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HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Published by Universitas Hasanuddin
ISSN : -     EISSN : 26562707     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability and competitiveness in manufacturing and service companies, including small and medium enterprises (SMEs). Focus topics include but are not limited to aspects of innovation in products and processes, entrepreneurship, corporate finance, marketing, human resources, operations, and logistics.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 10 Documents
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Search results for , issue "Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy" : 10 Documents clear
The Effect of Business Ethics Principles on Operational Budget Control Policy (Cost Transport) Alamsyah Alamsyah; Indrianty Sudirman; Wardhani Hakim
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.327

Abstract

The research aimed to determine the effect of business ethics on budgeting control at PT. Patra Niaga (PT. PN). The research used a quantitative approach by basing a rational principle study. The analysis was carried out using the regression method and processed using SPSS 22. Data from permanent employees of PT. PN was determined based on proportional sampling. A total of 30 respondents. Data collection used questionnaires as the main instrument, interviews, and observations. The results showed that the autonomy principle, the honesty principle, the justice principle, and the mutual benefit principles have a positive and significant effect on budgetary control at the office of PT. PN. Interestingly, the justice variable is the most dominant positive and significant effect on budget control at the office of PT. PN.
The Effect of Service Quality and Price Strategy on Customer Satisfaction through Purchasing Decisions as an Intervening variable In 212 Mart Gowa, South Sulawesi Province Afra Nurul; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.328

Abstract

Along with the development of increasingly modern times, this has caused a lot of competition in the business world, including retail business. Every businessman needs to pay attention to the factors that influence customer purchasing decisions. The research objective is to determine the effect of service quality and pricing strategies on purchasing decisions, determine the effect of service quality and pricing strategies on customer satisfaction, determine the effect of purchasing decisions on customer satisfaction, to determine the effect of service quality and price strategies on customer satisfaction through purchasing decisions at 212 Mart Gowa The population in this study were all consumers who shop at 212 Mart Gowa determined as many as 100 respondents. Data collection techniques through observation, interviews, and questionnaires. While the data analysis technique uses validity and reliability, path analysis, hypothesis testing, and coefficient of determination. The results of the study found that service quality has a positive but not significant effect on purchasing decisions, price strategy has a positive effect but is not significant on purchasing decisions, service quality has a positive and significant effect on customer satisfaction, price strategy has a positive and significant effect on customer satisfaction, purchasing decisions have a positive effect and significant on customer satisfaction, service quality has a positive but not significant effect on customer satisfaction through purchasing decisions, and the price strategy has a positive but not significant effect on customer satisfaction through purchasing decisions on 212 Mart Gowa.
Analysis of E-Procurement Technology Implementation on Procurement Practices and Performance Anantyo Pradana; Muhammad Asdar; Indrianty Sudirman
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.329

Abstract

Modern era as now, human life cannot be separated from dependence on a technology called the internet. The internet has mastered almost all aspects of human activities, ranging from sending letters, looking for information, and other activities. Especially in the field of business, this technology is very influential, as well as the procurement of goods and services has been done a lot online or commonly known as E-Procurement. This study aims to and analyzes the effect of E-Procurement technology on procurement performance, the effect of E-Procurement technology on procurement practices, and the effect of procurement practices on procurement performance. To implement these objectives the data collection techniques were used through questionnaires. The analysis technique used is path analysis and data evaluated in the first place using the classical assumption test (normality test, multicollinearity test, heteroscedasticity test, and linearity test). The results found that the use of e-procurement had a positive and significant effect on procurement performance and procurement practices at PT. Semen Tonasa in Pangkep Regency. Procurement practices have a positive and significant impact on procurement performance.
The Influence of Non-Physical Environment and Performance Appraisal on the Performance Employee Through Work Stress as an Intervening Variable Ayudini Samudri; Nurdjanah Hamid; Muhammad Yunus Amar
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.330

Abstract

This study aims to determine the direct and indirect effects of the non-physical environment and performance appraisal on the employee performance through work stress as an intervening variable. This research was conducted at the Makassar Branch of Bank Negara Indonesia using a questionnaire fo 85 respondents. The analysis technique using SPSS version 20. The results show that the non-physical environment has a significant effect on work stress. Interestingly, the performance appraisal has no significant effect on work stress, while the work stress has a significant effect on performance. The non-physical environment and the performance appraisal affects employee performance with work stress as an intervening variable.
Determinant Analysis of Entrepreneurial Orientation in Business Organisations. Bulky Maharsa; Abdul Rahman Kadir; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.331

Abstract

The purpose of this study is to analyze the measurement of the entrepreneurial orientation (X) ​​derived from innovativeness, risk-taking, proactiveness, autonomy, and competitive aggressiveness factors. This research is explanatory research with quantitative methods. The population in this study were all food and beverage SME owners in Makassar City. The number of samples was determined as many as 99 respondents with a purposive sampling technique. The data collection method uses a questionnaire. The analytical tool used is partial Least Square (PLS). The results showed that entrepreneurial orientation was measured positively and significantly by Innovativeness. The best indicator for forming an innovativeness variable is X1.1 (focusing on product innovation rather than product/service marketing) because it has the highest loading value. Entrepreneurial orientation is measured positively and significantly by risk-taking. The best indicator forming the risk-taking variable is X2.1 (brave in taking new opportunities despite having a high risk) because it has the highest loading value. Entrepreneurial orientation is measured positively and significantly proactiveness. The best indicator forming the proactiveness variable is X3.2 (being the first compared to competitors in introducing new products and new services) because it has the highest loading value. Entrepreneurial orientation is measured autonomously positively and significantly. The best indicator [form the autonomy variable is X4.3 (has full power in determining the steps to run a business) because it has the highest loading value. Entrepreneurial orientation is measured by competitive aggressiveness in a positive and significant way. The best indicator forming the competitive aggressiveness variable is X5.2 (not afraid to face business competitors) because it has the highest loading value.
Improving Performance: Motivation of Public Service Officers and their Commitment Guswandi Guswandi; Idayanti Nursyamsi; Sumardi Lasise; Hardiyono Hardiyono
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.332

Abstract

This research aims to see the performance condition of employees who are influenced by the commitment and motivation of public service in the One-stop Administration Services Office called SAMSAT Mappanyukki Makassar in the event of Pandemic Covid-19 which demands a large-scale social restriction. This research uses a questionnaire whose data will be processed using the SmartPLS application using the path analysis method. The results found that the motivation of public service and commitment has an effect on employees ' performance amid large-scale social restrictions. The limitations of this study are that there is no discussion group forum that collects employees because conditions do not support.
Analysis of Working Capital Management and Cash Holding on Profitability of Manufacturing Companies Listed in Indonesia Stock Exchange Period 2014 – 2018 Niko Sianipar; Syamsu Alam; Mursalim Nohong
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.334

Abstract

This research aims to analyze the effect of working capital management on the profitability of manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2014-2018. Working capital management indicators used in this research are the cash conversion cycle (CCC), the inventory conversion period (ICP), the receivable conversion period (RCP), the debt repayment period (PDP), and Cash Holding (CASH). On the other hand, the profitability indicator used in this research is Return On Assets (ROA) The sample data used in this study is taken from the audited financial statements and published on the IDX. According to the sampling technique used in this research, namely purposive sampling, there are 73 companies that fit certain criteria. This research uses descriptive statistics with a quantitative approach and uses time series data regression techniques assisted with the Eviews version 9 program. Hypothesis testing uses F statistical tests, t statistical tests, and coefficient determination with a significance level of 5%. The results of this research indicate the simultaneous independent variable (F-statistic test) affect the profitability (ROA) with a significance level of 0,000. On the other hand, partially (t test statistic) shows CCC and PDP have positive and not significant effect on profitability, ICP has a negative and no significant effect on profitability, RCP has a negative and significant effect on profitability. Meanwhile CASH has a positive and significant effect on profitability.
The Effect of Work Motivation, Work Environment, and Work Discipline on Employees’ Performance Of Samsat Office, Makassar Ade Firmansyah; Haris Maupa; Idrus Taba; Hardiyono Hardiyono
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.336

Abstract

The most important aspect of being an employee of performance within an organization, because it is becoming one of the determining factors in the achievement of the vision and mission of the organization. This study aimed to examine the effect of work motivation, work environment, work discipline on employees’ performance. This research was conducted in SAMSAT Office of Makassar City for two months. The types of data were quantitative data and the sources of data were primary and secondary data. The populations were all employees of SAMSAT Office of Makassar City consisting of 75 people (the police and the civil officials 51 people, dispenda 21 people, and jasaharja 3 people). All populations were taken as samples (census sampling method). They were obtained through survey. They were analyzed using validity test, reliability test, descriptive analysis, and multiple linear regression analysis. The results of the research indicate that work motivation, work environment, and work discipline have a positive and significant effect on employees’ performance. All researches hypotheses are accepted. This indicates that the increase of work motivation, work environment, and work discipline can improve employees’ performance.
Investor Reactions on Emitents Who Published Corporate Sukuk Listed in Indonesia Stock Exchange Kasman Damang; Eka Afnan Troena; Muhammad Ali; Abdul Hamid Habbe
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.337

Abstract

This study applied an event study approach (event study). The event tested the announcement of Sukuk emissions and market reactions as indicated by the existence of a significant Abnormal Return on the date of Sukuk emissions and it changed within the activity of Stock Trader of the Corporation Sukuk Issuer. Observation period between 2009-2018, there was 129 Sukuk emissions in Indonesia Stock Exchange. The number of samples taken was 26 emissions of Sukuk which make emissions from 12 issuers that met the set criteria. Data were analyzed using descriptive statistical analysis, independent t-test, t-paired test, and regression analysis. Furthermore, the data were processed using IBM SPSS for Windows Software. The results showed that there was a difference in Average Abnormal Return (AAR) before and after the announcement of Sukuk emissions. However, the average value of the difference was not statistically significant. There was a positive market reaction on Average Abnormal Return (AAR) before the announcement of Sukuk emissions. There was a positive market reaction on Average Abnormal Return (AAR) after the announcement of Sukuk emissions. There were differences in the Average Trading Volume Activity (ATVA) before and after the announcement of Sukuk emissions. However, the average value of the difference was not statistically significant. There was a significant market reaction on Average Trading Volume Activity (ATVA) before the announcement of Sukuk emissions. There was a significant market reaction of Average Trading Volume Activity (ATVA) after the announcement of Sukuk emissions. Furthermore, this study also found that Sukuk to Equity Ratio (SER) had a positive effect, but not significantly on the level of Return on Assets (ROA), Return on Equity (ROE), and Earning per Share (EPS), but it was not significant. These insignificant effects of SER on the issuer's ROA, ROE and EPS were caused by the relatively small proportion of Sukuk value compared to the value of assets and company equity.
The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City Irfan Saputra; Osman Lewangka; Abdul Razak Munir
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.338

Abstract

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques. The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

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