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Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "vol. 7 no. 1 (2026)" : 11 Documents clear
Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia Mohamad Rifqy Roosdhani; Muhammad Khoiruddin; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-87

Abstract

Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects. Gender-specific responses to IO in Gen Z remain underexplored in developing regions, despite their importance for digital marketing strategies. Research Design & Methods: This study employed a quantitative method using PLS-SEM, with data collected via questionnaires from 426 Gen Z respondents in Indonesia (192) and Malaysia (204) through accidental sampling. Findings: Information overload raises cyberchondria and confusion in both genders but does not directly impact purchase avoidance. Cyberchondria mediates the IO–PA link for all, while confusion mediates it only for females. Research Implications: Findings indicate that information overload affects Gen Z’s purchase avoidance mainly through psychological factors, with cyberchondria mediating for all and confusion influencing only females. Practical Implications: Marketers should simplify information and address health-related anxiety, particularly in female Gen Z, to reduce purchase avoidance. Social Implications: The study highlights psychological challenges, such as confusion and health anxiety that affect Gen Z’s well-being and decision-making in dense online information environments. Contribution & Value Added: This research shows information overload indirectly affects Gen Z’s purchase avoidance, with cyberchondria and confusion as key mediators and gender differences in the confusion pathway.
Entrepreneurial Self-Efficacy and Business Growth: Insights from Women Entrepreneurs in South Africa Mahalia Lerato Molema
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-85

Abstract

Objective: Entrepreneurial self-efficacy (ESE), rooted in Bandura’s Social Cognitive Theory, refers to an individual’s belief in their ability to perform the tasks required to run a successful business. This study reviews and synthesises literature on the influence of ESE on business growth among women entrepreneurs in South Africa, focusing on four dimensions: entrepreneurial motivation, behavioural change, innovation, and performance outcomes. These interconnected elements are examined to understand how they shape ESE and contribute to sustainable business growth. The study also highlights the role of a supportive entrepreneurial ecosystem in fostering motivation, adaptability, innovation, and performance, enabling women to strengthen enterprises and advance inclusive economic development. Research Design & Methods: An integrative literature review was conducted to synthesise diverse study designs and theoretical perspectives. Searches included Scopus, Web of Science, EBSCOhost, JSTOR, and Google Scholar. Of 83 publications identified, 54 met inclusion criteria and were analysed in depth. Findings: High ESE enhances women entrepreneurs’ ability to manage complex tasks, adapt to challenges, pursue innovation, sustain motivation, and exercise behavioural control, supporting business growth. Implications & Recommendations: Entrepreneurial motivation builds confidence and persistence; an internal locus of control drives positive change; innovation enhances strategies; and improved performance boosts sales, reach, and efficiency. These insights guide policymakers, program designers, and ecosystem stakeholders in supporting women’s entrepreneurship. Contribution & Value Added: The study positions ESE as a driver of economic opportunities, job creation, and inclusive growth, providing evidence-based guidance for policymakers, program designers, and ecosystem stakeholders.
Modeling Tacit and Explicit Knowledge Sharing to Enhance Marketing and Financial Performance of MSMEs in Indonesia Andy Wijaya; Sisca Sisca; Setiyawami Setiyawami; Acai Sudirman
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-88

Abstract

Objective: This study investigates the key factors that encourage employees to participate in knowledge-sharing activities to improve the performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Research Design & Methods: The research employed a quantitative explanatory design with a cross-sectional survey approach. Primary data were collected from 374 MSME owners in the food and beverage sector. The proposed research model and hypothesised relationships were analysed using partial least squares structural equation modelling (PLS-SEM). Findings: The results show that tacit and explicit knowledge sharing are influenced by different determinants and lead to different performance outcomes. Trust and employee attitudes strongly promote tacit knowledge sharing, which positively affects marketing performance. Conversely, explicit knowledge sharing is mainly shaped by trust and organisational structure and has a greater impact on financial performance. Overall, the findings illustrate various mechanisms through which knowledge-sharing practices enhance MSME performance. Implications & Recommendations: The study offers useful insights for policymakers in designing policies that support knowledge-sharing initiatives among MSMEs. These policies may help enterprises improve operational efficiency, reduce costs, and increase profitability. In addition, this research contributes to the knowledge management literature by proposing a model specifically suited to the Indonesian MSME context. Contribution & Value Added: By distinguishing between tacit and explicit knowledge sharing, this study extends existing research through an empirical model that demonstrates how different organisational and individual factors shape knowledge-sharing behaviour and generate varied performance outcomes, thereby reinforcing knowledge management theory in small business settings.
Effects of Training Opportunities on Employees’ Career Development: A Mixed-Methods Study of Moshi Municipal Council, Tanzania Prisca Fredrick Ntinda; Hezron Onyancha; Amembah A. Lamu Amos
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-86

Abstract

Objective: This study assessed the effects of training opportunities on employees’ career development in Moshi Municipal Council, Tanzania. Research Design & Methods: A convergent mixed-methods design was employed, combining quantitative and qualitative approaches. The target population comprised 325 employees across nine departments, from which a sample of 179 respondents was determined using Yamane’s (1967) formula. Simple random sampling was applied for employees, while purposive sampling targeted Heads of Departments. Data were collected through structured questionnaires and interview guides. Quantitative data were analyzed using SPSS version 22, employing descriptive statistics, while qualitative data were analyzed thematically and supported by direct quotations. Ethical principles of informed consent, confidentiality, voluntary participation, and academic integrity were strictly observed. Findings: Findings revealed that training opportunities significantly influence employees’ career development by enhancing professional skills, clarifying career goals, and improving competencies needed for advancement. The research contributes to the broader public sector HRM literature by highlighting how structured training can act as a key driver of career progression in local government contexts. Implications & Recommendations: The study recommends that Moshi Municipal Council adopt regular, inclusive, and need-based training programs aligned with both employee aspirations and organizational objectives. Contribution & Value Added: This research enriches scholarly debate by extending Herzberg’s Motivation-Hygiene Theory into a decentralized governance context, demonstrating that training functions as both a motivator and mechanism to address structural barriers in career growth.
Expanded TOE Framework in E-Commerce Adoption Quality: Can SMEs in Indonesia Achieve Business Sustainability? Yoga Religia; Yussi Ramawati; Muafi Muafi
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-89

Abstract

Objective: This study aims to extend the Technology–Organization–Environment (TOE) framework by integrating e-commerce adoption quality as a mediating mechanism influencing SME business sustainability in Indonesia. Research Design & Methods: A quantitative approach was employed using survey data from 186 Indonesian SMEs operating in Yogyakarta, West Java, and Jakarta. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and mediating relationships among TOE dimensions, e-commerce adoption quality, and business sustainability. Findings: The findings indicate that technological, organizational, and environmental contexts significantly and positively influence e-commerce adoption quality. Moreover, e-commerce adoption quality has a direct positive effect on SME business sustainability and fully mediates the relationship between TOE dimensions and sustainability outcomes. Theoretical/Research Implications: This study refines the TOE framework by repositioning it as a strategic model that links adoption determinants with long-term sustainability outcomes. Practical Implications: Policymakers and SME-support institutions should strengthen internal readiness and external environmental support. Social Implications: High-quality e-commerce adoption contributes to income stability and job creation. Contribution and Value Added: This research advances TOE-based adoption literature by incorporating e-commerce adoption quality and business sustainability.
Measuring the Strength of Market Preference and Advocacy to Boost Sales in University-Incubated Startups Ahmad Ikhwan Setiawan; Evan Septhian Batista; Cheryl Marlitta Stefia
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-92

Abstract

Objective: This study examines: (1) the influence of product attractiveness and digital promotion innovation on consumer preference; (2) the effect of consumer preference on digital advocacy leverage; and (3) the impact of consumer preference and digital advocacy leverage on marketing performance (sales growth) among university-incubated culinary startups in Indonesia. Research Design & Methods: A purposive sampling technique was applied, yielding 262 respondents. Data were analyzed using Structural Equation Modeling (SEM) with AMOS software. Findings: The results show that product attractiveness and digital promotion innovation significantly strengthen consumer preference. Consumer preference significantly influences both digital advocacy leverage and sales growth, confirming its central role within the Consumer 5A framework. Digital advocacy leverage also positively affects sales growth. However, digital promotion innovation does not directly influence digital advocacy leverage, indicating that advocacy arises from consumer preference and experience rather than promotional novelty alone. Implications & Recommendations: University-incubated culinary startups should: (i) prioritize sensory validation and consistent product and packaging quality to reinforce the Appeal → Preference pathway; (ii) align short-form, personalized, and influencer-supported digital content with the product’s value proposition; and (iii) implement post-advocacy conversion mechanisms—such as review prompts, referral programs, curated user-generated content, and seamless ordering links—to convert advocacy into measurable sales. Contribution & Value Added: This study demonstrates that consumer preference is the key bridge linking product attractiveness and digital promotion to e-advocacy and sales performance, with digital promotion influencing advocacy only indirectly, offering actionable insights for incubator-based startup development.
Making Credibility Visible: How AI Influencer Credibility Builds Engagement, Loyalty, and Purchase Intention Budi Setyanta; Mohamad Najmudin; Rakotoarisoa Maminirina Fenitra; Didik Setyawan; Luk Luk Atul Hidayati
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-95

Abstract

Objective: This study examines how credibility attributed to AI-fronted influencers relates to consumer engagement, brand loyalty, and purchase intention in Indonesia's social-commerce setting. The goal is to analyse whether credibility moves intention directly or works mainly through relationship states. Research Design & Methods: A cross-sectional survey of Indonesian social-media users who recently encountered AI-influencer content was analyzed with PLS-SEM. Measurement quality met recommended thresholds, and predictive checks indicated practical, varied, out-of-sample relevance. Findings: Credibility strongly relates to consumer engagement. The direct credibility–intention link is not supported. Intention is explained indirectly—first via engagement and then via loyalty. Engagement positively associates with intention and loyalty; loyalty stands close to intention as the next step in choice. Implications & Recommendations: These findings extend Source Credibility Theory to AI influencers and streams by showing credibility drives purchase intention through engagement and loyalty. Brands should demonstrate expertise, keep a consistent tone, disclose AI or paid endorsement clearly, and show social proof early to spark interaction and return visits. Transparent disclosure supports informed choice and trust. Future research should test fit based moderated mediation with experiments or longitudinal data and AI human comparisons. Contribution & Value Added: The study integrates credibility, engagement, loyalty, and intention in one explanatory chain for an emerging market. It distinguishes a weak direct route from meaningful indirect routes and offers a practical blueprint for moving from attention to durable outcomes in AI-fronted campaigns.
Rural Women’s Entrepreneurship Process: The Role of the Community Empowerment Trust Fund of Bandungan Subdistrict, Semarang Regency Komala Inggarwati Efendy; Wiwik Suryani
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-91

Abstract

Objective: This study examines the entrepreneurial process of rural productive women and the role of microfinance institutions, particularly community empowerment trust fund (DAPM), in supporting that process. Research Design & Methods: A qualitative approach was used through in-depth interviews with 24 women loan recipients from DAPM in Bandungan Sub-district, Semarang Regency, and focus group discussions with 10 women group leaders. Findings: Thematic analysis revealed three phases of women’s entrepreneurship—intention, action, and sustainability. Economic needs, family support, and access to microcredit emerged as key drivers, while limited capital and market access remained main challenges. DAPM played a significant role not only in providing collateral-free loans but also in fostering confidence, resilience, and social empowerment. Participation in DAPM programs led to improved household income and social interaction among rural women. Implications & Recommendations: Integrating financial and non-financial support such as training, mentoring, and marketing assistance is essential to enhance women’s business sustainability. Policymakers should promote inclusive microfinance models that strengthen both economic and social empowerment. Contribution & Value Added: This study contributes to understanding rural women’s entrepreneurship by presenting an empirically grounded model of the entrepreneurial process and demonstrating how microfinance can function as both an economic catalyst and a social empowerment tool in rural communities.
Contract Enforcement in Platform-Based Hospitality Channels: A Transaction Cost Economics Perspective Aprillia Elly Kusumastuti; Setyo Pantawis
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-90

Abstract

Objective: This study examines the role of contract enforcement in shaping marketing channel performance in B2B hospitality partnerships. It investigates the effects of contract enforcement on opportunistic behavior and cooperative channel performance, as well as the moderating role of cohesive collectivism in the relationship between contract enforcement and opportunism. Research Design & Methods: The quantitative research design used a questionnaire to 103 owners and managers of online accommodation providers in Central Java. Data were analyzed using PLS-SEM. Findings: From a TCE perspective, the findings affirm the dominance of formal governance mechanisms in controlling exchange hazards. Contract specificity enhances contract enforcement and cooperative channel performance by reducing opportunism. The absence of a moderating effect of Cohesive collectivism constitutes an important theoretical contribution, indicating that in standardized, platform-based B2B partnerships, opportunism is more effectively governed through legal and contractual mechanisms than through social cohesion. This clarifies the limited role of relational mechanisms and reinforces the relevance of TCE in explaining governance efficiency in market-oriented exchanges. Implications & Recommendations: The results support TCE by demonstrating that effective contract enforcement reduces transaction costs, enhances institutional efficiency, and strengthens coordination in digital hospitality channels. Formal contractual mechanisms play a critical role in ensuring legal certainty, controlling opportunism, building trust, and sustaining long-term cooperation among platform-based partners. Contribution & Value Added: This study contributes to the B2B marketing and channel management literature by emphasizing the dominance of formal governance mechanisms over social dynamics in mitigating opportunistic behavior in platform-mediated hospitality networks.
The Use of Digital Financial Services by MSMEs: The Role of Financial Literacy through Trust Mediation Christina Heti Tri Rahmawati; Harjum Muharam
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-94

Abstract

Objective: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development, but many challenges are faced, so the psychological factor, namely trust, is needed to increase the confidence of MSME actors, which can ultimately increase the use of digital financial services and realize sustainable management strategies. This study seeks to investigate the impact of financial literacy on MSMEs' use of digital financial services in Bantul Regency, Special Region of Yogyakarta, with trust as a mediating factor. Research Design & Methods: The study included 100 MSME participants chosen through accidental sampling. Partial Least Squares Structural Equation Modeling was used to examine the data. Findings: According to the findings, financial literacy has a substantial influence on the usage of digital financial services. Furthermore, trust mediates the link between financial literacy and the use of digital financial services among MSMEs in Bantul Regency.. Implications & Recommendations: The results of this study emphasize the importance of utilizing digital financial services as a business management tool, not just a means of transaction. This strong trust will encourage MSMEs to use digital financial services more consistently for financial planning and strategic decision-making, ultimately supporting business sustainability. Future research should include a wider sample size and locations to achieve better results. Contribution & Value Added: The research contributes to MSME development projects by emphasizing that increased financial literacy and confidence in digital financial services can help people gain easier access to finance and improve competitiveness, allowing them to achieve sustainable management goals.

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