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EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
Published by Universitas Pelita Bangsa
ISSN : -     EISSN : 27160238     DOI : https://doi.org/10.37366/ekomabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis is a journal published twice a year (January and July) by LPPM Universitas Pelita Bangsa that focused on economics, management, and Business Studies. The aim of the journals is to disseminate the research in management studies that include marketing, finance, production, human resources, and strategic management. This journal did not give limitations on research methods, both of quantitative and qualitative can be accepted and the data from primary, secondary, and literature review. The decision for acceptance depends on double-blind review results.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 99 Documents
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Penerapan Blue Ocean Strategy pada Brontak Coffe di Kota Sumedang: Implementation of Blue Ocean Strategy at Brontak Coffe in Sumedang City Nuraeni, Ita; Rahayu, Agus; Dirgantari, Puspo Dewi
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 01 (2022): Ekomabis Edisi Januari 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i01.374

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan Blue Ocean Strategy (Strategi Samudra Biru) dalam meningkatkan keunggulan bersaing pada Kopi Brontak di Kota Sumedang. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Metode pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa formulasi blue Ocean strategy berjalan dengan baik, terutama keputusan Kopi Brontak untuk menciptakan histori kopi yang dapat menambah wawasan para pencinta kopi dan menjadikan Kopi Brontak lebih unggul dibandingkan pesaing. This study aims to describe the application of the blue ocean strategy in increasing competitive advantage in the Coffe Brontak in Sumedang City. This study uses a descriptive qualitative research approach. The method of data collection is done through interviews, observations and documentation. The results obtained from this study indicate that the Blue Ocean Strategy formulation is going well, especially the decision of Coffe Brontak to create a coffee history that can add insight to coffee lovers and make Coffee Brontak superior compared to competitors.
Analisis Dampak Perilaku Keuangan Terhadap Keputusan Investasi Cryptocurrencies pada Generasi Milenial di Indonesia: Analysis Impact of Financial Behavior on Cryptocurrencies Investment Decisions for The Millenial Generation in Indonesia Justyanita, Justyanita; Agustin, Isnaini Nuzula
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 02 (2023): Ekomabis Edisi Juli 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i02.377

Abstract

Pengambilan keputusan memiliki peran penting dalam perilaku keuangan terutama terkait perilaku investor didasarkan pada berbagai bias psikologis, perilaku, volatilitas pasar dan peluang untuk memaksimalkan keuntungan. Investor seringkali bertindak secara tidak rasional dalam pengambilan keputusan suatu investasi terutama investor muda milenial yang lebih mengincar keuntungan dari volatilitas harga. Penelitian ini bertujuan menguji atau merumuskan hipotesis yang mempengaruhi pengambilan keputusan investor dari behavioral finance yang terdiri dari overconfidence, gambler’s fallacy, mental accounting, disposition effect, dan hindsight terhadap investment decision. Selain itu, studi ini juga menganalisa peran Risk perceptions sebagai variabel mediasi antara Overconfidence terhadap investment decision. Dengan menggunakan Teknik convenience sampling, didapatkan jumlah responden sebanyak 452 investor sebagai responden. Metode analisis data yang digunakan adalah Partial Least Squares – Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa gambler’s fallacy dan mental accounting berpengaruh signifikan terhadap investment decision. Lebih lanjut, studi ini juga membuktikan hubungan signifikan antara overconfidence terhadap investment decision dengan risk perceptions sebagai variabel mediasi. Decision-making process plays a prominent role in financial behaviour, particularly about investor behaviour which is commonly based on enormous psychological biases, behaviour, market volatility and the opportunity to reach maximum return. Investors often have irrationality in main investment decisions, especially young millennials investors who are interested in profit gaining during the price volatility. This study aims to examine some variables which hypothetically influence the investment decision making. These variables are overconfidence, gambler’s fallacy, mental accounting, disposition effect, and hindsight. Further, this study also analyses the role of risk perceptions as a mediating variable between overconfidence and investment decision. Using a convenience sampling technique, the number of survey’s participants is 452 respondents. The data analysis method used is Partial Least Squares – Structural Equation Modelling (PLS-SEM). The results reveal that gambler’s fallacy and mental accounting have a significant effect on investment decisions. In addition, this study ascertains the significant role of risk perceptions as a mediating variable between overconfidence and investment decision.
The Content Marketing Analysis on Indonesian Local Brand Fashion on Instagram Erwita, Monica Adjeng; Handayani, Yuliasti Ika
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 02 (2022): Ekomabis Edisi Juli 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i02.382

Abstract

The purpose of this paper is to analyze digital marketing strategy on Instagram among local brand fashion in Indonesia by assessing the content marketing and consumer engagement to build competitive advantages. This research is using content analysis method. A content analysis of 196 social media posts was conducted from the Instagram accounts of 2 local brand fashions in Indonesia during two months between December 2020 and January 2021. The data collected from each social media post generated by those brands were coded and analyzed in terms of their marketing content and consumer engagement. This research found that brand, product information, photo, and consumer appreciation were frequently appearing and effective for informative marketing content. Meanwhile, conversations about brand and product which are consist of quality, emotion, relations, and services were the frequently appearing topics in the comment column and its effective for consumer engagement. Penelitian ini bertujuan untuk menganalisis strategi digital marketing Instagram di kalangan brand fashion lokal di Indonesia dengan mengkaji content marketing dan consumer engagement untuk membangun keunggulan bersaing. Penelitian ini menggunakan metode analisis isi. Peneliit melakukan analisis konten terhadap 196 postingan media sosial dilakukan dari akun Instagram 2 merek fashion lokal di Indonesia selama dua bulan antara Desember 2020 dan Januari 2021. Data yang dikumpulkan dari setiap postingan media sosial yang dihasilkan oleh merek-merek tersebut diberi kode dan dianalisis dalam bentuk konten pemasaran dan keterlibatan konsumen mereka. Penelitian ini menemukan bahwa merek, informasi produk, foto, dan apresiasi konsumen sering muncul dan efektif untuk konten pemasaran yang informatif. Sedangkan perbincangan tentang merek dan produk yang terdiri dari kualitas, emosi, relasi, dan layanan menjadi topik yang sering muncul di kolom komentar dan efektif untuk keterlibatan konsumen. Tulisan ini memiliki keterbatasan, hanya terfokus pada Instagram.
Popularitas Ambassador Merek, Iklan Digital dan Citra Merek dalam Meningkatkan Minat Beli Konsumen: The Popularity of Brand Ambassadors, Digital Advertising and Brand Image in Increasing Consumer Buying Interest Putri, Shalsa Billa; Mulyanto, Heru
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 01 (2023): Ekomabis Edisi Januari 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i01.395

Abstract

Minat beli konsumen mejadi satu hal yang harus diperhatikan dalam pemasaran produk dengan mengenali faktor yang dapat memicunya. Penelitian ini untuk mengetahui pengaruh popularitas ambassador merek, iklan digital dan citra merek dalam meningkatkan minat beli konsumen pada produk lemonilo. Penelitian melibatkan 200 yang merupakan penggemar NCT Dream sebagai ambassador merek. Data penelitian diperoleh dari kuesioner yang selanjutnya dianalisis menggunakan analisis regresi linier berganda pada taraf uji 5%. Penelitian menghasilkan temuan terdapatnya pengaruh popularitas ambassador merek, iklan digital dan citra merek terhadap minat beli. Yang menarik popularitas ambassador merek justru negatif dalam mepengaruhi minat beli konsumen. Consumer buying interest is one thing that must be considered in product marketing by recognizing the factors that can trigger it. This study is to determine the influence of brand ambassador popularity, digital advertising and brand image in increasing consumer buying interest in lemonilo products. The study involved 200 NCT Dream fans as brand ambassadors. The research data were obtained from questionnaires which were then analyzed using multiple linear regression analysis at a test level of 5%. The research found that there is an influence of brand ambassador popularity, digital advertising and brand image on buying interest. Interestingly, the popularity of brand ambassadors is actually negative in influencing consumer buying interest.
Niat Pembelian Ulang Konsumen: Tinjauan Kemudahan Transaksi Non-Tunai, Kepercayaan Konsumen, dan Kesesuaian Harga: Repurchase Intention: A Review of Non-Cash Ease of Transactions, Consumer Trust, and Price Suitability Sakti, Boy Erto; Mardiana, Dina
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 01 (2023): Ekomabis Edisi Januari 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i01.497

Abstract

Penelitian menganalisis kemudahan transaksi non-tunai, kepercayaan konsumen dan kesesuaian harga dalam mempengaruhi niat pembelian kembali pada konsumen Alfamart Cileungsi-Bogor. Responden penelitian berjumlah 99 konsumen yang diambil secara acak (accidental sampling) dengan diminta mengisi kuesioner tertutup skala satu sampai sepuluh. Data dianalisis berturut-turut berupa analisis deskripktif dan analisis regresi linier berganda. Penelitian menghasilkan temuan bahwa kemudahan transaksi non-tunai dan kepercayaan konsumen tidak berpengaruh terhadap niat pembelian kembali. Kesesuaian harga berpengaruh terhadapa niat pembelian kembali dengan arah positif. This study analyzes the ease of non-cash transactions, consumer confidence and price suitability in influencing the intention to buy back in Alfamart Cileungsi-Bogor consumers. The respondents to the study amounted to 99 consumers who were randomly taken (accidental sampling) by being asked to fill out a closed questionnaire on a scale of one to ten. The data were analyzed sequentially in the form of descriptive analysis and multiple linear regression analysis. The study produced findings that the ease of non-cash transactions and consumer trust had no effect on repurchase intentions. Price suitability affects the intention to buy back in a positive direction.
Kinerja Keuangan dalam Mempengaruhi Return Saham Perusahaan LQ45 di Bursa Efek Indonesia: Financial Performance in Influencing the Return of LQ45 Company Shares on the Indonesia Stock Exchange Habibah, Umi; Heruwanto, Joni
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 02 (2022): Ekomabis Edisi Juli 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i02.505

Abstract

Penelitian untuk mengetahui pengaruh kinerja keuangan yang diproksi melalui current ratio (CR), return on aset (ROA), debt to equity ratio (DER), dan total aset turn over (TATO) terhadap Return Saham perusahaan LQ45 di Bursa Efek Indonesia. Penelitian menggunakan sampling jenuh yaitu semua perusahaan LQ45 tahun 2019 yang terdaftar di Bursa Efek Indonesia. Analisis yang digunakan adalah regresi linear ganda. Current ratio berpengaruh terhadap return saham. Return on assets, debt to equity ratio dan total assets turn over tidak berpengaruh terhadap return saham. Research to determine the effect of financial performance proxied through current ratio (CR), return on assets (ROA), debt to equity ratio (DER), and total asset turn over (TATO) on the Return of LQ45 company shares on the Indonesia Stock Exchange. The study used saturated sampling, namely all LQ45 companies in 2019 listed on the Indonesia Stock Exchange. The analysis used is multiple linear regression. The current ratio affects stock returns. Return on assets, debt to equity ratio and total assets turn over have no effect on stock returns.
Kepuasan Konsumen: Tinjauan Faktor Anteseden Diskon Pengerjaan, Kualitas Pelayanan dan Kualitas Produk: Consumer Satisfaction: Review of Antecedent Factors of Discount Workmanship, Service Quality and Product Quality Arianto, Wahyu; Irfal, Irfal
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 01 (2023): Ekomabis Edisi Januari 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i01.576

Abstract

Kenyaman rumah penting bagi setiap orang. Solusi interior sebagai penyedia jasa konstruksi interior sangat memperhatikan kepuasan konsumennya. Penelitian ini akan mendalami mengenai diskon pengerjaan, kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen. Studi ini melibatkan sebanyak 100 responden yang pernah melakukan pembelian produk Solusi Interior. Data yang sudah terkumpul diolah dan dianalisis menggunakan model persamaan struktural structural. Penelitian menghasilkan temuan terdapatnya pengaruh diskon pengerjaan terhadap kepuasan konsumen dengan arah positif sebesar 0,689. Terdapat pengaruh kualitas pelayanan terhadap kepuasan konsumen dengan arah positif sebesar 0,799. Terdapat pengaruh kualitas produk terhadap kepuasan konsumen dengan arah positif sebesar 0,797. The comfort of home is important for everyone. Interior solutions as an interior construction service provider are very concerned about customer satisfaction. This research will explore workmanship discounts, service quality and product quality on consumer satisfaction. This study involved as many as 100 respondents who had made a purchase of Interior Solutions products. The collected data is processed and analyzed using structural equation models. The result of this study is the effect of workmanship discounts on consumer satisfaction with a positive direction of 0.689. There is an influence of service quality on customer satisfaction with a positive direction of 0.799. There is an influence of product quality on consumer satisfaction with a positive direction of 0.797.
Orientasi Kewirausahaan dan Keunggulan Kompetitif sebagai Faktor Pendorong Kinerja Usaha Mikro Kecil Menengah (UMKM) di Kota Surabaya: Entrepreneurship Orientation and Competitive Advantage as a Driving Factor for the Performance of Micro, Small and Medium Enterprises (MSMEs) in the City of Surabaya Ramadanti, Firda Gangsar; Tantriana, Deasy; Putranto, Hanafi Adi; Samsuri, Andriani; Saifuddin, Muchammad
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 01 (2024): Ekomabis Edisi Januari 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i01.865

Abstract

Orientasi kewirausahaan, kapabilitas dinamik, dan keunggulan kompetitif telah menjadi subjek penelitian yang menarik berkaitan dengan Usaha Mikro Kecil dan Menengah (UMKM) dalam menghadapi ketidakpastian lingkungan eksternal. Implementasi dari ketiga variabel tersebut diharapkan mampu mendorong kinerja UMKM ke tingkat yang lebih tinggi. Dengan menggunakan perhitungan cluster random sampling, diperoleh jumlah sampel dalam penelitian ini sebanyak 248 responden UMKM Binaan Kota Surabaya. Untuk menguji instrumen dan hipotesis, peneliti menggunakan analisis Structural Equation Modeling (SEM) yang berbasis varians yaitu Partial Least Square (PLS) versi 3.2.9. Hasil penelitian ini menunjukkan bahwa kapabilitas dinamik dan keunggulan kompetitif tidak memediasi hubungan antara orientasi kewirausahaan dan kinerja UMKM di Kota Surabaya. Entrepreneurial orientation, dynamic capabilities, and competitive advantage have become interesting research subjects relating to Micro, Small and Medium Enterprises (MSMEs) in facing external environmental uncertainty. The implementation of these three variables is expected to be able to push MSME performance to a higher level. By using cluster random sampling calculations, the number of samples in this study was 248 respondents from Surabaya City-assisted MSMEs. To test the instruments and hypotheses, researchers used variance-based Structural Equation Modeling (SEM) analysis, namely Partial Least Square (PLS) version 3.2.9. The results of this research indicate that dynamic capability and competitive advantage do not mediate the relationship between entrepreneurial orientation and MSME performance in the city of Surabaya.
Kepuasan Kerja dalam Memediasi Gaya Kepemimpinan Transformasional dan Beban Kerja Terhadap Intention to Stay: Job Satisfaction in Mediating Transformational Leadership Style and Workload on Intention to Stay Yudishtira Rusandi, Refky; Yanto, Yanto
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 02 (2023): Ekomabis Edisi Juli 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i02.884

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh gaya kepemimpinan dan beban kerja terhadap intention to stay yang dimediasi oleh kepuasan kerja karyawan PT. Sinar Jaya Megah Langgeng. Populasi dalam penelitian adalah seluruh karyawan perusahaan berjumlah 103 orang. Pengumpulan data menggunakan kuesioner berupa google form. Penelitian ini menggunakan program statistik SmartPLS. Hasil penelitian menunjukkan bahwa gaya kepemimpinan transformasional dan beban kerja positif dalam mempengaruhi intention to stay. Kepuasan kerja positif dalam mempengaruhi intention to stay dan memediasi gaya kepemimpinan transformasional dan beban kerja dengan hasil yang positif terhadap intention to stay. This study aims to determine how the influence of leadership style and workload on intention to stay which is mediated by job satisfaction of employees of PT. Sinar Jaya Majestic Lasting. The population in the study were all company employees totaling 103 people. Collecting data using a questionnaire in the form of google form. This study uses the SmartPLS statistical program. The results showed that transformational leadership style and workload positively influenced intention to stay. Job satisfaction is positive in influencing intention to stay and mediating transformational leadership style and workload with positive outcomes towards intention to stay.
Peningkatan Kepuasan Fungsional dan Kepercayaan Kebajikan dengan Memberikan Layanan Berkualitas dalam Rangka Menjaga Loyalitas Pelanggan: The improvement of Functional Satisfaction and Benevolence Trust by Providing Quality Service in order to Maintain Customer Loyalty Sari, Diana Komala; Mulyanto, Heru
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 02 (2023): Ekomabis Edisi Juli 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i02.887

Abstract

Penelitian bertujuan menganalisis upaya peningkatan kepuasan fungsional dan kepercayaan benevolence menggunakan kualitas layanan untuk mendorong loyalitas pelanggan angkringan. Penelitian dilakukan kepada pelanggan yang menikmati makanan di kota Bogor dengan sampel sebanyak 85 pelanggan. Data dikumpulkan dengan kuesioner, dianalisis secara struktural diolah menggunakan smartPLS. Kualitas layanan positif meningkatkan kepuasan fungsional yang selanjutnya mendorong loyalitas. Kepuasan fungsional memediasi kualitas layanan terhadap loyalitas. Kualitas layanan positif meningkatkan kepercayaan benevolence yang selanjutnya mendorong loyalitas. Kepercayaan benevolence tidak memediasi kualitas layanan terhadap loyalitas. The study aims to analyze efforts to increase functional satisfaction and benevolence trust using service quality to encourage angkringan customer loyalty. The study was conducted on customers who enjoyed food in the city of Bogor with a sample of 85 customers. Data were collected by questionnaire, analyzed structurally processed using smartPLS. Positive service quality increases functional satisfaction which further drives loyalty. Functional satisfaction mediates service quality against loyalty. Positive service quality increases benevolence confidence which further encourages loyalty. Trust benevolence does not mediate service quality against loyalty.

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