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INDONESIA
Jurnal Abdimas Bina Bangsa
Published by Universitas Bina Bangsa
ISSN : 2722936X     EISSN : 27229394     DOI : https://doi.org/10.46306/jabb
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other
Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 22 Juli 2020. Saat ini telah terbit berkala dengan jangka waktu penerbitan 2 kali dalam satu tahun.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 718 Documents
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PENGEMBANGAN WISATA RELIGI MAKAM RADEN MAS ARIA WANGSAKARA MELALUI PENGUATAN LITERASI DIGITAL Umar Halim; Anna Agustina; Nurul Hidayat
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.825

Abstract

Indonesia has enormous religious tourism potential and must be developed because religious tourism has a broad economic driving force which has implications for improving the economy and welfare of local communities. One of the potential religious tourism destinations is Raden Mas Aria Wangsakara, who is the founder of Tangerang Regency and also a National Hero. However, this religious tourism is not widely known by the public. The aim of this PkM is to increase public awareness of the potential of religious tourism by promoting social media and improving the digital soft skills of the Lengkong Kulon Village Community. This PkM uses the Participatory Action Research (PAR) method, an approach whose process aims at learning in overcoming problems and meeting the practical needs of society, as well as the production of knowledge and the process of socio-religious change. PKM was carried out from 29 May 2023 to 1 August 2023 in Lengkong Kulon Village, Pagedangan District, Tangerang Regency. The result of this Community Service Activity is the creation of a social media account to provide information on religious tourism and also training to improve soft skills in video editing and content creation
STRATEGI PEMASARAN PRODUK KRUPUK IKAN PADA UMKM SINAR MUTIARA DI DESA KARANG SERANG, KABUPATEN TANGERANG Abu Naim; Helmas Septiyo Hadi; Agus Hermawan; Maman Supriyatman; Rahman Soesilo; Syamsudin Syamsudin; Zulfi Al Aziz; Siti Maesaroh
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.826

Abstract

The development of micro, small and medium enterprises (MSMEs) plays an important role in driving local economic growth. In the midst of increasingly fierce business competition, effective marketing strategies are key to the success of MSMEs in marketing their products. This research aims to identify and analyse marketing strategies that can differentiate the fish crackers products of Sinar Mutiara MSMEs in Karang Serang Village, Tangerang Regency. This community service uses a qualitative approach by conducting in-depth interviews with the owner of Sinar Mutiara MSME and surveying local consumers to understand their preferences and perceptions of fish crackers. In addition, local market data and competitor information were also collected to provide a comprehensive understanding of the business environment. The PKM (Service to the communnity) results show that Sinar Mutiara MSME has several competitive advantages that can be used as a foothold for marketing strategies. Firstly, the use of high-quality fish raw materials gives an edge to the flavour of their fish crackers. Second, innovation in flavour variations and attractive packaging can attract consumers to try the products. Third, the focus on sustainability and support for local fishermen provides added value for consumers who care about socially and environmentally responsible business practices.            Recommended marketing strategies for Sinar Mutiara MSMEs include strengthening branding by maintaining product quality and designing attractive packaging. In addition, social media presence and participation in local culinary events can increase product visibility. Customer loyalty programmes and collaboration with restaurants or stalls around the area are also proposed to increase customer loyalty and expand market share
OPTIMALISASI PRODUK DAN PEMASARAN UMKM PENGRAJIN KURSI BAMBU HITAM (KUBU-TAM) DESA SIMPANG MBACANG Alfis Arif; Debi Gusmaliza; Elpita Aisyah
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.827

Abstract

The aim of this service is to optimize the products and marketing of MSME black bamboo chair craftsmen (Kubu-Tam) in Simpang Mbacang Village. UMKM Kubu-Tam Simpang Mbacang in carrying out the production process still uses manual tools and the sales process is still conventional and there is no financial recording system. This affects the amount of production and marketing which is not optimal which results in not maximal income. So, in this service, education and application will be carried out regarding the use of electrical production tools/machines, creating social media and e-commerce for digital marketing and financial recording systems. The method used is the DMAIC method and the realization is carried out through lectures and direct practice. The evaluation method used is pretest and post-test. The results of the service show that production equipment is electrical/machined, sales are using social media, e-commerce and there is a financial management system for MSMEs. And the results of the pretest and posttest showed an increase in participants' understanding from 40% to 90%. This means that community service activities were successful
PENGGUNAAN RAK PENJEMURAN KERUPUK UBI UNTUK PENINGKATAN EKONOMI MASYARAKAT DESA TALANG LINDUNG Afdhal Chatra Perdana; Yelnim Yelnim; Cyntia Carolina
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.828

Abstract

In the cassava cracker production process in Talang Lindungi Village, three sweet potato cracker business partners were found facing Masalah. Where  there are limited drying facilities for potato crackers that are still made from plastic mats, so the drying process takes a relatively long time. This is a service that aimsto improve the welfare of the three potato cracker business partners. The method of service activity consists of 3 stages: The initial stage, namely the analysis of the situation and condition of partners in the form of identification of problems and needs. The second stage is to provide drying rack equipment and training to potato cracker business partners. The third stage is monitoring and evaluation. The results of this community service show an increase in production volume and consistency of product quality, which can increase the household income of the three business partners
LITERASI KEUANGAN DAN PERBANKAN DIGITAL UNTUK MENJADIKAN ANGGOTA UMKM BANKABLE DI CINERE, JAWA BARAT Siti Hidayati; Marlina Marlina; Dewi Cahyani Pangestuti
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.829

Abstract

The Community Engagement Program aims to provide financial literacy and assistance in business transaction record-keeping to members of Small and Medium Enterprises (SMEs) in Cinere Subdistrict. A participatory approach is employed to encourage participants' engagement in understanding digital financial services and banking, as well as effectively managing business transactions. The activities involve 27 SME members, the outreach team, and Bank Syariah Indonesia Branch of Fatmawati. Financial literacy is conducted through pre-test and post-test assessments to measure knowledge enhancement. From the pre-test, some participants already have bank accounts and e-wallets, although comprehension of digital services still varies. Post-test results indicate a significant improvement, reaching 100% understanding of digital services and the importance of safeguarding personal data. Business transaction record-keeping assistance is conducted using Excel format and a manual approach, aiding participants in better managing their businesses. Results demonstrate enhanced administrative skills and transaction management. Additionally, the socialization of KUR (Kredit Usaha Rakyat) provides a safer funding option for SMEs. Recommendations for the future encompass strengthened collaboration with financial institutions, continuous mentoring, more in-depth impact assessment, and group learning. This program has the potential to fortify the SME sector, enhance financial literacy, and support community economic growth in the dynamic era of technology and economics. By actively involving SME members and providing sustained mentoring, the program yields tangible benefits for the development of small and medium enterprises, enhancing their competitiveness in an increasingly competitive market
WORKSHOP PASIF INCOME: PENERIMAAN DIVIDEN SAHAM Silviana Silviana; Wedi Rusmawan; Diana Sari; Nuryaman Nuryaman; Ahmad Fadjar; Rita Yuniarti; Adhitya Adhitya; Annisha Annisha; Sahrul Sahrul
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.830

Abstract

The objective of this activity is to provide a combination of theoretical knowledge to young prospective investors. Participants in this activity are postgraduate students with diverse backgrounds, including banking professionals, entrepreneurs in various fields such as mining, steel, culinary, coffee shops, private hospital employees, and entrepreneurs. The activity is conducted through a semester-long workshop. The results of the activity indicate that passive income runs smoothly and successfully, with participants highly satisfied with the clarity and comprehensibility of the dividend material and the expertise of the speakers. The facilities, internet access, and air conditioning were excellent. Furthermore, the proposal for the next research activity (PKM) related to the theme of practicing buying and selling stocks in the capital market using software highlights a strong interest in further developing their investment knowledge
PROGRAM PEMBERDAYAAN MOTIVATIONAL INTERVIEWING UNTUK MENINGKATKAN MANAJEMEN DIRI DAN KONTROL GULA DARAH PADA PASIEN DIABETES MELLITUS TIPE 2 DI DESA LAMAHU PROVINSI GORONTALO Ratnawati Ratnawati; Fakhriatul Falah; Paulus Pangalo
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.831

Abstract

Diabetes Mellitus (DM) is a chronic condition that occurs when there is an increase in glucose levels in the blood because the body cannot produce enough insulin hormones effectively. Gorontalo Province is also an area where the prevalence of type 2 DM sufferers is quite high. This is caused by insufficient self-management and insufficient self-awareness to improve health. Improving the self-management of type 2 diabetes patients can be improved through a motivational interviewing program. The aim of this community service activity is to empower community cadres and social groups through a motivational interviewing program for people with type 2 diabetes mellitus. The activity is carried out in two stages, in the first stage providing outreach in the form of lectures and discussions about type 2 diabetes mellitus and motivational program training interviewing. After that, cadres and community social groups provide assistance to type 2 diabetes mellitus patients for one week. Then in the second stage, the results of the mentoring are evaluated. The evaluation results showed that there was a decrease in blood sugar of 53.57 mg/dL. From the results of this activity, it can be concluded that the motivational interviewing program is recommended for self-management of type 2 Diabetes Mellitus patients
SOSIALISASI HAK PILIH PEMILIH PEMULA PADA SISWA SEKOLAH MENENGAH ATAS ST. LOUIS 2 DI SURABAYA UNTUK MENINGKATKAN JUMLAH PEMILIH PADA PEMILIHAN UMUM TAHUN 2024 Nany Suryawati; Martika Dini Syahputri
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.832

Abstract

Suffrage is a right that must be fulfilled and exercised, because it is the embodiment of democratic principles in a country that is sovereign of the people. General elections in Indonesia are held every 5 (five) years, therefore, every year there is an increase in the number of voters. Observing this, through the method of approach, to prepare novice voters to exercise their right to vote without hesitation, especially on novice voters, who have met the age requirements Because these novice voters do not understand the importance of their participation in the general election, and also there are several obstacles that become obstacles to the fulfillment of the right to vote, it is necessary to identify existing obstacles and prepare efforts to overcome obstacles aforementioned. One of the efforts that will be carried out by the Community Service Team, through persuasive legal approaches and social approaches, is by socializing the 1945 NRI Constitution along with an understanding of citizens' voting rights as a manifestation of democratic principles, at the democratic party, namely: General Elections. Understanding the Constitution and Human Rights of Citizens in the political field is a way to minimize the non-use of the right to vote, so that in the upcoming General Election, namely: in 2024, it is necessary to carry out an activity that supports the increase in voter turnout in the 2024 general election, especially in the novice voter group of students of St. Louis 2 High School Surabaya. This activity is a manifestation of people's sovereignty in the form of general elections, either directly or indirectly through people's representatives
KAMPANYE EDUKASI PENCEGAHAN BULLYING DAN HATE SPEECH PADA SMA SWASTA YPWI KOTA JAMBI Mulyadi Mulyadi; Muspawi Muspawi; Yudo Handoko; Sundari Utami
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.833

Abstract

Cases of bullying and hate speech in Indonesia topped the ranking. Bullying   and  hate speech often occur when someone has shortcomings in themselves, both physically and mentally. The impact of bullying  and  hate speech for students is in the form of decreased appetite, headaches, embarrassment, and feeling afraid to hang out in social environments. Increasing students' understanding of   bullying and hate speech behavior can reduce cases of bullying and hate speech. Service activities are carried out at SMAS YPWI Jambi City. This activity is carried out with the aim of providing understanding and increasing knowledge of adolescents about bullying  and  hate speech  behavior and the consequences of psychological impacts. The method of implementing this activity is by means of counseling designed in the form of material presentation as well as discussion and question and answer. Through this activity students gain knowledge about  bullying and hate speech, know the forms and factors that influence  bullying and hate speech, types of  bullying and hate speech, and how to fight   bullying  and  hate  speech so as not to cause adverse effects on psychic conditions. The benefits of implementing this activity for schools are the awareness of the school on the adverse effects   of bullying and hate speech behavior so that they can carry out various policies to reduce and prevent cases of bullying and hate speech in schools
PENGEMBANGAN LITERASI WAJAH DAN KARAKTER KOTA DI INDONESIA KEPADA ANAK-ANAK PANTI ASUHAN ISTANA YATIM AL-JUFRI DI KAMPUNG TUA PATAM LESTARI KELURAHAN PATAM LESTARI KECAMATAN SEKUPANG KOTA BATAM Fahin Winukaryahan; Farid Ahmad Marzuki; Viven Martan; Yuanita FD Sidabutar; Malahayati Rusli Bintang; Raymond Raymond
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.834

Abstract

Developing literacy on the face and character of cities in Indonesia for the children of the "Al-Jufri Yatim Palace" orphanage in Kampung Tua Patam Lestari, Patam Lestari Village, Sekupang District, Batam City is an international community service activity involving Batam University and Mara Cawangan Johor Technology University , Malaysia. Literacy regarding the face and character of cities in Indonesia is not only limited to the ability to read and write for children in orphanages, but is more about the formation of values ​​and norms as well as positive personalities and of course this activity is becoming increasingly important, especially in the environment for children in orphanages. Community service activities are one form of implementation of the Tridharma of higher education, namely Education, Research and Community Service. Developing facial and character literacy in orphanages is a necessity so that children in orphanages can grow into individuals who are competitive and have noble character

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