cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Albet Maydiantoro
Contact Email
albet.maydiantoro@fkip.unila.ac.id
Phone
+6285269827071
Journal Mail Official
e3jurnal@gmail.com
Editorial Address
Jl. Prof. Dr. Soemantri Brojonegoro No. 1 Gedung Meneng, Bandar Lampung 35145
Location
Kota bandar lampung,
Lampung
INDONESIA
Economic Education and Entrepreneurship Journal
Published by Universitas Lampung
ISSN : 25795902     EISSN : 27752607     DOI : http://dx.doi.org/10.23960/E3J
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, pendidikan ekonomi, pendidikan akuntansi, kewirausahaan, dan inovasi penelitian di bidang pendidikan ekonomi seperti pengembangan media, blended learning, dan mobile learning.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 175 Documents
 13   14   15   16   17 
Content Marketing on TikTok and Online Reviews: Impact on Purchase Intentions and Decisions for Gen Z in Indonesia Wulan, Mutiarasari Nur; Dalimunthe, Nindytia Puspitasari; Husna, Nurul; Nurmalia, Gustika
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study try to test the content marketing, online customer reviews, and consumer behavior, namely purchasing decisions and mediated by a preference or purchase interest approach. Local brand bag fashion is a growing trend in society, supported by the major role of social media progress, namely TikTok, especially among generation Z. However, business actors need to understand the characteristics of the TikTok platform and its users well. The existence of interesting marketing content, the creation of online consumer reviews, this can increase consumer interest and ultimately make consumers interested in buying products. The research method used a Google Form questionnaire involving 266 respondents. The purposive sampling is used in this research with the criteria of generation Z who bought local brand bags on the TikTok platform. SMART PLS 4.0 was used to evaluate the data. The study's findings demonstrated that: content marketing significantly and favorably influenced consumer behavior; content marketing significantly and favorably influenced preferences; preferences significantly and favorably influenced consumer behavior; customer reviews significantly and favorably influenced consumer behavior; customer reviews significantly and favorably influenced preferences; content marketing significantly and favorably influenced consumer behavior with preference mediation; and content marketing significantly and favorably influenced consumer behavior with preference mediation.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.215-223 
Socio-Economic Status of Parents And Peers Impact on Consumption Behavior of FKIP USK Economic Education Students Anggraini, Irma; Nuriah, Nuriah; Mustofa, Achmad; Razak, A.; Musfiana, Musfiana
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of the socio-economic status of parents and peers on the consumption behaviour of USK FKIP Economics Education students. This research uses a quantitative approach with descriptive research type. The population in this study were active economics education student’s class of 2018. The sample in this study was 51 students. Data collection techniques in this research are literature study and questionnaires. The data analysis technique uses multiple linear regression analysis, and determination test. The results of the determination test prove that there is an influence of 31.8%, the remaining percentage is influenced by other variables not explained in this research. The research results show that the variable of parents' socio-economic status has a negative and insignificant effect on students' consumption behavior. The peer variable has a positive and significant effect on student consumption behavior. Simultaneously, the socio-economic status of parents and peers has a positive and significant effect on consumption behavior. The research results imply that high student consumption causes a person to become consumptive, meaning wasteful and excessive consumption behavior, where there is no priority scale or can also be interpreted as a luxurious lifestyle, so the results of this research can be a person's view on consumption.Keywords: Consumption Behavior, Peers, Socioeconomic StatusDOI: http://dx.doi.org/10.23960/E3J/v6i2.191-197 
Does Honesty Impact the Budgeting Process? A Bibliometric Analysis Putra, Joni; Mirza. BR, Aryan Danil
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Budgeting plays an important role in an organization, both in terms of planning, controlling and decision making. In addition, the budget is also to improve coordination and communication between superiors and subordinates. Because of the involvement of managers in the budgeting process, honesty becomes a very important trait for every manager to have so that the budget is presented factually. This research seeks to map the evolution of scholarly research around the impact of honesty on the budgeting process using the bibliometric analysis method. This research analyzed articles published between 1991 and 2024 in Scopus-indexed journals. Data was extracted from the Scopus database and citation counts were calculated using Publish or Perish. Microsoft Excel was used for data processing, and Vos Viewers visualized the results. The objectives were to identify trends, citation patterns, leading authors, and explore the future of honesty and budgeting in the field. This research can help practitioners and academics in mapping related topics in future research.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.123-133 
Analysis of Entrepreneurial Interest of Final Year Students in the Economic Education Study Program of STKIP PGRI Bandar Lampung Mahrunnisya, Dyanti; Fitria, Nur
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the interest in entrepreneurship in final year students in the Economics Education Study Program. Indicators of entrepreneurial interest in this study are seen from internal and external factors, namely student attitudes towards entrepreneurship, student desire for entrepreneurship, entrepreneurial motivation, entrepreneurial preparation, readiness to compete, and readiness to face risks.  The instrument in this study is a Likert scale questionnaire distributed to 34 students through online media.  Furthermore, the data obtained are described using quantitative descriptive methods supported through the presentation of data in the form of pie charts. The results of this study showed that 34 students stated that they had pleasure in entrepreneurship, then 97% of students wanted to have a business. 94% of students have knowledge of entrepreneurship, more than 90% of students like to look for information about entrepreneurship. Profits are a motivation for all students to become entrepreneurs. 97% stated that they are ready to compete and 93% stated that they are ready to face the risks of entrepreneurship. The results above show a positive response, in other words, final year students in the Economic Education Study Program of STKIP PGRI Bandar Lampung have an interest in entrepreneurship.Keyword: Economic Education , Entrepreneurial InterestDOI: http://dx.doi.org/10.23960/E3J/v6i2.126-132 
Comparative Study of Economic Learning Outcomes Using Problem Based Learning and Project Based Learning Models by Considering Student Learning Activities Saputra, Jaya; Rusman, Tedi; Suroto, Suroto; Rahmawati, Fanni
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the effectiveness of problem-based (PBL) and project-based (PjBL) learning models on students' economic learning outcomes with different learning activity levels. Using a quasi-experimental method with a 2x2 factorial design and a purposive sample of 67 students, data were collected through interviews, observations, documentation, tests, and experiments. Hypothesis testing was done with two-way ANOVA and t-test of two independent samples. The results showed no significant difference in economic learning outcomes between PBL and PjBL models. However, there was a significant difference between students with high and low learning activities. The average learning outcomes of students with high learning activities were better using PjBL, while students with low learning activities were better using PBL. There was no significant interaction between learning models and learning activities on economic learning outcomes. This research provides important insights for educators in choosing the appropriate learning model to improve economic learning outcomes.Keywords: Problem Based Leraning (PBL), Project Based Learning (PjBL), Learning Activity, Economic Learning OutcomesDOI: http://dx.doi.org/10.23960/E3J/v7i1.63-71 
The Influence of Price, Promotion, and Service Quality on Interest in Private Tutoring Suryatnu, Alfandi Ovi Adam; Wardani, Dewi Kusuma; Octoria, Dini
Economic Education and Entrepreneurship Journal Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tutoring plays an important role, especially for the development of student learning because not only the knowledge obtained at school but also student learning motivation. Even though currently the National Examination is abolished, students still have learning needs both classically in class and independently through tutoring. This study aims to find out and analyze the effect of price, promotion, service quality in the interest of following private tutoring both partially and simultaneously. This research is a quantitative research method with a population of 802 students in class XI at four private high schools in Central Java, Surakarta namely Regina Pacis High School, Al Abidin Bilingual Boarding School High School, Muhammadiyah High School Kottabarat Special Program, and Al Islam 1 Surakarta High School. The sampling technique use proportionate random sampling. Collect data use questionnaires and analysis of the data use is multiple linear regression analysisKeywords: Price, Promotion, Service Quality, Interest in Private TutoringDOI: http://dx.doi.org/10.23960/E3J/v6i1.56-64
Creativity on Student’s Entrepreneurial Intention: The Moderating Effect in The Theory of Planned Behavior Oktaviani, Leny Kurnia; Noviani, Leny
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the effects of Creativity, Entrepreneurial Attitude (EA), Perceived Behavioral Control (PBC), and Subjective Norms (SN) on Entrepreneurial Intention (EI), moderation of creativity in the influence of EA, PBC, and SN on Entrepreneurial Intention (EI), and the effect of Entrepreneurial Self-Efficacy (ESE) on PBC in active students at Sebelas Maret University, Surakarta. This research is quantitative. The sample in this research consisted of 381 active students at Sebelas Maret University, Surakarta, who were currently taking or had previously taken entrepreneurship courses. Data collection was conducted using a questionnaire distributed via Google Forms. Primary data were analyzed using Structural Equation Modeling (SEM). The results show that Creativity, EA, PBC, and SN positively and significantly affect EI. Creativity can strengthen the effect of PBC on EI. However, not on EA and SN, and ESE has a positive and significant effect on PBC in students at Sebelas Maret University, Surakarta. Entrepreneurship education implemented in higher education should focus on developing the three components of the Theory of Planned Behavior and student creativity.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.251-259 
The Impact of Mergers and Acquisitions on Shareholders' Welfare Susanto, Jeffrey Belmiro; Tirtamurti, Lim Madeleine; Reynard, Dave; Linawati, Nanik
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to analyse mergers and acquisitions (M&A) in Indonesia the period 2017 - 2021. This study examines the determinants of abnormal returns of acquirer companies which consist of: Return on Assets, return on equity, Total Asset turnover, Fixed asset turnover, and Gross Profit Margin. This research examines 42 merger and acquisition events during 2017 - 2021. The research data was processed using multiple regression. The results of the research reveals that 5 factors that were used including return on assets, return on equity, total asset turnover, fixed asset turnover, and gross profit margin did not significantly affect the abnormal return of the acquisition company.Keywords: Abnormal return, Financial performance, Mergers and AcquisitionDOI: http://dx.doi.org/10.23960/E3J/v7i1.7-12 
Analisis of Financial Literacy Level in Employee Class Students Kustitik, Kustitik
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the level of financial literacy of employee class students at Pamulang University. This research is a type of quantitative descriptive research. Respondents of this study are students who take part in the employee class program at Pamulang University, which is the first university in Indonesia to brand itself as a campus with low tuition fees so that it is attractive to many workers from various types of professions. The data collection instrument uses a questionnaire with indicators referring to the provisions of the Financial Services Authority (OJK) regarding “Core Competencies on Financial Literacy fo Adult”, namely: money and transactions, planning and managing finances, risk and reward, and finance landscape. Respondents filled out the questionnaire online using the googleform platform. The sample was obtained using the convenience sampling method, namely by distributing the link to the class WhatsApp group and the participants who filled in were voluntary. A total of 319 questionnaires were completed, but 316 met the criteria. Data were processed using descriptive analysis to answer research questions. The results showed that the level of financial literacy of employee class students at Pamulang University was in the moderate category. For this reason, it is recommended that further research can statistically prove the effect of students' financial literacy on their financial behavior.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.175-181 
The influence of Social Environment and Economic Rationality on Student Financial Literacy Literacy Dewi, Ayu Sinta Sri; Suherti, Heti; Sartika, Sri Hardianti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial literacy is something that needs to be examined today, financial knowledge changes not only in theory, but also in the practice of personal finance in the real world. Knowledge and finance are needed so that individuals do not get entangled in financial problems and are wise in making decisions for personal financial consistency. This study uses quantitative approach with a survey research design. Faculty of Teacher Training and Education, Siliwangi University class of 2020 participated in this study. With a simple random sampling technique of 305 students as a research sample. and questionnaires as a data collection method. The research findings show,. The social environment has a positive influence on financial literacy . Economic rationality has a positive influence on financial literacy and  Social environment and economic rationality have a positive influence on financial literacy simultaneously. The research findings show that the social environment and economic rationality have a considerable impact on financial literacy, with a coefficient of determination of 71%. If everyone does not have adequate financial literacy, the following financial problems arise: inappropriate use of credit cards, wrong choice of financial products, waste of money.Keywords: Financial Literacy, Rationality, Social EnvironmentDOI: http://dx.doi.org/10.23960/E3J/v6i2.162-167

Page 15 of 18 | Total Record : 175

 13   14   15   16   17 

Filter by Year

2018 2024


Reset
Filter By Issues
All Issue Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J) Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J) Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J) Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J) Vol 5, No 2 (2022): Economic Education and Entrepreneurship Journal (E3J) Vol 5, No 1 (2022): Economic Education and Entrepreneurship Journal (E3J) Vol 4, No 2 (2021): Economic Education and Entrepreneurship Journal (E3J) Vol 4, No 1 (2021): Economic Education and Entrepreneurship Journal (E3J) Vol 3, No 2 (2020): Economic Education and Entrepreneurship Journal (E3J) Vol 3, No 1 (2020): Economic Education and Entrepreneurship Journal (E3J) Vol 2, No 2 (2019): Economic Education and Entrepreneurship Journal (E3J) Vol 2, No 1 (2019): Economic Education and Entrepreneurship Journal (E3J) Vol 1, No 2 (2018): Economic Education and Entrepreneurship Journal (E3J) Vol 1, No 1 (2018): Economic Education and Entrepreneurship Journal (E3J) More Issue