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Economic Education and Entrepreneurship Journal
Published by Universitas Lampung
ISSN : 25795902     EISSN : 27752607     DOI : http://dx.doi.org/10.23960/E3J
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, pendidikan ekonomi, pendidikan akuntansi, kewirausahaan, dan inovasi penelitian di bidang pendidikan ekonomi seperti pengembangan media, blended learning, dan mobile learning.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 175 Documents
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The Meaning of Being a Teacher in the Generation of Gen Z in the Phenomenological Approach Rahmawati, Rahmawati; Rizal, Yon; Nurdin, Nurdin
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The purpose of this study was to determine the meaning of being a teacher in the generation of Gen Z in the phenomenological approach and to determine the perspective of motivation related point of view to be a teacher in the generation of gen Z. this study uses a qualitative design using a phenomenological approach, namely researchers trying to enter the conceptual world of the subjects studied, namely gen z students of Economic Education Class of 2020. Data collection techniques include in-depth interviews and documentation. Based on the results of the study, the findings obtained 1) The Meaning of teachers according to Generation Z is that teachers are not smart teachers for themselves but for their students as well, 2) the most dominant encouragement to date is the parents, not only the support of parents of peers, the environment and social media also influence in determining the next steps.  3) rumors about a small salary, must PPG and compete with non FKIP, Teacher Platform. that this is not just a rumor but a serious problem that must be addressed.Keywords: Meaning of Being a Teacher, Generation ZDOI: http://dx.doi.org/10.23960/E3J/v7i1.72-77 
Analysis of the Impact of Digital Payment Platforms on Financial Management During the Covid-19 Pandemic (Case Study of ITB Students) Ernawati, Ernawatii; Putri, Salma Indira; Azzahra, Tabina
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

When the Covid Pandemic hit, many changes occurred in human life. Various activities in everyday life had to be limited. including one of them in the payment transaction. Digital payments are one of the solutions that are considered the safest during a pandemic. Digital payments are very popular, especially among the younger generation, including ITB students. Students have made transactions using digital payment platforms, such as Go-Pay, OVO, mobile banking, and so on. Students have a fairly high intensity in using digital payment platforms, especially in shopping transactions of 85%. In terms of purchase transactions, food & beverage purchase transactions are in first place, and clothing and shoes purchase transactions are in second place. Ease of payment, and feeling more comfortable, as well as promos and discounts, are the three main reasons for using digital payment platforms. However, the use of digital payment platforms does not make students better at managing finances. With a digital payment platform, students become increasingly consumptive. However, digital payment platforms are very helpful in tracking expenses and income.Keywords: Digital Payment Platform, Financial Management, ITB Students, Covid - 19 PandemicDOI: http://dx.doi.org/10.23960/E3J/v6i1.50-55
Strategy to Improve Service Quality in Service UMKM At “Berkah Rizki Photocopy” Gunung Pasir Jaya, A Village in East Lampung, Lampung Province Daud, Syahril; Dewita, Kadek Putri; Lediestiani, Silvi; Bobiyana, Pandya I Ketut
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Increasing competition in the MSME sector requires actors to continue to innovate, one of which is in terms of service quality. This research specifically analyzes the strategies implemented by UMKM Berkah Rizki Photocopy located in Gunung Pasir Jaya, One Village Udik, East Lampung, in improving service quality to achieve customer satisfaction and loyalty. Through a qualitative approach with case studies, this research reveals that MSME Berkah Rizki Photocopy implements several strategies, such as improving product quality, speed of service, and personalization of service. These findings indicate that these efforts are effective in increasing customer satisfaction and ultimately encouraging the creation of customer loyalty. This research contributes to the development of knowledge in the field of management, especially in MSMEs, as well as providing recommendations for other MSME actors in improving service quality.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.241-250 
Efforts to Improve Learning Outcomes of Myob Subjects Through Interactive Learning Media Based Video Tutorial for Students Class XII Accounting SMK Aulia, Muhammad Rizki; Hidayat, Nurdin; Zainal, Vetri Yanti
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The problems in this research are: (1) The use of conventional learning models is not something bad, but it is felt to be less effective because students cannot realize their activeness in the learning process. (2) Students are less active in the learning process. (3) Low Myob learning outcomes. This research aims to analyze the increase in activity and learning outcomes of students using interactive learning media based on Video Tutorials in class XII Accounting in the odd semester of SMK PGRI 2 Bandar Lampung for the 2023/2024 academic year. This research is Classroom Action Research (PTK) which was held at SMK PGRI 2 Bandar Lampung in the odd semester of the 2023/2024 academic year in collaboration with the Myob class XII Accounting subject teacher. The subjects of this classroom action research are students of class Based on the research results, Myob learning using interactive learning media based on video tutorials can improve the activities and learning outcomes of class XII Accounting students at SMK PGRI 2 Bandar Lampung. This is proven by the learning activities obtained by students. The percentage increase in overall student learning activity was 74.23 (Quite Active) in cycle 1 and increased to 81.64 (Very Active) in cycle II, there was an increase in student activity from cycle I to cycle II of 7.41. Meanwhile, the student's myob learning results from cycle I to cycle II have increased and have shown the goal of the success indicator being 80%. In cycle 1 there was a percentage of learning completeness of 6 students with an average score of 72.64 (35.3%) and in cycle II there were 14 students with an average score of 79.41 (82.3%) students. which was completed by a total of 17 students, so there was an increase of 47%.Keywords: Improving Learning Activities and Outcomes, Myob Subjects, Video Tutorial-Based Interactive Learning MediaDOI: http://dx.doi.org/10.23960/E3J/v7i1.1-6
Analysis of Learning Media Needs for Economics in the Digital Era at SMA Muhammadiyah 1 Sekampung Udik Wulandari, Herma; Dewi, Tiara Anggia; Sholiha, Sangidatus
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The digital era has brought significant changes to the field of education, particularly in the use of technology as a learning medium. The utilization of digital-based learning media has become essential to meet the needs of the current generation, which tends to be more interactive and independent. This study aims to analyze the needs for economics learning media in the digital era to enhance students' understanding and engagement in the learning process. The research employed a qualitative descriptive method with data collection techniques, including observations, interviews, and questionnaires. The subjects of the study involved 79 tenth-grade students and teachers of economics at SMA Muhammadiyah 1 Sekampung Udik. The results revealed that the majority of students faced difficulties in understanding economics material, with 55.7% stating that learning economics was moderately difficult and 39.2% finding it very difficult. Most students (62%) expressed a strong need for additional learning media, particularly audio-visual-based media, while 44.3% were highly interested in Android-based learning media. Furthermore, the study highlights that the majority of students experience challenges in comprehending economics concepts, indicating a significant demand for digital-based learning media. Audio-visual and Android-based learning media are considered effective in improving flexibility, independence, and students' understanding of complex economic concepts. Therefore, the adoption of interactive and adaptive digital technology-based learning media is a strategic step to support the effectiveness of economics learning in the global era.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.165-174 
Remodelling Business UMK “Bakso Sip”: Ten Types of Innovation Hidhayah, Anysha Nur; Rahmi, Vembri Aulia; Kurniawan, Aries; Ismanto, Hadi
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This research aims to find out how the implementation of "Bakso SIP" innovation with the Business Model Canvas and Ten Types Innovation methods. The research used a qualitative-descriptive method on "Bakso SIP" located in the Village, Pekauman, South Banjarmasin District, Banjarmasin City, South Kalimantan Province. The results showed that the owner of "Bakso SIP" has made three innovations in ten types of innovation, namely process innovation, channel innovation, and customer engagement, so that the business model of "Bakso SIP" has changed (remodeling) the business model canvas on the element of customer segments which used to only reach residents of the Pekauman area, Banjarmasin then more widely reach residents of Banjarmasin City. Customer relationships that used to be only with direct transactions can then make reservations in advance via WhatsApp Business and promote via Instagram, value proposition there is a change in service online reservation in advance. Key partnes join the online application.Keywords: Business Model Canvas, Inovation Business, Ten Types innovationDOI: http://dx.doi.org/10.23960/E3J/v6i2.153-161
The Influence of Celebrity Endorsers and Product Reviews on Fashion Product Purchase Decisions on E-Commerce Shopee on FKIP UNS Students Istiqomah, Oktavia Putri; Octoria, Dini
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The world is increasingly developing in various fields, one of which is the field of Economics with the presence of E-Commerce. The large number of E-Commerce users has given rise to many efforts by business actors, including product reviews and celebrity endorsers. This study aimed to determine two things: (1) the influence of celebrity endorsers on the decisions of FKIP UNS students to buy fashion items on Shopee e-commerce and (2) the impact of product reviews on the same student decisions. (3) The influence of product reviews and celebrity endorsers on the decisions of FKIP UNS students to buy fashion items on Shopee. This research employs a quantitative methodology. The participants in this study were current students in the 2020–2022 class at Sebelas Maret University's Faculty of Teacher Training and Education. With a sample of 376 respondents, proportionate random sampling with probability sampling was the sample strategy employed. A Likert scale-equipped questionnaire that was disseminated using Google Forms was employed as the data collecting tool. Using SPSS 25 software, simple and multiple linear regression analysis was performed on the data. The study's findings resulted in the following conclusions: (1) The use of celebrity endorsers positively and significantly influences students' decisions in buying fashion products on Shopee e-commerce, and (2) Students' decisions in using product reviews also have a positive and significant impact. Students (3) Students' decisions in buying fashion items on Shopee e-commerce are positively and significantly influenced by product reviews and celebrity endorsers.Keywords: Celebrity Endorser, Product Reviews, Purchase DecisionsDOI: http://dx.doi.org/10.23960/E3J/v7i1.94-102 
The Influence Of Teaching Readiness, Perception Of The Teaching Profession, And Family Environment On Interest In Becoming A Teacher Dayka, R. Dewa Wahyu Happy; Winatha, I Komang; Suroto, Suroto; Rusman, Tedi; Rizal, Yon; Nurdin, Nurdin
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Economic Education FKIP University of Lampung is one of the study programs that produce prospective teacher graduates. Becoming a teacher requires an interest in students. Therefore, this study aims to determine the influence of teaching readiness, perception of the teaching profession, and family environment on interest in becoming a teacher in Economic Education students of the University of Lampung. The method used in this study is a survey method with a quantitative approach. The population in this study was 235 students, with a simple random sampling technique of 148 students. Data were tested using partial and simultaneous analysis. The results of the hypothesis show that there is a partial and simultaneous influence on teaching readiness, perception of the teaching profession, and family environment on interest in becoming a teacher of Economic Education students at the University of Lampung. Teacher education programs should prioritize the development of effective teaching skills and knowledge, so they need to be supported by improving image, family environment, and policymakers.Keywords: Family environment, Interest in becoming a teacher, Perception of the teaching profession, Readiness to teachDOI: http://dx.doi.org/10.23960/E3J/v6i1.89-96
Analysis of Social Media Use of Entrepreneurship Economic Education Interest Putri, Rahmah Dianti; Rizal, Yon; Nurdin, Nurdin
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This study aims to find out how useful the presence of social media is on student interest in entrepreneurship. This research is a type of quantitative research. The method used is descriptive verification method with an ex post facto approach. Sampling was carried out using the cluster sampling method which used a saturated sample with a total sample of 68 students of Economics Education at the University of Lampung. The results of the findings of this study are expected to contribute to economic science related to the usefulness of social media for students, especially in the field of entrepreneurship.Keywords: Entrepreneurship, social media, studentsDOI: http://dx.doi.org/10.23960/E3J/v6i1.15-21
The Influence of Managerial Ownership, Company Growth and Profitability on Dividend Policy in LQ45 Companies 2019-2021 Magdalena Napitupulu, Maria; Hasnawati, Sri; Kufepaksi, Mahatma
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Dividend policy is a decision about how much of current earnings will be paid out as dividends rather than retained earnings which will then be reinvested in the company. dividend policy can be measured through the dividend payout ratio (DPR). The ratio shows the percentage of the company's earnings that are paid out to shareholders in cash. Companies that have a high DPR and increase from year to year can provide positive signals to investors, because dividend announcements can be used as information by shareholders regarding company performance. This study aims to determine the effect of managerial ownership, company growth, profitability on dividend policy in LQ45 companies 2019-2021. This research is quantitative research. The data used is also secondary data taken from the official website of the Indonesia Stock Exchange in the form of financial reports of LQ45 companies listed on the IDX. Based on the results of data analysis and discussion of the effect of Managerial Ownership, Company Growth, and Profitability on Dividend Policy in LQ45 companies 2019 - 2021, it can be concluded. The managerial ownership variable has no effect on dividend policy as proxied by the dividend payout ratio. The company growth variable affects the dividend policy proxied by the dividend payout ratio. This indicates that any increase or decrease in total assets during the observation period affects the dividend to be distributed to shareholders. The profitability variable has no effect on dividend policy proxied by the dividend payout ratio.Keywords: Managerial Policy, Company Growth, Profitability, Dividend PolicyDOI: http://dx.doi.org/10.23960/E3J/ v7i1.34-42 

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