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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 728 Documents

37 38 39 40 41

The Influence of Motivation and Work Facilities on Organizational Commitment and its Impact on the Employee Performance at Dinas Perindustrian dan Perdagangan Provinsi Jambi Zahari, M.; Ali Akbar; Syaifullah Syaifullah
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2109

The purpose of this research is to describe the motivation, work facilities, organizational commitment and performance of employee at Dinas Peindustrian dan Perdagangan Provinsi Jambi. Then for analyze the influence of motivation and work facilities on organizational commitment, analyze the influence of organizational culture and style leadership of motivation and work facilities on employee performance , then analyze effect of organizational commitment on the performance of employees, then analyze the influence of motivation and work facilities through organizational commitment to employee performance. This research is a research using descriptive and verification research methods, namely a a method in examining a group of people, an object, situation and condition of a system of thought with the aim of making a description, a systematic picture according to the facts being investigated. The verification research aims to test hypothesis about the influence of the variables of this study. The analytical tools used in this study were track analysis and samples used by census method involving 96 employees. Data were analyzed using SPSS.22. The results of the research show that motivation in high conditions, work facilities in good condition, organizational commitment and employee performance also high , that motivation and , work facilities simulataneously or partial positive and significant effect on Organizational commitment, motivation and work facilities simultaneously and partially have a positive and significant effect on performance employee, and organizational commitment has a positive and significant effect on performance employee at Dinas Peirindustrian dan Perdagangan Provinsi Jambi.

Forecasting Passengers Arriving and Departing at Sentani International Airport Terminal Using the ARIMA Method Jemi Victor Palpialy; Rifqi Raza Bunahri; Musri Kona; Dhian Supardam; Hadi Prayitno
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2114

The airport terminal is one of the impacts of Covid-19 which can still be felt with a decrease in the number of arriving passengers and the number of departing passengers. The sentani international airport terminal adjusts airport activities along with normalization after covid-19. The purpose of this study was to determine the number of arriving passengers and the number of departing passengers at the Sentani International Airport terminal by forecasting using the ARIMA forecasting method. This research method uses the ARIMA method. The results show that the best model for forecasting the number of incoming passengers is the ARIMA (1.1.1) model with an RMSE value of 31433.34, MAE of 23993.72, and MAPE of 5207.000, and the number of departing passengers with the ARIMA (1.1.1) model with RMSE of 25220.27, MAE of 18720.95, and MAPE of 11690.43. The ARIMA model can provide accurate forecasts if conducted over a short or brief time frame.

The Framework of Analyzing Factors Influencing Green Purchase Intention for Indonesian Wet Wipes Consumers Etik Endriyati, Farida; Permana, Dudi
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2122

This framework study aims to analyze the role of Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge on Green Purchase Intention mediated by Green Commitment among Indonesian wet wipes users. This study examines individuals behave toward green items using the theoretical frameworks of theory triple bottom line and value belief norm theory. Green Consumer Awareness, Willingness to Pay for Environment, and Environmental Knowledge are expected to have a positive and significant effect on Green Commitment. In the relationship with Green Purchase Intention, it is expected result that Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge and Green Commitment have a positive and significant effect on Green Purchase Intention. Green Commitment is expected to have a positive and significant mediating influence between Green Consumer Awareness, Willingness to Pay for the Environment, Environmental Knowledge to Green Purchase Intention.

The Influence of Social Media Marketing and Brand Image on Purchase Intention of Skincare Skintific in Generation Z Hung, Agus Crisna Yanti; Oktafalia Marisa Muzammil
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2125

This study aims to determine the influence of social media marketing and brand image on creative purchase intention in Generation Z. This study uses primary data, and the data used in this study were obtained. The data in this study were processed using the Structural Equation Model – Partial Least Square (SEM-PLS) version 4. This study used a sample of 111 respondents who were from Generation Z and had never used Skintific. The result of SEM-PLS analysis with the t-test and P-value ??in this study is that Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention and while there is a significant relationship between Social Media Marketing and Purchase Intention through Brand Image as a mediator.

The Influence of Perceived Service Quality, Price Fairness, Consumer Satisfaction on Consumer Loyalty Towards Starbucks’s Consumers Nathalia, Nathalia; Diayudha, Lanang
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2128

This study aims to determine the influence of perceived service quality, price fairness, and consumer satisfaction on consumer loyalty towards Starbucks’s consumers. This study uses primary data and the data used in this study were obtained. The data in this study were processed using the Structural Equation Model – Partial Least Square (SEM-PLS) version 4. This study used a sample of 105 respondents Starbucks’s consumers who were from Jakarta and bought at least one product from Starbucks once a month. The results of SEM-PLS analysis with the t-test and P value in this study show that Perceived Service Quality and Price Fairness have a positive and significant effect on Consumer Satisfaction, Perceived Service Quality and Price Fairness have a positive and significant effect on Consumer Loyalty through Consumer Satisfaction as a mediator, Price Fairness and Consumer Satisfaction have a positive and significant effect on Consumer Loyalty. Meanwhile Perceived Service Quality has no significant effect on Consumer Loyalty.

A Conceptual Framework of Digital Marketing, Brand Image, and Product Quality Towards Repurchase Intention of Frozen Food Products Through Purchase Decision of Kingko Food Jakarta. Adipradana, Yoga; Harwani, Yuli
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2129

Kingko Food, a small and medium-sized enterprise in the frozen food industry, has encountered a significant decline in sales over the past three years. This research aims to conceptualize the influence of digital marketing, brand image, and product quality on the intention to repurchase frozen food products. A particular focus is placed on the role of purchase decisions as an intermediary factor. The study adopts a quantitative methodology and a causal design approach. It targets consumers who have previously purchased from Kingko Food, exploring how their perceptions and experiences, shaped by digital marketing efforts, brand image, and the quality of the products, contribute to their decision to repurchase. The research seeks to map out the direct and indirect impacts of the three key variables – digital marketing, brand image, and product quality – on customer repurchase intention. In particular, it examines how these factors influence the purchase decision process, hypothesized to affect the likelihood of customers repurchasing the product. By delving into these relationships, the study aims to provide deeper insights into the determinants of customer loyalty and repeated purchase behavior in the context of the frozen food market. These insights are expected to be valuable for strategic marketing and product management decision-making, especially for SMEs like Kingko Food, facing market challenges.

The Influence of Price Discount Framing and Price Perception on Impulsive Buying with Pay Later Payment System as a Moderating Variable in E-Commerce Ulfatisa Cahyani; Akhmad Saufi
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2138

E-commerce has become an increasingly popular phenomenon in the current digital era. With technological advancements and the internet, e-commerce has transformed the way consumers shop and do business. Through e-commerce platforms, consumers can easily purchase various products and services online without having to go to physical stores. This research aims to determine the influence of Price Discount Framing, Price Perception on Impulsive Buying with the pay later payment system as a moderating variable. The research method used is quantitative research with a causal approach and survey method using a questionnaire as the data collection instrument. The sample of this research is e-commerce users who have used the pay later payment system. The collected data will be analyzed using multiple linear regression analysis. The results of this research indicate that price discount framing has a positive influence on impulsive buying in e-commerce. This means that when consumers see a price discount, they are more likely to make impulsive purchases. Additionally, price perception also has a positive influence on impulsive buying. The lower the price perception held by consumers, the greater the likelihood of them making impulsive purchases. However, the pay later payment system does not moderate the relationship between price discount framing and impulsive buying, as well as between price perception and impulsive buying. This means that the use of the pay later payment system does not affect the influence of price discount framing and price perception on impulsive buying in e-commerce. This research provides important contributions in understanding the factors influencing impulsive buying behavior in e-commerce. The findings of this research can be used by e-commerce companies to develop more effective marketing strategies in attracting consumers and increasing sales

Social Presence in Live Streaming: A Catalyst for Impulsive Purchases Sawarsa, Bartolomeus Wahyu; Riza, Fahrul; Salim, Steven Jonathan
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2150

The aim of this research is to examine impulse buying in society, particularly focusing on the significant role of social presence within live streaming platforms in influencing impulsive purchases. This study utilizes the Stimulus-Organism-Response (SOR) model to investigate the causal relationship between the independent variable—social presence of live streaming platforms—and the dependent variable—impulsive buying behavior. Employing an explanatory research design, this study aims to establish the relationship between these variables. Data collection involved quantitative analysis using Smart PLS 3.9.2 Software. A total of 166 respondents were selected based on specific criteria relevant to the study's objectives. The findings indicate a positive and significant impact of the social presence of live streaming platforms on consumer trust and the flow state. Furthermore, consumer trust exhibits a substantial and positive influence on the flow state. Both consumer trust and the flow state significantly and positively affect impulsive buying behavior.

Testing Internal Control Compliance Endang Wijayanti, Lilis; Indra Purnama, Yunus; Pw, Kristianto; Rokhmat
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2153

This research investigates factors influencing compliance of the internal control. Those factors are reward, work stress and workplace. The reward and work stress are the independent variables while workplace is considered as mediating variable. Employees will perceive comfortable workplace when they see the company appreciates them and their work. Eventually, they will signal their compliance for internal control. On the other hand, when employees experience such work stress, then they will feel uneasy with their work environment, and then they will tend to decline the internal control. Research data are available from the questionnaires distributed to government officers reside at Yogyakarta. With the stepwise analysis we find that rewards positively influence the workplace and the employees compliance on the internal control. Work stress does not prove its influence on the work environment and compliance on the internal control. The workplace does not function as mediating variable.

The Effect of Perceptions, Study Program Accreditation, and Promotion on the Decision to Choose the Air Transportation Logistics Management Study Program at Jayapura Aviation Polytechnic Kona, Musri; Bunahri, Rifqi Raza; Supardam, Dhian; Prayitno, Hadi
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2160

This study aims to identify the influence of perception, study program accreditation, and promotion on student decisions in choosing the Air Transportation Logistics Management study program at the Jayapura Aviation Polytechnic. Data were collected from 381 prospective student respondents and analyzed using multiple regression analysis. The results of the analysis show that perception (? = 0.262, p < 0.05), study program accreditation (? = 1.178, p < 0.05), and promotion (? = 0.291, p < 0.05) have a significant influence on the decision choose a study program. Study program accreditation variable has the most significant influence. Although the Air Transportation Logistics Management Study Program does not yet have study program accreditation, respondents are confident that they have chosen this study program because of the good reputation of the tertiary institution and its graduates have broad job opportunities. The recommendations for the Jayapura Aviation Polytechnic are strengthening marketing strategies with effective promotion, obtaining study program accreditation, and maintaining a good reputation. This will increase the attractiveness of the study program and meet the needs of prospective students.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA