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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 242 Documents
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KONTEMPLASI TINDAK TUTUR DIREKTIF DALAM KITAB SUCI TRIPITAKA DHAMMAPADA SYAIR DANDAVAGGA Tantra, Manggala Wiriya; Suryosumunar, John Abraham Ziswan; Siswadi, Gede Agus
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 1 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i1.1197

Abstract

This research aims to describe the use of directive speech acts found in the Dandavagga Chapter of the Tripitaka Dhammapada Holy Book. This research data was taken from various sources of speech act literature studies and the Tripitaka holy book, namely the Dhammapada Chapter of Dandavagga which contains 13 holy verses. The methodology used uses a qualitative approach. The results of the research found based on in-depth discussion and analysis illustrate the pattern of trends in the type of directive speech, namely advice is found most often at 7, warning at 4, command at 1, invitation at 0, and prohibition at 1. The directive speech act of advice is the most dominant speech act. In the Dandavagga poetry, it is perpendicular to the stated aim, namely providing advice to mankind, emphasizing how important it is to avoid evil acts, avoid inappropriate actions that can lead to punishment, and achieve the essence of life, namely happiness.
ANALISIS PERSONAL BRANDING PRATAMA ARHAN MELALUI MEDIA SOSIAL INSTAGRAM PADA AKUN INSTAGRAM @Pratamaarhan8 Umairoh, Faikoh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1214

Abstract

Global trends are marked by the presence of social media. One of them is Instagram which can be used as a place to build a person's personal branding. In this research, personal branding is also a very important part for athletes, especially the U-23 Pratama Arhan national team soccer players. This research aims to determine Pratama Arhan's personal branding through the social media Instagram and the interactions that occur therein through the features on Instagram. This research is descriptive qualitative in nature with the main key informant being the Instagram account @pratamaarhan8. Data collection was carried out by documenting interviews with followers and literature studies related to personal branding. Researchers tried to analyze the social media account instagram@pratamaarhan8 in building personal branding with eight concepts coined by Peter Montoya, namely: Specialization, Leadership, Personality, Difference, Visibility, Unity, Firmness, good name. The results of this research, Pratama Arhan succeeded in building personal branding through his Instagram social media by utilizing several features on Instagram and the eight personal branding concepts coined by Peter Montoya.
ANALISIS PENERAPAN MODEL AIDA (ATTENTION, INTEREST, DESIRE, ACTION) PADA IKLAN SUSU ULTRA VERSI SHEILA ON 7 Christoper Yudha Erlangga; Gogali, Venessa Agusta; Ichsan Widi Utomo
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1234

Abstract

This research analyzes the application of the AIDA (Attention, Interest, Desire, Action) model in Ultra's latest advertisement featuring Sheila on 7. The methodology used is descriptive qualitative, with a focus on how the elements of the AIDA model are applied to attract attention, arouse interest, create desires, and drive consumer action. Data was obtained through observing the latest Ultra Milk advertisement. The research results showed that the use of Sheila on 7 was successful in attracting attention and arousing interest. This research concludes that the AIDA-based advertising strategy applied in the Ultra advertisement with Sheila on 7 has attractive images and the inspirational message of this advertisement increases its effectiveness in reaching and influencing the audience. Overall, this ad not only promotes dairy products, but also conveys positive values ​​about health and wellness, making it more than just an ad.
ADDRESSING SHARIA VALUES THROUGHOUT MARKETING STRATEGY OF SYARIAH HOTEL SOLO DISCOURSE ON INSTAGRAM Arifin, Ferdi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1245

Abstract

This study aims to elaborate the marketing strategy of Syariah Hotel Solo addressing sharia values throughout the discourse on their Instagram account. The method employs qualitative because it is the most suitable to examine the data derived from social media Instagram. The result shows that the marketing strategy of Syariah Hotel Solo successfully reinforces their selling products and services, upholds religious teachings, and addresses sharia value as an accommodation business model. Moreover, the combination between visual and copywriting on each posts of Syariah Hotel instagrams strengthens their identity as a sharia business model that follows regulations from the Ministry of Tourism and Creative Economy and Indonesian Council Ulama at the same time.
ANALISIS POLA KOMUNIKASI ORANG TUA DENGAN ANAK REMAJA LAKI-LAKI AKIBAT PERCERAIAN DI KABUPATEN SLEMAN Prawita, Deliananda; Agusta, Rivga
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1246

Abstract

Closeness between families of teenage boys is one of the important things in family growth and development. Divorced families tend to have minimal relationships which affect children's life patterns and mental health. This leads to the goal to be achieved, namely the application of communication patterns and the character of teenage boys in psychological development. Also, we want to provide parents with an understanding regarding the importance of communication in a broken home family so that the impact obtained by teenagers can be good in the maturation process in all social environments. The theory of communication carried out by teenage boys with parents who are experiencing divorce is one-way or interpersonal communication. This research method uses qualitative and interview techniques to obtain results according to the requested subject. This interpersonal communication can be developed at different stages for each perpetrator and victim of parental divorce cases. The indicators parents and teenagers need are mentors, openness, empathy, feelings of security and support. Improving morals in this social environment can be discussed by several related parties so that teenagers can better develop feelings and mental health.
SIMULACRUM PEMANFAATAN ARTIFICIAL INTELLIGANCE PADA KAMPANYE POLITIK PILPRES DAN WAPRES 2024 MELALUI VIDEO TIKTOK Triartanto, A. Yudo; Mutiah, Tuty; Adhi Dharma Suriyanto; Jaka Atmaja; Chepi Nurdiansyah; Fitriyanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1311

Abstract

Digital systems and networks (internet), which have increasingly developed recently, have triggered various technological innovations. One of the innovations that has received great attention from citizens of the world - indications are that there are various technological discoveries through applications on cellphones - is the presence of Artificial Intelligence (AI) technology. In formats in the media realm - whether films, videos, photos, music or text - AI technology has been presented and used with its sophistication. Although the use of AI actually becomes a simulacrum in text messages - borrowing the concept of simulacrum from Jean Baudrillard - in a number of cinema films and social media. Specifically on social media, AI technology is being used by a number of political parties and success teams or spin doctors from each pair of presidential and vicepresidential candidates in 2024 in delivering their political campaigns. The content of political campaign messages published on social media regarding the election of presidential and vicepresidential candidates (presidential and vice presidential candidates) - including Facebook, YouTube, effective in the context of delivering communication messages. The range of communication or political campaign messages that are appropriate and effective - via cell phones or mobile phones and laptops - is able to reach and shape personal perceptions through cognitive, affective and conative structures or behavior towards potential voters. Although, this research only examines political campaigns using the concept of simulacrum theory and political communication (campaigns) on short videos tens of seconds long that utilize AI technology and are distributed on social media regarding the election of presidential and vice presidential candidates, especially TikTok - considering this social media has penetration and is the highest usage choice – regarding the election of presidential and vice presidential candidates for the period 2024 – 2029.
TV DOCUMENTARY PRODUCTION "THE EXISTENCE OF FAKE NUMBER PLATES" Mutiah, Tuty; Andi Setyawan; Fajar Muharam; Adityo Fajar; Ken Norton Hutasoit; Bonardo Marulitua A
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1312

Abstract

This research was conducted to find out more about how behind the making of fake plates and why people prefer to use fake number plate making services instead of making them from official institutions (samsat). This documentary film uses the field research method. Field Research is research conducted directly into the field in order to obtain complete and valid data. This research aims to find out the activities of buying and selling fake plates of motorised vehicle numbers in terms of Law Number 22 Year 2009 and Indonesian law in Tangerang City. In addition, it is also to find out the process of buying and selling vehicle number plates because the problem is that the object (Fake Motor Vehicle Number Plates) being traded can be detrimental to the buyer because there is article 68 in the Law of the Republic of Indonesia Number 22 of 2009 concerning road traffic and transportation which prohibits the use of these goods. Based on the results of documentary production, it is found that the reason people use the service of making paslu number plates is because the original plate is damaged, avoiding the police to get a ticket, and also the reason for avoiding bureaucracy related to Foreign Citizens (WNA).
ANALISIS KLASIFIKASI KOSAKATA DALAM BERITA ONLINE 'ISTANA BILANG BELUM TAHU SOAL DEMO BURUH TOLAK TAPERA' DI KOMPAS.COM: KAJIAN ANALISIS WACANA KRITIS PERSPEKTIF ROGER FOWLER Kami, Kanis
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v4i2.1328

Abstract

Penelitian ini bertujuan untuk mendeskripsikan klasifikasi kosakata dalam berita online berjudul "Istana Bilang Belum Tahu Soal Demo Buruh Tolak Tapera" di Kompas.com menggunakan perspektif Analisis Wacana Kritis (AWK) Roger Fowler. Analisis dilakukan untuk mengungkapkan bagaimana pemilihan kata dalam berita tersebut merefleksikan kekuasaan, ideologi, serta posisi sosial pihak yang terlibat. Metode penelitian ini melibatkan pendekatan kualitatif dengan analisis mendalam terhadap teks berita. Temuan penelitian menunjukkan bahwa berita Kompas.com secara strategis menggunakan kosakata tertentu yakni kosakata klasifikasi, kosakata pemarjinalan, kosakata yang membatasi pandangan, efek penggunaan bentuk kalimat pasif, serta efek nominalisasi untuk membingkai peristiwa dan aktor yang terlibat, yang dapat mempengaruhi pemahaman dan persepsi publik mengenai isu tersebut. Kesimpulannya, pemilihan dan klasifikasi kosakata dalam berita tidak hanya berfungsi sebagai media informasi tetapi juga sebagai alat untuk membentuk opini publik dan mempertahankan kekuasaan melalui konstruksi realitas sosial. Studi ini menyoroti pentingnya analisis kosakata dalam memahami bagaimana media dapat mempengaruhi wacana publik dan menekankan peran penting bahasa dalam dinamika kekuasaan dan ideologi dalam pemberitaan
ETIKA KOMUNIKASI BIDAN DALAM PERSPEKTIF RUANG PUBLIK Wiriya Tantra, Manggala; Wanti, Dida
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1345

Abstract

Communication is a very important indicator in facilitating health services by midwives, so ethics in communication really need to be considered. The purpose of this study is to describe the communication ethics of midwives in the perspective of public space which is expected to provide benefits and knowledge to the community, especially various parties with an interest in midwives. Literature study is the method used in this research. In the perspective of public space, midwife communication ethics can be understood as a way of communicating midwives as health workers with clients to convey the purpose of health services through dialogue in order to obtain mutual agreements that do not harm clients and do not violate the midwife code of ethics. In this case, the public space is seen as a place where clients and midwives can discuss any concerns. In public space, birth attendants and clients can communicate opinions or conclusions openly and transparently. Moral correspondence in the public sphere can talk about whatever is desired and when all feelings have been expressed, then at that time it will lead to a certain choice, which is the best health service.
ANALISIS SEMIOTIKA FILM ANIMASI TANPA BATAS PADA PESAN KEKERASAN BERBASIS GENDER -Pohan, Syafruddin; Khairani, Dewi Suci; Sinulingga, Yohana; Pulungan, Tuty Alawiyah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 3 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i3.985

Abstract

Abstract The stigmatization of women with disabilities as weak and helpless is one of the reasons why women with disabilities are vulnerable to sexual violence. One of them is depicted in the animated film entitled Tanpa Batas which was uploaded on the YouTube channel called Tanpa Batas in June 2023 and is also the object of research. This research aims to understand the message conveyed in the animation and help Indonesian society increase awareness regarding sexual violence. This research uses a critical paradigm with a qualitative approach and John Fiske's semiotic analysis based on appearance codes, costumes, expressions, body language and text. The results of this research are shown in several scenes of sexual violence that occurred depicted in visual form, namely photographs.

Page 13 of 25 | Total Record : 242

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