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ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Published by Pandawan Sejahtera Indonesia
ISSN : 27226255     EISSN : 27225739     DOI : https://doi.org/10.34306/abdi
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science
ADI Bisnis Digital Interdisiplin (ABDI Jurnal) merupakan bagian dari Pandawan Sejahtera Indonesia adalah jurnal ilmiah dengan akses bebas dan terbuka yang diterbitkan oleh ADI (Asosiasi Dosen Indonesia) Publisher serta didukung oleh Alphabet Incubator, dalam rangka memfasilitasi jurnal ilmiah hasil Civitas Academika terhadap point penilaian tinggi Sertifikasi Dosen pada Point 5 dan Point 6 SIMLITABMAS di bidang Bisnis dan Ekonomi Digital, Kriptografi, Creativepreneur, Manajemen Keuangan serta Pendidikan Ekonomi dan Bisnis dalam menghadapi era digital di Indonesia. ABDI menyediakan media untuk menerbitkan artikel ilmiah dari para sarjana dan pakar di seluruh dunia terkait dengan topik Multidisiplin. Semua artikel yang dikirimkan akan menjalani proses Peer-Reviewing dengan Double-Blind yang ketat. Semua URL artikel yang diterbitkan akan memiliki Digital Object Identifier (DOI) kemudian penulis akan mendapatkan e-LoA; e-Sertifikat; dan e-Journal yang dirancangan dalam Blockchain pada ADI Publisher.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 81 Documents
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Inclusive Growth Stimulation in Underserved Communities through Digital Micro Entrepreneurship Programs Maulana Agung Wibowo; Tatik Mariyanti; Mardiana Mardiana; Ester Ananda Natalia; Yasir Mustafa Kareem
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1354

Abstract

The rapid development of the digital economy has intensified consumer interactions with businesses through digital platforms. This condition highlights the urgency of implementing digital business ethics, including transparency in privacy policies, honesty in marketing communication, data protection, and fair algorithmic practices, as key factors in building consumer trust. This paper examines the relationship between digital business ethical practices and consumer trust levels through a review of empirical and conceptual literature (2021–2025). The synthesis indicates that clear ethical practices (transparency, data security, information accuracy, and AI accountability) enhance both emotional and cognitive consumer trust, which in turn strengthens repurchase intention and loyalty. Practical implications and future research directions are provided.
Design of Campus Activity Feedback Information System Based on Content Management System (CMS) Muhtarom Muhtarom; Iqbal Mansis; Meri Mayang Sari; Ari Asmawati; Kristina Vaher
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v7i1.1432

Abstract

The management of student activity evaluation often faces significant efficiency challenges due to feedback collection methods that are still manual, fragmented, and not well integrated, resulting in slow data recapitulation, high potential for data inconsistency, and difficulties in tracing historical evaluation archives, which ultimately weakens the effectiveness of decision-making in quality assurance processes. To address these issues, this study aims to design and develop a feedback information system based on the WordPress Content Management System (CMS), chosen for its flexibility, ease of implementation, extensibility, and capability to centralize data management without requiring complex technical infrastructure. The system development adopts the Waterfall model, consisting of systematic stages including requirements analysis, system design, implementation, and testing, ensuring that the development process is structured and measurable. The analysis stage identifies user needs and system requirements through observation and document review, while the design stage focuses on developing a user-friendly interface, structured data storage, and role-based access control for administrators and users. During implementation, WordPress is configured and customized through plugins and online feedback forms that enable automatic data processing and centralized archiving. Functional testing simulations demonstrate that the system operates according to its specifications and is capable of supporting online data input, automatic report generation, and efficient data management. Preliminary evaluation results indicate that the proposed system can reduce data recapitulation time by up to 70% compared to conventional methods, making it a practical solution for supporting the digitalization of quality assurance in student activity management.
An Analysis of the Orange Technology Approach in Short Video-Based Digital Marketing Strategies Untung Rahardja; Galih Putra Cesna; Rani Nuraeni; Michael Surya Gunawan; Jonathan Parker
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/n1yzbr41

Abstract

Short video platforms such as TikTok, Instagram Reels, and YouTube Shorts have become strategic media in digital marketing, particularly for skincare products that are highly popular among millennials. This trend highlights that marketing is no longer limited to information delivery but also involves building emotional connections, consumer trust, and digital literacy. This study aims to analyze the influence of short video marketing on skincare purchase decisions using the Orange Technology approach, which emphasizes empathy, transparency, and consumer well-being. The method employed is a descriptive qualitative approach through literature review and thematic analysis to examine the roles of visual, narrative, and interactivity elements within short video content. The findings indicate that short video marketing is effective in enhancing brand awareness, reinforcing product recall, and fostering emotional and social engagement with consumers. However, risks such as misinformation, visual manipulation, and low digital literacy require the implementation of ethical principles and consumer education. In conclusion, when designed ethically, empathetically, and transparently, short video marketing is not merely a promotional tool but also a practical application of Orange Technology that supports innovation, humanistic values, and consumer well-being. Therefore, this strategy contributes both to strengthening purchase decisions and maintaining consumer trust.
AI-Driven Inorganic Waste Sorting System for Sustainable Public Facilities Po Abas Sunarya; Rifqa Nabila Muti; Ruli Supriati; Ryo Satya Pradhana; Richard Evans
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adna8m65

Abstract

The rapid accumulation of inorganic waste in urban environments requires an effective and sustainable technological approach. Conventional sorting methods that rely entirely on human awareness are often inefficient, labor-intensive, and prone to error, leading to minimal reduction in waste volume at the source. This study aims to design an automatic waste sorting system named ”Orange Box” utilizing Artificial Intelligence and Computer Vision methods implemented on a Raspberry Pi 5 to achieve high-speed and accurate waste classification. The system employs a V2 Camera Module for visual data acquisition and the BCM2712 processor to run a MobileNetV2 model trained on a custom dataset of 50 images. The waste is classified into plastic bottle and cup. Physical separation is executed by MG995R Servo Motors supported by a 20A Power Supply Unit.Performance testing demonstrates that the system achieves a classification accuracy of 92% with an average inference time of 45 Ms per image. Electrical analysis shows stable operation with an average power consumption of 10.50 – 11.10 Watt during processing and a peak load of 17.17 Watt during actuator movement. The integration of Raspberry Pi 5 successfully overcomes latency issues found in previous studies, providing a real-time, energy-efficient, and consistent sorting solution suitable for deployment in public facilities and smart city infrastructures.
The Role of Digital Platforms in Shaping Entrepreneurial Innovation Ecosystems Yunita Wulansari; Nova Syahrani Arasid; Olivia Qurotulain
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/19amev85

Abstract

This abstract is developed based on the background that the rapid growth of digital platforms has fundamentally transformed the way entrepreneurs innovate, collaborate, and create value within entrepreneurial ecosystems, particularly in an era of increasingly pervasive digital transformation. The objective of this study is to analyze the strategic role of digital platforms in shaping, strengthening, and integrating entrepreneurial innovation ecosystems through interactions among business actors, technology, and supporting stakeholders. The method employed in this research is a qualitative approach using a systematic literature review of internationally reputable scholarly articles, complemented by a conceptual analysis of digital platform–based innovation ecosystem models published over the past five years. The results indicate that digital platforms function as key enablers by facilitating knowledge exchange, innovative collaboration, market access, and accelerated business development, while simultaneously fostering more adaptive and sustainable ecosystem dynamics. Furthermore, the findings reveal that the success of entrepreneurial innovation ecosystems is strongly influenced by the level of technology adoption, platform governance mechanisms, and entrepreneurs’ capabilities in strategically leveraging digital features. The conclusion of this study emphasizes that digital platforms serve not merely as business support tools, but as a foundational infrastructure in the development of inclusive, competitive, and globally competitive entrepreneurial innovation ecosystems, with significant implications for academics, practitioners, and policymakers in designing effective digital entrepreneurship development strategies.
MSME Value Co-Creation Model in the Digital Gig Economy Ecosystem Gautama Sastra Waskita; Denny Rakhmad Widi Ashari; Mohammad Basid Al Haris; Akhmad Rifa'i; Samlatul Izzah
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/54g0he22

Abstract

The rapid expansion of the gig economy has transformed collaborative practices among micro entrepreneurs, particularly within informal creative sectors in developing economies. However, existing studies largely focus on platform-based labor and formalized value co-creation, leaving the lived experiences of micro entrepreneurs in emerging creative hubs underexplored. This study aims to explore how micro entrepreneurs engage in value co-creation within Indonesia’s emerging creative ecosystems. Using a qualitative phenomenological approach, data were collected through in-depth interviews, participant observation, and document analysis involving 25 micro entrepreneurs from the F&B, barista, artisan, and creative sectors in Indonesian creative hubs. The findings reveal that value co-creation is deeply embedded in relational trust, community reciprocity, hybrid digital–community interaction, and identity formation. Co-creation practices were found to function not only as economic strategies but also as mechanisms for collective resilience, social belonging, and entrepreneurial legitimacy. The study extends the literature on Service-Dominant Logic and gig economy research by highlighting the socio-cultural and place-based dimensions of collaborative entrepreneurship in developing economies. Practically, the findings provide insights for policymakers, creative hub managers, and micro entrepreneurs in fostering sustainable and inclusive creative ecosystems.
Optimizing Digital Marketing for a Healthy Snack Business Through Collaborative Instagram Posts Jett Lee Wilson; Adam Faturahman; Syifa Muthiatunnisa; Nuke Puji Lestari Santoso
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v7i1.1481

Abstract

Increasing awareness of children’s health has shifted parents’ preferences from conventional snacks to healthier alternatives. The primary issue is that parents’ purchasing decisions are strongly influenced by trust and community validation. Social media has transformed from a platform for sharing information into an instrument of social validation that helps parents select products for their children. As an adaptive platform, Instagram introduced the collaboration post feature, enabling two accounts to jointly publish content. The urgency of this research lies in the challenge faced by brands in determining whether independently posting content is sufficiently effective or utilizing collaboration features is necessary to penetrate platform algorithms and reach audiences. This study aims to analyze the significant differences in Engagement Rate (ER) between Regular Post and Collaboration Post involving credible third parties, such as pediatricians, nutritionists, and mom influencers. The novelty of this research lies in optimizing the differences in the strategic functions of engagement and reach within collaborative social media marketing strategies. The analysis results indicate that regular posts are more effective in fostering community engagement, whereas collaboration posts are more effective in expanding audience reach. This finding is supported by the Independent Sample t-test, indicating a significant difference in engagement rates between regular posts and collaboration posts (t = 2.897; p = 0.010 < 0.05). Therefore, this study contributes to understanding the strategic trade-off between audience reach expansion and audience engagement levels in digital marketing strategies  
Performance Evaluation of Costs and Schedules for the Merah Putih Cooperative Construction Project Using Earned Value Management Suriyanto Suriyanto; Ahmad Purkon; Wiwin Aswawarman; Try Sugiyarto Soeparyanto; Abdul Kadir
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v7i1.1483

Abstract

Time and cost control are important aspects in the implementation of construction projects. This study aims to analyze the performance of construction projects using the Earned Value Management (EVM) method through evaluations of three sample villages in the development of the Red and White Cooperative Outlet in South Konawe, namely projects experiencing delays, projects that are running according to schedule and projects that are completed in the 2nd month, from a 3-month duration. The data used is a contract value of Rp1,600,000,000 with 90 working days. The evaluation was carried out in the 2nd month by analyzing earned value management indicators which include budgeted cost of work scheduled (BCWS), budgeted cost of work performed (BCWP), actual cost of work performed (ACWP), cost variance (CV), schedule variance (SV), cost performance index (CPI), schedule performance index (SPI), estimate to complete (ETC), estimate at completion (EAC), estimate temporary schedule (ETS), and estimate at schedule (EAS). The results of the study showed that the evaluation of the project that experienced delays obtained an SPI value of 0.92 and a CPI of 0.96 which indicated delays in work implementation and cost wastage, with a predicted project completion of 92.6 days or 2.6 days. Earned Value Management method is able to provide information regarding the condition of the project from the cost and time aspects, so that it can be used as a tool for controlling and evaluating construction project performance.
The Role of Digital Transformation in Business Model Innovation and Organizational Performance Nurbaity Nurbaity; Riski Wahdini; Windy Septia; Dariari Robert
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v7i1.1496

Abstract

This abstract is developed with a background that the rapid advancement of digital technologies has compelled organizations to pursue digital transformation as a strategic response to increasingly dynamic and complex competition, requiring sustainable business model innovation to enhance organizational performance. The Object of this study is to examine the role of digital transformation in driving business model innovation and its impact on organizational performance, with a focus on identifying key factors influencing the effectiveness of the transformation. The Method employed is a qualitative approach through a systematic literature review of internationally reputable Scopus-indexed journal articles published between 2021 and 2025, analyzed using thematic analysis to identify patterns, strategies, and relationships among digital transformation, business model innovation, and organizational performance. The Result indicates that digital transformation significantly fosters business model innovation through the utilization of digital platforms, big data, and artificial intelligence, which in turn positively impacts organizational performance, including operational efficiency, decision-making quality, and customer satisfaction. The study also finds that leadership, employee digital capabilities, and an adaptive organizational culture are key determinants of successful digital transformation. The Conclusion emphasizes that digital transformation is not merely a technological tool but an integral strategy that strengthens business model innovation and enhances organizational performance, making it a strategic necessity for companies in navigating the evolving digital economy.
Digital Entrepreneurship as a Driver of Innovation Ecosystems in Developing Countries Wenaldo Abdi Gunawan; Nila Sari; Andrian Syahputra; Ismail Zikri; Arthur Freeman
ADI Bisnis Digital Interdisiplin Jurnal Vol 7 No 1 (2026): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v7i1.1500

Abstract

This abstract is developed with a background that rapid digital technological advancement has positioned digital entrepreneurship as a critical driving force in shaping and accelerating innovation ecosystems, particularly in developing countries that face structural limitations such as restricted access to resources, markets, and conventional infrastructure. Digitalization enables entrepreneurs to leverage digital platforms to create value, foster collaboration, and stimulate inclusive and sustainable innovation. Based on this background, the Object of this study is to analyze the role of digital entrepreneurship as a key catalyst in driving innovation ecosystems in developing countries, as well as to identify the mechanisms of interaction among ecosystem actors mediated by digital technologies. The Method employed in this research adopts a qualitative approach through a systematic literature review of reputable international journal articles published within the last five years, complemented by conceptual analysis to construct an integrated analytical framework. The Result of the study indicates that digital entrepreneurship significantly strengthens innovation ecosystems by enhancing cross-sector collaboration, accelerating knowledge diffusion, improving business process efficiency, and expanding access to markets and financing opportunities. Furthermore, digital platforms are shown to play a vital role in bridging structural gaps commonly found in developing economies. The Conclusion of this research highlights that digital entrepreneurship should not be viewed merely as technology-based economic activity, but rather as a strategic catalyst for building adaptive, inclusive, and sustainable innovation ecosystems, thereby requiring integrated policy support and coordinated development strategies at both national and regional levels.

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