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ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Published by Pandawan Sejahtera Indonesia
ISSN : 27226255     EISSN : 27225739     DOI : https://doi.org/10.34306/abdi
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science
ADI Bisnis Digital Interdisiplin (ABDI Jurnal) merupakan bagian dari Pandawan Sejahtera Indonesia adalah jurnal ilmiah dengan akses bebas dan terbuka yang diterbitkan oleh ADI (Asosiasi Dosen Indonesia) Publisher serta didukung oleh Alphabet Incubator, dalam rangka memfasilitasi jurnal ilmiah hasil Civitas Academika terhadap point penilaian tinggi Sertifikasi Dosen pada Point 5 dan Point 6 SIMLITABMAS di bidang Bisnis dan Ekonomi Digital, Kriptografi, Creativepreneur, Manajemen Keuangan serta Pendidikan Ekonomi dan Bisnis dalam menghadapi era digital di Indonesia. ABDI menyediakan media untuk menerbitkan artikel ilmiah dari para sarjana dan pakar di seluruh dunia terkait dengan topik Multidisiplin. Semua artikel yang dikirimkan akan menjalani proses Peer-Reviewing dengan Double-Blind yang ketat. Semua URL artikel yang diterbitkan akan memiliki Digital Object Identifier (DOI) kemudian penulis akan mendapatkan e-LoA; e-Sertifikat; dan e-Journal yang dirancangan dalam Blockchain pada ADI Publisher.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Analisa Sistematis Manajemen Pengetahuan Digital Aplikasi Berbasis Kecerdasan Buatan di Universitas Sediyono, Eko; Hasibuan, Zainal Arifin; Setyawan, Iwan; Purnama Harahap, Eka; Darmawan, Arif
ADI Bisnis Digital Interdisiplin Jurnal Vol 3 No 2 (2022): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v3i2.790

Abstract

Melalui kajian literatur yang menyeluruh, analisis ini bertujuan untuk memberikan gambaran luas tentang kajian penggunaan AI di universitas. Temuan deskriptif mengungkapkan bahwa ilmu komputer dan mata pelajaran STEM merupakan mayoritas topik yang tercakup dalam publikasi Artificial Intelligence in Learning (AIL) dan bahwa penelitian empiris paling sering menggunakan pendekatan kuantitatif. Temuan gabungan menunjukkan empat aplikasi untuk AIL dalam layanan kelembagaan dan administrasi dan layanan kontribusi akademik: 1. Metode artikel ini berdasarkan model pembelajaran, algoritma, dan jaringan saraf, yang dapat membuat keputusan tentang jalur pembelajaran individu dan konten siswa, memberikan pijakan kognitif, dan memberikan dukungan kepada siswa untuk berpartisipasi dalam dialog. Masalah penggunaan AIL di universitas dilarang karena persyaratan untuk meningkatkan pendekatan etis dan pedagogis, serta hambatan dan risiko AIL, hubungannya yang rapuh dengan sudut pandang pedagogis teoritis, dan faktor lainnya. Tujuan analisis sistematis adalah untuk memberikan solusi untuk masalah tertentu berdasarkan pendekatan pencarian yang eksplisit, sistematis, dan dapat direproduksi dan kriteria inklusi atau eksklusi yang menentukan penelitian mana yang termasuk pengkodean dan ekstraksi data berikut dari penelitian yang relevan, hasilnya diringkas dan setiap kesenjangan atau inkonsistensi dengan aplikasi nyata disorot. Menjelaskan dampak sifat kognitif dan non-kognitif siswa dalam memprediksi kinerja akademik untuk mahasiswa teknik. Untuk meningkatkan akurasi prediksi, mereka menggunakan faktor non-kognitif seperti mengatur waktu, kepribadian, identitas, kepemimpinan, dan dukungan masyarakat, berbeda dengan banyak studi lain.
Digital Transformation as a Strategy for Building Adaptive Pesantren Management Systems Oganda, Fitra Putri; Sunarya, Po Abas; Hardini, Marviola; Sihotang, Sondang Visiana; Ikhsan, Ramiro Santiago; Abbas, Maulana
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1195

Abstract

Digital transformation has become a central force in reshaping the educational ecosystem in the era of Industry 4.0. In Islamic education, particularly within pesantren, digitalization plays a strategic role in improving digital literacy, promoting social inclusion, and strengthening community engagement. This study aims to examine how digital transformation can be effectively implemented in pesantren management through adaptive strategies that integrate technology, learning innovation, and organizational governance. A qualitative approach was used, with data collected from 30 in-depth interviews involving educators, students, pesantren administrators, parents, and educational technology experts. Additional data were obtained through 3–5 observations of digital activities, internal documentation, and a review of 25–40 relevant academic sources. Data analysis was conducted through data reduction, thematic categorization, and triangulation across interviews, observations, and documentation. The findings show that digital transformation enables pesantren to enhance management adaptability, improve learning experiences, and strengthen collaboration with external stakeholders. The success of these digital initiatives is influenced by leadership commitment, human resource readiness, and community participa- tion. The study also highlights that digital literacy programs support students’ preparedness for an increasingly technology-driven global environment. This study contributes to the discourse on digital education in Islamic institutions by offering practical insights for policymakers and pesantren leaders in balancing tradition with innovation, emphasizing the need for strategic planning and capacity development to ensure sustainable and mission-aligned digital practices.
Building Consumer Loyalty Through Digital Marketing Strategies in Anime Clothing Brands Sutisna, Felix; Nurhaeni, Tuti; Santoso, Nuke Puji Lestari; Cesna, Galih Putra; Rangi, Noah; Astuti, Eka Dian
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1297

Abstract

In the fashion industry, particularly within the anime clothing brand sector, building consumer loyalty has become a crucial challenge for ensuring long- term growth while supporting sustainability principles aligned with the Sustainable Development Goals (SDGs), specifically SDGs 8 and SDGs 12. This study aims to analyze various digital marketing approaches that can enhance consumer loyalty toward anime clothing brands by examining how digital interactions, visual identity, and community engagement contribute to sustained brand consumer relationships. The research employs a descriptive qualitative approach supported by observational data from social media analytics, documentation of digital campaign activities, and the interpretation of consumer engagement patterns across multiple digital platforms. The findings indicate that digital strategies such as leveraging social media to strengthen brand presence, collaborating with anime influencers, utilizing community based content, and implementing personalization through email marketing and loyalty programs effectively increase consumer emotional attachment and behavioral loyalty. Brands that successfully create emotionally engaging digital experiences and interact authentically with their audiences demonstrate a stronger potential to build sustainable loyalty. Furthermore, maintaining consistent brand com- munication, ensuring continuity in marketing campaigns, and integrating SDGs oriented values are identified as essential components for sustaining long-term relationships with consumers. The study concludes that digital marketing not only strengthens brand visibility but also plays a strategic role in shaping responsible consumer behavior, fostering loyalty within niche fashion communities, and supporting broader sustainability goals in the anime fashion industry.
Video Storytelling as an Effective Strategy for College Brand Awareness Gantino, Rilla; Apriani, Desy; Ningrum, Fanani Islamia; Fahrudin, Rifqi; Al-Farouqi, Kamal Arif; Henry, Bintang Nanda
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1303

Abstract

As digital threats to privacy and data integrity continue to rise, cybersecurity has become a critical issue in the business and financial sectors. However, existing risk mitigation strategies tend to focus primarily on technical aspects, often overlooking the ethical dimensions that are vital for governance and decision-making, especially in the development and implementation of emerging technologies such as Artificial Intelligence (AI). This study aims to explore the role of ethical principles in cybersecurity risk mitigation through a Systematic Literature Review (SLR). A total of eleven relevant articles were analyzed using the SALSA framework (Search, Appraisal, Literature Systems, Analysis). The findings indicate that ethical values such as transparency, accountability, fairness, and compliance with regulations play a significant role in enhancing the effectiveness of cybersecurity strategies. Key challenges identified include the absence of global ethical standards, limited human resources with digital ethics expertise, and ethical dilemmas in the use of AI. This review underscores the necessity of integrating ethical values into organizational policies, technologies, and cultures to establish more sustainable and trustworthy cybersecurity systems.
Evaluating the Effectiveness of AI in Developing Digital Marketing Content for Certification Service Firms Sugiyato, Agus; Bangun, Cicilia Sriliasta; Fauzi, Fikri; Mulyati, Mulyati; Al-Kamari, Omar Arif
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1305

Abstract

The implementation of Artificial Intelligence (AI) in digital marketing has become a major driver of business efficiency, yet its strategic implications and the role of human involvement still require in-depth study. This qualitative case study research aims to analyze the effectiveness of adopting generative AI (Gemini AI and Claude AI) in the content creation process at PT. Gaivo Solusi Manajemen, focusing on perceived usefulness, the role of human-in-the-loop, and the perspective of competitive advantage. Data were collected through semi-structured interviews with key informants and analyzed using Thematic Analysis. The findings indicate that AI substantially increases process efficiency, particularly in drafting content and SEO Meta packages, which boosts production volume and speed. However, key findings emphasize that AI is merely a supporting tool and necessitates mandatory supervision by expert staff (human-in-the-loop) to ensure information integrity and quality that complies with professional service industry regulations. Strategically, AI is not considered a source of hardly imitable competitive advantage (it is a commodity), but rather an enabler. The true competitive advantage lies in the staff’s ability in prompt engineering, supported by the company’s relevant internal data. This study provides managerial contributions by recommending a focus on investment in human resource skill development rather than solely on the acquisition of AI tools.
Digital Business Transformation through Shopee’s Integrated Strategy in Global E-Commerce Andayani, Dwi; Ubed, Roby Syaiful; Pranata, Sudadi; Hikam, Ihsan Nuril; Kamal, Abdullah Arif
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1334

Abstract

In the rapidly evolving landscape of global e-commerce, businesses are compelled to undergo digital transformations to remain competitive. This study delves into the digital business transformation journey of Shopee, a prominent player in the e-commerce realm, focusing on its integrated strategy amidst the global market. Despite extensive research on digital marketing, there remains a gap in comprehending how digital marketing strategies, customer experience, technological innovation, and digital marketing engagement synergize within the context of Shopee’s digital ecosystem. This study aims to address this gap by analyzing the interplay between these variables and their impact on digital marketing engagement. Employing Structural Equation Modeling (SEM) using SmartPLS version 4, the research scrutinizes key variables, namely Digital Marketing Strategies, Customer Experience, Technological Innovation, and Digital Marketing Engagement. The analysis is supported by insights synthesized from academic literature, industry reports, and empirical data. The findings provide valuable insights into how the integration of digital marketing strategies, technological innovation, and customer experience contributes to strengthening digital marketing engagement within Shopee’s platform. This study offers important implications for practitioners and scholars navigating the complexities of digital business transformation. However, while acknowledging the significance of these findings, it is important to note the study’s limitations, including sample size and potential biases inherent in self-reported data. Nevertheless, this research contributes to the ongoing discourse on digital marketing strategies by offering a nuanced understanding of the multifaceted dynamics shaping the global e-commerce landscape.
The Impact of Digital Content Marketing Strategies on Perceived Usefulness and VALORANT Game Acceptance Sukendri, Nengah; Ardiansyah, Zulfadli; Rizky, Agung; Asri, Asri; Zainarthur, Henry
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1335

Abstract

In the digital gaming industry that is becoming increasingly competitive, content marketing strategies play a crucial role in shaping players’ perceptions of a game’s quality and usefulness while influencing their decision to adopt it. As one of Riot games’ most prominent titles, VALORANT faces market dynamics that require digital marketing strategies that are informative, engaging, and sustainable. This study aims to analyze the influence of digital content marketing strategies on perceived usefulness and game acceptance using the Technology Acceptance Model (TAM) framework. The research employs a quantitative approach through an online survey of active VALORANT players, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine causal relationships within TAM. The findings reveal that digital content marketing strategies have a significant positive effect on perceived usefulness, while Perceived Ease of Use (PEOU) also enhances Perceived Usefulness (PU) and overall game acceptance. Relevant and consistent content strengthens players’ perceived value, whereas ease of use supports a more comfortable and enjoyable gaming experience. This study highlights that strong digital content marketing strategies combined with a user-friendly game design are key factors in increasing player acceptance and engagement. The findings offer essential insights for developers and marketers in formulating effective content strategies to expand adoption, boost retention, and sustain the game’s community ecosystem.
Implemetation of ROP In Stock Control to Minimize Losses Due to Expiry Aziz, Lukmanul Hakim; Sunarjo, Richard Andre; Ramdani, Muhammad; Natalia, Elisa Ananda; Maria, Lily; Aini, Qurotul
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1337

Abstract

Managing inventory with a limited shelf life is a crucial challenge in the supply chain, particularly in sectors where products are susceptible to rapid quality deterioration. Inaccuracies in ordering timing often lead to excess stock, which leads to financial losses due to product destruction, increased storage costs, and negative environmental impacts. This situation demands the implementation of more integrated and data-driven inventory control methods to optimize the procurement cycle sustainably. This study aims to analyze the effectiveness of implementing the Reorder Point (ROP) method integrated with historical demand and lead time data in minimizing the percentage of expired items. The main focus of the study is to establish ROP as a precise ordering timing mechanism, so that Safety Stock (SS) functions as an emergency buffer against uncertainty, rather than as excess inventory at risk of expiring. The research methodology includes analytical calculations of ROP, SS to mitigate demand and lead time variability, and Economic Order Quantity (EOQ) to determine the most economical order quantity. In addition, a literature review on the implementation of First Expired, First Out (FEFO) and First In, First Out (FIFO) systems is used as internal operational standards to ensure optimal stock rotation. The analysis results show that accurate ROP implementation is a key pillar in preventing expired goods. An optimal strategy requires synergy between prevention through precise ordering timing, internal control through strict stock rotation, and risk mitigation through proactive discount programs for products nearing expiration. The integration of ROP, SS, and EOQ has proven effective in reducing operational losses and supporting modern, efficient and sustainable inventory management practices.
HibahQu Education Monitoring Platform Based on Human-Centric Orange Technology Laravel 12 Vue.js Rahardja, Untung; Sulistyo, Lod; Safarina, Dwi; Rapidan Kusuma, Muhamad; Silawati, Nur; Nanle, Zeze; A, Muhammad Devan
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1348

Abstract

The digital transformation of grant management in higher education is essential to enhance transparency, efficiency, and accountability in research and community service programs. However, many institutions still depend on frag mented monitoring mechanisms, limited real-time information access, and systems that are not fully user oriented, leading to in effective supervision and delayed decision making. This study aims to design and develop a higher education grant monitoring platform based on Human-Centric Orange Technology to support real-time tracking, structured reporting, and process transparency across the grant lifecycle. The research adopts a system development approach combined with qualitative analysis, including requirement analysis, system design, implementation, and user evaluation through interviews and direct observations involving academic and administrative stakeholders. This approach enables a comprehensive understanding of user needs, usability considerations, and system relevance within the institutional grant management context. The findings indicate that the proposed platform improves monitoring effectiveness through real-time grant status visualization, transparent information access, and integrated reporting features, while enhancing user experience through an intuitive, role based, and human centric interface. The study concludes that implementing a Human-Centric Orange Technology based monitoring platform can strengthen grant governance, improve transparency, and optimize administrative efficiency in higher education institutions in a user oriented manner.
Enhancing Social Value through Orange Technology Adoption in Creative Industry Micro Enterprises Lutfiani, Ninda; Purnomo, Hindriyanto Dwi; Chakim, Heru Riza; Wahid, Syahrul Mu’Arif; Sauntos, Oliver
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1353

Abstract

Social media–based digital transformation has become an essential strategy for MSMEs to expand their market reach and strengthen consumer loyalty in the digital economy era. This article presents a conceptual review and empirical synthesis of digital business transformation strategies in MSMEs that utilize social media as the core channel for marketing and customer service. By integrating the Technology Acceptance Model (TAM), Customer Engagement theory, and the Resource-Based View, this paper proposes a strategic framework consisting of (1) digital capabilities, (2) content and engagement, (3) digital after-sales services, and (4) a collaborative ecosystem (platforms and micro-influencers). The literature synthesis indicates that interactive social media activities and responsive services are consistently associated with increased customer engagement and brand loyalty among MSMEs. Practical recommendations and future research directions are provided to support MSMEs in implementing loyalty-oriented digital transformation.

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