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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 679 Documents

62 63 64 65 66

Study of Electrical System Analysis of the Cadet Dorm Building of the West Sumatra Snailing Polytechnic Muchtar, Niko Zainudin; Rauf, Rosnita; Anshar, Chairul Nazalul
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5238

The quality of electrical installations is highly dependent on the implementation and application of electrical installation standards, namely PUIL 2011 (General Requirements for Electrical Installations) and other supporting regulations. The implementation is to ensure the safety of humans, tools, and buildings, as well as the main requirement for electrical installations to be carried out safely, reliably, and environmentally friendly. So it is necessary to conduct an evaluation of the electrical system to ensure the safety, reliability, and efficiency of the system are in accordance with electrical installation standards. In the cadet dormitory building, there are several rooms that function as bedrooms, living rooms, pantries, warehouses, and toilets with an electrical system consisting of power outlets, lighting installations, and air conditioning. Based on the results of the study, the total installed load of LVMDP is 104,134 Watts using a 3-phase 250A MCCB with a cable size of 4x240 mm2 NYFGbY. The 1st floor AC panel has a total load of 27,360 Watts using a 3-phase 80A MCCB using a cable of 4x35 mm2 NYY. Lighting Panel & Socket on the 1st floor total load of 9,762 Watts using 3 phase 40A MCB using 4x16 mm2 NYY cable. AC Panel on the 2nd floor total load of 27,360 Watts using 3 phase 80A MCCB using 4x35 mm2 NYY cable. Lighting Panel & Socket on the 2nd floor total load of 5,473 Watts using 3 phase 20A MCB using 4x4 mm2 NYY cable. AC Panel on the 3rd floor total load of 27,360 Watts using 3 phase 80A MCCB using 4x35 mm2 NYY cable. Lighting Panel & Socket on the 3rd floor total load of 6,819 Watts using 3 phase 32A MCB using 4x6 mm2 NYY cable

The Influence of Product Quality, Brand Image, and Celebrity Endorser on Purchase Decision (A Study on Somethinc Skincare) Fabiola, Christalia; Indrajaya, Sonny
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5287

The study aims to analyze the influence of product quality, brand image, and celebrity endorser on purchase decision of skincare Somethinc, and the object of the study is the user of product in the Bekasi area. The design of the study uses a quantitative approach with sampling using purposive sampling on 160 respondents. The data collection methode uses the survey method, with the research instrument is a questionnaire. Data processing is done using partial least squares (PLS) through the SMARTPLS 3.0 statistical software, and the analytical method used a structural equation modeling (SEM). The findings of this study indicate that product quality has a positive and significant impact on purchase decisions. Furthermore, brand perception also contributes positively and significantly to consumer choices. The presence of a celebrity endorser similarly exerts a positive and significant influence on purchasing decisions

The Effect of Maintenance and Repair on the Inventory of Spare Parts in Trucking Fleet Through Maintenance Costs in Transportation Companies Rifki, Salman; Suraharta, I Made; Setiawan, Edhie Budi; Abidin, Zaenal; Artanti, Dian
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5303

Land Transportation Radiation Activities is a transportation company located at Marunda Center Block A, North Jakarta. The company's main activity involves renting trucks for logistics operations across Indonesia. This research employs a quantitative research approach. The findings indicate that there is an influence of the maintenance variable on inventory, as the results show that the better the maintenance carried out, the more it minimizes the occurrence of further damage, which, in turn, affects the company's spare parts inventory. The study also found an influence of the repair variable on inventory, with the positive result showing that repairs require adequate inventory. There is an influence of the maintenance variable on servicing, as the results show that good repairs minimize the occurrence of more severe damage, which can impact inventory levels. However, there is no influence of the servicing variable on inventory, as the results show that servicing costs do not occur if maintenance and repairs are not performed. Furthermore, there is no influence of the repair variable on servicing, as the repair costs are absent when a company performs good maintenance. Additionally, there is no influence of maintenance on inventory through servicing, as field data processing indicates that maintenance does not occur according to the preventive maintenance schedule, due to a high number of orders and limited time for preventive maintenance. There is also no influence of repairs on inventory through servicing, as the results indicate that repairs are quite frequent due to the lack of scheduled preventive servicing.

The Effect of Personnel Competency and Work Environment on the Level of Effectiveness of the Safety Management System (Sms) Mediated with Compliance with Safety Procedures on Vessels Owned By Pt. Lautan Jaya Hasana Nindyaningrum, Fitria Rasdiana; Rachman, Abdul; Rosmayana, Rosmayana
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5344

This study aims to analyze the influence of personnel competency and work environment on the effectiveness of the Safety Management System (SMS) mediated by safety procedure compliance on PT. Lautan Jaya Hasana's ships. The main issue raised in this research is the low level of compliance by ship crew members with safety procedures, as well as the suboptimal implementation of SMS, which impacts the operational safety of the ships. This study employs a quantitative approach with an explanatory research design. The population in this research consists of 83 ship crew members of PT. Lautan Jaya Hasana, with a sample selected using purposive sampling technique. Primary data were obtained through the distribution of questionnaires measuring respondents' perceptions of personnel competency, work environment safety, safety procedure compliance, and SMS effectiveness. Data analysis was performed using Structural Equation Modeling (SEM). The results show that personnel competency and work environment safety have a positive and significant impact on safety procedure compliance. Furthermore, safety procedure compliance was found to significantly influence the effectiveness of SMS. These findings emphasize the importance of enhancing personnel competency and improving work environment conditions to increase compliance with safety procedures, which ultimately leads to the effectiveness of Safety Management System (SMS) implementation on the ships. This study provides practical contributions to safety management in the maritime sector and enriches the empirical body of knowledge on the implementation of safety management systems in the shipping industry

The Influence of Brand Image, Product Innovation, and Green Marketing on Customer Loyalty Through Perception of Green Products Suhendar, Andri; Widayati, Christina Catur
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5388

This study aims to analyze the effect of brand image, product innovation, and green marketing on customer loyalty through the perception of environmentally friendly products. This research was conducted at Horison Nindya Hotel Semarang with a quantitative approach. The data were analyzed using PLS-SEM technique through SmartPLS 4.0 software. The results showed that product innovation and green marketing had a significant effect on green product perceptions. Green product perception also has a significant effect on customer loyalty. In addition, brand image, product innovation, and green marketing have a significant effect on customer loyalty. However, brand image has no significant effect on green product perception. These findings provide theoretical implications in strengthening the application of green consumer behavior (Peattie & Crane, 2005; Ajzen, 2020).

The Influence of the International Maritime Organization (Imo) Annex 375 Policy and Extraordinary Pioneer Services on Operational Efficiency and its Implications on the Voyage Cost of User Ships in the Strait of Malacca and Singapore Osmond, Agung Pratama; Simanjuntak, Marihot; Susilo, Hary
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5409

This study addresses the urgency of improving operational efficiency and reducing voyage costs for service-user vessels operating in the strategic Malacca and Singapore Straits. It aims to examine the influence of the International Maritime Organization (IMO) Annex 375 policy and exceptional pilotage services on operational efficiency and their implications for voyage costs. Adopting a descriptive quantitative approach, data were collected through surveys using questionnaires distributed online and offline, supported by documentation. The research population comprised all vessels served in 2024, with a sample of 142 respondents—vessel officers (captains, chief mates, and chief engineers) directly involved in navigation and pilotage services—selected using Slovin's formula. Data analysis employed Structural Equation Modeling (SEM) via SmartPLS. Results reveal that both the IMO Annex 375 policy and exceptional pilotage services significantly enhance operational efficiency, which in turn positively reduces voyage costs. These findings highlight that implementing international maritime policies and optimizing pilotage services can strategically improve port competitiveness and user satisfaction. The study recommends aligning pilotage service SOPs with IMO standards and strengthening pilotage personnel capabilities to meet the challenges of increasingly complex and competitive global shipping

The Impact of Transformational Leadership Style and Motivation from Within on The Quality of Public Services Through Organizational Commitment in The Social Services Department of West Tanjung Jabung District Idris, Idris; Zahari, M.; Akbar, Ali
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5415

Public service quality, organizational commitment, intrinsic motivation, and transformational leadership style are all intended to be described in this study. Additionally, it seeks to ascertain and examine how Motivation from within and transformational leadership style impact the caliber of public service via organizational commitment. This study was carried out in Indonesia's Jambi Province at the West Tanjung Jabung Regency's Social Services Office. In this investigation, both primary and secondary data were employed. There were 100 responders in the sample. Sampling was done using proportional stratified random sampling. Descriptive and quantitative analysis were the methods employed for analysis. A partial least squares (PLS) method combined with path analysis was employed in the quantitative study. Software called SmartPLS 3.0 used to help process the data. According to the descriptive study, the transformational leadership style has been applied rather successfully. Staff members have been highly motivated by intrinsic motivation. At the same time, organizational dedication is rated as strong. Public service quality is likewise classified as good. According to the verification analysis's findings, organizational commitment and the caliber of public services are positively and significantly impacted by transformational leadership and intrinsic motivation. Increased organizational commitment has an impact on the quality of public services, and improvements in transformational leadership styles and Motivation from within help to support this. Additionally, it has been demonstrated that a key mediating element between the impact of leadership style and intrinsic drive on the quality of public service is organizational commitment. These findings highlight how crucial transformative leadership and employee Motivation from within are to fostering dedication and enhancing public services

The Influence of Professionalism and Work Discipline on Public Satisfaction Through the Performance of Public Services at the Regional Revenue Agency (BAPENDA) of Tanjung Jabung Barat Regency Sugianto, Sugianto; Zahari, M.; Sudirman, Sudirman
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5423

This study aims to describe work professionalism, work discipline, public service performance, and public satisfaction at the Regional Revenue Agency (BAPENDA) of Tanjung Jabung Barat Regency. It also seeks to examine the influence of professionalism and work discipline on public satisfaction, both directly and indirectly through service performance. The population in this study consists of 118,264 people, with a sample size of 399 respondents. A quantitative approach was used with a survey method, and data were analyzed using Partial Least Squares (PLS). The results of the study indicate that professionalism and work discipline influence public satisfaction, both directly and indirectly through service performance at BAPENDA. This finding suggests that the higher the level of employee professionalism and discipline, the better the quality of service perceived by the public. Indirectly, professionalism and discipline contribute to the improvement of public service performance. Optimal service performance serves as a key bridge in meeting public expectations of government services. When services are delivered effectively, the public experiences tangible benefits from the presence of government officials, which in turn leads to higher levels of satisfaction

Implementation of Conversational Marketing as a Strategy to Improve Business Performance for Micro, Small and Medium Enterprises (MSMEs) Khalik, Idham; Perdana Siregar, Ade; Malinda SB, Istiqomah
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5431

Corresponding Author: The fact that fewer micro, small, and medium-sized enterprises (MSMEs) are operating in Jambi Province suggests that their subpar performance is causing them to fail and have a negative effect on the province's GDP. In order to fulfill their goals of sustaining and growing their firm, business organizations employ marketing tactics. Unlike big corporations, micro, small, and medium-sized enterprises (MSME) pitch their products and services around the idea of entrepreneurship.One approach to implementing marketing for MSMEs is entrepreneurial marketing. Utilizing technology for online transactions, implementing a community-focused strategy is very important because the key to the success of this strategy is interaction. Conversational marketing is an innovative approach to understanding and meeting consumer requirements through two-way communication with consumers. Because technology is advancing at such a quick pace, MSMEs need to employ innovative marketing methods that are based on technology. By examining the effect of entrepreneurial marketing on business success via conversational marketing mediation, this study addresses a significant knowledge vacuum. The objectives of this research are (1) the influence of entrepreneurial marketing on business performance in MSMEs; (2) examine the influence of conversational marketing on business performance in MSMEs; (3) examine the influence of entrepreneurial marketing on conversational marketing in MSMEs; (4) examine the role of conversational marketing in mediating the influence of entrepreneurial marketing on business performance in MSMEs. This research uses quantitative research methods which are carried out by forming and testing models. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software

The Impact of Implementing Social Commerce Marketing on Purchasing Jambi Batik Products Sari, Novita; Rosyid, Garry Yuesa; Setiawan, Wahyu Juari; Perdana Siregar, Ade
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5432

The challenge for business people in the era of globalization is to be able to survive and have an advantage over competition. Consumers' consumption patterns have shifted from shopping at conventional stores to online stores. Social commerce marketing is the best marketing strategy to do at this time considering that with internet use there is more focus on social media. Jambi Batik products are typical products from Jambi Province because their motifs and colors are the first impression for consumers when choosing a product. In online transactions, consumers need confidence that Batik Jambi products meet their expectations. Marketing strategies that implement social commerce marketing need to have support from communication channels through social presence from customers to help attract new or existing consumers to make repeat purchases. The objectives of this research are (1) to examine social commerce marketing on continuous purchase intention; (2) examine the influence of social commerce marketing on social presence; (3) examine the influence of social presence on continuous purchase intention; (4) examine the role of social presence as a mediating influence of social commerce marketing on continuous purchase intention. The research is research using quantitative methods, where data is collected through surveys and distribution of questionnaires and data measurement is based on measurement instruments from questionnaire data obtained from respondents. The analytical method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The measurement method used is Structural Equation Modeling (SEM) which utilizes data processing tools, namely SmartPLS software

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA