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NASHRUDIN SETIAWAN
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Ilomata International Journal of Management
Published by Yayasan Sinergi Kawula Muda
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Social,
Social Sciences
The analysis of this study aims to determine whether recruitment positive and significant effect on the performance of employees in the Manufacturing Company. To know able to moderate recruitment monitoring the performance of employees in the Manufacturing Company. Data analysis technique used is quantitative method with SPSS version 16.0. This study uses regression analysis moderating. The population in this study were all employees Manufacturing Company, and a sample of 44 respondents
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 348 Documents
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Human Capital Management as A Catalyst for Organizational Change: A Study on West Java Health Laboratory (BLUD) Transition Supriarti, Ria Andiani; Febriansyah, Hary
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1467

Abstract

Human capital management is limited to administrative tasks despite their importance to an organization's performance. This study seeks strategic human capital management (HCM) methods to help BLUD mplementation succeed, focusing on flexible government norms. The study uses qualitative thematic analysis and quantitative SEM-PLS to assess the organization's human capital practices. The results reveal that leadership techniques are good, but other areas for change can be improved. The paper recommends an dvanced Human Capital Management System (HCMS) for leadership development, learning, workforce efficiency, knowledge accessibility, and employee engagement. A structured HCMS can incorporate these improvements to manage and expand human capital and align employee competencies with BLUD transition goals. The research recommends 7S change management for HCM implementation. The framework helps the organization recognize change and handle critical challenges in line with transformation goals. The need for a specialist committee to oversee the development and implementation of these initiatives emphasizes leadership's role in organizational transformation. According to the study, digitalization, talent management, systematic training, employee well-being, continuous competency, and performance evaluation are critical to long-term success. This study suggests ways an organization can improve its human capital management to move to BLUD status smoothly. To validate and improve the HCM strategy, future studies should apply.
Navigating Dual Realities: A Comparative Study of Work-Life Balance among Celebgram Students in Pontianak and Palangka Raya’s Digital Landscape Jaya, Arman; Marumpe, Dody Pratama; Damayanti, Nurlia Eka
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1473

Abstract

This study analyzes the work-life balance (WLB) of students who work as celebgams in Pontianak and Palangka Raya. Utilizing a qualitative method through in-depth interviews with seven informants, this research explores how celebgram students manage the balance between academic demands and their careers on social media and identify the challenges they face. The findings indicate significant differences in experiences between celebgam students in the two cities, particularly concerning commercial pressures and time flexibility. The main challenges identified include time management, social pressure, and follower expectations. This research provides important insights into the complexities students face in the digital age and its implications for educational policies and student well-being.
How Fast-Fashion Brands Changed Garment Industry Landscape: Study Case On Relationship Of Garment Factories And Sewing Thread Suppliers In Jakarta, Banten And West Java Pamungkas, Ryzky; Balqiah, Tengku Ezni
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1474

Abstract

The garment industry is currently facing considerable challenges in meeting the demands of overseas buyers. The fast fashion trend has shortened garmen production cycles and forced garmen factories to work with reliable suppliers, especially sewing thread suppliers, to fulfil the production needs of garmen factories in a short period of time. This research emphasises the importance of building strategic partnerships between garmen factories and sewing thread suppliers within the framework of B2B marketing relationships to ensure an effective and sustainable supply chain. Previous research states that there is a positive influence between commitment, trust, and relative dependence on customer satisfaction and customer loyalty in distributor and seller relationships. This study builds a model to further analyse the influence of Affective Commitment, Instrumental Commitment, Capability-based Trust, Benevolence-based Trust, and Relative Dependence factors to achieve customer satisfaction and customer loyalty in the relationship between garmen factories and sewing thread suppliers. The research method used is quantitative method with data collection through surveys sent to garmen factories located in Banten, West Java, and DKI Jakarta Provinces. Data analysis was conducted using SmartPLS to determine the relationship between the research variables.The findings of this study state that Affective Commitment, Instrumental Commitment, Capability-based Trust, and Benevolence-based Trust can increase customer satisfaction and customer loyalty, but relative dependence was found to have no significant effect on customer satisfaction and customer loyalty. These findings provide new insights for companies in developing their business strategies.
Development Strategies for Small Culinary Businesses: A Case Study of Kopi Kesayangan in Medan City Habib, Fauzan; Qarni, Waizul; Daulay, Aqwar Naser
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1488

Abstract

This research aims to explore the development strategies carried out by small businesses at Kopi Kesayangan. To attract potential consumers by using intensive marketing strategies and prioritizing product identity and taste quality so that the public better knows them. A qualitative approach was used through data collection using literature studies, observations, and interviews. The research data analysis technique uses Ansoff Matrix analysis in development strategies to increase company income and attract potential new consumers. Kopi Kesayangan provides innovative tea variant products such as Thai tea. It also develops markets other than the campus area. It has outlets with their characteristics, with different characteristics being an attraction so that potential consumers are interested in buying and maintaining product quality to retain existing consumers.
The Influence of Green Product, Green Brand Image, and Green Advertising on Le Minerale Product Purchase Preferences among Binjai City Residents . Try Andini, Febrianty; Rokan, Mustapa Khamal; Dharma, Budi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1490

Abstract

ABSTRACT: The purpose of this study was to determine how consumer preferences for mineral products in Binjai City, North Sumatra, are influenced by green products, green brand images, and green advertising. Quantitative analysis used responses obtained from a random stratified sample. The low R Square of 29.4% was due to momentum, which resulted in bias in purchase preferences during the data analysis process. The study findings showed that green products were positively and significantly related to the intention to purchase mineral products, green illustrations were positively and significantly related to the intention to purchase mineral products, and green advertising was positively and significantly related to the intention to purchase mineral products. In addition to using green products, green brand images, and green advertising, green marketing should always be carried out. Keywords: Green Advertising; Green Brand Image; Green Product; Purchase Preferences
The Influence of Work Flexibility, Work-life Balance, and Job Satisfaction on Employee Performance in the Remote Working Era Rifki, Maulana Radiyan; Fauzan, Rizky; Hendri, M Irfani; Fahruna, Yulyanti; Jaya, Arman
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1496

Abstract

This study analyzes the work-life balance (WLB) of students who work as celebgams in Pontianak and Palangka Raya. Utilizing a qualitative method through in-depth interviews with seven informants, this research explores how celebgram students manage the balance between academic demands and their careers on social media and identify the challenges they face. The findings indicate significant differences in experiences between celebgam students in the two cities, particularly concerning commercial pressures and time flexibility. The main challenges identified include time management, social pressure, and follower expectations. This research provides important insights into the complexities students face in the digital age and its implications for educational policies and student well-being.
The Influence of Employer Branding and E-Recruitment on Job Application Intention Among Generation Z: The Mediating Role of Corporate Reputation and Moderating Role of Social Media Use Yuspita, Agata; Malini, Helma; Syahbandi; Jaya, Arman; Fauzan, Rizky
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1497

Abstract

This research investigates the impact of employer branding, e-recruitment, and corporate reputation on job applicants' intention to apply, with social media usage as a moderating variable. In a competitive digital landscape, understanding how these factors influence job seekers' behavior is crucial for companies aiming to attract top talent. Based on a sample of 203 respondents and measured using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that both employer branding and e-recruitment positively and significantly influence the intention to apply. Corporate reputation is crucial in determining applicants' decisions, and social media activity strengthens the correlation between the intention to apply for jobs and the company's reputation. These results imply that businesses should prioritize employer branding and actively manage their digital presence, particularly on social media, to better engage with and attract potential job applicants.
Enhancing Academic Success in Strawberry Generation: The Influence of Character Education and Social Media on Mental Health Victorio, Michael; Fauzan, Rizky; Jaya, Arman; Fahruna, Yulyanti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1498

Abstract

This research examines the direct and indirect effects of Character Education and Social Media Experience on Academic Achievement, mediated by Mental Health. The method used in this study is a quantitative approach, with data collected through questionnaires and analyzed using SEM with the Smart PLS application. The sample size for this study is 200 respondents. The results of this study indicate a significant direct effect of character education and social media experience on academic achievement and an indirect impact of character education on academic achievement through mental health. However, the indirect impact of social media on academic achievement through mental health was not accepted. This research contributes to the improvement of academic achievement among strawberry generation students.
Balanced Implementation Scorecard on MSME Kacang Hijau Ajeng: Impact on Employee Performance and Economic Growth in Southeast Aceh Putri, Elsa; Laylan Syafina; Nur Fadhilah Ahmad Hasibuan
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1500

Abstract

Tujuan penelitian ini adalah untuk mengevaluasi kualitas kinerja karyawan dalam kontribusinya terhadap peningkatan perekonomian pada Usaha Kacang Ijo Ajeng. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan sumber data primer. Data dikumpulkan melalui wawancara dengan lima informan yang terlibat pada penelitian ini. Penelitian ini memberikan kontribusi baru (novelty) dalam literatur yang ada, khususnya terkait dengan perspektif keuangan yang sangat berpengaruh terhadap kinerja perusahaan. Lebih dari itu, aspek keuangan tidak hanya berfokus pada produktivitas perusahaan dari sisi aktiva, tetapi juga memberikan dampak signifikan pada kinerja karyawan. Dan pada perspektif pelanggan, adanya permasalahan dalam pola komunikasi yang kurang baik terhadap sesama karyawan di Usaha Kacang Ijo Ajeng, mengakibatkan perspektif pelanggan menurunkan penjualan sehingga tidak tercapainya peningkatan perekonomian. Kemudian pada perspektif proses bisnis internal, Usaha Kacang Ijo Ajeng selalu melakukan perbaikan pada kualitas produk. Akan tetapi dilihat dari sisi kinerja karyawannya, Usaha Kacang Ijo Ajeng belum melakukan pengembangan karyawan secara on the job / pelatihan karyawan secara berkala, kemudian layanan purna jual yang kurang baik, serta minimnya keterampilan dan pengetahuan karyawan. Dalam hal perkembangan, para karyawan belum menunjukkan sikap positif terhadap peningkatan kinerja perusahaan karena perusahaan kurang mendorong mereka untuk terus belajar dan berkembang The aim of this research is to evaluate the quality of employee performance in its contribution to improving the economy at Ajeng's Ijo Bean Business. This research uses a descriptive qualitative approach with primary data sources. Data were collected through interviews with five informants involved in this study. This research provides a novelty contribution in the existing literature, especially related to the financial perspective which is very influential on company performance. Moreover, the financial aspect does not only focus on the company's productivity in terms of assets, but also has a significant impact on employee performance. And in the customer perspective, there are problems in poor communication patterns with fellow employees at Ajeng's Kacang Ijo Business, resulting in the customer perspective reducing sales so that an economic improvement is not achieved. Then in the perspective of internal business processes, Ajeng's Kacang Ijo Business always makes improvements to product quality. However, in terms of employee performance, Ajeng's Kacang Ijo Business has not carried out employee development on the job / regular employee training, then poor after-sales service, and lack of employee skills and knowledge. In terms of development, employees have not shown a positive attitude towards improving company performance because the company does not encourage them to continue learning and developing.
The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Listyanti, Anindita Ayu; Heriyadi; Ramadania; Pebrianti, Wenny; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

Abstract

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.

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