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ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Published by Pandawan Sejahtera Indonesia
ISSN : 27226255     EISSN : 27225739     DOI : https://doi.org/10.34306/abdi
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science
ADI Bisnis Digital Interdisiplin (ABDI Jurnal) merupakan bagian dari Pandawan Sejahtera Indonesia adalah jurnal ilmiah dengan akses bebas dan terbuka yang diterbitkan oleh ADI (Asosiasi Dosen Indonesia) Publisher serta didukung oleh Alphabet Incubator, dalam rangka memfasilitasi jurnal ilmiah hasil Civitas Academika terhadap point penilaian tinggi Sertifikasi Dosen pada Point 5 dan Point 6 SIMLITABMAS di bidang Bisnis dan Ekonomi Digital, Kriptografi, Creativepreneur, Manajemen Keuangan serta Pendidikan Ekonomi dan Bisnis dalam menghadapi era digital di Indonesia. ABDI menyediakan media untuk menerbitkan artikel ilmiah dari para sarjana dan pakar di seluruh dunia terkait dengan topik Multidisiplin. Semua artikel yang dikirimkan akan menjalani proses Peer-Reviewing dengan Double-Blind yang ketat. Semua URL artikel yang diterbitkan akan memiliki Digital Object Identifier (DOI) kemudian penulis akan mendapatkan e-LoA; e-Sertifikat; dan e-Journal yang dirancangan dalam Blockchain pada ADI Publisher.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Optimizing Pricing and Digital Marketing to Strengthen Consumer Loyalty in Startupreneur: Optimalisasi Harga dan Digital Marketing untuk Meningkatkan Loyalitas Konsumen Startupreneur Sunarya, Po Abas; Mustopa, Muhamad Ikhsan; Julianingsih, Dwi; Bibils, Natalie; Hua, Chua Toh
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1224

Abstract

In the digital economy era, consumer loyalty has become a strategic asset for startupreneurs operating amid dynamic competition and information dense markets. This study examines the integrative role between pricing strategies based on Behavioral Economics principles and digital marketing approaches in shaping and enhancing consumer loyalty. Techniques such as anchoring price, scarcity marketing, bundling, and framing are synergistically combined with digital marketing tactics including social media utilization, content personal ization, and micro influencer engagement to create more resonant and recur ring consumer experiences. Through a qualitative method based on litera ture studies and observations of several digital startups in Indonesia, this study finds that ethical price optimization and adaptive digital campaigns not only drive short-term conversions but also build customer trust and retention in the long term. These findings indicate that strategies rooted in consumer behavior understanding and supported by digital marketing technology can serve as an important catalyst for the sustainable growth of startupreneurs. Recommendations are formulated to encourage the implementation of strategies that are not only market-competitive but also aligned with transparency, sustainability, and modern business ethics. The novelty of this study lies in its integrative approach, combining behavioral-based pricing strategies with digital marketing techniques to build consumer loyalty among startupreneurs. This approach remains under explored in the context of startups in developing countries, particularly Indonesia, and thus offers a fresh perspective for sustainable digital business models.
Analysis of Omni Channel Strategy in Digital Retail on Modern Indonesian Consumer Behavior: Analisis Strategi Omni Channel dalam Ritel Digital terhadap Perilaku Konsumen Indonesia Modern Baso, Farisha Andi; Sitorus, Santa Lusianna; Meilinda, Vivi; Anjani, Sheila Aulia; Rodriguez, Marta
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1226

Abstract

The development of digital technology has driven a profound transformation in the retail industry, giving rise to the omni-channel strategy as a holistic ap proach to meet modern consumer expectations. This study aims to analyze the influence of online and offline channel integration on Indonesian consumer behavior in the context of digital retail. Using a qualitative approach through literature review and secondary data analysis, this study reveals that today’s In donesian consumers show a high preference for convenience, personalization, and speed of service in the shopping experience. An omni-channel strategy enables companies to provide a consistent, adaptive, and integrated consumer journey across various interaction points, which has a positive impact on customer loyalty and operational efficiency. Furthermore, the implementation of this strategy aligns with sustainability principles, particularly in supporting Sustainable Development Goals (SDGs) 9 (industrial and infrastructure innova tion) and point 12 (responsible consumption and production). These findings confirm that the success of digital retail in Indonesia is highly dependent on the ability of business actors to strategically manage channel integration, under stand evolving consumer behavior, and prioritize sustainability values in their operations.
Digital Transformation and Branding for Empowering the Creative Economy Based on Local Wisdom: Transformasi Digital dan Branding untuk Pemberdayaan Ekonomi Kreatif Berbasis Kearifan Lokal Yusup, Muhamad; Ariq, Muhammad Faris; Nasution, Erni Juliana Al Hasanah; Fahreza, Aulianda Zahrina; Edwards, John
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1228

Abstract

Digital transformation and strengthening local brand identity are key to encouraging creative economic empowerment based on local wisdom. This study aims to analyze the influence of creative communication strategies, brand personality, digital marketing engagement, user-generated content, and social media platform interactivity on the effectiveness of village community empowerment programs. Using a quantitative approach and Structural Equation Modelling (SEM) methods through SmartPLS software, data were collected from 300 respondents involved in a local potential-based digital entrepreneurship program. The results show that creative communication strategies and interactive social media platforms significantly increase digital participation and community emotional connection to local products. Brand personality and user-generated content also contribute positively to creative business image and market appeal. This study emphasizes the importance of integrating local values into digital branding narratives to create differentiation and consumer loyalty. These findings provide practical implications for stakeholders in designing empowerment policies and programs that are technology based yet rooted in local culture. Thus, this study contributes to the development of a sustainable and inclusive village creative economy ecosystem in the digital era.
Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages: Digitalisasi Literasi Keuangan dan Media Sosial sebagai Strategi Ekonomi Berkelanjutan pada Food & Beverages Hamdan, Hamdan; Nabila, Efa Ayu; Gunawan, Reyhan Algiffary; Valentie, Ajeng Putri; Perez, Carlos
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1229

Abstract

The digitalization of financial literacy is a crucial foundation for strengthening the resilience and economic sustainability of the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the dynamic and competitive food and beverage industry. This study aims to analyze the role of creative communication strategies, brand personality, and digital marketing engagement in encouraging the optimization of interactive social media and the utilization of user-generated content as instruments for improving MSME financial literacy. Using quantitative methods and a Structural Equation Modeling (SEM) approach based on SmartPLS software, this study involved 150 MSMEs in the food and beverage sector across Indonesia. The results show that creative communication strategies and brand personality have a significant influence on digital marketing engagement, which in turn encourages social media use and consumer participation in producing educational content. These findings confirm that the digitalization of financial literacy through digital platforms not only improves financial understanding but also strengthens MSME businesses position in a sustainable digital economy ecosystem. This study provides strategic implications for MSMEs, policymakers, and other stakeholders in developing social media-based financial literacy models relevant to the characteristics of the food and beverage sector.
Integration of Artificial Intelligence in Digital Marketing Strategies Based on Business Data Analytics: Integrasi Kecerdasan Buatan dalam Strategi Pemasaran Digital Berbasis Analisis Data Bisnis Aini, Qurotul; Dyatmika, Sutama Wisnu; Chakim, Mochamad Heru Riza; Khasanah, Miftakhul; Queen, Zabenaso
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1230

Abstract

The digital transformation in the era of Artificial Intelligence (AI) has revolutionized marketing practices by placing data analysis at the core of adaptive and precision-based strategies. This study aims to analyze how the integration of AI and business data analytics can strategically and sustainably enhance the effectiveness of digital marketing. The research method employs a qualitative approach through literature review and case analysis of AI implementation in digital business contexts. The findings indicate that the use of AI in market segmentation, consumer behavior prediction, and content personalization significantly improves conversion rates, customer loyalty, and marketing cost efficiency. Moreover, this technological integration also supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 (decent work and economic growth) and Goal 9 (industry, innovation, and infrastructure). These findings highlight the importance of strengthening digital capabilities through the adoption of AI-based technology and data analytics as a foundation for building responsive, innovative, and sustainable marketing strategies aligned with the demands of the digital economy.
The Application of Artificial Intelligence in HR Recruitment Strategies Impacts Startupreneur Buying Interest: Penerapan Kecerdasan Buatan dalam Strategi Rekrutmen SDM Berdampak pada Minat Beli Startupreneur Santoso, Nuke Puji Lestari; Hardini, Marviola; Farail, Maulana Faqih; Fitriani, Anandha; Vaher, Kristina
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1233

Abstract

The development of Artificial Intelligence (AI) in Human Resource Management (HRM) provides an opportunity to increase efficiency and effectiveness in the recruitment process in the modern business era. In this context, AI supports the achievement of the Sustainable Development Goals (SDGs), especially goal 8, namely decent work and economic growth, and goal 10 on reducing inequal ity. AI allows companies to optimize the candidate selection process by using sophisticated algorithms that can analyze large amounts of data to find the most suitable candidates for the organization needs. Thus, AI plays an important role in creating a faster, more accurate, and bias-free recruitment process, which ultimately improves the quality of the workforce. However, the application of AI in recruitment also faces challenges related to technology integration, personal data protection, and potential bias in algorithmic decision-making. This study examines the role of AI in optimizing the recruitment process and its contribution to achieving the SDGs. The study also evaluates the impact of AI on recruitment decisions and company productivity and provides recommendations for more effective implementation in modern business.
Enhancing Transparency and Efficiency in Startupreneur Development through Blockchain Enabled Digital Finance: Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain Andayani, Dwi; Muhamad, Jihad Fadel; Lutfiani, Ninda; Wahid, Wahyu Nur; Moyo, Kgomotso
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1236

Abstract

Blockchain technology has become a vital foundation in the transformation of digital financial systems, particularly in supporting the growth of startupreneurs whorequire fast, secure, and transparent financial access. This study aims to analyze howtheimplementation ofblockchain technology can enhance operational efficiency and financial transparency in the development of digital startup businesses. Using a qualitative approach through literature review and best practice analysis, the research reveals that blockchain enables decentralized transactions, minimizes intermediaries, and ensures high data integrity ultimately strengthening investor and consumer trust in the startupreneur ecosystem. The adoption of smart contracts, immutable records, and automated verification also contributes to accelerating financial processes and mitigating fraud risks. However, challenges such as regulatory complexity, digital infrastructure readiness, and data security concerns remain obstacles to widespread blockchain adoption. These findings affirm that blockchain holds significant potential in creating a more inclusive, efficient, and sustainable digital financial model, in line with Sustainable Development Goals (SDGs) points 8 and 9. Recommendations are provided for startupreneurs and stakeholders to strategically integrate this technology into digital business development.
Digital Transformation in Supply Chain for Business Operational Efficiency: Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain Faturahman, Adam; Wibowo, Nugroho Prihantoni; Oganda, Fitra Putri; Zanubiya, Jihan; Green, Thomas
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1239

Abstract

The integration of digital technology with marketing strategies plays a crucial role in improving supply chain efficiency while strengthening customer satis- faction in an increasingly competitive business environment. This study aims to evaluate the contribution of digital tools such as automation, the Internet of Things (IoT), and data analytics in optimizing supply chain processes and iden- tify how such integration impacts customer perceptions and loyalty. Using a quantitative approach involving a survey of industry players, the study reveals that the adoption of digital technology not only accelerates distribution flows and improves demand accuracy but also strengthens responsiveness to consumer needs. The findings indicate that operational efficiencies achieved through digi- talization can be directly linked to increased customer satisfaction through faster, more transparent, and personalized service experiences. However, challenges such as high initial investment costs and internal resistance remain key barriers. Therefore, successful digital transformation in the context of supply chains and marketing requires a careful integration strategy focused on the long term. This study provides practical recommendations for companies in developing adap- tive, efficient, and customer-centric supply chain systems.
Digitalization of Business and Marketing Strategies to Increase Brand Awareness in the 4.0 Era: Strategi Digitalisasi Bisnis dan Pemasaran untuk Meningkatkan Brand Awareness di Era 4.0 Sunarjo, Richard Andre; Baedowi, Hikmal; Rahardja, Untung; Ilham, Muhammad Ghifari; Parker, Jonathan
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1240

Abstract

The Industry 4.0 era marks a fundamental transformation in how businesses operate, with digitalization as a key catalyst in reshaping marketing strategies and branding. This study aims to examine the business and marketing digitalization strategies implemented by companies to increase brand awareness amidst technological disruption. By leveraging technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, companies can expand brand reach, create more personalized communications, and increase real-time consumer engagement. The novelty of this study lies in its deep exploration of how these advanced technologies not only enhance operational efficiency but also significantly strengthen brand positioning by delivering more relevant, personalized, and integrated digital experiences to consumers. This study uses a mixed-method approach, namely a qualitative approach through case studies and a quantitative approach through a survey of industry players actively adopting Industry 4.0 technologies. The results show that digitalization not only improves operational efficiency but also strengthens brand positioning in the minds of consumers through relevant and integrated digital experiences. Furthermore, companies that successfully combine technological innovation with data driven marketing strategies tend to have stronger brand equity and high adaptability to market changes. These findings underscore the importance of investing in digital infrastructure and developing an innovative culture to strengthen brand awareness and sustainable business competitiveness.
Big Data Analytics and Online Promotional Strategies to Boost Digital Business Sales: Analisis Big Data dan Strategi Promosi Online untuk Meningkatkan Penjualan Bisnis Digital Nurhaeni, Tuti; Azka, Refa; Arasid, Nova Syahrani; Sunengsih, Meriyana; Evans, Richard
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1242

Abstract

In todays competitive and dynamic digital business landscape, the utilization of Big Data Analytics (BDA) and online promotional strategies has become a critical factor in driving sales growth and sustaining competitive advantage. This study aims to analyze how the integration of BDA with digital promotional strategies can enhance the effectiveness of marketing campaigns and support more strategic decision-making in online business management. Employing a mixed-methods approach, the research combines quantitative data from a survey of 120 digital business managers and qualitative insights from in-depth interviews with decision-makers in the e-commerce and startup sectors. The findings reveal that the implementation of BDA enables companies to identify consumer trends, personalize promotions in real time, and optimize marketing budget allocation. Data-driven promotional strategies have proven to be more adaptive and directly impact the improvement of conversion rates and customer loyalty. However, challenges such as the complexity of data system integration, short-ages in analytical talent, and concerns over consumer privacy present significant barriers that require strategic management. This study underscores that synergy between analytical capabilities and measurable digital promotion is essential to achieving sustainable sales growth in the digital era. The results offer practical contributions for industry practitioners and academics in designing marketing approaches that are data-driven and outcome-oriented. By highlighting both the opportunities and obstacles in integrating BDA with digital marketing strategies, this research emphasizes the need for aligning technological advancement with organizational readiness and strategic focus to fully leverage the benefits of big data in modern business operations.

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