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<![CDATA[The Effect Of Placement, Material Incentives And Non Material Incentives On Employee Job Satisfaction (Study Of Non-Medical Employees Of RSJT Pekanbaru In Indonesia) ]]>
<![CDATA[Kasmiruddin, Kasmiruddin]]>;
<![CDATA[Ruzikna, Ruzikna]]>;
<![CDATA[Othman, Lie]]>;
<![CDATA[Mandataris, Mandataris]]>;
<![CDATA[Nurfitri, Nurfitri]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i1.1059
<![CDATA[This study aims to analyze whether there is a simultaneous and partial influence of employee reward variables, material incentives and non-material incentives on job satisfaction at RSJT Pekanbaru Hospital. The research method used is quantitative, namely research that aims to explain the relationship between employee placement variables, material incentives and non-material incentives and job satisfaction variables. All research variables are reduced to several research indicators and indicators are reduced to research instruments. The research population was all staff of the General Administration and Finance Section of RSJT, totaling 72 people. Considering the population was less than 100, the entire population was used as respondents. To collect data using a questionnaire distribution technique, with the consideration that respondents did not have time to be interviewed and were able to understand the substance of the questionnaire. The analytical technique used to analyze research data is the Multiple Liner Regression statistical technique and uses SPSS version 22. From the research results it was found that employee placement has a significant effect on job satisfaction of RSJT non-medical employees; providing material incentives has a significant effect on job satisfaction of RSJT non-medical employees; providing non-material incentives has a significant effect on job satisfaction of RSJT non-medical employees; and employee placement, material incentives and non-material incentives have a significant effect on job satisfaction of nonmedical employees together. It is recommended that the leadership of RSJT Pekanbaru, 1) consider the suitability of employee placement with the education, skills and work experience of non-medical employees; 2) Adjusting the provision of material incentives to employee expectations and needs and related to employee morale; 3) Provision of non-material incentives must be in accordance with work performance and employee needs.]]>
<![CDATA[A Study Of Sustainable Marketing After Pandemic Era In Indonesia ]]>
<![CDATA[Puspitaloka Mahadewi, Erlina]]>;
<![CDATA[Asih, Daru]]>;
<![CDATA[Permana, Dudi]]>;
<![CDATA[Jumarno, Jumarno]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i1.1060
<![CDATA[The present study reports the first comprehensive study about rebuilt the business resilience is very important to achieve the rise healthcare industry especially hospital, because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. This research aims to formulate a framework for hospital marketing and business revival during and after a crisis like covid-19. The aim of this research is to analyze the influence of perceived benefits and culture in affecting clean and healthy living behaviors (PHBS) for patients, with the mediation of religiosity. This study is classified as quantitative research aimed at testing hypotheses statistically. The research subjects are drawn from 150 patients in a shariah hospital using survey research, resulting in the in-patient informant from two group of moslem hospitas group with the questionare. The research findings indicate that perceived benefits and culture, have significant impact on religiosity and PHBS. Religiosity plays a mediating role connecting perceived benefits and culture to PHBS in the shariah hospital. It is hoped in the future that hospital can restore their business conditions and be able to revive after the pandemic with the sustainable marketing.]]>
<![CDATA[The Effect of Social Media Marketing Activities Through Brand Awareness and Brand Image on Brand Loyalty and Emotional Attachment in Traveloka ]]>
<![CDATA[Nadino Rinaldi, Muhammad Adrian Daffa]]>;
<![CDATA[Heppy Millanyani]]>;
<![CDATA[Nurvita Trianasari]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i1.1061
<![CDATA[Growth technology Which fast especially development Internet in Indonesia Which give Lots Of convenience for do interaction. See development Internet Which so fast proven with increasing Internet and social media use in Indonesia. The purpose of this research is to determine the influence of social media marketing activities on brand loyalty and emotional attachment and brand equity which includes brand awareness and brand equity mediates the relationship between the two variables. Traveloka is the object of this research is company Which move on field industry tourist. Method study Which used in study This is method quantitative by collecting data through questionnaires that use scales likert. The number of samples taken in this research was 250 respondents. Criteria Which used for respondents covers followers from Instagram Traveloka And Already do transaction minimum 2x. Analysis data use Structural Equation Modeling (SEM) and processed using Smart software PLS-SEM. Keywords: Social Media Marketing Activities, Brand Equity, SEM PLS, E-Tourism]]>
<![CDATA[The Effect Of Corporate Social Responsibility (CSR), Growth Opportunity, And Company Characteristics On Earning Response Coefficient (Case Study On The Conventional Banking Sector Listed On The Indonesia Stock Exchange-IDX 2018-2022) ]]>
<![CDATA[Tasya Nabila, Amelia]]>;
<![CDATA[Paramita, V. Santi]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i1.1062
<![CDATA[Earnings Response Coefficient (ERC) is one of the measures used to measure earnings quality. Earnings Response Coefficient (ERC) is a valuation model that can be used to indicate the possibility of rising and falling stock prices for market reactions to earnings information announced by the company. By knowing the factors that affect the Earnings Response Coefficient (ERC), information can be obtained about how strong the market reaction is to the earnings information presented by the company. This study aims to examine and analyze the effect of Corporate Social Resposibilty, growth opportunity and company characteristics on earning response coefficient in conventional banking sector listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 period. This research belongs to quantitative research. The sampling technique used purposive sampling technique, 43 conventional bank used as a population with 11 conventional bank companies is used as a research sample. The analysis method of this research used panel data regression analysis. The results showed that: (1) CSR has positive effect to earning response coefficient (2) Growth opportunity has effect to earning response coefficien). (3) Managerial ownership has positive effect to earning response coefficien). (4) Institutional ownership has positive effect to earning response coefficient. Simultaneously, CSR, growth opportunity, managerial ownership and institutional ownership has significant effect to earning response coefficient. The implication of the research results is that investors need to pay attention to corporate social responsibility, growth opportunities and company characteristics which are proven to be able to be used to determine the ups and downs of share price based on market reactions to company profit information.]]>
<![CDATA[Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia ]]>
<![CDATA[Novita, Endah]]>;
<![CDATA[Prasetio, Adhi]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i1.1063
<![CDATA[SSmart home technology is becoming more popular globally, including in Indonesia. However, its adoption is still early, mainly due to the public's limited awareness of this technology. This study uses the Technology Readiness and Acceptance Model (TRAM) to assess individuals' readiness to embrace smart home technology. This research was conducted using SEM PLS with 271 respondents selected through purposive sampling, using 34 questions with a 5-point Likert scale. Positive outlook and user-friendliness have a role in how people value smart home technology, according to the study's findings. Optimism, inventiveness, and discomfort all affecthow easy something is to use. Anxiety and unease can play a role in how we interpret danger. Smart home technology adoption is influenced by factors such as its perceived value, simplicity of use, and cost significantly and positively.]]>
<![CDATA[Evaluation Of Smart Village Open Data To Realise Digital Village In Malang Regency ]]>
<![CDATA[Azizatun Nafi’ah, Binti]]>;
<![CDATA[Edo Wahyudi, Kalvin]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i1.1064
<![CDATA[Government policies that focus on Open Government Data (OGD) often aim to encourage the provision of interoperable public data to any user, including the lay citizen, through online portals. However, these OGD portals are mostly not updated and the portals do not yet contain data needed by the public such as performance reports, financial reports, activity reports, and other data. This condition occurs in many village governments in Malang District. Researchers focused on evaluating open data in village governments by measuring the principles of open data. Researchers collected data using interviews and observations. Researchers found that the public information disclosure score in Putukrejo village government was 55%. Putukrejo village government's public information disclosure has not been maximised because many elements have not been fulfilled such as data files that have not been uploaded including village regulations, financial reports, and other village documents; timeliness in news updates is also still not optimal; and interactive services and complaints.]]>
<![CDATA[The Influence Of Celebrity Endorsement, Brand Equity, And Features Services On Purchasing Decisions ]]>
<![CDATA[Setia Pratama, Ade]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i2.1065
<![CDATA[The purpose of this research is to determine the influence of Celebrity Endorsement, Brand Equity, and Features Services on purchasing decisions (Study on TikTok Shop during January-March). Celebrity Endorsement, Brand Equity, and Features Services are the independent variables of this research. Purchase decision is the dependent variable. The Tiktok Shop application was used from 2021–2023 for this research. This research uses quantitative methods with primary data and data collection using questionnaires. This research analyzes data using multiple linear regression analysis.The partial test results show that (1) celebrity endorsements do not have a significant effect on purchasing decisions with a calculated value of tcount< ttable (0.045< 2.028) and a sig value.0.964 > 0.05 (2)brand equityhas a significant positive effect on purchasing decisions with tcount > ttable (2.206 > 2.028) and sig. 0.034 < 0.05 (3) feature services have a significant negative effect on purchasing decisions with tcount<ttable (0.927<2.028) and sig. 0.360 < 0.05. Meanwhile, the results of the simultaneous test show that Celebrity Endorsement, Brand Equity, and Features Services do not have a significant effect on purchasing decisions with valueFcount<Ftable (1.872 < 2.866) and sig value. (0.152>0.05).]]>
<![CDATA[Evaluation of Voltage Profile in ETAP (Electric Transient And Analysis Program) at Ahuru Feeder 20 kV Medium Voltage Distriution ]]>
<![CDATA[A. F. Haurissa, Marceau]]>;
<![CDATA[Jamlaay, Marselin]]>;
<![CDATA[Parera, Lory M.]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i2.1066
<![CDATA[Ahuru feeder is the feeder with the longest network of all Ambon city distribution networks. So it is predicted that losses will occur in the network because the longer the distribution channel, the greater the voltage drop. Voltage drops in the network cause energy losses (losses) which need to be evaluated and anticipated whether they occur within normal and reasonable limits. So in this research an evaluation of the voltage profile of the Ahuru feeder was carried out using the power flow analysis method using ETAP 12.6.0 software. Based on the simulation results, under installed load conditions, there is a voltage drop below the PLN standard on the BusL-ERIE3 line of 18.99kV or 95% up to the end of the BusL-WAYOMAR series network of 18.907kV or 94.5% of the nominal voltage of 20 kV. Meanwhile, the base, middle and end line voltage profiles are based on simulation results, the installed load conditions produce a base voltage level of 19.77kV with a voltage drop of 1.2%, the middle of the line 19.09kV with a voltage drop of 3.3% and the end of the line 18.907kV with a voltage fell by 4.3%. Repairing the line voltage profile using capacitor banks on lines and buses that experience voltage drops, namely on BusL-ERIE3 of 2x400 kVAR, is able to improve the voltage profile at the base of the line by 19.804kV or 99%, the middle of the line 19.24kV or 96.2% and the end 19,074kV line or 95.4%.]]>
<![CDATA[The Effect of Organizational Culture on Employee Performance Mediated by Person-Organization Fit, Organization Commitment, and Employee Engagement in the Millennial Generation in Companies Badan Usaha Milik Negara ]]>
<![CDATA[Basuki, Rahmanto]]>;
<![CDATA[S Panggabean, Mutiara]]>;
<![CDATA[Warsindah, Lucy]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v5i2.1067
<![CDATA[This study was conducted to determine the perceptions of BUMN employees who are categorized as millennials about the influence of organizational culture on Employee performance, with an interesting indicator to study, namely Counter Productive Work Behaviour. As well as whether a Person's organizational fit, organizational commitment, and employee engagement mediate the influence of organizational culture on employee performance. The research method used is a descriptive method with a quantitative approach. The data collection method used is by distributing questionnaires through the Google Forms link. The questionnaire was distributed to each cluster for 4 weeks and assisted by the administration of each BUMN cluster. Respondents who filled out the link in the google form were 403 but those who entered the appropriate criteria were 366. The data was obtained and analyzed using Structural Equation Modelling (SEM). The results of research conducted on 10 BUMN clusters aimed at analyzing the effect of Organisation Culture on Employee Performance through Person Organisation Fit, Organisation Commitment, and Employee Engagement where most of the respondents were female (86%) with a Bachelor's degree (54%), and executors or low management (81%), found that: There is a positive influence of corporate culture on employee performance, person-organization fit, and employee engagement but no effect on organization commitment.There is a positive influence on person.]]>
<![CDATA[Student Online Buying Behavior After Covid 19 In Medan, Indonesia ]]>
<![CDATA[Lubis , Adelina]]>;
<![CDATA[Effendi, Ihsan]]>;
<![CDATA[Nasib, Nasib]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id ]]>
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DOI: 10.46729/ijstm.v5i3.1068
<![CDATA[At the time the Covid-19 pandemic had caused many changes to consumers, this was due to the limited movement of the community to carry out purchasing activities that were usually carried out before the pandemic. This research looks at the development of consumer behavior after the end of the Covid 19 pandemic among college students in the city of Medan. The framework of this research is the application to students' perceptions of online purchases with the dependent variable: Convenience, Privacy and security, Money, Save time and effort. This study directed is to understand consumers’ intention to purchase online shopping after the pandemic This study also uses three intervening variables, namely Perceived Ease of Use, Perceived Usefulness, and intention to use. This study aims to construct an online purchase model for university students in Medan. The subject of this study is a university in Medan. who uses online platforms to buy at online shops. This study was conducted with a sample of 291 respondents that uses online applications to buy products.]]>
