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INDONESIA
Jurnal Riset Komunikasi
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 26150875     EISSN : 26150948     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
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Articles 168 Documents
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Pengaruh Sistem Informasi dan Komunikasi terhadap Penerimaaan Teknologi dalam Pengembangan Desa Cerdas Wijaya, Abung Supama; Muljono, Pudji; Saleh, Amiruddin; Hapsari, Dwi Retno
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 2 (2023): Agustus 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i2.850

Abstract

The utilization of Information and Communication Technology (ICT) is generally considered as a strategy to achieve goals in addressing development challenges and social changes faced by communities. The implementation of ICT in the development of Smart Villages is an effort to effectively utilize technology in order to enhance the quality of life and public services at the village level. The objective of this study is to analyze the influence of information systems on the acceptance of technology in the development of Smart Villages in Hanura Village, Teluk Pandan District, Pesawaran Regency, Lampung Province, and Kertayasa Village, Sindang Agung District, Kuningan Regency, West Java Province. The research is designed as a quantitative approach supported by qualitative data (mixed methods). The research sample consists of 194 individuals selected through purposive sampling. The data collected includes primary and secondary data. Primary data is gathered through interviews using a questionnaire guide and field observations. Data analysis involves descriptive statistical analysis and inferential statistical analysis using Structural Equation Modeling (SEM). The findings of the study indicate that information quality has a positive and significant influence on the perceived usefulness of ICT and the perceived ease of use of ICT. Service quality has a positive and significant influence on all three dimensions of technology acceptance. However, there is no significant influence between system quality and user satisfaction with ICT. These results highlight the importance of attention to the quality of information delivered and the quality of services provided in the development of Smart Villages to enhance the acceptance and benefits of ICT utilization in Smart Village development.
Brand Personality Selebriti Sebagai Strategi Komunikasi Krisis Shabrina, Almira; Nugrahani, Rah Utami; Nasywa, Shafina; Aminia, Atala
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.872

Abstract

The use of TikTok social media has made iced tea one of the drink brands that has become the top of mind for grab and go drinks in Indonesia. However, like a double-edged sword, the use of social media is one of the causes of problems that can lead to a bad reputation in the eyes of consumers. To prevent the Company's Image from getting worse, Es Teh Indonesia replaced the Chief Executive Officer who is now held by Nagita Slavina. For this reason, this research looks at how Nagita Slavina's brand personality as a crisis communication strategy. This study uses a descriptive qualitative research method to see how this CEO turnover phenomenon becomes an image for Indonesian iced tea. Researchers conducted research on six Generation Z informants who live on the island of Java and consume Indonesian iced tea more than 6 times. The results of the study show that Nagita Slavina's brand personality is less effective in handling the crisis management that has been carried out by Es The Indonesia. Keywords: Brand Personality; Crisis Management; Es Teh Indonesia
Strategi Komunikasi Krisis di Era Digital pada Direktorat Jenderal Pajak Kementerian Keuangan RI Anagusti, Tsabdany Tzarauliarany; Ayuningtyas, Fitria; Venus, Anter
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.914

Abstract

The phenomenon of corruption at the Directorate General of Taxes, Ministry of Finance of the Republic of Indonesia is currently in the public spotlight. This study underlines the need of responding quickly to institutional crises through the implementation of digital communication tactics. Failure to respond quickly can make an institution vulnerable to unmanageable attacks. The community aspires to be able to communicate and participate directly in overcoming the situation. As a result, institutions must move from a one-way communication strategy to a two-way interaction model via their official social media channels. A crisis can have a significant impact on public safety, financial losses, reputational harm, and other difficult-to-predict issues, therefore a crisis communication strategy is essential. This research aims to determine DJP's crisis communication strategy. This research uses a case study qualitative method approach at the DJP to obtain accurate information on crisis response. The results of the research show that the agency has had a good crisis management plan and handling since before the crisis occurred; the crisis response and after the crisis have continuously been monitored regularly in various media, from content creation on social media, information on the official website to establishing good relations. with various media both nationally and internationally. DJP is also collaborating with Public Relations service centers in all regional offices and employee advocacy through the institution's official social media account to open as many communication channels as possible so that the public can well receive the message. Statements and firm steps were then disseminated through DJP's social media platforms and official websites to resolve the crisis.
Pengaruh Girl Group Twice sebagai Brand Ambassador Scarlett Whitening terhadap Keputusan Pembelian Konsumen melalui Mediasi Brand Image Hamid, Naufal Al; Rumyeni, Rumyeni
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.954

Abstract

Scarlett Whitening is one of the beauty companies that takes marketing strategy steps by utilizing the presence of brand ambassadors, such as the girl group Twice. This study aims to analyze the influence of Twice brand ambassadors and brand image on consumer purchasing decisions for Scarlett Whitening in Pekanbaru. The research method used is quantitative with an explanatory approach and a questionnaire as an instrument in data collection. The population in this study were consumers of Scarlett Whitening beauty products whose numbers were unknown and the sample was obtained as many as 272 respondents. The results of this study indicate that (1) brand ambassadors partially influence purchasing decisions, (2) brand image partially influences purchasing decisions, and (3) brand ambassadors and brand image simultaneously influence purchasing decisions with an effect of 43.1%. It is concluded that in improving purchasing decisions, companies can consider using the right brand ambassadors who have good credibility and pay attention to brand image and consumer needs.
Strategi Komunikasi Pemasaran Kelompok Tani Rubaru dalam Meningkatkan Penjualan Bawang Merah sebagai Komoditi Unggulan Kabupaten Sumenep Kurli, Anis; Haris, Rillia Aisyah; Syafriyani, Ida; Sari, Raudhah Pattria; Putri, Purnama Violita; Riady, Rahman
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.956

Abstract

Sumenep as one of the easternmost districts on Madura Island has the most promising agro-political potential. The agricultural sector is the primary source of livelihood, both on land and in some areas. According to the statistics of the Central Statistical Authority (CST) of Sumenep district in 2021 the largest contributor of Gross Regional Domestic Product (GDP) is 39.41% as the largest agropolitical producer compared to other sectors. The agricultural area of Sumenep district reached 207.010 hectares with a total production of 828.814 tons. As for the purpose of this study is how the Marketing Communication Strategy of Tani Rubaru Group in increasing the sale of red onions as a major commodity in Sumenep district. The method used in this research uses qualitative descriptive with data collection techniques were in-depth interviews and observation. The results of this research show the marketing communication strategy carried out by Tani Rubaru Group to increase the sale of Red Onion with the development of production activities, development of processing products of various variants, development and practice in marketing activities through social media
Analisis Resepsi Kelompok Pemilih Pemula Pemilu 2024 terhadap Iklan Politik Audiovisual Partai Amanat Nasional (PAN) Haris, Faisal; Azwar, Azwar
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.957

Abstract

This research examines the audiovisual political advertisements of the National Mandate Party (PAN), specifically the jingle versions broadcasted through television and online platforms such as YouTube, in facing the Indonesia electoral contest 2024. The author focuses on the political message content and gimmicks that PAN, as the message producer, presents to the audience as message consumers in these advertisements. The aim of this study is to elucidate how the audience, particularly first-time voters in the 2024 elections, perceive the content of PAN's political advertisements. The author employs a qualitative approach and utilizes Stuart Hall's encoding-decoding model of reception analysis to comprehend how the informants receive and interpret these advertisements. The research results yield three main interpretations of informants regarding the PAN's audiovisual political advertisement; as something unique, as a political advertisement full of gimmicks lacking ideas, and as a pragmatic political display. Additionally, the research found that several informants were distributed among three audience positions; dominant hegemonic, negotiation, and opposition. The differences in these positions are influenced by their backgrounds in knowledge, education, and life experiences.
Pengaruh Konten Digital dengan Komunikasi Dialogis dan Narasi pada Emosi Krisis Negatif Imsa, Mentari Anugrah; Soegiarto, Asep; Rizki, Menati Fajar
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.959

Abstract

Abstract The current technological development is progressing rapidly, accompanied by advancements in communication processes, where the exchange of information occurs very easily, especially on social media. The existing social media platforms nowadays enable users to express opinions, experiences, and various other information, known as User-generated content (UGC). UGC related to company information could not be controlled by the company, even during the crisis. Therefore, this research aims to measure the influence of the types of content created by the public (dialogic content and narrative content) on the negative crisis emotions experienced by other members of the public. This research follows a positivist paradigm with a quantitative approach, conducting an experiment. The study assesses the changes in negative crisis emotions among the public regarding the crisis of the Sanmol syrup medication. The research sample consists of 118 respondents selected by purposive sampling techniques. The results of the study indicate that there is no significant change in negative crisis emotions after exposure to dialogic and narrative content treatments. Keywords: crisis, digital content, dialogis communication, narrative, negative crisis emotion
Wacana Multimodalitas Budaya: Tautan Peran Gender dan Akomodasi Komunikasi dalam Film Serial Gadis Kretek Hakim, Lulu Nadya; Rosario, Teresa Metta; Marta, Rustono Farady; Panggabean, Hana Rochani Gustasari
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.965

Abstract

Gadis Kretek (Lit. Cigarette Girl) is a film series that narrates the tale of Lebas and Arum, who embark on a quest to uncover the truth about a woman named Dasiyah (Jeng Yah). The series features two distinct periods: in 1946, when Dasiyah and Soeraja met during the development of the cigarette industry, and in 2001 when Lebas and Arum's search for Dasiyah revealed her family's past. This study analyzes the discourse of gender roles and communication accommodation in the Gadis Kretek film series, specifically episodes 1 and 2, using modality discourse analysis. The research method employed is qualitative, with speech analyzed through modality using elements of gender role theory and communication accommodation. The analysis of gender roles and communication accommodation in the Gadis Kretek film series, episodes 1 and 2, was conducted using Theo Van Leeuwen's Multimodality Discourse Analysis (MDA) method. The results of multimodal analysis indicate that in societies with traditional gender role views, communication tends to diverge or accentuate differences between parties. In contrast, in modern societies with non-traditional views, communication tends to be more open, reducing existing differences.
The persepsi publik terhadap identitas transgender sebagai 'the other' di sosial media Fitria, Vany; Mardiani, Desika Putri; Aderibigbe, Abdulsalam
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.990

Abstract

Waria also known as transgender women, despite consistent exclusion from society, are becoming increasingly visible in Indonesia during the era of globalization. In recent years, they have gained more popularity by leveraging the rapid development of social media. This study aims to critically examine public perceptions of transgender, using the case of one of Indonesia's most famous transgender figures, Lucinta Luna. The researcher analyses Instagram users’ comments on her account, as a representation of how the public responds to Luna's identity as a transgender. This study utilizes a qualitative approach and thematic analysis as the analytical method. To analyze the data, this research uses Computer-Aided Qualitative Analysis Software (CAQDAS) NVivo 12. Furthermore, this study adopts Hall's theory of 'the other' to critically examine how Indonesians respond to transgenders. This research found that two significant themes emerged from overall Instagram users' comments on Luna's identity, which are negative and positive public perceptions. In both themes, three sub-themes emerged: sarcasm, religious criticism, and sexual harassment in the negative theme, and admiration, comedy, and a supportive attitude in the positive theme.
Local Wisdom, Local Culture, and Global Market Post-Pandemic Covid-19: Rebranding the City of Tuban, Indonesia Isnaini, Santi; Septiani, Dina; Wibawa, Satrya; Rahmalia, Aqila Nur
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.993

Abstract

This study aims to describe the implementation of local wisdom in the imaging strategy of Tuban, East Java, after the Covid-19 pandemic. It is crucial to explore the understanding of implementing local wisdom in the imaging strategy of Tuban, East Java, after the COVID-19 pandemic. In this study, the theories used include the theory of city branding, city imaging strategies, and local wisdom. These three theories become the basis for understanding and explaining the implementation of local wisdom in the imaging strategy of the city of Tuban, East Java. The results showed that Tuban Regency carried out various city imaging efforts. Implementing local wisdom in urban imaging strategies includes history, processes, stakeholders, city branding elements, and events. The research model on the implementation of local wisdom in the imaging strategy of Tuban City is closely related to history, which includes branding initiatives in the city vision, tradition and culture, city regulations, and city vision.

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