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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 242 Documents
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FEMINISME DALAM SERIAL GADIS KRETEK KARYA RATIH KUMALA Ananto, Irfan; Fatimah; Yolanda
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1382

Abstract

This research aims to understand exactly what feminism is in the series. The data in this research includes a scene/dialogue in the series in it. This research uses content analysis techniques, by collecting data through watching, listening, note-taking and data identification techniques. The research results in the Kretek Girl series cover economic, political and social life. A total of 60 data have been found in total. Economic life has 10 data, political life has 28 data and social life has 22 data. So it can be concluded that the feminism contained in the Kretek Girl series is more dominant in political life. Based on the research above, the implication is that feminism continues to fight for women's rights, including the right to hold political office, work, fair wages, equal wages, and eliminate the gender wage gap and women, to receive education, have the same rights as men.
ANALISIS SEMIOTIKA ROLAND BARTHES PADA POSTER SERIAL DRAMA QUEEN OF TEARS Dwi Pratiwi, Wulan; Sofiawati, Selvi; Umairoh, Faikoh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1388

Abstract

Korean drama series are currently trending as one of the most anticipated shows, the enthusiasm of the audience is not only felt in their own country but also in various countries including Indonesia. Netflix is one of the digital-based streaming TVs that broadcasts quality films and drama series that are the attraction for viewers with monthly/annual subscription fees that do not hinder viewers from being able to choose quality shows and according to their interests. This study was conducted to analyze, explore the meanings behind the signs on the poster of the drama series queen of tears using Roland Barthes' semiotics. This study uses a qualitative approach with data collection carried out through observation techniques and literature studies. After the data is collected, it is analyzed by the researcher. The results of the study obtained from the visual elements on the poster of the series show the two main characters differently where the left side indicates loving each other while on the right side they sit far apart is the distance between them but still united. This poster has a unique theme to describe its story with a side comparison.
KOMUNIKASI ORGANISASI DI BADAN KESATUAN BANGSA DAN POLITIK KOTA BEKASI Nurhandayani, Dini; Anisti; Mutiah, Tuty
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 3 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i3.1393

Abstract

The Bekasi City National Unity and Political Agency (Kesbangpol) is a local government agency that has the responsibility of facilitating and coordinating various activities related to national unity, politics, and community protection in the Bekasi City area. In carrying out its duties, the Bekasi City National and Political Unity Agency (Kesbangpol) prioritizes the importance of communication between leaders and employees in managing internal tasks within Kesbangpol. organizational communication is a vital process in which messages are created, exchanged, and interpreted between communication units in an organization. This study aims to determine how organizational communication in the Bekasi City Kesabangpol Agency. This research uses descriptive qualitative research with a case study approach. Using observation, interview and documentation methods as instruments in data collection. The results showed that the communication pattern at Kesbangpol Bekasi City was very open and participatory, in accordance with DeVito's theory. The use of communication media such as WhatsApp groups facilitates the flow of information, allowing direct interaction between divisions and levels. Openness between superiors and subordinates and mutual respect strengthen teamwork and organizational effectiveness. Although there are challenges such as miscommunication, good coordination is able to overcome them quickly and efficiently.
USER GENERATED CONTENT DI MEDIA SOSIAL TIKTOK SEBAGAI STRATEGI PROMOSI BISNIS LELEK AUTO LIGHT Nurkholis, Muhammad; Mintana, Hans Hermang
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1397

Abstract

The aim of this research is to find out business promotion strategies using user generated content in a car light custom repair shop, namely Lelek Auto Light. In the research, the concept used is user generated content and also the strategy stages which are carried out through the strategy stage concept. The research method used is descriptive qualitative with interview, observation and documentation data collection methods. The results of this research are that Lelek Auto Light uses 3 promotional strategy stages, namely the planning, implementation and evaluation stages. At the planning stage, problem analysis, audience analysis, formulating communication objectives, determining media channels and planning media production are used. In the implementation stage, namely utilizing TikTok social media and managing user generated content which is done with Lelek Auto Light, producing video content to be used as a reference by users. At the evaluation stage, strategy evaluation is carried out and also evaluation of the results of the strategies that have been used.
PEMANFAATAN INSTAGRAM SEBAGAI KOMUNIKASI PROMOSI WISATA TAMAN BALEKAMBANG SURAKARTA Rismawati; Yuliar, Ade; Yanita Senja, Puput
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1412

Abstract

In the digital era, Instagram media users are increasingly from various social circles, for example, managers or sectors in the world of tourism such as Balekambang Park Surakarta. Balekambang Park tourism is one of the interesting places both from a historical, cultural and environmental point of view. Instagram as one of the promotional media for Balekambang Park tourism because it has a large number of followers. With the effective use of Instagram, it can make Balekambang Park a popular tourist spot. The purpose of this research is to find out the utilisation of Instagram used for promotional communication and to find out the obstacles to promotion using Instagram. In this study, researchers used a descriptive qualitative approach, namely by providing an explanation or description of the problem at hand and supported by primary and secondary data. The results of this study show that Balekambang Park utilises the features provided by Instagram as a promotional media. The use of Instagram as a promotional media is reviewed from the aspects of tourism promotion content, user aspects and economic impact. While the promotion carried out by Balekambang Park through Instagram also has several obstacles, which include obstacles in human resource management, inadequate live streaming tools, and regarding content.
ANALISIS RESEPSI KHALAYAK TERHADAP PEMBERITAAN MAKAN SIANG GRATIS DI MEDIA MASSA Azizi, Adira Dzaki; Vera, Nawiroh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1422

Abstract

The mass media coverage during the recent presidential campaign highlighted one of the programs proposed by the Prabowo-Gibran pair, namely the "free lunch" initiative. This news attracted significant public attention. This study aims to analyze the public's reception of the news about the free lunch program. This research is a qualitative study. Data were obtained through in-depth interviews with several informants representing various social backgrounds. Analysis was conducted based on Stuart Hall's encoding-decoding theory, which emphasizes that audiences do not merely receive information passively but also assign their own meanings to the messages they receive according to their social, cultural, and ideological contexts. The results of the study show three main categories of audience reception: dominant-hegemonic, negotiated, and oppositional. Audiences with a dominant-hegemonic reception tend to view the coverage as a positive policy beneficial to the broader society. Those with a negotiated reception recognize the benefits of the program but remain critical of certain aspects of its implementation, such as effectiveness and sustainability. Meanwhile, audiences with an oppositional reception tend to see the free lunch program as a policy that is not well-targeted and does not fully address health issues, appearing as mere political rhetoric.
STRATEGI PROMOSI MELALUI INSTAGRAM @evodis.aroma DALAM MENARIK MINAT BELI KONSUMEN Fajar Muttaqin; Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1426

Abstract

This study aims to examine the promotional strategies implemented through social media content on Instagram @evodis.aroma to enhance consumer purchase interest. Beyond this, the research seeks to identify the range and diversity of content types used by the @evodis.aroma Instagram account to attract its audience and drive engagement. By employing a descriptive qualitative research method, utilizing in-depth interviews as a primary data collection technique, this study offers a comprehensive and nuanced understanding of the promotional tactics and content strategies deployed. The findings of this research reveal that Instagram @evodis.aroma utilizes a targeted promotional approach, strategically crafted to boost consumer interest and purchasing intent. This strategy is manifested through a variety of key elements and structured phases in the account’s content management, such as visually appealing posts, interactive stories, and informative product highlights. The analysis process of the strategy used by Instagram @evodis.aroma is conducted using the AIDA model (Awareness, Interest, Desire, and Action) as the main guideline.
STRATEGI KOMUNIKASI PUBLIC RELATIONS SMAN 10 KOTA BOGOR DALAM MEMBANGUN CITRA POSITIF DI AKUN MEDIA SOSIAL INSTAGRAM Tumpak Panggabean, Yohanes; Suparman; Riyanto, Sutisna; Dharmawan, Leonard; Khairunisa, Anggi Widia; Awalina, Salwa Putri
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1436

Abstract

This study delves into the public relations communication strategies implemented by SMAN 10 Kota Bogor through its Instagram account to build a positive image. Guided by the Agenda Setting Theory, the research examines how media influences public perception by highlighting specific issues. The study employs a descriptive qualitative method, with data obtained through in-depth interviews with the public relations team, the principal, and student representatives who follow the school’s Instagram account. The findings reveal that the public relations team utilizes Instagram as the primary platform to share information about academic achievements, extracurricular activities, and other school events. Content is strategically designed to highlight the school’s strengths and foster a positive image. Consistent and creative strategies, including proper scheduling of posts, enhance user engagement. Content formats such as photos and videos effectively capture attention, aligning with Instagram’s visual-centric nature. These strategies successfully establish SMAN 10 Kota Bogor’s branding as an active and accomplished public school. The increasing number of followers, interactions, and inquiries regarding enrollment demonstrate the strategy’s effectiveness. Moreover, SMAN 10 Kota Bogor was recognized as the second- best social media platform in West Java by the Directorate of Senior High School Development, West Java Provincial Education Office. This study underscores the importance of systematic approaches and two-way interactions in building a positive school image on social media.
KOMUNIKASI ANTARBUDAYA DALAM PROSES ADAPTASI MAHASISWA IPB ASAL BALI DI KOTA BOGOR Faisal, M.Fadli; Moenawar, Mohamad Ghozali; Riyanto, Sutisna; Dharmawan, Leonard; Manisya, Nabhila; Azzahra, Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1440

Abstract

Intercultural communication and cultural adaptation are crucial concepts in social interaction within multicultural societies. Intercultural communication refers to the exchange of information, values, and norms between individuals from different cultural backgrounds. Cultural adaptation is a process of self-adjustment carried out by individuals when encountering a new cultural environment, which involves changes in the way they communicate, think, and act. In the educational context, students from diverse cultures often face challenges in communicating and adapting to the campus culture. This research aims to analyze the adaptation process and intercultural communication of IPB students from Bali in Bogor City, as well as identify the obstacles they face in adapting and communicating. The research employs a qualitative descriptive method, gathering data through in-depth interviews and literature review. The results reveal that students from Bali experience several stages of adaptation to the culture and habits of the people in Bogor. The obstacles they encounter include differences in culture, language, food preferences, access to places of worship, and differences in values and social norms. Despite these challenges, IPB students from Bali demonstrate the ability to adapt to these cultural differences using various communication strategies. These students have undergone several phases, including excitement about a new culture, culture shock, recovery, and ultimately cultural adjustment. This research highlights the importance of understanding intercultural communication in supporting the adaptation process of students from diverse cultural backgrounds.
KOMUNIKASI ORGANISASI DALAM MANAJEMEN KONFLIK DI BEM SEKOLAH VOKASI IPB UNIVERSITY Novi Karyanti; Suparman; Amiruddin Saleh; Rici Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1487

Abstract

This study examines the scope of communication in conflict management within the Student Executive Board (BEM) of the Vocational School at IPB University. Conflicts often arise in student organizations due to differing perspectives and work priorities. Effective organizational communication is essential for maintaining stability and achieving common goals. This study aims to analyze the organizational communication flow and communication strategies used by BEM SV IPB in conflict management. A qualitative method was employed, with data gathered through in-depth interviews with informants who are members of BEM SV IPB. The findings indicate that the Vocational School’s Student Executive Board at IPB University uses an open communication approach involving various structural levels in conflict management, from departmental/office daily board members to the general chairperson of BEM SV IPB. This approach allows conflicts to be resolved at the lowest level first, thus maintaining organizational effectiveness and strengthening the role of field coordinators. The organizational communication strategies implemented by BEM SV IPB in conflict management include regular meetings, formal and informal communication, as well as evaluations or feedback. This strategy is effective in easing tensions, maintaining relationships, and fostering a collaborative organizational communication culture. This study provides guidance and benefits for other student organizations in conflict management to enhance cooperation within the organization or group.

Page 15 of 25 | Total Record : 242

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