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Albet Maydiantoro
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Economic Education and Entrepreneurship Journal
Published by Universitas Lampung
ISSN : 25795902     EISSN : 27752607     DOI : http://dx.doi.org/10.23960/E3J
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, pendidikan ekonomi, pendidikan akuntansi, kewirausahaan, dan inovasi penelitian di bidang pendidikan ekonomi seperti pengembangan media, blended learning, dan mobile learning.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 175 Documents
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The Influence of the Learning Process Quality on the Learning Outcomes of West Sumatra High School Students: Student Engagement and Charismatic Leaders as Moderators Fiza, Nailil; Susanto, Perengki
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This study aims to determine the effect of Student Engagement and Charismatic Leaders in moderating the relationship between the quality of the learning process and the learning outcomes of students at SMAN 1 West Sumatra. The sample was 273 students of SMAN 1 West Sumatra who were taking the teaching and learning process at that time. This study used a census sample technique. This type of research is quantitative research. The data collection technique used a questionnaire with a Likert scale model with 5 alternative answers. Data analysis was carried out using Sem-PLS 4. The results of the study showed that The Quality of the Learning Process had a significant effect on the learning outcomes of students at SMAN 1 West Sumatra. Furthermore Student Engagement had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and learning outcomes. Finally Charismatic Leaders had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and the learning outcomes of students at Senior High School N 1 West Sumatra.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.154-164 
Development Of Inquiry-Based Student Worksheets (Lkpd) To Improve Economics Learning Outcomes In Students Of Class Xi Ips 1 Sma Negeri 2 Padang Cermin Duri, Anggun Rafika; Saryantono, Buang; Mahrunnisya, Dyanti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The problems contained in this study are motivated by 1) low learning outcomes, 2) economic learning that has been implemented so far has not used teaching materials in the form of LKPD, 3) the learning process pays little attention to the condition of students in terms of abilities, talents, interests and needs, so that student learning outcomes are still low. The purpose of this study was to determine the level of validity, level of attractiveness, convenience and usefulness as well as the level of effectiveness of the development of inquiry-based worksheets to improve economic learning outcomes in KD. describes the international trade of class XI IPS 1 students of SMA Negeri 2 Padang Cermin. This research is a type of research and development, this research is used to produce certain products and test the effectiveness of these products. The resulting product is an inquiry-based LKPD in economics subjects to determine product validation, attractiveness, convenience and usefulness as well as the effectiveness of LKPD which will be developed in improving learning outcomes. The stages of the research carried out refer to the ADDIE development model which includes Analysis, Design, Development, Implementation and Evaluation. The results showed that the level of effectiveness of students' learning outcomes from this LKPD was also very good because it had a completeness percentage of 90.90% so that it showed very good student learning outcomes. So it can be concluded that the development of inquiry-based LKPD is very feasible to be developed in class XI IPS 1 students of SMA Negeri 2 Padang Cermin.Keywords: Development, Inquiry, Student WorksheetsDOI: http://dx.doi.org/10.23960/E3J/v6i2.145-152
Digital Marketing as an Investment in Micro, Small and Medium Enterprises (MSME) of Fruit Plant Nurseries Kurnia, Aang
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Digital marketing through social media can be an effective marketing strategy, because it can reachconsumers widely. Digital marketing is also a form of investment to increase sales results and increase the value of business assets. This study aims to determine the type of digital marketing used in Micro, Small and Medium Enterprises (MSME)  Naura Flower fruit plant nursery as a form of investment that can make these MSME more advanced and developed. Data collection techniques in this study used triangulation by combining observation, interview and documentation techniques. This research was conducted at the Naura Flower fruit plant nursery Micro, Small and Medium Enterprises (MSME). Based on the results of the study that Micro, Small and Medium Enterprises (MSME) of Naura Flower fruit plant nursery have used Social Media Marketing (SMM) through social media WhatsApp and Facebook as a form of digital marketing investment. Naura Flower only uses one type of digital marketing, namely Social Media Marketing (SMM). Naura Flower also states that digital marketing is one part of a long-term investment for the progress and sustainability of Micro, Small and Medium Enterprises (MSME) in increasing sales results and increasing the value of business assets. This research is expected to provide insight for Micro, Small and Medium Enterprises (MSME) to be able to utilize and use digital marketing as a strategy.Keywords: Digital Marketing, Investment, Micro Small and Medium Enterprises (MSME)DOI: http://dx.doi.org/10.23960/E3J/v7i1.88-93
Marketing Strategy Analysis on the Competitive Advantage of Culinary MSMEs in Makassar City Rachmawaty, Rachmawaty; Riesso, Andi Sawe; Angka, Andi Werawe; Nurdiana, Nurdiana; Hasanah, Dillah Faradillah
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This article analyzes the marketing strategies culinary Small and Medium Enterprises (SMEs) in Makassar City to maintain a competitive advantage. This study aims to understand effective marketing strategies in increasing the competitiveness of culinary SMEs in the local market. The research method used is qualitative with data collection techniques with data-based mass media, ebooks, journals, and online news portals. The analysis results show that effective marketing strategies include using social media, superior product quality, product differentiation, local promotion, and partnerships with local suppliers. In the face of intense competition, culinary SMEs need to consider these factors to remain the main choice of consumers. This article provides insights and recommendations for other culinary SMEs who want to increase their competitive advantage in Makassar City.Keywords: Markets, Strategy, Small and Medium EnterprisesDOI: http://dx.doi.org/10.23960/E3J/v6i1.83-88
Efforts to Increase Student Entrepreneurial Intentions Through the Project-Based Learning Learning Model Jaenudin, Ahmad; Raharjo, Teguh Hardi; Astuti, Dwi Puji; Nuraini, Siti
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Knowledge of student entrepreneurship intentions is a fundamental impetus that is very important in understanding entrepreneurship in tertiary institutions. This study aims to determine the effectiveness of the project-based learning model in increasing student entrepreneurial intentions in economics and digital business learning. This research is quantitative research with an experimental research design. The sample in this study was 80 students. This study uses actual experiments because, in this design, the researcher can control all external variables that affect the course of the investigation. Data collection in this study used instruments in the form of questionnaires and documentation developed according to indicators and based on relevant theories. The results showed that the significance value of the t-test was 0.000. The significance value is less than 0.05, which means that H1 is accepted. This shows that there are significant differences in the entrepreneurial intentions of the experimental class as the class that uses the project-based learning model and the control class that uses the conventional model. Thus, implementing the project-based learning model in the experimental class significantly differs. This means that applying the project-based learning model in digital economics and business learning effectively increases student entrepreneurial intentions. ttable, which is equal to 1.985. This shows significant differences in the entrepreneurial intentions of the experimental class as the class that uses the project-based learning model and the control class that uses the conventional model. Thus, implementing the project-based learning model in the experimental class significantly differs. This means that applying the project-based learning model in digital economics and business learning effectively increases student entrepreneurial intentions. ttable, which is equal to 1.985. This shows that there are significant differences in the entrepreneurial intentions of the experimental class as the class that uses the project-based learning model and the control class that uses the conventional model. Thus, implementing the project-based learning model in the experimental class significantly differs. This means that applying the project-based learning model in digital economics and business learning effectively increases student entrepreneurial intentions.Keywords: Project Based Learning, Entrepreneurial IntentionDOI: http://dx.doi.org/10.23960/E3J/v6i1.8-14
Analysis of Financial Literacy of Economics Teacher Prospectives in the 4.0 Era in Relation to Sustainable Human Resource Formation Pujiati, Pujiati; Nurdin, Nurdin; Rahmawati, Rahmawati
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

Financial literacy of prospective teachers in the 4.0 era plays an important role in relation to realizing sustainable human resources. This study aims to determine the influence between the financial literacy of prospective economics teachers in the 4.0 era on the formation of sustainable human resources. This study used quantitative methods. Data was collected by questionnaire dissemination techniques through google forms. The respondents in this study were 188 active student representatives from the classes of 2019, 2020, 2021, and 2022 in students of the economic education study program FKIP University of Lampung. The data were analyzed in a quantitative descriptive. The results of this study show that the financial literacy of prospective economics teachers in the 4.0 era is related to the formation of sustainable human resources. This is proven by a simple linear regression analysis with a significance value of 0.000 < 0.05 which means that the financial literacy of prospective economics teachers in the 4.0 era has a significant effect on sustainable human resource development with an influence of 71.1% and 28.9% influence by other factors that were not studied in this study. Research recommendations should be that higher education institutions can massively foster integrated financial literacy in learning and provide contextual experiences such as the practice of investing through the capital market, saving, and using several financial applications related to financial transactions in everyday life.Keywords: Financial Literacy, Sustainable Human Resources FormationDOI: http://dx.doi.org/10.23960/E3J/v7i1.28-33
Ten-Year Review of The Bibliometry Network in Research on Micro, Small, and Medium Enterprises (MSMeS): 2011–2021 Maydiantoro, Albet
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Recently, the attention of economists has been increasing toward MSMEs. However, no research analyzes bibliometrically to assess the development of the latest research trends in the MSME sector. To address this gap, this study reviewed 471 MSME studies published between 2011 and 2021 in the Scopus database using the PRISMA guidelines for review. This study uses descriptive and bibliometric analysis using VOSviewer software to answer four research problems: the total volume and geographic distribution of the study; most influential writers; the most influential sources of journals, books, and conferences; and recent topics. The results showed that India and Indonesia were the most productive countries, followed by the US, Mexico, and Spain. The leading writer is Kharub, M. (India), and the most influential writer is Singh, M.P. (India), which contributes to MSME Research. The largest source is the Journal of Physics Conference Series (Conference and Proceeding), and the most influential sources are Resources, Conservation, and Recycling (journal). The topics that emerged the most were MSMEs, Small and Medium Enterprises, Micro, and India. Meanwhile, trending topics related to MSMEs are COVID-19, MSME performance, fintech, and technology adoption. This paper is expected to contribute to research related to MSMEs and can help researchers to develop further scientific research themes. This paper is also expected to be the basis of a country's government policy in developing MSMEs to strengthen the national economy. The researchers suggest a further review of MSMEs in the future more specifically in one continent, region, or country.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.202-214 
The Influence of Technology, Financial Literacy, and Ease of Using E-Wallets on Consumers of Mall Boemi Kedaton Supermarket Candrakanta, Cheryl; Pujiati, Pujiati; Rufaidah, Erlina
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The development of the times has influenced changes in various areas of life, one of which is finance. The financial field that has undergone changes is transaction activities. In the past, transaction payment activities were carried out by exchanging goods or barter, but at this time it is developing using digital-based transaction payments. These changes occur due to technological advances, financial understanding, and the development of the digital economy. This study aims to determine the influence of technological advances, financial literacy, and perceptions of ease of use of e-wallets on consumers of Chandra supermarket Mall Boemi Kedaton Bandar Lampung. This research is quantitative using descriptive verifiative methods with ex post facto approach and surveys. Sampling in this study used a non-probability sampling method with purposive sampling techniques. The population in this study was consumers of Chandra supermarket Mall Boemi Bandar Lampung with 75 consumers as a sample. The data analysis method uses SPSS version 25 by testing the hypothesis through a simple linear regression test and multiple regression test. This research reveals that technological advancements, financial literacy, and perceived convenience have a positive effect on the use of e-wallets. These three factors play an important role in increasing the tendency of consumers to choose and utilize e-wallets in their digital transactions.Keywords: E-Wallet, Convenience, Financial Literacy, TechnologyDOI: http://dx.doi.org/10.23960/E3J/v6i2.176-181
Academic Procrastination in Higher Education: A Meta-Analysis Rahmawati, Diya Rofika; Wardani, Dewi Kusuma; Noviani, Leny
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Procrastination in academia is a problem. Students are one of the academic actors who are expected to meet the needs of the global community through the skills gained from higher education institutions, to change a country's achievement of the Human Development Index (HDI). This study aims to determine academic procrastination in higher education using the meta-analysis method. The search was conducted in the Scopus database published since 1989. A total of 73 articles with a sample of 30,070 students spread across universities in 10 countries with ownership of the main HDI achievements in the world. The results of the research on academic procrastination in universities showed up to 34 low-category articles, 28 medium-category articles, 8 high-ranking articles, and 3 very high-category articles. This inconsistent condition is caused by differences in regional, geographical, environmental, and cultural conditions formed in the society of each country in the sample. The article found no publication bias, while limitations and recommendations for further research were presented. Recommendations for future research examine more deeply the factors influencing the formation of different categorizations of academic procrastination at the levels of formal, non-formal, and informal education in general, as well as certain criteria.DOI: http://dx.doi.org/10.23960/E3J/v7i2.109-122
Implementation Of The Blended Learning Model In Class VIIIA Social Studies Subjects At Air Hitam 1 Public Middle School, West Lampung Regency Ardila, Evi; Utami, Dian; Pargito, Pargito
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This study aims to determine how to implement the blended learning model in social studies learning for class VIIIA SMPN 1 Air Hitam. Blended learning is learning that is best used when transitioning to a normal state, this learning combines offline learning with online learning. The research method used a qualitative approach and this research was conducted at SMPN 1 Air Hitam. Data collection techniques with interviews, observation and documentation. The sampling technique used purposive sampling aimed at school principals, social studies teachers and SMPN 1 Air Hitam students. Test the validity of the data with technical triangulation and data analysis with interaction analysis whose steps start from data collection, data reduction, data presentation and verification. The results of the research on the implementation of the blended learning learning model have been carried out, starting from lesson planning, implementing learning according to the blended learning syntax, namely searching of information, acquisition of information and synthesizing of knowledge which is carried out both in online and offline learning. Assessment of blended learning includes assessment of attitudes, knowledge and skills. The conclusion of this study is that the implementation of the blended learning model in class VIII A can be seen through the planning activities that the teacher has prepared learning tools, schedules and teaching materials. The implementation activities are in accordance with the blended learning syntax. Judgment activities are carried out offline and online.Keywords: Blended learning, Implementation, Social Studies SubjectsDOI: http://dx.doi.org/10.23960/E3J/v6i1.118-125

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