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I Nyoman Miyarta Yasa
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UNIVERSITAS BUMIGORA JLN ISMAIL MARZUKI CILINAYA CAKRANEGARA
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Jurnal SASAK : Desain Visual dan Komunikasi
Published by Universitas Bumigora
ISSN : -     EISSN : 26854120     DOI : https://doi.org/10.30812/sasak
Core Subject : Education, Art,
Arts Languange, Linguistic, Communication & Media
Jurnal “SASAK” Desain Visual dan Komunikasi diterbitkan sebagai media bagi para dosen dan mahasiswa Program Studi Disain Komunikasi Visual Fakultas Teknik dan Kesehatan Universitas Bumigora, dalam publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang komunikasi visual , yang mencakup: bahasa rupa, budaya visual, desain grafis, multimedia dan sebagainya. Jurnal "SASAK" akan di terbitkan 2 (dua) kali dalam 1 tahun pada periode Genap (Mei) dan Ganjil (Nopember).
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 115 Documents
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Komunitas Soetedja Makerfest sebagai Wadah Ekspresi Desain Grafis Masyarakat Kota Purwokerto Setyoko, Adnan; Kusuma, Alfiandi Eka; Utami, Gladi Pawestri
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 7 No. 1 (2025): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/0hqve263

Abstract

Komunitas Soetedja Makerfest hadir sebagai wadah ekspresi seni desain grafis bagi masyarakat Kota Purwokerto. Dengan latar belakang minimnya komunitas yang berfokus pada desain grafis serta terbatasnya ruang alternatif untuk berekspresi, komunitas ini berperan sebagai platform bagi para kreator untuk berkarya, berkolaborasi, dan mengembangkan ekosistem kreatif. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Komunitas Soetedja Makerfest dalam melakukan pola praktik berkesenian desain grafis dan peran nya sebagai wadah kreatifitas berkarya desain grafis di Purwokerto. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi guna menganalisis peran Soetedja Makerfest dalam perkembangan desain grafis di Purwokerto. Hasil penelitian menunjukkan bahwa Komunitas Soetedja Makerfest menjalankan praktik berkesenian desain grafis secara kolektif melalui kolaborasi antaranggota dan komunitas lain, serta berperan aktif dalam memajukan ekosistem seni dan ekonomi kreatif di Purwokerto. Penelitian ini juga menemukan bahwa Soetedja Makerfest berfungsi sebagai ruang alternatif kolaboratif yang mendorong pertumbuhan desain grafis lokal melalui kegiatan marketplace, workshop, dan diskusi, yang belum banyak dikaji dalam penelitian sebelumnya. Kesimpulan penelitian ini menunjukkan bahwa komunitas ini aktif mengadakan pameran, workshop, dan kolaborasi dengan berbagai pelaku kreatif, sekaligus memanfaatkan ruang-ruang alternatif seperti pasar dan coffee shop sebagai tempat ekspresi seni. Dengan pendekatan kolaboratif dan pemanfaatan ruang non-konvensional, Soetedja Makerfest tidak hanya menjadi wadah bagi desainer grafis, tetapi juga berkontribusi dalam membangun ekosistem seni yang lebih inklusif dan berkelanjutan di Purwokerto.
Podcast Audio Visual Sebagai Media Komunikasi Pendidikan Susanto, Adi Imron; Dharma, Ferry Adhi
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2030

Abstract

Komunikasi dalam pendidikan merupakan unsur yang sangat penting kedudukannya, bahkan sangat besar perannya dalam menentukan keberhasilan pendidikan. Pembelajaran yang berhasil dan menarik membutuhkan suatu model berkomunikasi yang baik dan sesuai. Komunikasi yang baik sebaiknya mesti didukung oleh media komunikasi pendidikan. Media komunikasi memberikan nilai manfaat yang lebih sehingga pendidikan memiliki nilai guna yang positif bagi hidup dan kehidupan. Penelitian ini bertujuan untuk mengetahui bagaimana efektivitas podcast audio visual sebagai media komunikasi pendidikan ditinjau dari hasil belajar siswa. Jenis penelitian ini merupakan penelitian kuantitatif dengan metode penelitian quasi eksperimen dengan rancangan penelitian pretest-postest control group design dengan satu kelas eksperimen dan satu kelas kontrol dari kelas VII Sekolah Menengah Pertama (SMP) Muhammadiyah 6 Krian. Intrumen penelitian berupa soal kemampuan kognitif siswa. Berdasarkan hasil nilai pretest kelas kontrol sebesar 54,8 dan kelas eksperimen sebesar 62,8, sedangkan nilai hasil postest kelas kontrol sebesar 65,9 dan kelas eksperimen sebesar 67,2. Analisis data dilakukan dengan metode N-gain. Didapatkan skor nilai N-Gain kelas kontrol sebesar 13% dan kelas eksperimen sebesar 20% sehingga rata-rata N-gain kedua kelas adalah 16%, yang dapat dikategorikan bahwa podcast audio visual tidak efektif terhadap hasil belajar siswa SMP.
Perancangan Si Ugo Sebagai Maskot Universitas Bumigora Hasbullah, Hasbullah; Rahmiati, Baiq Fitria
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2068

Abstract

Lack of branding image of the Bumigora University campus has encouraged designers and students to think more about the role of promotional media. Designers in the field of visual communication design really need to make it a special concern and concern for public knowledge from the information submitted to increase the number of new student registrations. Related to this, there are mandatory promotional media such as brochures, posters, banners and billboards, unique and dynamic promotional media in the form of mascots are also designed. The research process was carried out on the campus of Bumigora University, by following the Design Thinking stage and producing a mascot named "Si Ugo". Anthropomorphic humans with deer animals become a unified whole in the form of the mascot character "Si Ugo". This mascot will become a new identity and strengthen the branding of Bumigora University.
Desain Ikon untuk Tunanetra pada Kemasan Bahan Pokok Makanan Sucipto, Fentisari Desti; Yuda, Rino; Sastrawijaya, Reza
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2445

Abstract

The development of times and technology requires each individual to be able to do their activities more easily, practically and quickly. This phenomenon does not only affect people with normal physical condition, but it also affects people with disability. Therefore, there are many designs focusing on and orientating towards solution to facilitate people with disability do their daily activities, especially when they are in in public facilities. One of the most frequently visited public facilities is shopping center (traditional market, mini market and supermarket). The researcher found that people with disability, especially those with visual impairment find difficulties to do shopping independently. Based on this problem, the researcher offers solution by designing icons for product sold in the market and the focus was on the staple food products consumed every day. This was qualitative research with design thinking method. The results showed that icon design on staple food packages can help people with visual impairment to identify staple food products.
Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos: Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos yasa, Miyarta; Satria, Christofer; Arfa, Muhammad
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.
Daun Ntal sebagai Aplikasi Material Kemasan CD Puzzle Game Aksara Bali Santosa, Ngurah Adhi; Nandaryani, Ni Wayan
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 5 No. 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2846

Abstract

Balinese script as the traditional script of the Balinese people is now increasingly being eroded by the times, especially in the field of education. Balinese script learning methods that are still conventional seem serious and monotonous and tend to get boring quickly. So we need learning support media that are more interesting and according to the needs of children aged 6-8 years. Utilizing the positive value of video Games and puzzle type Games, it is hoped that through the creation of Balinese script puzzle Games it can attract children's interest in learning. As a product in the form of a CD, packaging is needed that aims to protect, increase sales value and show the identity of the product inside. This study uses the method of collecting observational data, documentation and literature study. The design method used is Exploration, Improvisation and Formation of Alma Hawkins. This design produces a Balinese Script puzzle Game packaging that utilizes Ntal leaves as a media application to write information on the Game and add a Balinese identity to the packaging.
Besiru sebagai Konsep Desain Poster Pameran Art Mandalika Gunalan, Sasih; Satria, Christofer; Haryono, Haryono
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 5 No. 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2941

Abstract

ABSTRACTExhibitions can be one of the artistic patterns in presenting works, which are personal or individualistic. These artistic patterns can continue to be carried out by artists in strengthening their existence in the midst of the existing art field. The Mandalika art exhibition carries the theme Besiru as a representation of locality in covering various locality approaches that exist in the tribes of West Nusa Tenggara. Besiru is a social pattern that many people are starting to forget in the midst of modernization.The type of approach used is qualitative research with a naturalistic approach. Qualitative research or also known as naturalistic research. Data analysis techniques are carried out through the activities of collecting data, reducing data, classifying data, analyzing and drawing conclusions. The theoretical study used in this paper is Stuart Hall's representation theory.The conclusion of this study is that all components of design publication, work concept and exhibition management have a common thread with the exhibition theme, namely Besiru. The theme is present as a shared representation of a traditional activity that has begun to be forgotten. The relevance of the Besiru tradition as part of the Mandalika art can be found in the design of the publication and several other things. The illustration of the poster design for the Mandalika art exhibition, taken from several images done by the artists in collaborative installations and individual works. Apart from the exhibition design concept, the philosophical theme of Besiru is also implemented through a curatorial design written by the curator. Besiru's concept and philosophy also became the framework for the artists in creating three collaborative works that they worked on together.Keyword : Besiru, Design, Poster, Fine Art Exhibition
Perancangan Aplikasi Kumpulan Sholawat Berbasis Multimedia Majelis Ta’lim As Salam Masbagik fatimatuzzahra, fatimatuzzahra; Hammad, Rifqi; Anas, Andi Sofyan; Azkari, Adzan Naufal
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 5 No. 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.3027

Abstract

Penelitian ini bertujuan untuk mengembangkan aplikasi multimedia yang memudahkan jamaah dan masyarakat dalam mengamalkan ibadah sunnah, khususnya pembacaan Sholawat dan Maulid Addiya'ulami, tanpa mengabaikan ibadah wajib. Metode pengembangan yang digunakan adalah Multimedia Development Life Cycle, yang terdiri dari enam tahap: konsep, perancangan, pengumpulan bahan, pembuatan, pengujian, dan distribusi.Konsep pengembangan aplikasi ini mencakup identifikasi audiens, aturan dasar perancangan, dan spesifikasi arsitektur program. Tahap perancangan meliputi spesifikasi gaya, tampilan, dan kebutuhan materi. Selanjutnya, tahap pengumpulan bahan dilakukan untuk mengumpulkan semua materi yang dibutuhkan. Tahap pembuatan melibatkan rangkaian materi yang dirangkai berdasarkan desain dari storyboard dan struktur navigasi. Tahap pengujian dilakukan untuk memeriksa kesalahan setelah tahap pembuatan selesai. Tahap distribusi melibatkan implementasi aplikasi dan evaluasi. Hasil penelitian ini mencakup pemahaman tentang konsep Sholawat, jenis-jenis Sholawat, dan penggunaan bahasa pemrograman C# dalam pembuatan aplikasi. Pembahasan hasil penelitian didukung oleh kajian pustaka yang relevan. Selanjutnya, konsep aplikasi Sholawat ini dijelaskan dengan tujuan meningkatkan perkembangan Majelis Taklim dan Sholawat Assalam melalui aplikasi yang dapat diakses melalui perangkat smartphone Android.
Analisis Prinsip Desain Logo PAL TV Dalam Perspektif Budaya Digital Patriansah, Mukhsin; Dion, Keni
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 5 No. 2 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i2.3435

Abstract

Palembang Television (PALTV) is one of the first television stations in the city of Palembang and South Sumatra. PALTV has been established for approximately 18 years, to be precise on September 9 2005. According to the sources the author reviewed, so far there has been no change to the PALTV logo, starting from its inception in 2005 until now it still uses the same logo. Therefore, PALTV as the first television station in South Sumatra and Palembang City should carry out rebranding so that it can position itself with the needs and developments of the times, especially in aspects of current digital culture. The main problem discussed in this research is how to analyze the PAL TV logo design based on the principles of simple, timeless, proportional and relevant logo design. The results of this research can be seen that visually the PALTV logo does not fully represent digital culture with the development of information and communication technology. Therefore, a rebranding effort is needed to apply the principles of logo design that is simple, timeless, proportional and relevant, so that it has an impact on a visual image that is able to create suggestions and impress the audience, and is relevant to the conditions and culture of the people.
Komunikasi Persuasif Iklan Layanan Masyarakat Kementrian Kesehatan Pada Media Youtube Tentang Edukasi Kangker Payudara Yasa, I Nyoman Miyarta; Lazuardi, Ashar Banyu; Putrajip, Mohamad Yudisa
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 5 No. 2 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i2.3440

Abstract

In order to reduce breast cancer sufferers, the Indonesian Ministry of Health has made various efforts, one of which is creating Public Service Advertisements (PSAs) on YouTube social media. This research aims to find out what kind of PSAs support changes in people's behavior. This research uses a qualitative descriptive case study method. Data is analyzed using qualitative methods which are then presented and interpreted narratively or descriptively. The results of data analysis stated that the target community's behavior towards PSAs was quite positive. Most informants liked PSAs in the form of animations in the form of stories because they had a fear effect, thereby creating a desire to follow the invitation from the PSAs. Informants were of the opinion that the duration of the PSAs should not be too short so that it makes the PSAs less informative or should not be too long so that it makes the PSA boring. Informants stated that through PSAs, public or target audience awareness of breast cancer could be increased so that they were willing to follow the PSA's invitation.

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