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Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : -     EISSN : 2656050X     DOI : 10.33822/.v3i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 222 Documents
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Communication Analysis Through Computer-Mediated Communication on the Instagram Account @Widyhartono Eka Fitri Qurniawati; Setiawan, Harry; Hero, Eko; Putri, Indah Mardini
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 3 (2025): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i3.10758

Abstract

In this digital age, interpersonal communication has been shifted massively to social media, including the culinary field, which is inseparable from the role of food vloggers. Widy Hartono, a local food vlogger, is notable for his ability to build rapport with his followers through informative, personal, and consistent content. The purpose of this study was to examine communication practices through computer-mediated communication on the Instagram account @widyhartono, owned and managed by Widy Hartono. The descriptive qualitative research method was employed in this study through data collection techniques, including interviews, observations, and documentation. The results showed that, according to Social Information Processing Theory, three key aspects had emerged. The first was interpersonal communication, which reflected an interest in using social media. In publishing information, Hartono's Instagram account tends to emphasize a friendly persona and nonverbal communication online through emoticons. The second aspect was the interpersonal perspective, reflected in regular publishing content that presented a friendly and approachable persona. The third one was hyper-personal communication, where Widi Hartono argued that communication carried out using social media and face-to-face is identical, depending on the individual's personality and the context in which the message is conveyed. In conclusion, the strategy analysis for using Instagram by @widyhartono was to provide information that is more enjoyable and easier for the audience to understand, to approach the audience on social media so that they don't get bored, and to stay consistent in publishing and following a specific schedule for the content to be published.
From Social Media to E-Commerce: How TikTok Live and Sales Promotions Shape User Purchase Decisions Lathifa Camelia Putri; Muhammad Thoyib Amali; Mufid Salim
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.10205

Abstract

The rise of digital transformation has positioned social media as a key driver of e-commerce growth in Indonesia, with TikTok Shop emerging as a leading platform through its live features and promotional campaigns. This study examines the impact of TikTok Live exposure and sales promotions on user purchase decisions, using the Elaboration Likelihood Model (ELM) as a theoretical framework, in which the central and peripheral routes of persuasion play distinct roles in the consumer decision-making process. This study employed a quantitative approach by surveying 160 active TikTok users who had previously purchased on TikTok Shop. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. Findings reveal that both TikTok Live exposure and sales promotions positively and significantly influence purchase decisions, with sales promotions exhibiting a stronger effect. This study emphasizes the importance of combining informative live content with appealing promotional strategies to strengthen consumer engagement and drive sales. Future research is recommended to focus on specific brands and to incorporate additional variables, such as marketing content quality, viral marketing, online trust, or impulsive buying behavior.
Digital Counter-Narrative Strategy: A Model for Preventing Radicalism Through Social Media Benny Erwin; Marsela
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.10619

Abstract

This research analyses the development of the 4C Model (Context, Communication, Collaboration, Connection) as a digital counter-narrative strategy to prevent the spread of radicalism on social media. This study uses a literature review of 25 journal articles published between 2015 and 2024 to develop a comprehensive strategic framework for digital radicalism prevention efforts. The research data were collected through a systematic review of academic articles from Google Scholar, focusing on digital counter-narrative strategies and social media radicalisation. The study adopted Chris Heuer's 4C framework in data analysis. The results show that the 4C Model offers an effective approach to developing digital counter-narrative strategies. Context emerges as the fundamental component determining implementation success, demonstrated through the importance of understanding audience characteristics and local context. Communication requires multimodal approaches and authentic storytelling, while multi-stakeholder collaboration proves crucial in building program credibility. Connection through active digital community building becomes key to program sustainability. The research provides practical recommendations for implementing the 4C Model in the Indonesian context, including the development of a local content database and a structured monitoring system. The Model requires continuous adaptation to the dynamic changes in the digital landscape and target audience characteristics.
Technological Affordances dan Flow Experience: Studi pada Pengguna Tiktok di Indonesia Wawan Hadinata; Muhammad Fachri; Nur Iman; Aldi Hardianto
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.10738

Abstract

Researchers and practitioners are still trying to uncover the mechanisms that enable social media platforms, particularly short-form video content like TikTok, to provide immersive experiences for users. Indonesia currently has the second-largest number of TikTok users in the world, following the United States, with the number of users continuing to increase significantly. This study examines a model from a previous study to investigate the effects of technological affordances on flow experiences among TikTok users in Indonesia, with user experience level and video length as moderating variables. Based on flow theory, this study explores full engagement and enjoyment in digital activities. A quantitative approach using a cross-sectional survey was employed to collect data from 402 TikTok users in Indonesia. Structural Equation Modeling (SEM) was utilized to test the proposed research model. The analysis revealed that perceived recommendation serendipity emerged as the most potent driver of flow experience, followed by perceived recommendation accuracy. Conversely, perceived effortlessness and all proposed moderating effects—user experience level and video length—were found to be statistically insignificant. This study contributes theoretically by adapting flow theory to the localized digital dynamics of Indonesia and offers practical implications for developers to prioritize serendipitous discovery to enhance long-term user engagement.
AI Journalism: Construction, Implementation, and Challenges in Modern Mass Media Dede Suprayitno; Ayu Wardani; Dewanto Samodro; Ilhami Lailatul Safitri; Tirta Syahputra
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.10787

Abstract

The presence of artificial intelligence (AI) affects the journalistic workflow. Like a sword, AI technology presents both threats and opportunities. Indonesia is one of the countries that adopts AI technology in the journalistic process. Then, how is AI implemented, constructed, and what challenges are faced? Through a case study, this study collected data through semi-structured interviews with 5 national digital media managers, including Narasi.tv, Antaranews.com, Okezone.com, Jawapos.com, and CNBCIndonesia.com. The tool used to analyze the interview results was NVivo 14. The naturalistic-interpretive paradigm influenced this qualitative research. The study found that AI is still a new topic. However, several media companies have adopted AI at several levels of production. Okezone.com, CNBCIndonesia.com, and Narasi.tv, for example, have optimized AI for data processing and news distribution. Meanwhile, other media such as Jawapos.com and Antaranews.com are still using it in the early stages, for example, in interview transcripts and media effectiveness analysis. The use of artificial intelligence further enhances personalization. This creates a filter bubble effect that increases dichotomy and polarization. This study provides an overview of the presence of AI in modern mass media in Indonesia.
Fragmented Ethics of Gen Z in the Age of Digital Disruption Anisa Rizki Sabrina; Ratna Triwurian Danu; Fairuza Arindra
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.12123

Abstract

Digital disruption has fundamentally transformed how Generation Z communicates, yet little scholarly attention has been paid to how this generation constructs and negotiates ethical boundaries within everyday online interactions. Grounded in Erving Goffman's Dramaturgical Theory and Social Identity Theory, this study examines the reconfiguration of ethical values in Gen Z's digital communication practices across TikTok, Instagram, and Twitter/X. Employing a qualitative netnographic approach combined with summative content analysis, data were gathered from February to June 2025 through digital ethnography of selected accounts demonstrating key phenomena of alter account use, generational slang, and platform-specific ethical norms. The analysis reveals that Gen Z exhibits a highly contextual and performative mode of ethical reasoning, wherein alter accounts reflect Goffman's front stage and back stage dynamics and the adoption of exclusive slang signals in-group solidarity consistent with Social Identity Theory. Rather than adhering to fixed normative codes, Gen Z constructs ethics through community consensus, algorithmic visibility, and affective engagement. These findings suggest that digital disruption does not merely alter media channels but actively reshapes generational ethics into dynamic, situational, and socially negotiated constructs — with practical implications for digital literacy education, content regulation, and intergenerational communication strategy.
Cultural Meaning in Jambi Batik Motifs through Peirce's Semiotic Perspective Gunawan Wiradharma; Rahmat Alifin Valentino; Gustiana Sabarina; Miftahunnisa' Igiriza; Salaisyah Amalia Yusuf
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.12132

Abstract

Jambi batik is not just a traditional cloth, but a cultural artifact that encapsulates the philosophical, ecological, and spiritual values of the Jambi Malay community. Despite its high cultural richness, most existing studies emphasize the visual and historical aspects. This study aims to explore the meaning contained in Jambi batik motifs using Charles Sanders Peirce’s semiotic approach. The method used is descriptive qualitative research with data collection techniques through direct observation at the Jambi Siginjei Museum and Azmiah Batik House, and in-depth interviews with museum curators and batik makers. The results of the study show that the objects owned by Jambi batik motifs include natural elements such as plants, animals, history, and forms of objects that are close to the lives of the Jambi people. Representamens appear as ornaments or visual motifs such as the Durian Pecah motif, The Tempuk Maggis motif, The Kaco Piring motif, and others, which contain symbolic values. The community understands that the interpretations emerging from the meaning-making process function as religious symbols, markers of social status, and representations of life philosophies. This study concludes that Jambi batik is not only a visual artifact but also a cultural text that contains a complex sign system. These findings can provide theoretical contributions to the development of cultural semiotic studies and practical contributions in preserving batik as an intangible heritage that represents indigenous knowledge and identity.
Behind the Scenes of Independent Media: Production Dynamics and Regulatory Challenges in The Malaka Project I Kadek Candika Wira Angga; Hafiz Bimo Nugroho; Bayu Wira Handyan; Deo Agung Sembada; Muhamad Nur Khotib
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.12228

Abstract

Indonesia’s digital media ecosystem has rapidly transformed, creating space for independent outlets to emerge with alternative content and business models. Yet, little research has examined how such media sustain themselves amid structural pressures of capital and regulation. This study addresses that gap by analyzing the business model of The Malaka Project, a media collective recognized for its critical, value-based content. The purpose is to explore how The Malaka Project balances editorial independence, financial sustainability, and regulatory adaptation. This study applied a qualitative approach with in-depth interviews involving four key organizational members, namely a producer, editor, social media strategist, and finance officer, complemented by a literature review on media economy and business models. Data were thematically analyzed to identify patterns in content production, monetization, audience relations, and regulatory challenges. Results show that The Malaka Project strategically targets progressive youth, positioning itself as an educational platform rooted in Tan Malaka’s Madilog philosophy. Revenue derives from digital advertising, endorsements, crowdfunding, and community-based activities. Flexible and participatory working conditions foster creativity and collaboration but also expose the organization to precarity due to its reliance on platform algorithms and restrictive regulations, including Indonesia's Electronic Information and Transactions Law (UU ITE).
Konsep Komunikasi Partisipatif dalam Pengurangan Sampah Plastik di Lingkungan Nelayan I Kecamatan Sungailiat Kabupaten Bangka Yuli Hidayati
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.12607

Abstract

This study aims to formulate a participatory communication concept for plastic waste reduction in Nelayan I, Sungailiat Subdistrict, Bangka Regency. Using a descriptive qualitative approach, data were collected through in-depth interviews, focus group discussions (FGDs), and documentation involving community leaders, relevant government agencies, environmental organizations, and coastal residents. The findings indicate that although facilities such as the Reduce, Reuse, Recycle Waste Processing Site (TPS3R) have been implemented, significant challenges remain in managing plastic waste effectively due to the lack of economic incentives and a clear reward system. This study also highlights the importance of empowering women as agents of environmental change, as women demonstrate active participation in household waste sorting and community clean-up activities. In this context, a circular economy–based communication model that links waste management to household economic potential has proven effective in encouraging sustainable behavioral change. An inclusive, dialogical approach grounded in local experiences and involving community leaders and local authorities has become a key factor in the success of sustainable waste management programs in Nelayan I. The study concludes that participatory communication must take socio-economic and gender conditions into account, while ensuring the provision of economic incentives and social recognition for women’s roles, in order to foster sustainable participation and effective behavioral change.
Responsive Elections: Political Campaign in 2024 Local Election Fatmawati Moekahar; Norhayati Rafida; Fitri Hardianti; Elfa Sabilal Hikmah
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.12653

Abstract

This study aims to analyze public responses to political campaign messages delivered by candidates in the 2024 Riau Local Election. In this local political contest, each candidate highlights issues, narratives, and cultural symbols that reflect regional identity, with the aim of building emotional closeness with the voting public. This study used a qualitative approach by exploring public opinion on political campaign messages disseminated through social media, billboards, and local mass media. The results show that public responses to campaign messages in the 2024 Riau local election tend to align with cultural values, particularly those of Riau Malay culture. The visions, missions, programs, slogans, and campaign activities of all candidates contain symbols of Riau Malay culture. The political messages contained in this political campaign are considered part of an effort to preserve Riau Malay culture, although often not accompanied by concrete policy plans especially regarding crucial issues in Riau. The approach to Riau Malay cultural values in a symbolic form can increase emotional resonance and moral legitimacy. These findings indicate that the resonance of political messages with local culture is a key factor in shaping public perception and support in the 2024 Riau local election. This research contributes to the study of local political communication by showing how the meaning and acceptance of campaign messages are determined by the regional socio-cultural context.

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