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Nusantara Science and Technology Proceedings
Published by Future Science
ISSN : -     EISSN : 26229692     DOI : -
NST Proceeding supports regional research communities to globalise their findings in Science and Technology by providing an open access, online platform in line with international publishing standards and indexing scholarly conference proceedings. The current emphasis of the NST Proceeding includes (but is not limited to) the following areas: Life Science, Mathematics, Eductation, Social Science, Medicinal Science and etc. All conference papers published on the NST Proceeding are fully Open Access. Open Access publications are freely and permanently available online to any reader, anywhere in the world without subscription to the publications in which these articles are published. Unrestricted use, distribution, and reproduction in any medium are permitted, provided the author/editor is properly attributed. NST Proceeding will provide high-quality peer review by scientific comittee and proofreading service by native speaker to make sure the language quality. We are the best in rapid publication processes for the open access content, maximum visibility and all-time availability for the published articles, citation tracking and indexing in a variety of databases.
Articles 1,542 Documents
Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Creative Economy Empowerment Strategy as a Public Economic Recovery During Pandemic at Kampung Kue, Rungkut, Surabaya Ayundha Evanthi; Daisy Marthina Rosyanti; Ratih Mukti Azhar; Ilham Hardi; Gerry Hutama
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3311

Abstract

Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars of the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs in the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share, and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue.
Social Media Marketing Maintains Business Existence Wiwik Handayani; Andreas Nugroho Sihananto
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3312

Abstract

The purpose of a business is to show and maintain the company's existence in the long term. Efforts to maintain business continuity and existence in the competition are by adopting the latest technological developments. The development of the online business world, of course, impacts new differentiation to create and market a product of goods and services. The use of social media as a digital communication channel is every day among Indonesians. Social media is developing into the most popular communication media for now. Besides being used as a communication medium, social media is also used by business people to promote a product/service that is produced. In the current era, the use of social media has transformed into digital marketing tools and digital selling. This article aims to understand the relationship between social media marketing and maintaining a business's existence. The method used in this study is a literature review or literature review. Social media marketing is essential in overhauling business and communication through social media and networking, which is the fastest way to grow a business entity. In addition, social media marketing aims to increase product, brand, and even business awareness by using social websites, such as social networking, microblogging, and content sharing. The advantage of the development of social media-based information technology is that it helps business people achieve goals and maintain business existence in the era of industry 4.0. Social media can also grow the company's reputation in the long term and increase customer loyalty to the company. The study of social media marketing is significant because it maintains the company's sustainable growth.
Organizational Strategy Orientation and Performance of Travel Agency Companies in Indonesia Eko Purwanto; Muhadjir Anwar; Ayundha Evanthi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3313

Abstract

The present paper investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on the performance of travel agency companies in Indonesia. The result suggests that EO has a significant direct effect on performance. Another findings are LO mediates the relationship between EO and MO and performance, also EO mediates the influence of MO on performance. The study offers a more detailed understanding of which organizational strategy orientation improves the performance of travel agency companies.
A Bibliometric Analysis of Strategic Flexibility and Performance Ayundha Evanthi; Ratih Mukti Azhar
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3314

Abstract

The objectives of this research are: (1) to examine strategic flexibility and performance by emphasizing their relationships, dimensions, and roles of context (2) to identify the relationship between strategic flexibility and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility is intended from several previous journals using VOSviewer.
Non-verbal Communication Training as the Soft Skill Development for PAUD Educator at Pakal Surabaya Dewi Khrisna Sawitri; Wiwik Handayani; Ika Korika Swasti
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3315

Abstract

As an educator, soft skill plays an important factor in teaching performance. Communication skill is beneficial as educators are interacting with their students. PAUD educators need to develop their communication skills since this skill is very beneficial for them while dealing with their early childhood students. In this community service, soft skill training for PAUD educators in Pakal district is given to focus on nonverbal communication development as they are about to conduct a face-to-face meeting with their students. There were 25 participants of Bunda PAUD (the term for PAUD educators) from 25 different PPTs (Pos PAUD Terpadu) who joined the training. The training had two sessions in which participants not only learn types of nonverbal communication but they also practice implementing nonverbal communication in Roleplays. They learn to implement haptics to calm students while they are having problems. They also practice maintaining distance (proxemics) by entering into students’ distance and try to perform eye behavior by showing eye contact while speaking with their early childhood students. This community service results in the development of Bunda PAUD’s nonverbal communication that exists during the monitoring and evaluation session of the Community service Team in some PPTs.
Business Development Through Socialization and Assistance Related to Licensing (Legality) of MSMEs in Sugihwaras Village Area, Candi District, Sidoarjo Regency Devinta Nur Arumsari; Fani Khoirotunnisa; Virginia Mandasari
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3316

Abstract

Sugihwaras is a settlement in East Java, Indonesia's Sidoarjo Regency, Candi Subdistrict. The majority of residents of the community of Sugihwaras make their living through their businesses. Temporary observations in Sugihwaras Village, Candi District, indicate that the local community's companies 1) lack trademarks, 2) lack NIBs (Business Registration Numbers), and 3) improperly apply marketing concepts. To help the public understand how people may become entrepreneurs by optimizing the items they sell utilizing various marketing efforts, such as through social media. The transfer of information using focus groups, presentations, and exercises or practices as part of the implementation process A legal document is the by-product of this mentoring activity for each MSMEs member in the Sugihwaras village region, Candi sub-district, and Sidoarjo Regency. Additionally, a module is created as part of the development of the micro-enterprise home industry on how to create a business legality document. The service's outcomes will be documented in a monograph and registered as intellectual property rights after that (IPR).
Increasing Innovation and Social Media Marketing Among Women Entrepreneurs in Kampung Kerupuk Surabaya Dewi Deniaty Sholihah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3317

Abstract

Women in the society 5.0 revolution have a tremendous opportunity due to gender equality to express themselves and follow their passions. Activities related to domestic affairs do not prevent women from growing. This is evidenced by the growth in Micro, Small, and Medium Scale (MSMEs), which are 90% owned and operated by women. Meanwhile, the difficulties experienced by women are considerable. One of them is the low competence required to conduct business through social media marketing. Women still have a minor role in technological advancement. On the other part, social media is a way to establish how well women can actualize themselves by creating a solid identity. In addition, social media is also another tool that is used by woman entrepreneur to promote their businesses and expand their market share. Therefore, this community service project aims to increase the knowledge and expertise of women entrepreneurs among MSMEs in Kampung Kerupuk Surabaya in using social media platforms like Instagram for both personal branding and product promotion.
Strengthening Religious Tolerance: The Practice of Harmony and Diversity of the Society of Ngargoyoso Village, Karanganyar, Central Java Rohmatul Faizah; Jihan Avie Yusrina
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3318

Abstract

This research is encouraged by the rise of news about conflicts in the name of religion in Indonesia and as a response to the low tolerance attitude of Indonesian towards other religions' activities. Therefore, it is necessary to show the best practice of inter-religious harmony as a reference in fostering a harmonious inter-religious life and dismissing conflict issues that are reported louder than its tolerance. This best practice can be found in Ngargoyoso Village, Karanganyar, Central Java, a village with multi-religion: Islam, Hinduism, and Christianity, that can live in harmony. The ministry even elects Ngargoyoso as a tolerance-aware village. For this reason, this study will photograph the tolerance conditions in Ngargoyoso and reveal the implementation of tolerance and diversity in the surrounding society. These two questions will be answered by qualitative research with a case study approach. The results indicate that harmony in Ngargoyoso has existed since ancient times until now. People used to see the practice of tolerance from an early age. The harmonious attitude is based on full awareness by society so that the existing tolerance is active. The spirit of cooperation also melts into the society's soul so that they have a sense of love for each other without considering religious differences. The implementation of tolerance and diversity in this village is based on Pancasila values ??so that harmony and togetherness are created. The limitation of tolerances is only on social affairs and not on worship matters. Various efforts to maintain a well-established tolerance continue to be carried out, including assistance from outside parties and a tolerance festival.
Strengthening National Resilience through the Implementation of Organizational Citizenship Behavior (OCB) in Higher Education Wiwik Handayani; Haryo Sulistyantoro; Rizky Darmawan; Erna Tri Rusmala Ratnawati
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3319

Abstract

Globalization will present opportunities and challenges to watch out for, especially for Indonesia as a country rich in natural resources, human resources, and culture. There are various challenges in the era of globalization, including national defense and security, as well as a weak sense of national identity that makes them vulnerable to division. Currently, the Indonesian people face various challenges in implementing and implementing Pancasila values. At the same time, Pancasila is the fundamental value and ideology in the life of the nation and state for the people of Indonesia. Awareness of national security is a willingness to serve the country and sacrifice to defend the country. National security is closely related to ensuring the existence of the Unitary State of the Republic of Indonesia and realizing the nation's ideals. This study aims to strengthen national resilience by applying Organizational Citizenship Behavior (OCB) in Higher Education. This research is a literature review research using books and articles that focus on national resilience and Organizational Citizenship Behavior (OCB). The results of the study show that education and strengthening of national resilience are carried out both mandatory and voluntary. Volunteering in understanding the OCB concept encourages everyone to produce the best performance without coercion. Improving knowledge and skills voluntarily in teaching and educating students will significantly increase learning motivation. Learning motivation tends to be more easily formed voluntarily if the teachers also have the same attitude. Volunteering included in the teaching and learning process or education in higher education will strengthen the process of disseminating the ideology of national resilience, which will also result in voluntary national resilience behavior.

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