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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 728 Documents

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The Analysis of Public Satisfaction Survey Implementation in The Representative Board of Central Java Province Indriastuti, Menuk; Veithzal Rivai Zainal; Aziz Hakim
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1722

Measurement of public satisfaction index is an attempt to determine organizational performance in the service of government institutions which is carried out periodically and it can be used as material for organizational policies in improving the quality of their own public services. The aim of this paper is to analyze the level of customer satisfaction, knowing the elements that must be improved and how to increase public satisfaction. The Public Satisfaction Index by In Regulation of Ministry of State Apparatus Utilization and Bureaucratic Reform No. 14 of 2017 is Requirements, Systems and Infrastructure as well as Complaint Handling, suggestions and input. Based on the indicators for measuring public satisfaction at the Representative Board for Central Java Province, the authors recommend the following: (1) adjustments to Guest house roomrates and (2) optimal publication on social media of Representative Board for Central Java Province.

Implicatioan of Training and Career Development Program on Worker Performance at Bank Republik Indonesia Syariah Kc Madiun Anggara, Ricko; Veithzal Rivai Zainal; Lenny Christina Nawangsari
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1723

One of the factors to improve human resources in the company or agency is conducting training which supported by career development to employees in order to defeat competition between companies, when human resources functions are in high quality; the output will be in maximum performance. Training is a comprehensive step of the company to develop the ability of individuals, groups, knowledge or attitudes which gained to change employee behavior in order to achieve predetermined goals. Career development is a sequence step taken by a person by making personal efforts with the aim of achieving career planning that has been set in accordance with the implementation of the field. Employee performance is a result of someone's activities in the organization. The aim of this paper is to see any impacts of training and career development on worker performance at Bank BRI Syariah KC Madiun. The population in this study is ‘workers’ of Bank BRI Syariah KC Madiun. The total sample in this study was all employees of Bank BRI Syariah KC Madiun as many as 42 respondents using total sampling (census). Data collection techniques in this study are literature, observations, interviews and dissemination of questionnaires. The analytical techniques used in this study are quantitative descriptive analysis and multiple linear repression analysis. The techniques of this study are training (X1,) and career development (X2) which have positive influence and have significance employee performance (Y) at Bank BRI Syariah KC Madiun.

The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Purchase Intention Towards Bear Brand’s Consumers Averina Patoding, Agatha; Oktafalia Marisa Muzammil
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1727

This study aims to determine the influence of brand awareness, perceived quality, brand association, and brand loyalty on purchase intention towards Bear Brand’s consumers. This study uses primary data and the data used in this study were obtained. The data in this study were processed using the SPSS version 24 application. This study used a sample of 182 respondents who were Bear Brand's Consumers. The results of testing the hypothesis with the t-test explain that partially brand awareness, brand associations, and brand loyalty have a positive and significant effect on purchase intention. Meanwhile, perceived quality has no significant effect on purchase intention. In the results of the Anova test, it is known that there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase intention in consumers of Bear Brand milk.

Analysis of the Effect of Electronic Customer Relationship Management and Customer Engagement on Customer Loyalty on Gojek Online Transportation Services Users Alexi Yohans, Jordy; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1728

Loyalty is recognized as a key indicator that can show a company's success in a competitive market competition. Activities related to customer and company contacts can maximize the realization of customer loyalty, activities referred to as customer relationship management in which in technological developments there is the concept of e-CRM. The emergence of various online transportation platforms is a phenomenon that we have encountered over the past decade. This intense industry competition makes Gojek need to plan various strategies to be able to maintain its existence. This study intends to analyze the influence of customer relationships and involvement on customer loyalty among Gojek users. The results of hypothesis testing show that there is a direct significant effect of e-CRM on customer loyalty, e-CRM on customer engagement, customer engagement on customer loyalty, and indirectly there is a significant influence of e-CRM on customer loyalty through customer engagement.

The Impact of Social Media Marketing on E-Purchase Decisions Using Online Food Delivery Services Dearika Irsanyya, Kharisma; Agus Rahayu; Puspo Dewi Dirgantari; Hilda Monoarfa
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1731

The development of the food delivery service platform is supported by the increasing prevalence of the internet and the high number of smartphone users, which has created a dearth of online marketing-savvy business opportunities. This study compares generations X, Y, and Z in West Java to see how influential social media marketing is on e-purchase decisions using online food delivery services. A descriptive quantitative approach was used in this study. The data was collected using a questionnaire that was distributed online via Google-form to 90 social media users from the West Java region. Based on the findings of the study and the discussion, it is evident that social media marketing variables have a favorable and significant impact on e-purchase decisions using online food delivery services.

PKP-PK Personnel Management Development Study at Halim Perdanakusuma Airport PT. Angkasa Pura II (persero) in Maintaining Competence and Airport PKP-PK Licenses Alfiyah, Sifa; Harmoni, Ati
Dinasti International Journal of Digital Business Management Vol. 4 No. 1 (2022): Dinasti International Journal of Digital Business Management (December 2022 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i1.1740

PKP-PK Personnel Management Development Study at Halim Perdanakusuma Airport PT. Angkasa Pura II (persero) in Maintaining Competence and Licenses. Thesis 2022. Sifa Alfiyah. NPM 91620040. Based on the Regulation of the Director General of Civil Aviation KP 14 of 2015, Chapter III Paragraphs 1 and 3 states that each airport is required to provide PKP-PK personnel who have the licenses required by the Directorate General in accordance with the airport category for PKP-PK and PKP-PK personnel are required maintain competence, license, and health. So this study aims to determine the organizational structure, number of personnel, competence and licenses of PKP-PK personnel, and efforts made to maintain competence and licenses. The object of this research is the PKP-PK unit at Halim Perdanakusuma Airport PT. Angkasa Pura II (Persero), with the subject being PKP-PK personnel. This research is a qualitative descriptive study using the observation and literature study method by analyzing HR needs or the number of PKP-PK personnel, determining the number of maintenance technicians using the Allotment Hours method per year, calculating the minimum requirements and composition of PKP-PK personnel competencies according to the city category air force, and analysis of the competency qualifications of PKP-PK personnel in carrying out their main and main tasks. The results of this study indicate that the Organizational Structure and the number of PKP-PK unit personnel at Halim Perdanakusuma Airport have not met the standards required in accordance with the KP.14 regulation of 2015, the calculation results for determining the number of maintenance technicians using the Allotment Hours method per year PKP-PK Bandar unit Air Halim Perdanakusuma requires 1 personnel as a vehicle maintenance technician. And the efforts made in maintaining competence and licenses are by making a scheduled work program for training and exercise PKP-PK Halim Perdanakusuma Airport.

Determination of Price and Service Quality on Purchasing Decisions in the Jurnal Ilmu Multidisiplin Ridwan, Muhammad; Sitti Rizki Mulyani
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1776

This research discusses determination of price and service quality on purchasing decisions in the jurnal ilmu multidisiplin. Where the price in a journal is reasonable and can be found in a journal. The quality of service in journals includes the responsiveness of journal managers, journal admins so that the review process. This research uses quantitative methods, with a population of 90 authors and a sample of 40 authors who have published their articles in multidisciplinary science journals. The sampling method uses simple random sampling and processes primary data using SPSS version 27. The measurement scale uses a likert scale of one to five. The tests carried out are t-test, f-test and coefficient of determination test. The results of this study are: 1) Price affects the Purchasing Decision in the Journal of Multidisciplinary Science partially; 2) Service Quality affects Purchasing Decisions in Multidisciplinary Science Journals partially; and 3) Price and Quality of Service affect purchasing decisions in multidisciplinary science journals simultaneously.

Educational Modeling Drives Company Value Creation Raharjo, Dwi Sihono
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1782

This study aims to explore the connection between education and the creation of value within corporations. Education, as a value-driving factor, is measured in terms of human resource development across two variables: training & development and cost control. Research reveals that these variables have a significant impact on employee performance, which in turn plays a role in driving financial performance. Combining non-financial and financial perspectives, this creates a leading-lagging continuum. The research method is quantitative, utilizing a purposive sampling technique and panel data analysis through E-views10. Results demonstrate that employee performance is positively linked to profitability, which is achieved through increased revenue and controlled costs. The impact of human resource factors on financial performance is highly significant, ranging between 81.74 percent and 100 percent with a p-value of < 0.05. Apart from gross profit, net profit, and NOPAT, economic value added (EVA) also generates a positive impact. EVA stands as a true gauge of profitability, a crucial element that determines the success of corporate operations. By precisely calculating the cost of capital employed, EVA provides accurate profit figures. Moreover, it is a decisive factor in determining a company's stock price, making it an essential tool in creating and boosting company value.

The Effect of Ease of Use and Customer Trust toward Customer Satisfaction and Customer Loyalty in Using the Shopee PayLater Feature in Pekanbaru City Tengku Firli Musfar; Nabilla, Mutiya; Jushermi Jushermi
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1784

The study aims to analyze the effect of ease of use and consumer trust toward consumer satisfaction and consumer loyalty in using the Shopee PayLater feature. This study is a quantitative research and primary data was collected by questionnaire. The population in this study is the people of Pekanbaru city who have used Shopee PayLater. The sampling technique used is non-probability sampling with purposive sampling. The subjects of this study were 112 respondents. For data analyze using path analysis with SPSS 25. The result shown that ease of use and customer trust have positive and significant effect to customer satisfaction and customer loyalty in using the Shopee PayLater Feature, ease of use and customer trust has positive and significantly effect to customer loyalty through customer satisfaction, and customer satisfaction has positive and significantly effect to customer loyalty in using the Shopee PayLater Feature in Pekanbaru city.

Effect of Asset Inventory, Legal Asset Audit and Control Monitoring on Asset Optimization Firmansyah, Djamal; Cris Kuntadi
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1785

This Literature Review aims for this article to map the effect of asset inventory, legal audit and control oversight on asset optimization. As independent variables, namely asset inventory, legal audit and control oversight while the dependent variable is asset optimization in a study of state financial management literature. The purpose of writing this article is as a literature review in order to build hypotheses about the influence between variables for use in further research. Based on the results of this literature review article, it is known that asset inventory has an effect on asset optimization, legal audits have an effect on asset optimization, control oversight has an effect on asset optimization.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA