cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aris Baharuddin
Contact Email
hennizainal3@gmail.com
Phone
+6285399188543
Journal Mail Official
hennizainal3@gmail.com
Editorial Address
Jalan Andi Pettarani Makassar
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 161 Documents
 13   14   15   16   17 
Marketing Strategy for Cricket Livestock Business in Maccini Baji Village, Bajeng District, Gowa Regency Haq, Iskharul; Akib, Haedar; Kasmita, Maya; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.70845

Abstract

This research examines the Marketing Strategy for Cricket Livestock Business in Maccini Baji Village, Bajeng District, Gowa Regency. This type of qualitative research with descriptive research type. The data sources used in this research are primary data and secondary data. Data collection procedures used in this study are observation techniques, interview techniques, documentation techniques. Data validity tests in qualitative research include tests of credibility (internal validity), transferability (external validity), dependability (reliability) and confirmability (objectivity). The results of the study show that the availability of large tracts of land provides great potential for developing cricket farming businesses as pet feed . The support of high market demand for crickets is an important factor in adding new, wider cages. In addition, the local government's desire to develop cricket farms is realized through the provision of counseling and micro credit loan capital assistance to MSMEs. Good road access in cricket farming areas also facilitates distribution to markets and reduces operational costs. Capital assistance to small-scale farmers, increasing human resources through counseling, maintaining egg quality, and increasing business management capabilities are important factors in the development of cricket farms. Collaboration with government programs that focus on biosecurity is also needed to increase the success of the cricket farming business as pet feed.
Quality Perception in Determining the Decision to Buy Omah Oblong Jogja Products Seppa, Yusi Irensi; Wafiqah Wardah, Sitti Syarifah
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37382

Abstract

Product quality is an important thing when determining the choice of a product made by consumers or customers. Maintaining product quality is essential for businesses to survive in a business world full of competition. This research aims to get a clear picture of how the perception of quality in determining the purchase decision of Omah Oblong Jogja products. The research approach used is qualitative research withphenomenological research which is research that wants to provide, describe, or describe. This research was carried out at Omah Oblong Jogja. The data collection technique used in this study is by using observation (observation), structured interview techniques, and documentation which is a record of past events that can be in the form of writings, drawings, or monumental works. The source of information comes from engaged employees and consumers. Qualitative data processing methods or techniques are carried out in three stages, namely data reduction, data display and conclusioni drawing/verification. In this study, it is intended to get a clear picture of the phenomenon being studied. From this study, it can be concluded that the perception of quality can be seen from product quality, product reputation, product characteristics, and product performance in purchasing decisions. From the quality of the product, it is illustrated that Omah Oblong Yogyakarta pays great attention to the quality of the products produced and efforts to maintain product quality are carried out in several ways. From the product reputation, it is illustrated that the reputation of Omah Oblong Jogja products in the eyes of consumers is very good and customer satisfaction is high. From the characteristics of the product, it is illustrated that this product has characteristics that are easy to recognize and attractive to consumers. From the performance of the product, it is illustrated that the clothing products produced are comfortable because they are made of premium cotton, as well as a medium of expression of Yogyakarta's art and culture through its distinctive designs and motifs and can last a long time. Some of the existing research challenges or problems can still be overcome, one of which is due to the motivation of consumers to want to buy because of the quality and comfort of materials, unique designs with Yogyakarta cultural identity, affordable prices, and brand reputation. 
Business Development Strategy Analysis at Kaku Food Makassar City Khaeruddin, Inayah Wulandari; S, Muh Rizal; Gadi, Andika Wahyudi
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37558

Abstract

 This study aims to determine the business development carried out by employees and owners of Kaku Food, a business development strategy that Kaku Food uses through a marketing mix. The type of research used is qualitative descriptive, which is an analysis used by the SWOT analysis method. To achieve the research objectives, data collection techniques were used, namely observation, interviews, and documentation with six people as informants from the owners, employees, and customers of Kaku Food. The validity checking of data is carried out using source triangulation techniques.  Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the business development strategy that can be applied by Kaku Food is a diversification strategy. By carrying out a diversification strategy, Kaku Food can improve product quality or add new variants by using other raw materials so that they are not tied to just one raw material. The supporting factors of kaku food are having varied products, easily accessible store locations, maximum promotion through interesting content on social media, many branches, and the availability of raw materials that are easily accessible. While the inhibiting factor of rigid food is that there are no branches outside the city of Makassar, the price is classified as expensive when compared to similar products, product packaging that is easily torn, and parking space that is less spacious makes 4-wheeled vehicles forced to park on the shoulder of the road. 
Ethical Capital as a Value Proposition in Halal Tourism Entrepreneurship: Evidence from Lombok, Indonesia Pratama, Aryan Agus; Feriyadin, Feriyadin; Ulya, Baiq Nikmatul; Maswandi, Ega Dwi Putri
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.82409

Abstract

Halal tourism studies have thus far been dominated by attributive and symbolic approaches, while the value dimensions underlying destination practices and sustainability have not been explored in depth. This study aims to investigate the value proposition underlying Lombok's halal tourism branding. The study uses a qualitative approach with a case study design in two community-based destinations. Data were collected through observation, in-depth interviews, and focus group discussions, then analyzed using content analysis through the stages of data condensation, data presentation, and conclusion drawing. The results show that halal tourism practices in Lombok are shaped by ethical capital consisting of social dedication, understanding of halal, and obedience, which serve as the foundation of the destination's value proposition. These findings confirm that the sustainability and credibility of Lombok's halal tourism branding depend on the strength of local values that live within the business community, so that halal destination development strategies need to be directed at strengthening community values and involvement, not merely symbolic promotion.
Analysis of Consumer Perceptions Based on Service Quality at Umi Syifa Canteen and Sipadipulut Canteen MSMEs Zaharah, Raja Putri; Astari, Yanisha Dwi
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.82495

Abstract

This study aims to analyze consumer perceptions based on service quality at Umi Syifa Canteen and Sipadipulut Canteen during the Polbeng Business Expo Chapter II. A quantitative research approach with a descriptive and explanatory design was employed. Data were collected from consumers who made purchases at both MSMEs using an accidental sampling technique. The research instrument was a structured questionnaire measuring service quality dimensions, including responsiveness, reliability, assurance, empathy, and tangibles. The data were tested for validity and reliability and analyzed using classical assumption tests and simple linear regression analysis. The results indicate that service quality has a positive and significant effect on consumer perceptions, indicating that higher service quality leads to more favorable consumer evaluations. These findings show that consumer perceptions are strongly shaped by direct service interactions during the purchasing process. Therefore, improving service quality is essential for culinary micro, small, and medium enterprises to enhance positive consumer perceptions, customer satisfaction, and business sustainability.
Institutional Vulnerability of BUM Desa in Enterprise Management in Central Mamuju Regency Sabir, Andi Fauzan
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.82357

Abstract

BUM Desa were established as policy instruments to strengthen rural economies through the collective management of local resources and village-based enterprises. Despite strong regulatory support and rapid expansion following the Dana Desa policy, many BUM Desa have not been able to manage their enterprises sustainably. This condition indicates the presence of institutional vulnerability that affects organizational performance and continuity. This study aims to analyze institutional vulnerability in the management of BUM Desa enterprises in Central Mamuju Regency. The study employs a qualitative descriptive approach using document-based analysis. The primary data source is the Academic Study on the Development and Empowerment of BUM Desa in Central Mamuju Regency, supported by national policy documents and peer-reviewed academic literature. Data analysis follows the interactive model proposed by Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings indicate that institutional vulnerability is most evident in the legal–institutional dimension, as only a small proportion of BUM Desa have obtained badan hukum status, while most remain in registration processes or face administrative barriers. Additional vulnerabilities are reflected in weak organizational structures, limited managerial capacity, and high dependency on village government authority. These vulnerabilities emerge from the interaction between institutional design, governance practices, and policy implementation. Strengthening institutional capacity is therefore essential to support sustainable enterprise management of BUM Desa.
The Influence of Quality, Facilities and Location on Tourists' Decisions to Visit Je'ne Tallasa Sileo Baths, Gowa Regency Arqham, Darul; Jamaluddin, Jamaluddin; Niswaty, Risma
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.70993

Abstract

This research examines the influence of quality, facilities and location on tourists' decisions to visit Je'ne Tallasa Sileo Baths, Gowa Regency, partially and simultaneously. The aim of this research is to determine the influence of quality, facilities and location on tourists' decisions to visit Je'ne Tallasa Sileo Baths, Gowa Regency, partially and simultaneously. This research approach is quantitative. This research was carried out at the Je'ne Tallasa Sileo Baths, Gowa Regency. Respondents in the research were tourists at the Je'ne Tallasa Sileo Baths, Gowa Regency. Data collection techniques include observation, questionnaires and documentation. Data analysis techniques include validity tests, reliability tests, normality tests, multiple linear regression analysis, and determinant coefficient analysis. The results of the research show the influence of quality on the decision to visit, it was found that it has a contributing influence on the decision of tourists to visit Je'ne Tallasa Sileo Baths, Gowa Regency. The influence of facilities on the decision to visit was found to have a significant contribution to the decision of tourists to visit Je'ne Tallasa Sileo Baths, Gowa Regency. The influence of location on the decision to visit was found to have a significant contribution to the decision of tourists to visit the Je'ne Tallasa Sileo Baths, Gowa Regency. The influence of quality, facilities and location on the decision to visit was found to have a significant simultaneous contribution to the decision of tourists to visit Je'ne Tallasa Sileo Baths, Gowa Regency.
Transformational Leadership in the Development of MSMEs in Sidenreng Rappang Regency Zainal, Henni
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.9834

Abstract

This study is motivated by the critical role of Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the local economy, particularly in Sidenreng Rappang Regency. Although the number of MSMEs continues to grow, various challenges persist, such as limited innovation, low digital literacy, restricted access to capital, and weak managerial capacity. These conditions indicate that the development of MSMEs requires not only policy support but also leadership capable of driving change, innovation, and collaboration. Transformational leadership is considered relevant because it can inspire, motivate, and guide MSME actors to adapt to economic and technological dynamics. This study employs a qualitative approach using the case study method. The research informants consist of local government officials, MSME facilitators, and MSME operators in Sidenreng Rappang Regency, who were selected through purposive sampling. Data collection techniques included in-depth interviews, observation, and documentation. Data analysis employed an interactive model encompassing data reduction, data presentation, and drawing conclusions, while data validity was tested through triangulation of sources and techniques. The research findings indicate that transformational leadership plays a significant role in SME development through four key dimensions: idealized influence, inspirational motivation, intellectual stimulation, and individual consideration. Visionary and inspirational leadership can increase SME actors’ participation in training programs, encourage product innovation and digital marketing, and strengthen collaborative networks. However, SME development still faces challenges in the form of limited human resources, low digital literacy, and unequal access to financing. Overall, transformational leadership has proven effective in strengthening the capacity and competitiveness of SMEs and contributing to sustainable regional economic growth.
The Effect of Relationship Marketing on Customer Loyalty at PT. Hadji Kalla Sengkang Branch Amin, Febriana Awaliyah; Darwis, Muh; Baharuddin, Aris
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.17686

Abstract

This study aims to determine how the influence of relationship marketing on customer loyalty at PT. Hadji Kalla Sengkang Branch. To achieve this goal, researchers use indicators to measure these variables. In the relationship marketing variable , the indicators used are trust , commitment , communication , and conflict handling . As for the customer loyalty variable, the indicators used are repeat purchases , permanent purchases ( retention ), and recommending to others ( referrals ). In this study the research method used was quantitative method, with data collection techniques through observation, questionnaires, and documentation. The sample used was 97 respondents, resulting from the Slovin formula. The data were obtained from the results of the research and processed using data analysis and the help of the SPSS version 25 program which consisted of validity and reliability tests, simple linear regression analysis and the coefficient of determination. The results showed that the indicators used for each variable, namely relationship marketing (X) were in the very good category and the customer loyalty variable (Y) was in the good category. This shows that the relationship marketing variable has a significant influence on customer loyalty at PT. Hadji Kalla Sengkang Branch. This is proven based on the t test and the coefficient of determination test on the data obtained.
Complaint Handling Performance in the Jogja Smart Service: Responsiveness and SOP Compliance Nur Fattah, Arsianita; Asmansyah, Asmansyah; Hakim, Muhammad Lukman; Agung, Magda Faradiba Mauludia
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.76402

Abstract

The development of e-government has encouraged the use of digital applications in public services, including citizen complaint systems. The Yogyakarta City Government developed the Jogja Smart Service (JSS) to facilitate online reporting, monitoring, and resolution of public complaints. However, delays in response and several complaints that are not consistently followed up on remain. This study aims to analyze the performance of the JSS complaint service, focusing on staff responsiveness, follow-up mechanisms, and compliance with standard operating procedures (SOP). This research employed a descriptive qualitative approach, using in-depth interviews, limited observation, and document reviews of complaint records and related regulations. Data were analyzed through reduction, presentation, and conclusion drawing. The findings show that JSS improves service accessibility and simplifies complaint recording, yet responsiveness remains uneven across implementing agencies. Follow-up mechanisms function, but the duration of case resolution and documentation of evidence are not always consistent. Compliance with SOP remains partial, particularly for complaints that require cross-agency coordination. In conclusion, the JSS complaint service performs moderately effectively but requires improvements in responsiveness, standardized follow-up procedures, and stricter enforcement of SOPs. These findings provide insights for improving digital complaint management in local government.

Page 16 of 17 | Total Record : 161

 13   14   15   16   17 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue Volume 8 Number 1, March 2026 Volume 7 Nomor 2, September 2025 Volume 7 Nomor 1, March 2025 Volume 6 Nomor 2 September, 2024 Volume 6 Nomor 1, March 2024 Volume 5 Nomor 2, September 2023 Volume 5 Nomor 1, March 2023 Volume 4, Number 2, September 2022 Volume 4, Number 1, March 2022 Volume 3, Number 2, September 2021 Volume 3, Number 1, March 2021 Volume 2, Number 2, September 2020 Volume 2, Number 1, March 2020 Volume 1, Number 2, September 2019 Volume 1, Number 1, March 2019 More Issue