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Dedi Junaedi
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dedijunaedi@laaroiba.ac.id
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+62218757150
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dawatuna@laaroiba.ac.id
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
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Kab. bogor,
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INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Social Sciences
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 45 Documents
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Search results for , issue "Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting" : 45 Documents clear
Pengaruh Postingan Foto Di Instagram @pesonakuningan terhadap Minat Followers Dalam Mengunjungi Wisata Alam Telaga Biru di Kabupaten Kuningan Fauzi, Egi Nur; Dharta, Firdaus Yuni; Nurkinan, Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3935

Abstract

Instagram is one of the internet-based social interaction platforms that is widely used by the public to share information, including information about tourism. The purpose of this study is to find out whether Instagram photo posts @pesonakuningan have a significant influence on the interest of visiting followers to Telaga Biru natural tourism. The independent variable used in this study was Instagram posts (X), while the dependent variable was the interest of visiting followers in visiting Telaga Biru natural attractions. This study adopts the theory of uses and effect as the main theoretical framework, and uses quantitative research methods by using questionnaires as data collection instruments. The analysis used in this study is a simple linear regression analysis. The results showed that photo posts on Instagram @pesonakuningan have a significant effect on the kinat of visiting followers to Telaga Biru natural attractions. Keywords: Social Media, Tourist Attraction, Interested Visit
Analisis Tingkat Atribusi Kantor Imigrasi Kelas I Non TPI Karawang dalam Menanggapi Krisis Aplikasi M-Paspor Arika Sari, Ida Ayu Indira; Mayasari., Mayasari.; Nayiroh, Luluatu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3941

Abstract

There are many things that cause a crisis, one of which is due to product damage. An interesting crisis for product damage is the crisis that occurred at the Non-TPI Karawang Class I Immigration Office in the case of the e-Government Application belonging to the Directorate General of Immigration, namely the M-Paspor Application. The application that was expected to facilitate the passport registration process turned out to cause complaints, especially people who applied for passports. The complaint is caused by the M-Paspor Application which often experiences problems in it. The purpose of this study is to find out at what level the attribution of responsibility to the M-Passport Application crisis that occurred at the Immigration Office Class I Non TPI Karawang seen through Situational Crisis Communication Theory. This theory states that the public has certain attributions regarding the crisis because those attributions will determine the reputation of the institution. Attribution is a public perception of a crisis. In every crisis, of course, it has the potential to threaten the reputation of the institution. The smaller the agency's responsibility for the crisis, the smaller the threat to its reputation, and vice versa. To determine who is responsible for the crisis that occurred, basically grouped into three crisis groups or commonly referred to as crisis clusters. This study uses descriptive qualitative content analysis with observational data collection techniques, interviews and data analysis. Keywords: SCCT, M-Passport, Crisis Cluster
Strategi Social Media Marketing “Nikahmu Wedding Organizer” Dalam Meningkatkan Brand Awareness Melalui Instagram Pasca Pandemi Covid-19 Nabila, Talitha; Suksmawati, Herlina
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3942

Abstract

One of the sectors that had stopped due to the Covid-19 pandemic was the wedding organizer service sector. Nikahmu Wedding Organizers are starting to rebuild their name by developing a post-Covid-19 social media marketing strategy through their Instagram account @nikahmuweddingorganizer. This research was conducted with the aim of finding out how the social media strategy carried out by Nikahmu Wedding Organizer through Instagram after being hit by the Covid-19 pandemic used a qualitative descriptive method. Researchers use descriptive qualitative because the method is intended and can be used to gain an understanding of the meaning of human problems and social phenomena. Nikahmu Wedding Organizer uses Instagram as a platform for social media marketing through the account @nikahmuweddingorganizer. The Instagram account @nikahmuweddingorganizer utilizes Instagram's features for marketing and increasing brand awareness. The features used include feeds, reels, highlights, and stories. Nikahmu Wedding Organizer in its Instagram also implements four of the five promotional mixes, namely advertising through Instagram Ads, uploading sales promotions, conducting public relations and publication activities, and direct marketing through Instagram. Nikahmu Wedding Organizer does not make personal sales through its Instagram account because it is considered less effective if it is done online. Keywords: Social Media Marketing, promotion mix and Brand Awareness
Pengaruh Penerapan Sistem manajemen Sumber Daya Perusahaan (ERP) dalam meningkatkan Kinerja Manajemen Rantai Pasok (SCM) suatu Organisasi/Perusahaan Tjan, Charles; Kelvin, Kelvin; Lim, Nicholas; Vincent, Vincent; Welwen, Welwen
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3944

Abstract

The food business is one business that can be said to be very popular throughout the world, including in Indonesia itself. The business will continue to grow over time. UMKM Blackforest Cakeshop is one of the developing UMKM in the food sector. in a growing business, the UMKM Blackforest Cakeshop also implements a system called the ERP system. In the ERP system, they use an application called Olsera where the manager works closely with the UMKM manager Blackforest Cakeshop. The research method that we use is to use qualitative methods. Using qualitative methods, we research and seek information about UMKM Blackforest Cakeshop. The purpose of our research is to find out whether UMKM Blackforest Cakeshop can take advantage of existing technology to develop their business. Keywords: ERP, Olsera, techonolgy, Blackforest Cakeshop.
Pengembangan Media Pembelajaran Biologi Menggunakan Aplikasi Camtasia sari, indah karunia; Tanjung, Indayana Febriani; Adlini, Miza Nina
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3945

Abstract

This study aims to determine the validity, practicality, and effectiveness of biology learning media using the Camtasia application which was developed in the form of learning videos on the subject of the human circulatory system. This study uses the Research and Development (R&D) method, with the ADDIE model namely analysis, design, development, implementation, and evaluation. The instruments used were media and material expert validation sheets, teacher and student response questionnaires, and multiple choice tests to assess student effectiveness. The developed media has an average overall media validity score of 0.83 which indicates that it meets the valid criteria. It is said to be "valid" according to the validity criteria (V > 0.8). The average response of teachers and students to each aspect of learning media shows a useful value of 3.90, this shows that the media and all responses of teachers and students fulfill the practical value criteria. For the value of effectiveness, 91 percent of students meet the value of the effectiveness criteria of 79.1 seen from the learning outcomes assessment test. This study shows that biology learning media fulfills the valid, practical, and effective requirements. so that it is expected to be used as a learning resources. Keywords: Development, Learning Media, Video, Camtasia.
Strategi Komunikasi Persuasif Member Bisnis MLM Millionaire Club Indonesia(MCI) untuk Meningkatkan Penjualan di Kabupaten Karawang Nurlela, Nurlela; Ramdhani, Muhammad; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3984

Abstract

Multi-Level Marketing (MLM) is a branch of direct selling, in which sellers are expected to have persuasive communication skills to influence consumer attitudes and generate interest in the offered products. Millionaire Club Indonesia (MCI) is one model of Multi Level Marketing (MLM) business that sells and produces health and beauty products and has been established since 2010. Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) are spread across Indonesia, including in Karawang Regency. The objective of this research is to understand the persuasive communication strategies used by MLM members of Millionaire Club Indonesia (MCI) to enhance sales in Karawang Regency, West Java. The theory employed in this study is the AIDDA Theory proposed by Wilbur Schramm. The research findings indicate that Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) employ various persuasive communication strategies such as promoting on social media with appealing captions, sharing testimonials, providing direct consumer education, delivering excellent customer service, offering promotions and easy payment solutions. This aligns with the AIDDA theory, as Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) engage in communication to generate consumer interest (Interest). Once consumers show interest in knowing about the products offered by Millionaire Club Indonesia (MCI) members, the members must strive to cultivate desire (Desire) in the consumers' minds, as interest serves as the starting point for generating the decision (Decision) to purchase the offered products. This is followed by the consumers making the decision to take (Action). Keywords: Multi-Level Marketing (MLM), Millionaire Club Indonesia (MCI), AIDDA
Pengaruh Kampanye di Instagram dengan Penggunaan Kain Tradisional pada Gen Z Sandy M., Bagus Kurnia; Claretta, Dyva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4003

Abstract

This study aims to find out whether the #BerkainituKeren campaign carried out by the Pemuda Berkain Surabaya has a significant influence on the use of traditional fabrics in generation z followers of the Instagram account @pemudaberkain.sub. This study uses quantitative methods to determine causal relationships or is called association-correlation type research. The sampling technique uses simple random sampling using Google Forms in the data collection process. Data processing is done with the help of SPSS and Microsoft Excel. Based on the results of the study concluded that the #BerkainituKeren campaign had a significant influence on the use of traditional cloth in generation z on Instagram @pemudaberkain.sub. Keywords: campaign; use of tradisional fabrics; Pemuda Berkain Surabaya; generation z
Makna Ibu Nyai Bagi Santriwati di Pondok Pesantren Al-I’tishom Karawang Nurhalimah, Juag; Utamidewi, Wahyu; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4015

Abstract

The hectic problem of decreasing character education, especially student manners and decency and high juvenile delinquency in the world of formal education does not affect the existence of Islamic boarding schools as educational institutions that excel in the moral education of their students, with more and more people looking at Islamic boarding schools to educate children's character and morals. they. This certainly cannot be separated from the role of the teacher, caregiver or supervisor of the students. Mrs. Nyai is one of the figures who has a role in nurturing, educating and guiding Santri, especially female Santri. Departing from this phenomenon, this study aims to find out what the meaning of the figure of Mrs. Nyai is for Santriwati at the Al-I'tishom Karawang Islamic Boarding School. This research method uses a qualitative method with a phenomenological approach, because researchers are trying to find out the phenomenon of the meaning of Mrs. Nyai for Santriwati based on the experience and role of Mrs. Nyai in Islamic boarding schools. The theory used in this study is the theory of symbolic interaction and the data obtained by this research were generated through in-depth interviews, observation, and documentation. The results of this study indicate that Santriwati interprets the figure of Mrs. Nyai as a teacher as well as a parent at the Islamic Boarding School. Based on her communication experience, Santriwati interprets the figure of Mrs. Nyai as a person who is friendly, kind-hearted, has a high sense of sympathy, firm and wise. Keywords: Santriwati, Mrs. Nyai, Meaning, Islamic boarding school
Implementation of Journalistic Language in the Organization Category of Visi Nusantara Online Media   Wahyunengsih, Wahyunengsih; Awaliyah, Syifa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4430

Abstract

The use of journalistic language cannot be separated from the journey of print media in everyday life. The meaning conveyed through arranged words can give birth to meaning. Understanding related to the implementation of journalistic language must be in accordance with the rules or guidelines of journalistic language, so that a journalist is required to master the rules of writing journalistic language. The purpose of this study is to determine the application and characteristics of journalistic language characteristics used by the news category of the Visi Nusantara online media organization, then to find out the impact of the news category for students who are active in organizations. The researcher conducted a document analysis on Visi Nusantara’s organizational category news as many as 18 news editions in 2022. The results show that the characteristics of journalistic language consist of simple, short, dense, straightforward, clear, clear, interesting, populist, logical, democratic, grammatical, avoiding speech, foreign words and terms, appropriate diction, prioritizing active sentences, avoiding technical words or terms, and submitting to ethical rules. The existence of this category of news has a positive impact on students because the news contained is packaged informatively, although there are some mistakes in the writing, it does not rule out the possibility of this news becoming a field of information and inspiration for students and people who play a role in the world of organizations. Keywords: journalistic, journalistic language, organization, Visi Nusantara
Analisis Semiotika pada Music Video Jkt 48 dengan Judul Benang Sari, Putik dan Kupu-Kupu Malam Sari, Sri Indah; Ananda, Rizki Ayu; Sazali, Hasan; Dalimunthe, Maulana Andinata
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4444

Abstract

This research focuses on semiotic analysis of music videos which are the pros and cons in society. The music video for JKT 48 is entitled "Stamen and Night Butterflies". The method used in this study is a qualitative method, which includes: ideas, descriptions of meanings, definitions, characteristics, metaphors, symbols, and others. Based on the author's observations and analysis, in the music video there are scenes that are not in accordance with the culture of our country, namely those that lead to LGBT and are inappropriate for viewing by minors. And using the concept of queerbaiting which refers to and implies heterosexual/LGBT relationships because it uses talent that is entirely female. Keywords: music, symbols, video

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