Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
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<![CDATA[Identification of Tourism Product Marketing Strategy Plans to Foreign Markets Efforts to Increase Income in the Era of Regional Autonomy ]]>
<![CDATA[Sri Aprianti Tarigan]]>;
<![CDATA[Juliana Juliana]]>;
<![CDATA[Tina Linda]]>;
<![CDATA[Bestadrian Prawiro Theng]]>;
<![CDATA[Edward Harnjo]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i3.2468
<![CDATA[This tourism study analyzed the evidence of studies to identify marketing strategies for tourism products to foreign markets through the study and analysis of several international publications that discuss tourism promotion and marketing issues. The tourism business is the same as other businesses where it is very much tied to promotion and marketing in order to be able to survive and develop quickly to be known by potential foreign tourists. Therefore, we collected literature with the help of internet searches on some well-known publications such as Sagepub, Google Scholar, and other publications published in the last ten years. Then we analyzed it with a phenomenological approach starting from the data coding system, interpretation and evaluation until we found data findings that answered the core problem of this tourism study with the principle of high validity. Because this study depends on the literature, all of our data is found electronically following health protocol where there are public restrictions on Covid-19 response efforts. Based on the data and discussion, we conclude that the findings include tourism promotion and marketing strategies based on experts, an innovative and productive way to believe via the internet with several social media platforms and other websites. Thus, this finding becomes a significant contribution for many people.]]>
<![CDATA[Implementation of Emergency Public Activity Restrictions (PPKM) in Accordance With Human Rights and Pancasila Principles ]]>
<![CDATA[Marjan Miharja]]>;
<![CDATA[Emil Salim]]>;
<![CDATA[Gunawan Nachrawi]]>;
<![CDATA[Rachmat Dwi Putranto]]>;
<![CDATA[Anggoro Hendrawan]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i3.2505
<![CDATA[Since the beginning of 2021, the Indonesian government's policy has been to enforce public activity restrictions (abbreviated as PPKM) in order to deal with Covid-19 pandemics in Indonesia. Public activity restrictions (PPKM) are in place in various places that are hotspots for Covid-19 infection, most notably on the Indonesian island of Java and Bali. The government took this effort to slow the spread of Corona Virus, or Covid-19. Prior to the implementation of this public activity restriction (PPKM) program, the government imposed large-scale social restrictions (PSBB) or lockdown zones in a number of places throughout Indonesia. The government was fully supported in implementing these public activity restrictions (PPKM) by the Indonesian National Armed Forces (TNI), Police, and municipal police units (Satpol PP) as part of the Covid-19 Task Force. How effective these public activity restrictions (PPKM) are remains an open question for all stakeholders. However, the reality is that there are still numerous singers between the community and the Task Force on public activity restrictions (PPKM), resulting in damage to the community and a negative influence on society. Numerous human rights breaches and actions that contradict the nation's ideology, specifically Pancasila, result in a fall in community faith in the government.]]>
<![CDATA[The Brand Image and Its Effect on Consumer Loyalty and Satisfaction as a Variable Intervening of Aqua Mineral Water Product (Study on Undergraduate Student of Management Study Program, Universitas Simalungun) ]]>
<![CDATA[Pandapotan Simatupang]]>;
<![CDATA[Fariaman Purba]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v3i3.1123
<![CDATA[Brand Image and its influence on consumer loyalty and consumer satisfaction as intervening variables of Aqua Mineral Water Products (study on undergraduate student of Management Study Program, Universitas Simalungun). The purpose of this research is to find out how the influence of brand image on consumer loyalty by interviening variable consumer satisfaction. The formulation of the problems of this study, 1). Does brand image influence consumer satisfaction of Aqua Mineral Water product?, 2). Does consumer satisfaction affect consumer loyalty Aqua Mineral Water product?, 3). Does brand image influence consumer loyalty of Aqua Mineral Water product?, 4). Does brand image influence customer loyalty through customer satisfaction as an intervening variable for Aqua Mineral Water product? The sampling technique used purposive sampling with the consideration that the respondents were students who had consumed Aqua brand mineral water for 77 respondents. The analysis technique used is a simple linear analysis technique and by using path analysis, then it is processed using SPSS Version 24. From the research result obtained by regression equation 1). Z = 10.861 + 0.457 (X) + 0.77, and from equation 2). Y = 11,943 + 0,230 (X) + 0,233 (Z) + 0,93. The results of this study indicate that the brand image variable (X) has a positive and significant effect on poverty (Z) shown by a positive coefficient of 0.457 and a significance of 0.000<0.05. Satisfaction (Z) has a positive and not significant effect on loyalty (Y) with a positive coefficient of 0.233 and a significance of 0.257>0.05. Brand image (X) has a positive and significant effect on loyalty (Y) with a positive coefficient of 0.230 and a significance of 0.038<0.05. Satisfaction is able to provide an intervening effect and significant positive influence on 2 variables of brand image and loyalty with a positive coefficient of 0.230 (X); 0.233 (Z) and significance 0.181<1.66. ]]>
<![CDATA[Enhances Security on Fraud in the Auditors of BPKP Province North Sumatra ]]>
<![CDATA[Rahima Br. Purba]]>;
<![CDATA[Faisal Adrian Nasution]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i3.2542
<![CDATA[This study aims to test and analyze the factors that influence the ability of auditors to detect fraud at Financial and Development Supervisory Agency (BPKP) auditors in provinces North Sumatra. This type of research is a causal associative population and a sample of 34 Auditor Functional Officials in the Regional Government Accountability Sector (APD) in the BPKP Representative Office of North Sumatra Province. The data collection technique in this study was a questionnaire. A method of data analysis using data analysis tests, classical assumptions, and hypotheses. The results showed that Competence and Professional Ethics have a positive and significant effect on the ability to detect fraud, while Independence and Professional Skepticism do not affect the ability to detect fraud at the BPKP Representative Office of North Sumatra Province. Independence, Competence, Professional Ethics, and Professional Skepticism have a simultaneous effect on the ability to detect fraud at the Finance and Development Supervisory Agency (BPKP) Representative Office of North Sumatra Province]]>
<![CDATA[Character and Student Ability of Covid-19 Understanding in Digital Era in 2020 ]]>
<![CDATA[Allif Syahputra Bania]]>;
<![CDATA[Nuraini Nuraini]]>;
<![CDATA[Maria Ulfa]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v3i3.1156
<![CDATA[The purpose of this research is to describe the character of students towards the understanding of Covid-19 in the digital age, to describe the ability of students to translate understanding of terminology relating to Covid-19 in the digital age, and to describe the effectiveness of digital campus on understanding covid-19 by students in the digital age. The data analysis technique in this research is quantitative descriptive. The result shows that The ability of students to translate intralingually new words that were present during the Covid-19 period is very good and dominant in number. The dominant character of students in putting an interest in the knowledge, learning and translation of new words during the Covid-19 pandemic to deal with the spread of Covid-19 was very good, interested, uplifting and enthusiastic. The level of effectiveness of digital campuss by students when the corona pandemic is very high and dominant. Thank you to the LPPM & PM Universitas Samudra from the DIPA 2020 funds and all those who assisted our research activities so that we can complete the flagship basic research.]]>
<![CDATA[The Increasing of Students’ English Speaking by Using Community Language Learning (CLL) through Students English Association of LP3I (SEAL) at Politeknik LP3I Medan ]]>
<![CDATA[Ramadani Ramadani]]>;
<![CDATA[Andrysyah Andrysyah]]>;
<![CDATA[Nurul Husnah Harahap]]>;
<![CDATA[Rani Rakasiwi]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v3i3.1236
<![CDATA[This study dealt students’ English speaking by using Community Language Learning (CLL) through Students English Association of LP3I (SEAL). It used qualitative research design. It was conducted descriptively. This study aimed to know the increasing of students’ English speaking by using Community Language Learning (CLL) through Students English Association of LP3I (SEAL) at Politeknik LP3I Medan. The subjects were 55 students of Politeknik LP3I Medan. The use of instruments in this study was observation, interview and documentation. The theory of Koba, Ogawa & Wilkinson was used in this study. The data were analyzed by Miles, Huberman and Saldana analysis. The result of this study was Community Language Learning (CLL) had good result for students’ learning and can increase students’ English speaking at Politeknik LP3I Medan. This learning method was appropriate implemented to students of Politeknik LP3I Medan. Based on the data, all of response and result of this learning method got positive result and effect through the students of Politeknik LP3I Medan. This learning method can also upgrade students’ knowledge in speaking and got more vocabulary after implementing this activity. CLL can make the students happy and enjoy in studying English without forcing them to speak English. CLL can also make students brave and self-confidence to speak up in front of public.]]>
<![CDATA[Gayo Islamic Education Architects and Contributions to Gayo Islamic Education Treasures in the Era of 1900-1986 ]]>
<![CDATA[Zulkarnain, Zulkarnain]]>;
<![CDATA[Harun, Ihsan]]>;
<![CDATA[Yusdiana, Emy]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i3.2458
<![CDATA[The emergence and development of Islamic intellectual civilization in the Era of 1900-1986 started from from the scientific research process or further studies of the Gayo Islamic education figures in the Era of 1900-1986 at well-known educational centers at that time such as: Pulo Kitun, Cet Merak and Samalanga, Thawalib West Sumatra and Bangil East Java. The ideas of these figures are as follows: Tgk. Abdul Kadir (Tgk. Pasir) (1910) Tgk Abdurrahman Daudi/Tgk. Mude Kala (1911-1962) Tgk. H. Abdurrahman Bebesen (1911-1995) Tgk. Ahmad Damanhuri/Tgk. Cross.(1915-1940) Tgk. Abdul Djalil (1915-1974) Tgk. H. Mohd. Ali Djadun (1927-2016) Mr. H. Mohd. Ali Djadun (1927-2016) Mr. M. Hasan Tan (1949-2016) was more or less influenced by the 4 networks that existed in Gayo, namely: Gayo-Gayo, Gayo-Bireuan, Gayo-Thawalib and Gayo-Bangil, in addition to his role as an influential scholar in Gayo. Based on their educational network and character as an ulama or Tgk, they played an important role in initiating the establishment of formal and non-formal educational institutions that became the forerunner and transformed into Islamic educational institutions in Gayo at the end of the 1900s Era.]]>
<![CDATA[The Effect of Project Based Learning Model in the Group Investigation in Learning Strategy on Social Attitude Student Subject in USI Pematangsiantar ]]>
<![CDATA[Fenny Mustika Piliang]]>;
<![CDATA[Asnewastri Asnewastri]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v3i3.1090
<![CDATA[This study analyzes the determine the effect of project based learning model in the Group Investigation and conventional of learning strategy on social attitude student subject in USI Pematangsiantar. Samples are taken by total sampling, namely all semester VI students. The total sample of 60 people are grouped into the experimental group with the project based learning model in the Group Investigation, the experimental group with the Group Investigation learning model, and the control group with the conventional learning model. The research instrument was in the form of an observation sheet on students' social attitudes. This research method is quasi-experimental with data analysis techniques using ANOVA test at a significant level α = 5% with the help of the SPSS 21.0 program. The result of this study found that: Social attitudes of students who are taught with project-based learning in the order of Group Investigation 83.10 ± 4.52 are significantly higher compared to Group Investigation learning 69.80 ± 4.56 and conventional learning 63.15 ± 8 , 20 with (Fcount = 57.005; P = 0.000). Thus, it can be concluded that the project based learning model in the Group Investigation order influences the social attitudes of USI Pematangsiantar students.]]>
<![CDATA[A Literature Review on the Relationship between Iron and Zinc Levels in Diabetes Mellitus and the Effects of Their Supplementation ]]>
<![CDATA[Sefti Atletika Asiani]]>;
<![CDATA[Gaga Irawan Nugraha]]>;
<![CDATA[Sunarjati Sudigdoadi]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i3.2495
<![CDATA[This study aims to review the relationship between iron and zinc in diabetes mellitus and the effects of iron and zinc supplementation on changes in blood glucose levels. The results showed that diabetes mellitus was associated with low zinc levels and high levels of iron in body serum, as well as low iron levels in diabetes mellitus with iron deficiency anemia. Zinc supplementation in diabetes mellitus and iron in diabetes mellitus with iron deficiency anemia can reduce levels of fasting blood glucose and hemoglobin A1c. Nutritional therapy with zinc and iron supplements can decrease blood glucose levels with results that are influenced by dosage and period of supplementation. Screening for iron deficiency anemia needs to be done in diagnosing diabetes mellitus and implementing nutritional therapy with biomarkers of blood sugar levels in serum.]]>
<![CDATA[The Influence of Marketing Communications, Experience and Quality of Services on Image and Satisfaction, Their Impact on Tourist Loyalty of the Nusantara (Survey of Waterfall Recreational Places in Malang District) ]]>
<![CDATA[Askar Jaya]]>;
<![CDATA[Deltri Apriyeni]]>;
<![CDATA[Romi Susanto]]>
<![CDATA[ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v3i4.2521
<![CDATA[The study aims to get an overview of marketing communications, experience and quality of services as the cause of image formation and satisfaction and its impact on loyalty of domestic tourists in the waterfall recreation area. The object of this research is waterfalls in Malang, namely Curug Bidadari and Curug Nangka. The number of samples acceptable in this study is 50 respondents. This number is a critical sample size in the sample measurements required through SEM Partial Least Square (PLS). From the questionnaires distributed on both waterfalls, collected 114 complete questionnaires that can be processed. The data analyzed in this research using Partial Least Square (PLS) method and using Smart PLS tools. The results showed that marketing communications significantly related to the image. This shows that interesting communication will form a positive image and encourage tourists to visit. Compared with marketing communications, experience has more role in shaping the image of the place of recreation. Service quality is significantly related to image. Service quality has the most dominant effect on image over experience and communication. Service quality is significantly related to satisfaction. Service quality is not significantly related to loyalty. The image is significantly related to satisfaction. The image is not significantly related to loyalty. Although the image does not directly affect the loyalty, but the image has an indirect effect on loyalty through satisfaction. Satisfaction is significantly related to loyalty. Of all the variables that have influence on loyalty the biggest influence is the variable of respondent satisfaction, that is the promotion of this recreation place as a place of recreation.]]>
