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INDONESIA
Besaung : Jurnal Seni Desain dan Budaya
Published by Universitas Indo Global Mandiri
ISSN : 25028626     EISSN : 25494074     DOI : -
Core Subject : Art, Social,
Arts Social Sciences
Besaung is a scientific journal Visual Communication Design Study Program, Faculty of Government and Culture of the University of Indo Global Mandiri which includes the results of research, meetings, community service, conceptual coordination (thinking), and analytical studies in the fields of art, design and culture. Besaung is expected to be a medium for writers to publish their works, so publishing this journal can help in advancing science in the fields of art, design and culture. This journal is published twice in one year in March and September.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 335 Documents
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Representasi Nilai Islam pada Desain Karakter Joko Samudro dalam Media Webtoon Dwi Purwati, Elfira; Ayuswantana, Alfian Candra; Wulandari, Sri
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is driven by the scarcity of religious-themed visual media capable of engaging the younger generation, particularly through popular platforms such as Webtoon. The urgency of this study lies in the need for innovative proselytizing (dakwah) media that resonates with contemporary visual tastes without compromising historical substance. The primary focus of this research is the visualization of Islamic values in the character design of Joko Samudro, an adaptation of the youth of Sunan Giri. This study aims to present a religious figure that is aesthetically relevant for today's Muslim youth. The research method employed is descriptive qualitative with Roland Barthes' semiotic approach to deconstruct the sign system in the character's visualization. Data were collected through interviews with the managers of the Giri Kedaton historical site, topographical observations, and questionnaires distributed to 102 respondents. The results indicate that Islamic values such as amanah, siddiq, and fathanah are manifested through a blend of traditional-modern attire with an earth-tone color palette (brown and white) symbolizing spiritual purity. Semiotically, the symmetrical white udeng (headtie) denotes self-control, while the loose baju kurung represents Islamic simplicity. In conclusion, this design successfully integrates historiographic identity with contemporary semi-realist visual trends, making the character of Joko Samudro an effective instrument for social meaning-making among the younger generation
Strategi Desain Kemasan Produk Pempek Mozzarella Sebagai Makanan Inovatif Daerah Nur Aini, Luluk; Saputro, Godham Eko
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.6973

Abstract

Pempek, a traditional food from South Sumatra has strong potential to be developed through product innovation in order to remain relevant to modern consumer preferences. The innovation of mozzarella-filled pempek requires an appropriate packaging design strategy as a visual communication medium to build consumer perception, attractiveness, and product identity. This study is motivated by the limited effectiveness of packaging design strategies for innovative local food product in integrating local identity with modern visual aesthetics. The purpose of this study is to formulate a packaging design strategy for mozzarella pempek based on a visual communication design approach. A descriptive quantitative method was employed, with data collected through questionnaires to identify consumer perception, visual preferences, and evaluations of packaging design elements, complemented by expert validation using the Aiken’s V method. The results indicate that the packaging design strategy achieved a high level of attainment, emphasizing visual clarity, modern design style, attractive color selection, informative typography, and the integration of local cultural elements as visual identity. Expert validation results show that all indicators fall within the valid to highly valid categories (V ≥ 0.75), confirming that the packaging design strategy has adequate content validity. This study concludes that packaging design strategy plays a crucial role as a visual communication medium in shaping positive consumer perception of mozzarella pempek as an innovative local food products
Promosi Rumah Ong Boen Tjiet Sebagai Warisan Budaya Tionghoa Di Kota Palembang Oktari, Ismi; Viatra, Aji Windu; Yulius, Yosef
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.6987

Abstract

The promotion of Rumah Ong Boen Tjiet as a Chinese cultural heritage site in the city of Palembang is driven by the declining public awareness, particularly among the younger generation, toward local cultural heritage due to the influence of globalization and the dominance of popular culture in digital media. Rumah Ong Boen Tjiet is a historical building that represents the acculturation between Chinese culture and local Palembang culture, as reflected in its architecture, ornaments, and historical values. However, the lack of effective promotional strategies, along with suboptimal environmental conditions and accessibility to the site, has resulted in limited public recognition. Therefore, a visual communication strategy is needed to introduce and enhance public awareness of the cultural and historical significance of this site. The objective of this design project is to develop a promotional identity that represents the historical and cultural values of Rumah Ong Boen Tjiet, while also formulating an effective promotional strategy that remains relevant in the context of modern media development. The method used in this project is the Design Thinking approach, which includes the stages of empathize, define, ideate, prototype, and test. Data collection techniques involve observation, interviews, documentation, and literature studies. The results of the project indicate that the use of visually based promotional media, such as promotional videos and other visual communication tools, can enhance the attractiveness of cultural information and expand the reach of publication, especially among younger audiences. Thus, this design is expected to support the preservation of Rumah Ong Boen Tjiet as part of cultural heritage and as a cultural tourism destination in the city of Palembang
Strategi Media Promosi Objek Wisata Warung Apung Palembang Untuk Meningkatkan Minat Wisatawan Theodora, Chelsea; Patriansah, Mukhsin; Aji Windu Viatra
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.7015

Abstract

Floating food stalls in Palembang represent a unique culinary tourism potential, blending the scenic beauty of the Musi River with the authentic flavors of traditional cuisine. This research is driven by the urgent need to address various challenges faced by these establishments, particularly regarding environmental cleanliness, inadequate infrastructure, and an unappealing visual image that has led to a decline in tourist interest and public trust. This study aims to create a visual identity and promotional media to enhance a positive image while strengthening local cultural values through a Visual Communication Design approach. The problem-solving plan involves integrating Palembang’s distinctive visual elements, such as Songket motifs, Musi River color palettes, and stilt house ornaments, into a comprehensive design system. The methodology employed is a qualitative descriptive approach, including field observations, in-depth interviews, and visual analysis to ensure authentic design solutions. The results indicate that a structured visual identity effectively repositions floating food stalls as modern culinary icons while preserving local wisdom. Furthermore, the implementation of tangible, non-digital media that is both educational and functional provides a new experience for visitors. In conclusion, this design serves not only as a marketing tool but also contributes significantly to building collective public awareness regarding the importance of maintaining cleanliness and the sustainability of river-based culinary tourism in Palembang for a better tourism future
Media Pembelajaran Tari Tepak Keraton Sebagai Upaya Pelestarian Budaya Palembang Rosalia; Halim, Bobby; Prasetya, Didiek
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.7016

Abstract

Tari Tepak Keraton is one of the intangible cultural heritages originating from Palembang, Sumatera Selatan, which holds high historical, philosophical, and aesthetic values. However, it faces challenges in terms of regeneration, low interest among younger generations, and the lack of engaging and easily understandable learning media. This project aims to design and introduce a visual communication–based learning medium through an educational video of Tari Tepak Keraton for elementary school students aged 9–12 years in Palembang. The method used in this design process is the Design Thinking approach, which includes the stages of empathize, define, ideate, prototype, and test. Data were collected through observation, interviews, and literature studies related to culture and Visual Communication Design.The educational video is designed to be interactive and expressive, featuring clear and easily understandable narration, as well as a layout that represents the cultural character of Palembang. Through this learning medium, it is expected to enhance children’s understanding and interest in preserving Tari Tepak Keraton as a cultural identity of Palembang

Page 34 of 34 | Total Record : 335

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