JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
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<![CDATA[Pengaruh Media Sosial Terhadap Perkembangan Identitas Sosial Pada Siswa SMP 27 Maluku Tengah ]]>
<![CDATA[Rehalat, Aminah]]>;
<![CDATA[Nurul 'Ainy, Zuhria]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i1.30125
<![CDATA[Social media has become an important part of adolescents' lives, including in the formation of their social identity. This study aims to analyze the influence of social media on the development of social identity of students at SMP 27 Central Maluku. Using a quantitative method with a survey approach, data were collected through questionnaires given to 150 students selected by purposive sampling. Data analysis was carried out using descriptive statistics and simple linear regression. The results showed that social media has a significant influence on students' social identity, both in positive and negative aspects. Students use social media to express themselves, build communities, and broaden their horizons. However, social pressure, self-comparison, and the phenomenon of "fear of missing out" (FOMO) also have negative impacts that can affect students' self-confidence and mental health. Therefore, guidance from teachers and parents is needed in the use of social media so that students can use social media wisely and healthily.]]>
<![CDATA[Pengaruh Keterlibatan Kerja Dan Motivasi Kerja Terhadap Performance Melalui Mediasi Organizational Citizenship Behavior (OCB) ]]>
<![CDATA[Prasetyaningrum, Nuning]]>;
<![CDATA[Hadi, Syamsul]]>;
<![CDATA[Subiyanto, Didik]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30126
<![CDATA[Employee performance is a vital aspect in determining the effectiveness and success of an organization, especially in the public sector. This study aims to analyze the effect of work engagement and work motivation on performance through organizational citizenship behavior (OCB). This study uses a quantitative method with a saturated sample technique of 121 employees in the public sector, the analyst uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method to test the relationship between variables. The findings of the study indicate that work engagement has a positive and significant effect on performance, but not significant on OCB. Work motivation has a positive and significant effect on performance and OCB. OCB has a positive and significant effect on performance. OCB cannot be a mediating role between work engagement and performance. However, it can be a mediating role between work motivation and performance. The implications of these findings suggest that organizations need to pay more attention to work motivation factors such as incentives, career development, and a supportive work environment, which can encourage higher OCB behavior, which ultimately contributes to improving overall employee performance. While work engagement has a direct impact on performance, organizations also need to find ways to enhance its impact on OCB to foster a more collaborative and productive work culture]]>
<![CDATA[Faktor-faktor Eksternal Minat Berwirausaha ]]>
<![CDATA[Siregar, Silvia]]>;
<![CDATA[Sofyan, Herminarto]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30236
<![CDATA[This research aims to analyze the influence of Digital Literacy, Social Media, Entrepreneurship Education, and vocational skills on entrepreneurial interest among vocational high school students in the fashion design program in Sleman Regency. This study employs a quantitative approach with an ex-post facto design. The sampling technique used cluster sampling, followed by proportionate random sampling from each vocational school, resulting in a sample of 161 XII students from the Fashion Design Program. Data were collected using Google Form questionnaires that had been tested for validity and reliability, and data analysis was conducted using regression analysis. The results of this study are as follows: (1) Digital literacy has a positive and significant effect on entrepreneurial interest; (2) Social media has a positive and significant effect on entrepreneurial interest; (3) Entrepreneurship education has a positive and significant effect on entrepreneurial interest; (4) Vocational skills do not significantly affect entrepreneurial interest; (5) Digital literacy, social media, entrepreneurship education, and vocational skills collectively have a positive and significant effect on entrepreneurial interest. This research can provide insights for determining entrepreneurship education strategies to meet the demands and needs of the dynamic business and industrial world.]]>
<![CDATA[AI-Driven Personalization in E-Commerce: Impact on Customer Engagement and the Role of Privacy Concerns ]]>
<![CDATA[Lang, Ratnawati]]>;
<![CDATA[Saragih, Afni Eliana]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30466
<![CDATA[This study addresses the gap in understanding the effects of different AI-driven personalization strategies on customer engagement in e-commerce, particularly considering the moderating role of privacy concerns. The purpose is to analyze how product recommendations, AI-driven customer service, and automated personalized promotions influence customer engagement, and how privacy concerns affect these relationships. A quantitative approach was applied using survey data collected from 258 e-commerce users. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that automated personalized promotions significantly enhance customer engagement, while product recommendations and AI-driven customer service do not have a significant impact. The findings suggest that privacy concerns play a critical role in moderating the effectiveness of AI personalization. This study contributes to e-commerce marketing strategies by highlighting the importance of privacy considerations and targeted personalized promotions to increase customer engagement. Future research should explore privacy concern mitigation and test findings across diverse e-commerce platforms.]]>
<![CDATA[Loyalitas Pengguna Sepatu Ventela: Kualitas Produk Dan Harga Melalui Kepuasan Konsumen ]]>
<![CDATA[Subhan, Subhan]]>;
<![CDATA[Hidayati, Nur]]>;
<![CDATA[Farida, Eka]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30662
<![CDATA[The competition in the local shoe industry is getting tighter, along with the increasing public interest in quality local products. Ventela shoes are a local brand that is quite popular in Indonesia and have the challenge of maintaining customer loyalty. Consumer loyalty is determined by consumer satisfaction, product quality, and price. The purpose of this study is to analyze the effect of product quality and price on loyalty through consumer satisfaction. The type of research used is explanatory. The population of the study is not known with certainty with the purposive sampling technique, so the number of samples is 65 respondents. Data collection through questionnaires and analyzed using the SEM-PLS method. The results of the study show that product quality and price have a significant effect on consumer satisfaction. Product quality and price do not have a significant effect, while consumer satisfaction has a significant effect on loyalty. Product quality has a significant effect on loyalty through consumer satisfaction, while price has no significant effect.]]>
<![CDATA[Faktor-Faktor Yang Mempengaruhi Manajemen Laba ]]>
<![CDATA[Sylvia, Sylvia]]>;
<![CDATA[Cecilia, Cecilia]]>;
<![CDATA[Kyoko, Kyoko]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30677
<![CDATA[Using company size as a moderating variable, this study attempts to assess the impact of profitability, liquidity, and solvency on earnings management. Companies listed on the IDX80 Indonesia Stock Exchange between 2022 to 2024 make up the study population. There were 61 firm samples and 183 observations in total. Purposive sampling was employed as the sample technique, and the SmartPLS version 3.2.9 application was tested using the Two-Stage Approach testing method. According to the study's findings, profitability positively affects earnings management, while liquidity and solvency have little bearing on it. The relationship between profitability, liquidity, and solvency with earnings management cannot be moderated by the size of the company]]>
<![CDATA[E-Commerce, Efikasi Diri Dan Infrastruktur Keuangan Sebagai Pendorong Keputusan Berwirausaha Mahasiswa Akuntansi ]]>
<![CDATA[Aliah, Nur]]>;
<![CDATA[Faridani, Mutia Riska]]>;
<![CDATA[Muda, Iskandar]]>;
<![CDATA[Abdullah, Noor Marini Haji]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30764
<![CDATA[The purpose of this study was to determine whether e-commerce, self-efficacy and financial infrastructure can influence accounting students' decisions to become entrepreneurs. This study was motivated by the development of technology that has changed the mindset of accounting students to be more creative and innovative so that students' interest in becoming entrepreneurs has increased. The results of this study indicate the influence of e-commerce on accounting students' entrepreneurial decisions, self-efficacy influences accounting students' entrepreneurial decisions and financial infrastructure with accounting information systems influences accounting students' entrepreneurial decisions. Technological developments with the emergence of e-commerce provide great opportunities for students to start businesses with lower barriers. Students who have a high level of self-efficacy will be more confident in managing a business, taking risks and solving problems that arise in the entrepreneurial process. This is in accordance with behavioral theory which states that the perception of control over behavior greatly determines the emergence of intentions and ultimately entrepreneurial actions. Accounting students, who are basically equipped with the ability to understand financial recording and reporting systems, have a competitive advantage and can make business decisions appropriately.]]>
<![CDATA[Pengaruh Keputusan Pembiayaan dan Profitabilitas Terhadap Green Accounting ]]>
<![CDATA[Saragih, Afni Eliana]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30885
<![CDATA[Environmental issues are pressing and require serious attention, and green accounting emerges as a crucial solution. Examining the influence of financing decisions and company profitability on green accounting is the objective of this research. This study using data from manufacturing companies in the basic and chemical industries listed on the Indonesia Stock Exchange (IDX). Panel data regression analysis is applied to this study as the data is a combination of time series and cross-sectional data. Statistical tests are used to determine whether the Fixed Effect Model, Common Effect Model, or Random Effect Model is the most suitable model for the data before conducting further analysis. Empirical analysis shows that debt financing and equity financing has a significant impact on green accounting. However, the research findings show that profitability does not have a significant impact on green accounting. Despite equity financing being shown to enhance green accounting practices, highly profitable companies do not automatically increase their green accounting practices.]]>
<![CDATA[Strategi Digital Marketing pada Pendidikan Sekolah Menengah Kejuruan (SMK) ]]>
<![CDATA[Haryati, Eka]]>;
<![CDATA[Safitri2, Camelia]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.30905
<![CDATA[The purpose of this study was to analyze the benefits of social media such as WhatsApp, Instagram, TikTok, and websites in increasing the number of students in Vocational High Schools (SMK). The method used was descriptive qualitative with 11 informants, including principals, teachers, and guardians. Data collection was carried out through interviews, observations, and documentation, focusing on the effectiveness of digital marketing, challenges of digitalization, and digital platform strategies. The results of the study showed that digital marketing on social media and websites succeeded in increasing the number of students. However, the implementation of digital marketing is still imperfect due to limited human resources and the need for consistency in scheduling promotional content. This study aims to provide innovation in developing and utilizing digitalization through social media and websites to increase the number of students in educational institutions]]>
<![CDATA[Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Melalui Kepuasan Konsumen Toko Klontong Madura ]]>
<![CDATA[Kusnadi, Kusnadi]]>;
<![CDATA[Hidayati, Nur]]>;
<![CDATA[Farida, Eka]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v9i2.31063
<![CDATA[The retail sector, especially the Madura klotong shop, is experiencing very significant development. This shop is known as a Madura stall that has various unique features in terms of accessibility and operating hours. The existence of this stall continues to face challenges in the business world, so that service quality and pricing are important aspects that influence consumer satisfaction and loyalty. This study will test and analyze the effect of service quality and price on loyalty through consumer satisfaction. The type of research is associative causal with a population whose number is not known for sure. The sampling technique was purposive random sampling and the results of the sample calculation were 80 respondents. The data source was primary data and was collected through questionnaires. Furthermore, it was analyzed using SEM-PLS path analysis. The results showed that service quality and price had a direct and significant effect on satisfaction. Service quality and price had no effect, while consumer satisfaction had a direct and significant effect on consumer loyalty. Service quality and price indirectly affected loyalty through consumer satisfaction.]]>
