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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,145 Documents
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EFFECTS OF FAMILY SUPPORT MODERATION ON THE INFLUENCE OF ATTITUDES, SUBJECTIVE NORMS, AND SELF-EFFICACY ON ENTREPRENEURSHIP INTENTIONS Iskandar Iskandar; Siska Anggraeni
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.4233

Abstract

The study aimed to test the effect of family support moderation on the influence of attitudes, subjective norms, and self-efficacy on entrepreneurship intentions. In other words, the study wanted to test the implementation of Milton Friedman's family support concept on the implementation of Icek Ajzen's Theory of Planned Behavior (TPB). The sample in this study was 114 vocational high school (SMK) students in Indramayu Regency. The determination of the sample is done proportionally random sampling. The data was obtained through questionnaires that have been tested for validity and reliability and analyzed using regression moderation analysis techniques (ARM). The results of the analysis showed that TPB still remained relevant for identifying entrepreneurship intentions and family support was not shown to moderate the influence of attitudes, subjective norms, and self-efficacy towards entrepreneurship intentions due to the absence of significant interactions.
ONLINE BUSINESS TRANSFORMATION IN THE COVID-19 PANDEMIC ERA (CASE STUDY OF MSME ACTIVITIES IN TANGERANG CITY) Annisa Putri Auliya; Elang Rizka Syah Putra; Sandra Puspa Dewi; Zahirah Khairunnisa; Mohammad Sofyan; Fifin Arifianti; Nur Fitri Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4744

Abstract

This study aims to find out how the online business transformation in Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of economic sectors, especially MSMEs stagnant. The majority of MSME actors cannot develop and many end up in bankruptcy. This is what makes MSME business actors change their sales strategy through digitalization schemes. The digitization scheme is by utilizing a marketplace (intermediary) and using social media as a marketing technique. In addition, digital MSME actors must be able to synergize with netizens in marketing products and services. Thus, the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid-19 pandemic. This research uses descriptive qualitative method. The formulation of the problem in the research is: how MSMEs adapt to the online business transformation in the era of the Covid-19 pandemic, the impact of MSME turnover on the Covid-19 pandemic, and how big the impact of the COVID-19 The pandemic is on the MSME workforce. This study argues that the development of digital MSMEs has become an alternative to saving as well as developing digital entrepreneurship in Indonesia during the Covid-19 pandemic
MSME MARKETING STRATEGY IN THE COVID-19 PANDEMIC OUTBREAK (CASE STUDY IN ANDALAS STEAK BANDAR LAMPUNG) Noorikha Pandayahesti Saputeri; Eki Tiyas Nurulia; Warsiyah Warsiyah; Nina Ramadhani Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4605

Abstract

Based on the results of observations, the average MSME felt a decrease in turnover during the Covid-19 pandemic. This happens because of the reduced activities carried out outside the home, difficulties in obtaining raw materials due to transportation constraints, and the decline in public confidence in products that are outside the home. Another finding based on observations, not all MSMEs have to close their businesses, some MSMEs still survive despite experiencing a decline in sales turnover. As well as making products adjustments and carrying out several marketing strategies to maintain their business. This research aims to find out what marketing strategy is applied by Andalas Steak SMEs during the covid-19 pandemic, the obstacles faced, and the solutions for Andalas Steak. This is descriptive research with a qualitative approach. The descriptive qualitative method was chosen because the research carried out was related to ongoing events and related to current conditions. The results showed that Andalas Steak exerts the 4P Marketing Mix which consists of a product strategy, a price strategy, a promotion strategy, and a place strategy. The obstacles faced by Andalas Steak are a lot of competition with the same menu and people's purchasing power has decreased due to the declining economy. To counter those hindrances, Andalas Steak enforces healthy cash flow, maximizes social media, maximizes delivery services, and improves product quality and innovation.
THE ROLE OF HUMAN CAPITAL ON REMOTE AUDIT THROUGH A QUALITY AUDIT APPROACH Andriani Kusumaningrum; Kumaratih Sandradewi; Harsanto Harsanto; Afu Ichsan Pradana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4832

Abstract

The condition of the prolonged Covid-19 pandemic entering its third year, requiring the fulfillment of health protocols and social distancing policies, including the work from home policy, is very influential in the implementation of audits, which should be the largest portion in field activities. Management and supervision as a function of controlling the rotation of the business wheel, is a link in terms of the responsibility for governance of business management to prepare and present financial statements and other relevant disclosures based on the best judgment and analysis of the latest facts and events after the reporting date that can predictable. Reliable human resources in driving the pace of change and change from various sides as part of the company's adaptive response to the prolonged Covid-19 pandemic conditions in the supervision department and audit system in business organizations are very key in maintaining audit quality and obtaining audit evidence. sufficient and appropriate to support the audit opinion through procedures for gathering audit evidence, revising the process for identifying and assessing the risks of material misstatement, and changing planned audit procedures or performing alternative or follow-up audit procedures as appropriate. The role of reliable human resources is part of the company's wealth ( human capital ) in collaborating with information technology and investing in technology as a solution to facilitate communication between the auditor department and business management using remote audit potential or known as remote audit while maintaining audit quality and optimizing the supervision and control of the business wheel. The implementation of remote auditing requires auditors to improve the ability to use technology, it is necessary to have human resource competencies that can always be improved through adequate training and education, so that increasing competencies will improve audit quality, in line with increasingly qualified human capital will affect the process. audit and is directly proportional to improving audit quality. Keywords: Covid-19 pandemic, remote audit , human capital , information technology
ANALYZE THE EFFECTIVENESS OF TWITTER AS AN EWOM MEDIA (STUDY ON TENSAYAA'S GROUP ORDER) Sekar Nathasya Hermawan; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3947

Abstract

Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitter is an effective social media for conducting electronic word of mouth processes in the Tensayaa group order business by being reviewed through seven measurement dimensions.
Contribution of Human Resource Management to the Business Performance of Entrepreneurs in Purwokerto Fatmah Bagis; Akhmad Darmawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4907

Abstract

This study aims to analyze the contribution of Human Resource Management to the Business Performance of Entrepreneurs. This research is a case study at the UKM association in Purwokerto and respondent from this study were 84 from UKM association. This study used data analysis techniques namely PLS (Partial Least Square) analyisis using Smart PLS 3.0. The results showed that recruitment and selection had effect on business performance, training and development had effect on business performance. The results also show that compensation has no significant effect on business performance. The results showed that performance appraisal has no significant effect on business performance. Basically the Human Resource Management function has a contribution to the business performance of SMEs. This is evidenced by the value of R2 49,2% of the variability in the construction of SME business performance is influenced by recruitment and selection factors, training and development, and performance appraisal. Keyword: Recruitment and selection, training and development, compensation, performance assessment, business performance
THE EFFECT OF FIRM CHARACTERISTICS AND EARNING MANAGEMENT TOWARD STOCK RETURN: BEFORE AND DURING PANDEMIC Calvina Hartanto; Candy Candy; Robin Robin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.4388

Abstract

The main purpose of investors investing in the firm stocks is to achieve wealth growth through stock return. Stock return is one of the most important factors in choosing the best investments. This study investigates the relationship between firm characteristics and earning management on stock return before and during the pandemic and also when the periods are combined. It involves firms in the IDX Basic industry with the use of audited financial reports. The observation period is from 2016–2020 and using balanced panel data to produce generalizable results. For data analysis, we use the multiple regression method to prove the hypothesis and tested using the application of Stata. The results obtained from this study show that before pandemic, earning per share has negative effect on stock return. During pandemic, capital structure shows negative effect on stock return. While combining the period before and during the pandemic, firm size shows significant positive and earning per share shows significant negative on stock return.
THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY ON REPURCHASE INTENTION: BRAND LOYALTY AS INTERVENING VARIABLE (CASE STUDY AT KOPI SOE BRANCH OF PANAKKUKANG MAKASSAR) Regina Tuinesia; J. E. Sutanto; Michael Ricky Sondak
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4861

Abstract

Abstract: The study entitled “The Influence of Brand Awareness and Perceived Quality on Repurchase Intention: Brand Loyalty as Intervening Variable (Case Study at Kopi Soe Branch of Panakkukang Makassar) has seven research objectives, namely: (1) Knowing the effect of brand awareness on brand loyalty, ( 2) Knowing the effect perceived quality on brand loyalty, (3) Knowing the effect of brand awareness on repurchase intention, (4) Knowing the effect of perceived quality on repurchase intention, (5) Knowing the effect of brand loyalty on repurchase intention, (6) Knowing brand loyalty mediates the effect of brand awareness on repurchase intention, (7) Knowing brand loyalty mediates the effect of perceived quality on repurchase intention. Kopi Soe Branch of Panakkukang Panakkukang Makassar is a business engaged in beverages that offers local coffee. This research uses quantitative methods. The population in this study was the consumers of Kopi Soe Branch of Panakkukang Makassar who made transactions for the last six months. The sample in this study amounted to 130 respondents. Data was collected through the distribution of questionnaires distributed online using a google form. In this study, the data was processed using Smart PLS 3.0. The results of this study are: (1) Brand awareness has a significant effect on brand loyalty, (2) Perceived quality has a significant effect on brand loyalty, (3) Brand awareness has a significant effect on repurchase intention, (4) Perceived quality has no significant effect on repurchase intention, (5) Brand loyalty has a significant effect on repurchase intention, (6) Brand loyalty has a significant effect in mediating brand awareness on repurchase intention, (7) brand loyalty has a significant effect on mediating perceivd quality on repurchase intention. Keywords: Brand Awareness, Brand Loyalty, Perceived Quality, Repurchase Intention.
AFFECT OF JOB SATISFACTION, WORK STRESS, AND WORK ENVIRONMENT ON POTENTIAL TURNOVER INTENTION OF OPERATOR LEVEL EMPLOYEES AT PT. PRIMA SEJATI SEJAHTERA 3 Fidyah Yuli Ernawati; Arini Novandalina; Usman Abdul Majid
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4075

Abstract

The purpose of this study is to determine job satisfaction, work stress, and work environment on turnover intention at PT. Prima Sejati Sejahtera 3 to the operator level employees. High employee turnover rates result in organizations are becoming ineffective, losing experienced employees and needing to train new employees. High job satisfaction and a good work environment will affect the decrease in turnover intention, while high work stress will affect the increase in turnover intention. The variables used in this study include the independent variables of job satisfaction, work stress and work environment, while the dependent variable is turnover intention. The population in this study was the employees of PT. Prima Sejati Sejahtera 3. The number of samples used in the study was 60 employees, using the Slovin method. Methods of data collection were using the method of observation and questionnaires. Data analysis used multiple linear regression analysis with the help of SPSS program. Based on the research results, it is known that the multiple linear regression equation Y = 16,328 – 0.496 +0.303 – 0.258. The results of data analysis carried out on the indicators used in this study are all valid and reliable. As the matter of fact for the classical assumption test, the overall data is normally distributed. The results of the t test show that the job satisfaction variable has a negative effect with a significant value of 0.005, the work stress variable has a positive effect with a significant value of 0.021 and the work environment variable has a negative effect with a significant value of 0.148. F test results show that all variables have a simultaneous effect or together with a significant value of 0.016. The result of the coefficient of determination test is 40.9%. This study concludes that there is a significant negative effect on job satisfaction and there is a significant positive effect of work stress and the work environment and an insignificant negative effect on employee turnover intention at PT. Prima Sejati Sejahtera 3. Suggestions for companies should provide additional incentives for employees, placing employees according to their expertise, add cleaning staff. For other researchers can add other objects and variables. Keywords: Job Satisfaction, Job Stress, Work Environment, Turnover Intention
ROLE OF CORE ELEMENTS OF ORGANIZATIONS IN CONDUCTING DIGITAL TRANSFORMATION IN FASHION SMEs (Case Study of Yogyakarta and Klaten Fashion SMEs) Muhammad Adib Z
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4755

Abstract

The speed of the development of information and technology in the current 4.0 Industrial Revolution however cannot be dammed again coupled with the existence of the Covid-19 outbreak. This has an effect on changes in the patterns of consumer behavior and their lifestyle, especially in shopping. So the company is required radically to change their model business in creating and adjusting values. Many companies have adopted a digital transformation strategy to change the way they create and adjust value. Therefore, the formulation of digital strategies must identify the business elements of the company model that must be modified in accordance with the new strategy, along with the scope of the digital transformation. This study examined how the role of the organization's core elements in transforming in the Fesyen SMEs in Yogyakarta and Klaten. The aim is to analyze the core elements of the organization used in carrying out digital transformations to keep the company's competitive advantage, using a qualitative approach with the method of case study, using small and medium enterprises in fashion, such as leather bags, batik, sports jerseys, and typical Muslim clothes Boutique as a research object. The data collection techniques by means of interviews (in depth, structured and open), observation and so on. And data analysis used is descriptive analysis. The results showed that the role of the core elements of the organization had an effect on carrying out digital transformation in the 4 small and medium businesses in Yogyakarta and Klaten. Keywords: Digital Transformation, Core Organizational Elements, Implementation of Digital Transformation

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