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International Journal of Economy, Education and Entrepreneurship (IJE3)
Published by Education and Social Center Publisher
ISSN : 27980138     EISSN : 2798012X     DOI : https://doi.org/10.53067/ije3
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
International Journal of Economy, Education and Entrepreneurship (IJE3) is a peer-refereed open-access international journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy and Education. Starting from 2021, IJE3 would be published Three times in a year. All submitted manuscripts will be initially reviewed by editors and are then evaluated by a minimum of one International Reviewers through the double-blind review process. This is to ensure the quality of the published manuscripts in the journal. IJE3 is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of Economy, Education and entrepreneurship. IJE3 on Economy focuses on a broad range of topics covering economics, banking, payment systems, financial stability, financial markets, and economic growth (including policy coordination) that are of regional and World relevance. on Education, IJE3 Focuses of topics Teaching and learning, Curriculum, Pedagogy, Reading, comprehension, Philosophies of education, Vocational education, Higher education, Educational psychology, Bilingualism, Special education, Institutional management and performance, Child development, Multicultural studies, Social theory, Educational approaches. on Entrepreneurship Focuses of topics intrapreneurship, managership, organisational behaviour, leadership, motivation, training and ethical/ moral notions guiding entrepreneurial behaviour.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 380 Documents
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THE EFFECT OF MARKETING MIX ON PURCHASE DECISIONS AT MIXUE : CASE STUDY OF MIXUE MOJOKERTO OUTLET Widyaswari, Farah Adelia; Winarno, Sri Tjondro; Roidah, Ida Syamsu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.240

Abstract

There is a phenomenon of massive expansion by Mixue in Indonesia.  The Mixue company has proven to be aggressive in expanding new outlets in Indonesia.  According to one expert in marketing strategy, the mixue-ization phenomenon occurred because Mixue succeeded in applying the concepts of marketing strategy appropriately. In this case, Mixue succeeded in using the four marketing mix variables namely price, product, place, and promotion well. However, along with its development to dominate the market share quite rapidly, Mixue now looks only crowded for a moment and many outlets are threatened with closure.This study was conducted with the aim of analyzing the effect of marketing mix 7P  on  purchase decisions at Mixue Mojokerto Outlet. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory.  The sample used amounted to 50 respondents who were consumers with more than 17 years of age with minimum one time purchasing at Mixue Mojokerto Outlet. The sampling employed nonprobability with a purposive sampling technique. The results of this study indicate that product, price, place, promotion, people, process and physical evidence has a positive and significant effect on purchase decision at Mixue Mojokerto Outlet
INTERNATIONALIZATION OF PASURUAN COFFEE MSMES, ANALYSIS OF UPPSALA THEORY AND ITS APPLICATION Maghfiroh, Rahma Ulfa; Sudarmiatin, Sudarmiatin; Bidin, Rosmiza
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.241

Abstract

This study aims to analyze the application of Uppsala Theory to export MSMEs in Indonesia. The main focus of this research is to analyze the relationship between Uppsala Theory and exporting MSMEs in Indonesia. This research is important because MSMEs have a strategic role in the Indonesian economy and exportation is one of the important factors in economic growth in Indonesia. Descriptive qualitative method was used in this research, with a case study analysis on coffee MSMEs in Pasuruan, Indonesia. The results show that the internationalization process explained through Uppsala Theory can be used to explain the internationalization process of coffee MSMEs in Pasuruan. The Uppsala model is also useful in helping coffee MSMEs in Pasuruan improve their business activities in the international market
MAPPING THE GLOBAL RESEARCH ON COMPETITIVENESS AND INTERNATIONALIZATION FOR SMALL AND MEDIUM ENTERPRISES Tantriana, Deasy; Murwani, F. Danardana; Muchlish, Imam
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.242

Abstract

Develop a concept that enables proprietors of small and medium-sized enterprises (SMEs) to enter international markets more environmentally consciously, building upon the author's blueprint. A systematic literature review (SLR) investigates the complexity associated with the Internationalization of SMEs. The author complies with the following procedure: retrieve metadata from the top 35 papers tagged with the keywords internationalization, competitive advantage, and SMEs in Scopus (April 2024), sort the articles by citation count, and select reviews and SMEs as the focus of the discussion. Key players and determinants of competitive advantage for the Internationalization of SMEs are subsequently identified through bibliometric visualization and qualitative data analysis software (Biblioshiny, R Studio). The findings uncover the primary theories of Internationalization, prominent authors, reviews, and sources, and supplement Werner's determinant with several illustrative tables and graphs. The findings mentioned above demonstrate the growing significance of theories concerning competitive progress. Much work remains to be done regarding the Internationalization of small and medium-sized enterprises (SMEs), specifically about the factors contributing to a company's success in foreign markets and its establishment in the domestic market. For the future successful Internationalization of SMEs, a contribution to science is an update on pertinent topics and the identification of specific trends and gaps, including inter-theoretical integration, discourse variables, strategic fit versus opportunism, network theories concerning niche marketing, born-glocal strategies, and disruptive technologies
STRATEGIES FOR OPTIMIZING EFFICIENCY AND PRODUCTIVITY IN SCHEDULING COMPANY ACTIVITIES Suryani, Lilis
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.243

Abstract

This research aims to investigate the scheduling of company activities in the Banten area with a focus on optimizing efficiency and productivity. Through a descriptive-qualitative approach, local environmental factors, the role of technology, as well as interdepartmental collaboration and data analysis are explored to understand the challenges and opportunities in activity scheduling. Data was collected through interviews and observations of companies in Banten. Findings from the research indicate that local environmental factors, such as markets, infrastructure, and regulations, have a significant impact on the scheduling of company activities. Information technology and collaboration between departments have the potential to improve operational efficiency. Meanwhile, data analysis provides valuable information to improve the quality of decision making. These findings indicate the importance of an integrated approach in improving company activity scheduling in Banten
THE STRATEGY OF ONLINE MARKETING AT Mc. DONALD'S RESTAURANT TO INCREASING SALES IN THE DIGITAL ERA Kusuma, Aria Cendana; Mukhlis, Ahmad; Fatari, Fatari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.244

Abstract

One of the essential foundations in the digital business era is online marketing, which uses internet platforms such as websites, social media, and online advertising to reach target audiences effectively, expand brand reach, and increase sales volumes in a market that is becoming increasingly connected and competitive. Within the context of the digital era, this research aims to investigate the online marketing strategies McDonald's Restaurant has implemented to boost sales. In the context of online marketing strategy, the primary focus of the research is on the segmentation, targeting, product positioning, and mixing strategies associated with online marketing. The purpose of this research is to investigate the difficulties encountered when implementing and promoting sales strategies and online marketing strategies using a qualitative approach. Collecting primary data through interviews and secondary data from documents and newspapers are both methods utilized in research. According to the research findings, successful online marketing has the potential to increase sales volume significantly. This research provides valuable insight into practical methods to improve sales performance by implementing integrated online marketing strategies, strengthening brand positioning, identifying market opportunities, and overcoming challenges in a dynamic and changing business environment. This research analyzed strengths, weaknesses, opportunities, and threats (SWOT)
EFFECTIVE STRATEGIES IN MANAGING DEMAND AND PRODUCTION CAPACITY OF SERVICES MSMEs IN BEKASI CITY Sumarsid, Sumarsid
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.245

Abstract

The Indonesian economy can benefit from the existence of MSMEs, but there are also shortcomings or problems with them, such as the low income limit owned by businesses, a small number of Human Resources (HR), and low levels of education and digital literacy. This research aims to explore demand patterns and production capacity at Ameera Salon, an MSME in Indonesia. We use qualitative methods by collecting data through observation and documentation. Through this research, we realize that the Indonesian economy can benefit from the existence of MSMEs, but is also faced with a number of problems such as low income, limited human resources, and low levels of education and digital literacy. In this situation, the most strategic approach to overcoming the problem of poverty is through the development of MSMEs. However, in handling requests, each type of business needs to consider and analyze the requests in an appropriate manner. This research provides insight into how MSMEs such as Ameera Salon can manage their demand and production capacity. Keywords: Production Capacity, Demand, MSMEs
IMPROVING INVENTORY MANAGEMENT PRACTICES IN TRANSFORMING THE EFFICIENCY OF HOUSEHOLD EQUIPMENT STORES AT ROYAL MARKET IN SERANG Khaeruman, Khaeruman; Dewi, Irma Nurmala; Noor, Noorsidi Aizuddin Mat
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.246

Abstract

The purpose of this study is to investigate the inventory management practices utilized in household equipment stores located in Pasar Royal, Serang City, as well as the difficulties that store owners encounter when managing their inventory. This study used qualitative research methods, including conducting in-depth interviews, observing, and analyzing documents from within the store. The findings revealed that the retailers utilized various inventory management practices, ranging from straightforward to more organized approaches. Store owners must contend with several obstacles, including inaccurate demand predictions, supply uncertainty, and a need for more efficient inventory management systems. On the other hand, certain stores have implemented improvement strategies, such as Just-in-Time (JIT) methods and the utilization of inventory management software, which have accomplished the goal of increasing both the overall store performance and the operational efficiency of the store. This study emphasizes the importance of better inventory management practices in achieving efficiency transformation in home improvement stores
CONTRIBUTION OF THE SALAFIYAH ISLAMIC BOARDING SCHOOL EDUCATION SYSTEM IN BANTEN INTO FORMING THE PERSONALITY OF ISLAMIC STUDENTS Khairul, Agus; Syarifudin, Encep; Firdaos, Rijal
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.247

Abstract

This research analyzes the contribution of the Salafiyah Islamic Boarding School education system in Banten in shaping the students' personalities. Two research methods were used: library research and field research. Library research involves collecting relevant theories and writings, while field research is carried out by direct observation at the research location. The research results show that the Salafiyah Islamic Boarding School in Banten has an important role in instilling moral education in students. The Islamic boarding school tradition is a reflection of the vision and mission of the institution, with moral educational values ​​internalized by the students. The learning system based on the Compassion System (SKS) has succeeded in forming students who obey the rules and are able to adapt to the Islamic boarding school environment and society. Islamic boarding school education in Banten is considered an effective means for parents to shape behavior that is in accordance with religious and social values. Even though it is faced with the challenges of modernization, Islamic boarding school education remains relevant in shaping good moral behavior through religious activities and the rules that are applied. However, there are still certain behavioral deviations in Islamic boarding schools. However, the formation of students' personalities is maintained through the values ​​of family, togetherness, helpfulness, honesty and responsibility. The centralized role of kiai as role models, as well as community support in various forms, also supports the existence and development of Salafi Islamic boarding schools amidst challenges and threats from both internal and external sources
FRAUD HEXAGON THEORY AND FRAUDULENT FINANCIAL STATEMENTS IN BASIC INDUSTRIAL AND CHEMICAL SECTOR COMPANIES LISTED ON THE IDX Rozi, M Mufti Fahrul; Munari, Munari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.249

Abstract

Financial statement fraud (FSF) is the act of reporting inaccurate or distorted financial information to manipulate company performance or gain illegitimate personal gain. This research examines the influence of elements in the Hexagon Fraud on financial statement fraud. The analytical method used in this research is multiple linear analysis using purposive sampling technique to select the research sample. The sample for this research was 19 companies in the basic industrial and chemical sectors listed on the IDX from 2021 to 2022 with a 2-year observation period, totaling 38 sample companies. The results obtained are as follows: (X1) Financial stability as an element of Stimulus measurement in the fraud hexagon theory, (X2) frequent number of CEO Picture as an element of Ego measurement in the fraud hexagon theory, (X3) Change in auditor as an element of Rationalization measurement in the hexagon fraud theory, (X4) nature of industry as an element of Opportunity measurement in the hexagon fraud theory, (X5) change of directors as an element of Capability measurement in the fraud hexagon theory, and (X6) government projects as elements of Collusion measurement in the hexagon fraud theory. Simultaneously, they influence fraud in financial statements, while Stimulus, Ego, Rationalization, and Opportunity have no influence on financial statements. Capability and Collusion influence financial statement fraud
DETERMINANT OF OPERATIONAL PERFORMANCE: CASE OF PRIVATE HIGHER EDUCATION IN BANTEN Annisa, Amartya Nadhia; Zulfikar, Rudi; Ismawati, Iis; Rohaeni, Nani
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.250

Abstract

This study aims to determine the effect of intellectual capital and IT capability on operational performance of private higher education in Banten. This study used convenience sampling in which the sample was taken based on who was conveniently available to provide it. The respondents were structural officials from private higher education who taught at universities from the selected sample. The type of data used as primary data. The result for the two independent variables which are intellectual capital as well as IT capability shows that have a positive significant effect on operational performance. The collected data by sending questionnaires to 30 private higher education in Banten with considered could be processed. The data were tested using the SEM-PLS analysis tool through SmartPLS 3.0. The results of this study are expected to be used for other private higher education in relation to the importance of intellectual capital and IT capability for an institution and its effect on their operational performance

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