% to 13.1%, with average likes between 41–59, comments 5–9, and reach between 499–651 per post. These findings confirm that AI interventions can deliver more appealing, realistic, and brand-aligned visual content for local artisans. The novelty of this research lies in the integration of prompt engineering into community-based digital branding practices, framed within the concept of creative placemaking. The study contributes theoretically to AI-driven branding strategies and offers practical guidance for artisans to strengthen their digital competitiveness.

Cinematography Strategies in Promoting Local Culture: A Study of the Documentary ‘It’s More than Candlenut Indudur. Sri Dwi Astuti Al Noor; Stefvany; Yosa Fiandra; Arief Budiman; Mohammad Firdaus Azman
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9512

Nagari Indudur, located in IX Koto Sungai Lasi District, Solok Regency, West Sumatra, is a major producer of candlenut oil. With an annual contribution of Rp. 147,350,000, candlenut oil plays a crucial role in the local economy. However, limited accessibility and promotion remain major challenges for farmers.To support the introduction of candlenut oil products, the Indonesian Conservation Community (KKI) WARSI produced a short documentary titled "It’s More Than Candlenut Indudur." This film aims to promote Indudur’s traditional candlenut oil to national and international audiences. This research employs a qualitative descriptive method to analyse the cinematographic techniques used in the film, including aerial cinematography, the application of the rule of thirds composition, as well as drone shots and other cinematic techniques. The study findings indicate that visual techniques such as eagle-eye angle, high angle, composition in framing, and camera movements like dolly-in-out and following shots effectively showcase the topographical beauty and the activities of candlenut oil farmers in an aesthetic and informative manner. With a duration of 6 minutes and 27 seconds, this film delivers a strong visual narrative, supported by Minang-language audio and subtitles, to highlight Indudur’s potential as a producer of high-quality candlenut oil. The results of this study provide insights into the importance of a cinematic approach, referring to how visuals are used to convey narratives emotionally and immersivity in documentary films aimed at promoting local products while also supporting the economic sustainability of rural communities in remote areas.

REIMAGINING THE PAST: VERNACULAR GRAPHIC DESIGN OF GRAFIS NUSANTARA AND ITS EMOTIONAL IMPACT ON DIGITAL AUDIENCES Kusuma Ayu, Intan; Ahmad Sofiyuddin Mohd Shuib; Nur Faizah Mohd Pahme
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9524

This research analyzes the emotional impact of vernacular Indonesian graphic design from the 1960s–1990s, as archived by Grafis Nusantara, on Generation Z and Millennials. Using a netnographic approach, the research examines user interactions on Instagram and X (formerly Twitter), focusing on affective responses to vintage visuals. The results indicate that the use of dominant colors, hand-drawn illustrations, and decorative lettering play a key role on triggering shared nostalgic sentiment, evoking users to familial and cultural memories. This research asserts that emotional design significantly contributes in transforming cultural memory in the realm of digital media and provides meaningful contributions to the development of contemporary branding strategies using vernacular aesthetics.

INTEGRATING AI IN EDUCATIONAL GAME DESIGN: A ROBLOX-BASED APPROACH TO PRESERVING SUNDANESE TRADITIONS FOR YOUNG LEARNERS Karlina, Nichi Hana; Indarta Priyana; Diwan Setiawan; Citra Kemala Putri; Shinta Hartini Putri; Hengky
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9556

This study aims to design a conceptual framework for an educational game based on the Roblox platform that integrates Artificial Intelligence (AI) technology to support the preservation of Sundanese culture among children aged 6–10 years. In today's digital era, children are more attracted to interactive media and have limited exposure to local cultural values. Therefore, adaptive learning and Natural Language Processing (NLP) approaches are utilized to create a personalized and communicative learning experience. This research employs a descriptive qualitative approach, with data collected through literature review, observation of Roblox content, and analysis of Sundanese cultural elements. The findings indicate that integrating AI into culturally-based educational games holds significant potential to enhance children's engagement in learning local culture in a contextual and enjoyable manner.

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