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JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 497 Documents
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Strategi Mitigasi Pinjaman Online Berbasis Literasi Keuangan Syariah (Penelitian Kasus Mahasiswa Institut Syekh Abdul Halim Hasan Binjai) Zahira, Fitri Nada; Barus, Elida Elfi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29818

Abstract

The purpose of this study is to determine the understanding of online loan mitigation strategies based on Islamic financial literacy in INSAN Binjai students. The research method used in this study is qualitative. The population in this study is all INSAN Binjai students. The sample used in this study is students and professionals of the sharia economics study program with certain considerations. The data collection techniques used are interviews and documentation. Interviews were conducted with INSAN Binjai students and Islamic finance professionals. The analysis technique used is SWOT analysis. The results of the study show that there are four suggested approaches to solve the problem of online loans: (1) Holding Islamic financial literacy programs, such as seminars and training, (2) Using social media to disseminate information, (3) Establishing Islamic microfinance institutions that offer education financing, such as installment schemes with affordable margins or Qardhul Hasan contracts (benevolent loans) and (4) Providing counseling services for individuals facing this problem. It is hoped that this method will increase students' knowledge of finance, reduce the use of online loans, and encourage Islamic-based financial management
Perilaku Konsumen Gen Z Dalam Mengkonsumsi Produk Minuman Mixue Viral Harga Murah Pika, Putu Ayu Titha Paramita; Sari, Desak Made Febri Purnama; Parasari, Nyoman Sri Manik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29877

Abstract

This study aims to analyze the behavior of Generation Z consumers in consuming viral drink products, particularly Mixue, known for its affordability. The methodology employed in this research is a phenomenological approach, allowing for a deep understanding of consumers' subjective experiences and how these influence their purchasing decisions. Data were collected through in-depth interviews, observations, and documentation from various informants who belong to Generation Z. The findings indicate that consumers' purchasing decisions are influenced by three main factors based on the Theory of Planned Behavior: behavioral control, subjective norms, and attitudes toward behavior. Consumers tend to consider perceptions of reasonable costs and high product quality. Moreover, the influence of social media and recommendations from friends proved to be significant in motivating consumers to try Mixue. The social experiences associated with shopping, often involving interactions with peers, are believed to enhance satisfaction and brand loyalty. These findings provide crucial insights for business practitioners in formulating more effective and sustainable marketing strategies, particularly in reaching young consumers in the digital age
Transformasi Edupreneurship: Studi Empiris Program Mahasiswa Wirausaha Terhadap Minat Berwirausaha Mahasiswa Pendidikan Ekonomi Universitas Sriwijaya Jaenudin, Riswan; Priti, Priti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29883

Abstract

This research proves the influence of edupreneurship based on the Student Entrepreneurship Program (PMW) on the entrepreneurial interest of Sriwijaya University Economics Education Study Program students. The method used is quantitative with an associative approach. The research sample consisted of 51 students who received PMW funding in 2023 and 2024. Data collection techniques through questionnaires, interviews, and documentation. Data analysis uses prerequisite tests, namely normality and linearity tests of simple regression; and hypothesis testing includes Pearson product moment correlation, coefficient of determination, and t-test. The results showed that PMW-based edupreneurship affects entrepreneurial interest with a correlation of 0.475 (medium). The coefficient of determination shows an influence of 22.63 percent, while the rest is influenced by other factors such as family environment and self-confidence. The t-test shows that tcount = 3.78 is greater than ttable = 2.009, so the hypothesis is accepted, which means that there is an effect of edupreneurship based on the Student Entrepreneurship Program (PMW) on the entrepreneurial interest of students of the Economic Education Study Program of Sriwijaya University.
Pengaruh Self-Efficacy Dan Dukungan Institusional Terhadap Entrepreneurial Intention Yang Dimoderasi Oleh Motivasi Intrinsik Larasati, Adelia; Prayekti, Prayekti; Subiyanto, Didik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29899

Abstract

This study aims to analyze the effect of self-efficacy and institutional support on entrepreneurial intention with intrinsic motivation as a moderating variable in undergraduate students of the Management Study Program, FE, UST. This study uses a quantitative method with purposive sampling technique and involves 112 respondents who have taken entrepreneurship courses or similar courses. Data were collected through offline questionnaires and analyzed using AMOS. The results showed that self-efficacy has a significant effect on entrepreneurial intention, while institutional support has no significant effect. Intrinsic motivation significantly moderates the effect of self-efficacy on entrepreneurial intention, but does not act as a moderator in the relationship between institutional support and entrepreneurial intention. The implications of this study emphasize the importance of strengthening self-efficacy and intrinsic motivation in increasing students' entrepreneurial intentions, as well as the need to develop more effective institutional programs to support entrepreneurship
Pengaruh Lingkungan Kerja Motivasi Intrinsik dan Quality Of Work Life Terhadap Kinerja Karyawan Yuniawati, Rusmita; Kirana, Kusuma Chandra; Yulianto, Eko
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29905

Abstract

This study aims to understand whether intrinsic motivation, work environment, and quality of work life influence employee performance in Yogyakarta. This research is a quantitative study. The sampling technique used in this study is accidental sampling, with a total of 130 respondents working in Yogyakarta. The collected data were analyzed using reliability and validity tests, classical assumption tests, multiple linear analysis, t-tests, and R² tests. The findings indicate that the work environment and intrinsic motivation influence employee performance. However, quality of work life does not affect employee performance, as it is not a key factor in enhancing the performance of employees working in Yogyakarta. This study also contributes to HR policies in various companies and organizations. Studi ini ditujukan guna memahami apakah motivasi intrinsik, lingkungan kerja, serta quality of work life memengaruhi kinerja karyawan yang bekerja di Yogyakarta. Penelitian ini ialah jenis penelitian kuantitatif. Teknik pengumpulan sampel yang digunakan pada studi ini ialah teknik accidental sampling dengan jumlah 130 responden yang bekerja di Yogyakarta. Data yang diperoleh dan dianalisis yaitu uji reliabilitas serta validitas, uji asumsi klasik, analisis linear berganda uji T serta R2. Hasil penelitian ini lingkungan kerja dan motivasi intrinsik memengaruhi kinerja karyawan. Quality of work life tidak memengaruhi kinerja karyawan, quality of work life bukan sebagai faktor kunci untuk meningkatkan kinerja karyawan yang bekerja di Yogyakarta. Penelitian ini juga menjadikan kebijakan SDM pada tiap perusahaan ataupun organisasi.  
Dampak Analisis Media Sosial oleh Eksekutif Penjualan terhadap Proses Pengambilan Keputusan Pembelian Pelanggan di PT Nasmoco Bahtera Motor Affandi, Azhar; Setyaning, Aldilla Nadhira Ayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29907

Abstract

This study examines the challenges faced by PT Nasmoco Bahtera Motor in utilizing social media as part of their digital marketing strategy. In an era where social media is crucial for building customer relationships and enhancing sales, many sales personnel lack the necessary understanding and skills for effective use. The aim of this research is to analyze the strategies employed by sales executives in leveraging social media for branding and to identify the obstacles they encounter. With appropriate training, sales personnel can become more effective in reaching customers and fostering loyalty towards the Toyota brand. This research uses surveys and interviews to gather data from sales personnel, providing insights into best practices and challenges in social media use. The findings are expected to offer practical recommendations for the company to formulate more effective digital marketing strategies, thereby increasing brand awareness and strengthening customer relationships in a competitive market.
Analisis Strategi Pengawasan Dalam Pemberian Pembiayaan Murabahah Guna Meminimalisir Resiko Pembiayaan Bermasalah Bagi Bank PT BPRS Alwashliyah Medan Fattonah, Rindang Dwi; Marliyah, Marliyah; Syarvina, Wahyu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29913

Abstract

Supervision activities are crucial for banks to prevent potential problems that may arise due to various factors during financing. This study aims to analyze the supervision strategies employed b.y PT BPRS al-Washliyah Medan, specifically on Murabaha contracts. A qualitative descriptive meth.od was used, emplo.ying da.ta colle.ction techn.iques through observ.ation, interv.iews, and documentation. Additionally, SWOT analysis was utilized as an instrument to evaluate the supervision strategies. The results show that PT BPRS al-Washliyah can implement proactive strategies by leveraging existing strengths and opportunities. Understanding this strategy will enable the bank to take more effective measures to enhance their supervision quality. This is expected to measure the role and ability of PT BPRS al-Washliyah in financing monitoring, as it has a positive impact on the bank
The Effect of Overconfidence, Risk Tolerance, Loss Aversion, and Mental Accounting on Crypto Asset Investment Decisions of Generation Z in Yogyakarta Winata, Wulan; Hermuningsih, Sri; Rinofah, Risal
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29967

Abstract

This study aims to analyze the effect of psychological characteristics, namely overconfidence, risk tolerance, loss aversion, and mental accounting on crypto asset investment decisions in generation z in Yogyakarta City. The method used was a survey with a questionnaire distributed to 100 investors. The results of multiple linear regression analysis show that overconfidence, risk tolerance, and loss aversion have a significant positive effect on investment decisions, while mental accounting does not show a significant effect. The findings emphasize the importance of psychological factors in investment decision-making in the cryptocurrency market, and may provide insights for investors and market practitioners regarding the investment behavior of the younger generation. This study has limitations in terms of sample and data collection methods, which can be taken into consideration for further research.
Analisis Faktor yang Mempengaruhi Keputusan Konsumen Menggunakan QRIS pada E-Parking Medan Perspektif TPB Nasution, Nurwani; Aslami, Nuri; Inayah, Nurul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.30051

Abstract

This study aims to analyze the factors that influence consumers' decisions to use QRIS in the electronic parking system (E-parking) in Medan City, using the Theory of Planned Behavior (TPB) approach which involves three variables: attitudes, subjective norms, and perception of behavioral control. The method used was an explanatory quantitative research with a sample of 100 respondents who used QRIS services in electronic parking transactions in Medan City. Data was collected through an online questionnaire. The results of the study show that attitudes, subjective norms, and perceptions of behavior control have a significant influence on consumers' decisions to use QRIS in E-Parking in Medan. Of the three factors, the perception of behavioral control is the most dominant factor in influencing the decision to use QRIS, which shows that the higher the perception of user convenience and control in transactions, the more likely they are to use QRIS. In addition, aspects of transaction security, system convenience, and the level of QRIS users in the community also contribute to shaping consumer decisions. This research is expected to provide insights for electronic parking service providers and policymakers in increasing QRIS users and improving public services in the electronic parking sector. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan konsumen dalam menggunakan QRIS pada sistem parkir elektronik (E-parking) di Kota Medan, dengan menggunakan pendekatan Theory of Planned Behavior (TPB) yang melibatkan tiga variabel: sikap, norma subjektif, dan persepsi kontrol perilaku. Metode yang digunakan adalah penelitian kuantitatif eksplanatori dengan pengambilan sampel sebanyak 100 responden yang menggunakan layanan QRIS dalam transaksi parkir elektronik di Kota Medan. Data dikumpulkan melalui kuesioner online. Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan persepsi kontrol perilaku memiliki pengaruh signifikan terhadap keputusan konsumen dalam menggunakan QRIS pada E-Parking di Medan. Dari ketiga faktor tersebut, persepsi kontrol perilaku merupakan faktor yang paling dominan dalam mempengaruhi keputusan penggunaan QRIS, yang menunjukkan bahwa semakin tinggi persepsi kemudahan dan kendali pengguna dalam transaksi, semakin besar kemungkinan mereka untuk menggunakan QRIS. Selain itu, aspek keamanan transaksi, kemudahan sistem, serta tingkat pengguna QRIS di masyarakat juga berkontribusi dalam membentuk keputusan konsumen. Penelitian ini diharapkan dapat memberikan wawasan bagi penyedia layanan parkir elektronik dan pembuat kebijakan dalam meningkatkan pengguna QRIS serta memperbaiki pelayanan publik di sektor parkir elektronik.
Pengaruh Performance Expectancy terhadap ICT Adoption Behavior : Studi pada Ibu Bekerja Pelaku UMKM Bidang Fesyen Kota Bandung Syaharani, Kamilia; Kadiyono, Anissa Lestari; Harding, Diana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.30115

Abstract

The digital transformation of MSMEs is crucial for Indonesia’s economic growth. Recognizing this, the government has initiated the UMKM Go Digital program to accelerate the digital transformation of MSMEs. However, many MSME entrepreneurs, particularly mothers (mompreneurs), face challenges in adopting technology for their businesses. These challenges may hinder their ability to fully adopt digital platforms, affecting their business performance and overall economic contribution. This study aims to analyze the relationship between performance expectancy and ICT adoption behavior in the Mompreneur Fashion MSME sector. This study was conducted on 125 mompreneurs in Bandung’s fashion MSME sector with a convenience sampling technique approach through a questionnaire.  The data was analyzed using simple linear regression analysis. The results showed that Performance Expectancy has a positive and significant effect on ICT Adoption Behavior. The novelty of this research is its focus on mompreneurs, a group that has not been widely studied in the context of technology adoption for entrepreneurship.

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