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Zakky Fahma Auliya
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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 297 Documents
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The Impact of Buyback Announcement on Stock Anomalies in the Indonesia Stock Exchange Arifin, Muhammad Hanief; Paramita, R.A. Sista
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.996

Abstract

Research Aims: This research aims to analyse the effect of buyback announcements on stock anomalies, as reflected in abnormal returns, cumulative abnormal returns, and trading volume activity. Design/methodology/approach: The sample data comprises 72 companies listed on the Indonesia Stock Exchange that made buyback announcements from 2020 to 2022. An event study methodology was employed to examine the buyback announcement events. Additionally, the Wilcoxon-Signed Rank Test was utilized as a statistical tool to test for differences before and after the buyback announcements. Research Findings: The results indicate no significant difference in abnormal return around the stock buyback announcement dates, no significant difference in cumulative abnormal return around the stock buyback announcement dates, and a significant difference in trading volume activity around the stock buyback announcement dates. Theoretical Contribution/Originality: This study contributes empirically and theoretically by emphasizing the impact of buyback announcements on stock anomalies for corporate managers and investors in decision-making strategies under conditions of economic uncertainty due to COVID-19. Keywords: Abnormal return, Buyback Announcement, Cumulative Abnormal return, Trading volume activity
Increase in Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness Mediates Supriyadi, Ari; Rahmat Syah, Tantri Yanuar
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1000

Abstract

Research Aims:  The purpose of this study was built to determine the positive effect of increasing Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness being the mediation Design/methodology/approach:  The purposive sampling method was designed in this study with 389 online customers from several well-known skincare brands in Indonesia. The data was analyzed using the Structural Equation Model (SEM) with SmartPLS 3.0 Research Findings:  The findings of this study being Source Credibility has a positive effect on Recommendation Credibility. Then Recommendation Credibility has a positive effect on Psychological State and Brand Awareness. Furthermore, Recommendation Credibility, Psychological State, and Brand Awareness have a positive effect on Purchase Intention. Brand Awareness manages to be a mediating effect between Recommendation Credibility and Purchase Intention. Managerial implications in this study for researchers and practitioners should not underestimate the importance of social media, establish a cooperative relationship between companies and celebrities for continuity, and know the importance of pre-purchase psychological states Theoretical Contribution/Originality: The study contributes to the existing literature by providing insights into the complex interplay of factors influencing Purchase Intention. It highlights the importance of social media and the role of celebrities in marketing strategies, as well as the significance of pre-purchase psychological states and the mediating effect of Brand Awareness. Keywords:  Source Credibility, Recommendation Credibility, Psychological State, Brand Awareness, Purchase Intention
The Influence of Monetary Savings, Service Quality, Brand Image, Word of Mouth and Convenience on Purchase Intention in the Hypermarket Scale Retail Industry Syah, Tantri Yanuar Rahmat; Putri Utami, Sari
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1003

Abstract

Research Aims: Purchase intention is an important thing for companies to understand because understanding consumer desires is an effective strategy so that companies can correctly determine marketing strategies, gain profits and strengthen their market position amidst the competitive red ocean market of modern retail business. The aim of this research is to identify the influence of monetary savings, convenience, service quality, brand image and word of mouth (WOM) on purchase intentions, as well as identifying the influence of convenience on service quality, as well as the relationship between service quality and brand image on WOM. Design/methodology/approach: This research used a purposive sampling method involving 353 consumers of Hypermart/Transmart/Lotte Mart stores in the Jabodetabek area. Data were analyzed using Structural Equation Model (SEM) with SmartPLS 3.0..  Research Findings: Some of the findings in this research are that monetary savings, convenience, brand image have an influence on purchase intention, but service quality and word of mouth have no influence on purchase intention. The next conclusion is that brand image influences WOM, then comfort influences service quality, but service quality does not influence WOM. Theoretical Contribution/Originality: The managerial implication of this research is that the management of modern hypermarket scale retail store companies can increase purchasing intentions by providing sales promotions that display monetary savings factors, increasing comfort and brand image so as to maintain the existence of the Red Ocean market. Keywords: purchase intention, monetary savings, convenience, service quality, brand image, word of mouth
Sharpening Social Values For The Branding Strategy Of A Social Business Startup (Case Study of Ailiv) Ramadhenisa, Selvi; Famiola, Melia
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1004

Abstract

Research Aims: Ailiv, a preventive health startup guided by the vision of "Quality of Life for All," aspires to extend its mission beyond its current customer base to impact a broader community positively. Therefore, this research seeks to expand Ailiv's social values and establish brand communication that aligns with its founding mission. Design/methodology/approach: This study uses a qualitative approach with data collected through interviews and focus group discussions (FGD). The interview was conducted with potential customers and beneficiaries. The focus group discussion was performed within Ailiv’s internal team. The data collected from this study was then analyzed using content analysis for interviews and thematic analysis for FGD.  Research Findings:  The study identified diabetes as the most critical and urgent health concern to potential customers. To determine Ailiv's enhanced value, the needs and wants of potential customers and people with diabetes were analyzed. The analysis identified opportunities for Ailiv to expand its social impact by offering financial support to diabetic patients. In alignment, Ailiv's brand identity highlighted inclusivity in health empowerment. Ailiv's new communication model aims to foster deeper connections with its audience by utilizing online and offline channels to optimize the brand purchase funnel.  Theoretical Contribution/Originality: This study combines framework from social development study (theory of change) and business frameworks (value proposition canvas, brand identity prism, AIDA funnel) Keywords: Social Enterprise, Elements of Value, Theory of Change, Value Proposition, Brand Communication
Digital Impact on Beauty Salons: E-Service Quality, E-Promotion, Customer Satisfaction and Purchase Decisions Wahyuni, Pita Hadi Sri; Hidayati , Nur; Asiyah , Siti
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1017

Abstract

Research Aims: This research aims to prove the direct and indirect influence of e-service quality, e-promotion and purchase decisions on customer satisfaction. Design/methodology/approach: The sampling technique used was accidental sampling with a total of 96 respondents. Meanwhile, the data analysis tool uses Structural Equation Modelling (SEM) with the PLS version 4.0 application. Research Findings: Based on the results of data analysis, it shows that e-service quality and purchase decisions have no effect on customer satisfaction, while e-service quality and e-promotion have an effect on purchase decisions, e-promotion has an effect on customer satisfaction, then purchase decisions have not been able to mediate the influence of e-service quality and e-promotion on customer satisfaction. Theoretical Contribution/Originality: This study increases understanding of the role of using beauty services via electronic platforms. Consumers experience secondary services that are not directly related to primary services, providing an integrative view of the value of satisfaction and purchasing decisions. This study shows the feasibility of applying advanced PLS techniques to investigate consumer behaviour, especially in the field of implementing e-service quality and e-promotion. Implications for consumer satisfaction and purchasing decisions are also derived from these findings. Keywords: E-Service Quality;  E-Promotion; SEM-PLS; Customer  Satisfaction; Purchase  Decisions
- Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking: Yudanegara, Aditya; Saputera, Denny; Muttaqin, Rizqi
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1021

Abstract

Research Aims: The aim of this research is to explore the role and importance of Search Engine Optimization in the context of digital marketing and to analyze its implementation in the banking sector in Indonesia. This research aims to understand how SEO can improve visibility, credibility, and customer acquisition for banks and to provide insights into the factors that influence the effectiveness of SEO strategies in an ever-changing digital environment. Design/methodology/approach: The methodology in this research employs an exploratory qualitative approach. The data source consists of secondary data utilizing the SEO model on well-known banks in Indonesia. The analysis technique in this study utilizes the Miles & Huberman model, which involves the stages of Data Reduction, Data Display, and Conclusion Drawing or Verification.  Research Findings: focusing on SEO Bank Central Asia Tbk stands   out with a strong content strategy on Twitter, while Bank Mandiri Persero Tbk and Bank Rakyat Indonesia Persero Tbk prefer WhatsApp Web for direct customer communication. The use of WhatsApp Web by these banks demonstrates effectiveness in direct communication. Social traffic analysis also indicates differing strategies, with BCA focusing more on Twitter, while Bank Mandiri and BRI are more dominant on WhatsApp Web. Overall, the study shows that these banks have effectively adopted digital strategies, with SEO implementation successfully increasing their online visibility, expanding market reach, and strengthening brand image among consumers. Theoretical Contribution/Originality: This analysis provides deep insights into digital marketing strategies and the use of Search Engine Optimization (SEO) in the Indonesian banking sector. The findings offer a better understanding of the different approaches taken by leading banks such as BCA, Bank Mandiri, and BRI in leveraging online platforms to reach customers and expand their market reach. Theoretical implications of this analysis can provide a foundation for further research in the field of digital marketing and best practices in implementing SEO in the banking industry context. Keywords: Digital Marketing, Search Engine Optimization, Banking in Indonesia
Earning Growth in Indonesian Food and Beverage Companies: , Zulkifli; Dewi , Cynthia Sari
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1022

Abstract

Research Aims: The objective of the research is to investigate the relationship between financial ratios (current ratio, return on assets, debt to equity ratio) and earning growth in consumer non-cyclical companies within the food and beverage industry listed on the Indonesia Stock Exchange. Design/methodology/approach: The research employed a quantitative approach using secondary data from audited financial reports spanning from 2019 to 2022 sourced directly from the Indonesia Stock Exchange website. The sample of 18 consistent companies through purposive sampling over a 4-year period, combining time series and cross-sectional data in a panel regression analysis. Research Findings: The adjusted R-squared value indicates that the three variables (current ratio, return on assets, debt to equity ratio) collectively contribute 10.38% to earning growth. The F-test shows that the combined effect of current ratio, return on assets, and debt to equity ratio is significant on earning growth. The hypothesis tests found that Current ratio does not significantly affect earning growth,  Return on assets has a positive and significant impact on earning growth, Debt to equity ratio does not significantly influence earning growth Theoretical Contribution/Originality: The study indicates that return on assets has a significant positive effect on earning growth, while current ratio and debt to equity ratio do not have significant impacts. Keywords: earning growth, current ratio, return on asset, debt to equity ratio
The Influence Of Organizational Fairness, Organizational Culture and Job Satisfaction On Organizational Commitment Tegar Hidayat, Tegar Hidayat; Subiyanto, Didik; Septyarini, Epsilandri
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1023

Abstract

Research Aims: This study aims to analyze the effect of organizational justice, organizational culture, and job satisfaction on organizational commitment among community members of Kampung Batik Giriloyo, Wukirsari, Bantul, DIY. Design/methodology/approach: This study is a quantitative research, by examining the cause-and-effect relationship of the variables Organizational Justice, Organizational Culture, Job Satisfaction, and Organizational Commitment, with 42 respondents.  Data was collected using a questionnaire using a Likert scale of 1 to 5, where 1 indicated "strongly disagree" and 5 indicated "strongly agree".  The collected data is processed with the SPSS program. Research Findings: 1) there is a positive and significant influence between organizational fairness and organizational commitment. (2) There is a positive and significant influence between organizational culture on organizational commitment. (3) There is a positive and significant influence between job satisfaction and organizational commitment. (4) There is a simultaneous positive and significant influence between organizational fairness, organizational culture, and job satisfaction on organizational commitment. Theoretical Contribution/Originality:  This integrated strategy includes a holistic approach that aims to simultaneously improve fairness, culture, and job satisfaction, which in turn will increase organizational commitment. By adopting this strategy, Paguyuban Kampung Batik Giriloyo can ensure long-term sustainability and success through the creation of an environment that supports and empowers each of its members. Keywords: Organizational Justice; organizational culture; job satisfaction; Organizational Commitment
Cultivating Integrity: Exploring the Impact and Implementation of Ethical Leadership across Industries Astiwardhani, Winny; Santoso, Budi; Sobandi, A.
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1028

Abstract

Research Aims: The aim of this research is to explore the impact of ethical leadership across various industries, identify key principles and best practices, and provide strategies for fostering ethical behavior within organizations. Design/methodology/approach: This research employs a Systematic Literature Review (SLR) method to analyze and synthesize ethical leadership studies from 2014 to 2024, ensuring a comprehensive and objective overview. Research Findings: The research findings highlight that ethical leadership, characterized by principles such as honesty, integrity, and effective communication, positively impacts organizational outcomes across various industries. Theoretical Contribution/Originality: The originality of this research lies in its comprehensive synthesis of ethical leadership practices across diverse industries and cultural contexts, offering a nuanced understanding of how ethical principles can be effectively tailored and applied to various organizational settings for improved outcomes. Keywords: Ethical Leadership; Industry-Specific Leadership; Leadership Practices; Integrity in Leadership; Leadership Development
Halal Branding Construct and It’s Influence on Purchase Intention and WoM in Indonesia Kusmayadi, Hery; Albari
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1068

Abstract

Research Aims: The purpose of this study is to explain the positive influence of Halal branding constructs, namely Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, on Purchase Intention and Word of Mouth. Design/methodology/approach: The research adopts an empirical approach, using convenience sampling with 313 respondents from Indonesian citizens across major islands. Data processing employs Structural Equation Modelling (SEM) with AMOS 24 software. Research Findings: The findings indicate that Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust have a positive and significant impact on Purchase Intention and Word of Mouth. Halal Brand Perceived Quality positively and significantly affects Halal Brand Image and Halal Brand Trust. While Halal Brand Image has a positive and significant influence on Halal Brand Trust, the latter does not affect Word of Mouth. Purchase intention also has a positive and significant impact on Word of Mouth. Theoretical Contribution/Originality: These findings expected to develop a theoretical framework derived from traditional brand constructs and test it on Halal brands with a focus on implementation in Indonesia. It can provide insights for marketers to enhance and improve Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, ultimately boosting product sales and promote positive Word of Mouth. Marketers can implement Halal certification programs, enhance food safety systems, update brand propositions, and engage in targeted communication with consumers to strengthen positive perceptions, brand image, and consumer trust in Halal brands. Keywords: Halal brand image, Halal brand perceived quality, Halal brand trust, Purchase intention, Word of Mouth. 

Page 26 of 30 | Total Record : 297

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