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Journal of Business and Applied Management
  • business-applied-management
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Published by Universitas Bunda Mulia
ISSN : 19799543     EISSN : 26212752     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.
Arjuna Subject : -
Articles 135 Documents
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Negara Asal sebagai Determinan Persepsi Kualitas dan Peran Moderasi Etnosentrisme Salma Fauziyyah; Ika Barokah Suryaningsih
Journal of Business & Applied Management Vol 14, No 1 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i1.2705

Abstract

Penelitian  ini  bertujuan  untuk  menguji  pengaruh  negara  asal  terhadap  persepsi  kualitas dengan  etnosentrisme  sebagai  variabel  moderasi.  Penelitian  ini  merupakan  penelitian  konfirmatori dan  eksplanatori.  Populasi  penelitian  ini  adalah  keseluruhan  konsumen  produk  sepatu  di  Kota Bandung, Indonesia dengan ukuran sampel sebanyak 125 responden. Analisis data dalam penelitian ini  menggunakan  metode  Stuctural  Equation  Modelling  (SEM)  dengan  model  moderasi.  Hasil penelitian  menunjukkan  bahwa  dua  hipotesis  penelitian  diterima.  Interpretasi  hasil  penelitian menggambarkan  bahwa  terdapat  pengaruh  antara  Negara  Asal  terhadap  Persepsi  Kualitas  dan terdapat  efek  moderasi  Etnosentrisme  terhadap  pengaruh  Negara  Asal  terhadap  Persepsi  Kualitas oleh   konsumen.   Kesimpulan   yang   diperoleh   dari   penelitian   ini   adalah   etnosentrisme   dapat digunakan  sebagai  alat  untuk  mengurangi  efek  negatif  negara  asal  terhadap  persepsi  kualitas  oleh konsumen
Pengaruh Persepsi Merek Mewah, Pengaruh Sosial dan Sifat Pamer terhadap Niat Beli yang Dimoderasi oleh Kebutuhan akan Keunikan pada Kelompok Harley Owners Group di Jakarta Maria Imelda Novita Susiang; Andreas Heryjanto; Kandi Sofia Senastri Dahlan; Rustono Farady Marta; Fachrul Riza
Journal of Business & Applied Management Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i2.2355

Abstract

Tujuan dari penelitian ini mengajukan model untuk menguji pengaruh positif yang signifikan antara variabel-variabel persepsi merek mewah, pengaruh sosial dan sifat pamer terhadap niat beli yang dimoderasi oleh kebutuhan akan keunikan pada kelompok Harley Owners Group di Jakarta yang merupakan pengguna merek mewah motor merek Harley Davidson. Peneliti menggunakan skala Likert 5 poin dalam pengukuran variabel-variabel. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dengan teknik Simpel Random Sampling, sedangkan subyek penelitian sebanyak 222 responden sebagai pengguna dan pemilik motor merek Harley Davidson yang tergabung dalam komunitas Harley Owners Group Anak Elang dan Harley Owners Group Nusantara yang berada di Jakarta. Untuk pengujian hipotesis antar variabel, data diolah menggunakan SmartPLS versi 3.0. Hasil dari Path Coefficients secara berurut, persepsi merek mewah berpengaruh positif dan signifikan terhadap niat beli, sedangkan pengaruh sosial dan sifar pamer tidak berpengaruh positif dan signifikan terhadap niat beli, sedangkan kebutuhan akan keunikan sebagai variabel moderasi terhadap variabel-variabel bebas tidak berpengaruh secara signifikan terhadap niat beli. Indikasi R² dari hasil olah data bahwa kemampuan variabel persepsi merek mewah, pengaruh sosial, sifat pamer dan kebutuhan akan keunikan dalam menjelaskan variabel niat beli (Y) sebesar 69,6% (kuat) dan sebesar 30,4% dijelaskan oleh faktor lain di luar dari penelitian ini.
Pengaruh Adopsi Inovasi E-Learning terhadap Minat Belajar Mahasiswa Dimediasi Motivasi Belajar pada Era New Normal Henilia Yulita; Koerniawan Hidajat
Journal of Business & Applied Management Vol 14, No 1 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i1.2709

Abstract

Era normal baru merupakan bagian dari adaptasi baru masyarakat Indonesia. Masyarakat pendidikan di perguruan tinggi khususnya, dituntut untuk membuat pola pembelajaran dari pembelajaran konvensional menjadi pembelajaran berbasis e-learning yang lebih inovatif sehingga dapat diterima secara efektif dan efisien. Kuesioner menggunakan Google form digunakan sebagai metode survei dalam penelitian ini dengan, dari populasi seluruh siswa di Jakarta yang mengalami pembelajaran e-learning dengan metode accidental sampling. Penentuan sampel dengan Hair et al, diperoleh 83 responden sebagai sampel dari populasi. Analisis model penelitian dilakukan dengan Partial Least Square (PLS) dengan hasil yang reliabel dan valid sesuai rule of thumb. Semua hipotesis dari 4 (empat) rumusan masalah menyatakan ada hubungan variabel yang signifikan dengan pengaruh positif dan tidak langsung antara penerapan inovasi terhadap minat belajar melalui motivasi belajar. Hasil penelitian ini menjelaskan bahwa pola pembelajaran e-learning sebagai kegiatan pembelajaran di perguruan tinggi merupakan pilihan terbaik, pencapaian e-learning melebihi pembelajaran konvensional, e-learning merupakan kebutuhan dasar yang aman di perguruan tinggi.
Are Both Brand Awareness and Trust Play Significant Roles in Affecting Students’ Loyalty Toward Packaged Snacks Product? Nicholas Wilson; Jessica Jessica
Journal of Business & Applied Management Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i2.2263

Abstract

This study was conducted in order to determine whether brand awareness and trust have significant impact on university students’ loyalty toward packaged snacks that were usually sold in both supermarkets or convenience stores all across the region. This study implements survey method, in which, 250 active students from one of the private university in Jakarta participated as the respondents of this study. Students who were selected as the respondents in this study are those who’ve bought a packaged snacks product of any kinds (either biscuits, potato chips, corn chips, tortilla chips, and the other kinds of packaged snacks) at least 10 times for the past 6 months. Questionnaires then were used in order to collect the data from the respondents, and were electronically distributed to the respondents. After collecting all of the data, a total of 19 data need be deleted or omitted due to incomplete responses filled by the respondents. Therefore, a total of 231 usable data were further analyzed using PLS-SEM method in order to gain all of the results needed for concluding this study. Based on the results of the data analysis, authors concluded that both brand awareness and trust have significant impact on students’ loyalty toward packaged foods sold in many convenience store and supermarkets all across Jakarta, with Brand Awareness turns out to be the stronger predictor as compared to Trust. The results of this study then show the importance of improving or increasing people’s awareness toward the brand of the packaged snacks in order to bind people to be loyal to the brand. Furthermore, consumers’ trust toward the brand (and the all of the information attached to the label of the packaged snacks) also revealed to has a positive and significant role in enhancing people’s loyalty behavior toward the brand and the packaged snacks that were usually bought by the consumers.
Pengaruh CSR UMKM terhadap Reputasi Perusahaan dan Loyalitas Pelanggan Dimediasi Citra Merek Arief Priyadi; Kandi Sofia Senastri Dahlan; Rustono Farady Marta
Journal of Business & Applied Management Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i2.2366

Abstract

Penelitian ini bertujuan untuk melihat dampak dari kegiatan tanggung jawab sosial perusahaan (TJSP) atau dalam bahasa inggris disebut Corporate Social Responsibility (CSR), terhadap reputasi perusahaan dan terhadap loyalitas pelanggan yang dimediasi oleh citra merek. Permasalahan penelitian yang diajukan merujuk kepada penelitian terdahulu dan adanya research gap dari penelitan terdahulu. Lima hipotesis telah dirumuskan dan sebuah model telah dikembangkan untuk menjawab masalah penelitian ini.Teknik pengambilan sampel adalah metode kuota Convenience sampling. Responden dari penelitian ini berjumlah 187 responden, dimana para responden adalah mitra dari CV PDHR selaku pengrajin atau produsen pembuat tahu sumedang. Alat analisa yang digunakan adalah Structural Equation Model (SEM). Pengujian validitas menggunakan Software Smart PLS 3.0 Hasil analisis data penelitian ini menunjukkan bahwa model dan hasil penelitian   diterima dengan baik. Dari 5 hipotesa, yang diterima 4 hipotesa dan 1 hipotesa di tolak. Namun dari hasil penelitian ini membuktikan bahwa citra merek terbukti secara positif memediasi pengaruh independent variabel terhadap dependent variable.
The Influence of Financial Behavior, Attitude, Knowledge and Skills on Financial Inclusion of People of Batam City Fendy Cuandra; Anjela Anjela
Journal of Business & Applied Management Vol 14, No 1 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i1.2539

Abstract

Financial Inclusion is the use or access of the individual to financial products and services. The purpose of this study was to examine the effect of financial literacy components consisting of financial skills, knowledge, behavior and attitude towards community financial inclusion in Batam City, Indonesia. The data were obtained from randomly distributing questionnaires to 400 samples of the people of Batam City. The research data were processed using SmartPLS 3.0 software. Based on the data analysis, the research conducted shows that all components of financial literacy, namely financial skills, knowledge, behavior and attitude have a significant effect on the financial inclusion of the people of Batam City. In addition, the results of this study also show that there is a significant influence on financial knowledge, behavior and attitude on financial literacy.
Eksistensi Moda Transportasi Berbasis Aplikasi Daring: Analisis Loyal-Kontraproduktif Pengguna dengan Kebijakan Pemerintah sebagai Efek Pemoderasi Michael Christian; Glisina Dwinoor Rembulan
Journal of Business & Applied Management Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i2.2247

Abstract

Perkembangan teknologi informasi khususnya dalam integrasi aplikasi moda transportasi berbasis daring turut menambah alternatif pilihan bagi masyarakat. Di Indonesia terdapat dua pemain besar dalam jasa transportasi berbasis aplikasi daring yaitu Gojek dan Grab. Berbagai kemudahan dan fasilitas yang menarik yang dapat membentuk kepuasan dan loyalitas pelanggan turut disajikan oleh penyedia jasa moda transportasi berbasis aplikasi daring. Penelitian ini bertujuan untuk menganalisis loyalitas pengguna moda transportasi berbasis aplikasi daring yang didasari oleh banyaknya hambatan dan intervensi yang terjadi. Penelitian kuantitatif ini menggunakan model struktural dengan SMART PLS 3.0 dengan 150 sampel. Hasi penelitian ini menjelaskan bahwa loyalitas dipengaruhi oleh faktor kualitas layanan dan kebijakan pemerintah sebagai regulator. Di sisi lain, penelitian ini juga menjelaskan bahwa loyalitas tidak dipengaruhi oleh keandalan layanan yang diberikan. Secara efek moderasi, kebijakan pemerintah sebagai pemoderasi tidak memberikan pengaruh terhadap loyalitas. Perlunya edukasi dari perusahaan penyedia jasa moda transportasi berbasis aplikasi daring kepada para mitra/pengemudi masih diperlukan untuk membentuk standar kualitas layanan dan loyalitas.
Pengaruh Tata Kelola Perusahaan yang Baik dan Tanggung Jawab Sosial Perusahaan terhadap Kinerja Keuangan Yesica Yesica; Tigor Sitorus; Edi Purwanto
Journal of Business & Applied Management Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i2.2356

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh dari tata kelola perusahaan yang baik ( GCG ), tanggung jawab sosial perusahaan ( TJSP ) terhadap kinerja keuangan perusahahaan dengan dimediasi manajemen laba yang menggunakan the modified jones model ( 1995 ) pada perusahaan-perusahaan yang terdaftar dalam indeks LQ45 tahun 2018. Permasalahan penelitian yang diajukan merujuk kepada beberapa penelitian terdahulu dan adanya research gap dari penelitan terdahulu. Tujuh hipotesis telah dirumuskan dan sebuah model telah dikembangkan untuk menjawab masalah penelitian ini. Jenis data yang digunakan adalah data sekunder yang diperoleh dari laporan tahunan dan laporan keuangan perusahaan yang diterbitkan oleh Bursa Efek Indonesia dan website masing-masing perusahaan. Pengambilan sampel dilakukan dengan teknik purposive sampling dimana jumlah sampel yang diuji dalam penelitian sebanyak 26 perusahaan. Alat analisa yang digunakan adalah Partial Least Square - Structural Equation Model (PLS-SEM) pada program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kinerja keuangan perusahaan yang diukur melalui return of asset dan tobins’Q dipengaruhi oleh tata kelola perusahaan yang baik dengan sifat korelasi positif.
Measuring Feeling Safety as a Moderating Effect of Worker Skills on Team Performance During the Covid-19 Pandemic Suryo Wibowo; Yustinus Yuniarto
Journal of Business & Applied Management Vol 14, No 1 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i1.2695

Abstract

The unclear end of the current Covid-19 pandemic signals concern not only for workers but also for organizations. This condition makes company income non-existent so that inevitably the company makes efficiency, one of which is reducing workers. One of the methods for carrying out this action for the company can be determined by the aspect of the work skills of the workers so that they can still make the maximum contribution to the company. On the one hand, workers feel a signal of insecurity in working for the future. In a broader context, this feeling safety also refers to the availability of safety aspect equipment provided by the organization for workers. This study aims to measure the role of feeling safety as a moderator of worker skills on worker performance. This research is a quantitative study using the Partial Least Square - Structural Equation Modeling (PLS-SEM) model. By using SMART PLS 3.0 and 99 respondents who are workers from various fields of work and types of companies in Indonesia, this study explains that feeling safety at work can not be a moderating effect between skills and work performance. In addition, this study succeeded in explaining that feeling safety actually affects work performance in the company. The next result explains that work skills affects the work performance of workers. In order to survive in the midst of difficult conditions, the work skills of workers is an important key and to be able to improve organizational performance, a series of forms of training for workers need to be held by the organization. On the other hand, to increase awareness of safety aspects in work, routine delivery of information on safety aspects needs to be carried out continuously.
Determinan Kinerja Dosen pada Pengajaran Metode Daring pada Masa Pandemi Covid-19 dengan Faktor Stres sebagai Pemediasi Suryo Wibowo
Journal of Business & Applied Management Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i2.2227

Abstract

The Covid-19 pandemic that hit the world, especially in Indonesia, apprently continued  and still uncertain when completed. In early 2020 along with the emergence of this virus, the predicted impact of Covid-19 have been widely publicized in which various aspects will also be affected such as indonesia's economic growth decline,  import disruption, aviation, tourism, and increased in food prices. In addition, this also has an impact on the education sector in Indonesia, especially in the lecture method in higher education. One impact is the change in the lecture method from the face-to-face method in the classroom to the online method. However, this is not necessarily successful. In the process many difficulties occur especially for lecturers. This study aims to analyse the determinants of the  performance of college lecturers in Jakarta with stress factors in the use of online teaching technology. This study uses a quantitative method with a questionnaire instrument. The results of the study using SMART PLS 3.0 explain that both directly the performance of lecturers is influenced by workload factors that exist and the level of stress in the use of online teaching methods during this pandemic. In addition, this study also explains that Technostress as a mediating factor also explains the effect between workload on lecturer work performance. In the midst of conditions of rapid and limited change, training in the use of online teaching methods, especially in technical matters, is very much needed for lecturers to establish confidence in using online methods as well as the  efficiency and  effectiveness of switching from the face-to-face method in the class room to the online method.

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