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Jurnal Manajemen Teknologi
Published by Institut Teknologi Bandung
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Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal Manajemen Teknologi merupakan salah satu publikasi ilmiah yg diterbitkan oleh SBM ITB, dalam kerangka untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset di bidang sains dan kasus manajemen. Jurnal ini dikenal secara luas dikalangan praktisi dan akademisi di Indonesia sebagai 'The Indonesian Journal for the Science of Management' yang mencakup bidang-bidang antara lain: Knowledge and People Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Marketing and Decision Making and Strategic Negotiation. Jurnal Manajemen Teknologi ( ManTek ) sudah terakreditasi "B" berdasarkan Keputusan Direktur Jendral Pendidikan Tinggi, Departemen Pendidikan Nasional Nomor: 81/DIKTI/Kep/2011. Masa Berlaku 5 (lima) tahun sejak tanggal ditetapkan. Dan terindeks oleh Indonesian Publication Index (IPI), Google Schoolar. Print ISSN: 1412-1700; Online ISSN: 2089-7928
Arjuna Subject : -
Articles 469 Documents
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Increasing Purchase Intention for Social Enterprise Product Through Re-Designing Product Packaging with Neuromarketing Approach (Case study: Cireundeu Indigenous Community) Timothy Andrianus Philemon; Maria Widyarini; Paulina Kus Ariningsih; Riarni Adina Ardanareswari
Jurnal Manajemen Teknologi Vol. 22 No. 1 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.1.4

Abstract

Abstract. The primary purpose of this paper is to explore how redesigning product packaging can increase customer purchase intention. The uniqueness of this research is the use of neuromarketing principles in redesigning product packaging, and the context that will be discussed is a social enterprise product. The methods used are mixed methods consisting of qualitative methods, experimental design, and quantitative methods. The principle of neuromarketing discussed in this study is eye-tracking. The quantitative research will then test the relationship between product packaging and purchase intention. A new packaging design was created for RASI product. For a long time, RASI (Beras Singkong or Cassava Rice) has been an iconic product for Cireundeu due to its heritage and unique culture. The eye-tracking experiments strongly correlate the new packaging design and product purchase intention. This article resulted in a new packaging design by applying the neuromarketing principle in a social setting.Keywords: Design, product packaging, neuromarketing, purchase intention, social enterpriseAbstrak. Tujuan utama dari penelitian ini adalah untuk mengeksplorasi bagaimana mendesain ulang kemasan produk dapat meningkatkan niat beli dari pelanggan. Keunikan penelitian ini adalah penggunaan prinsip neuromarketing dalam mendesain ulang kemasan produk, dan konteks yang akan dibahas adalah produk kewirausahaan sosial. Metode yang digunakan adalah metode campuran yang terdiri dari metode kualitatif, desain eksperimen, dan metode kuantitatif. Prinsip neuromarketing yang dibahas dalam penelitian ini adalah eye-tracking. Penelitian kuantitatif kemudian akan menguji hubungan antara kemasan produk dengan niat beli. Desain kemasan baru diciptakan untuk produk RASI. Untuk waktu yang lama, RASI (Beras Singkong) telah menjadi produk ikonik dari Kampung Adat Cireundeu. Eksperimen pelacakan mata sangat berkorelasi dengan desain kemasan baru dan niat pembelian produk. Artikel ini menghasilkan desain kemasan baru dengan menerapkan prinsip neuromarketing dalam lingkungan sosial.Kata kunci: Desain, kemasan produk, intensi membeli, kewirausahaan sosial, eye-tracking
How Negative eWOM Affects Purchase Intention: Evidence from Indonesian Traveling Apps Users Audry Dwithabakti Tungki; Tengku Ezni Balqiah
Jurnal Manajemen Teknologi Vol. 22 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.2.5

Abstract

Abstract. Traveling apps are effective tools to search information and purchase tourism products. Online reviews are the most influential information source in the tourism industry. This study determines the effect of eWOM factors: informational determinants (perceived eWOM usefulness and eWOM perceived credibility of online reviews); personal determinants (using experience of eWOM and product involvement); and the effects of negative reviews (perceived diagnosticity of negative reviews and negative review impression) on purchase intention in traveling applications through some mediating variables (attitude toward online review, attitude toward product, attitude toward brand, and eWOM adoption). This study uses Information Adoption Model and integrates consumer attitude. There were 356 respondents collected through online survey and purposive sampling. Further, Structural Equation Modeling was employed to analyze 17 hypotheses. The results showed that only perceived credibility of online review has no indirect impact on purchase intention. It exhibits the importance role of consumers' attitude and eWOM adoption as mediating variables in promoting purchase intention. This study contributes to industry, especially traveling application managers to arrange their eWOM strategies and travel product providers in managing their brand activities. Keywords: Online review, negative eWOM, Information Adoption Model. Abstrak. Aplikasi traveling efektif digunakan untuk mencari informasi dan membeli produk wisata. Ulasan online adalah sumber informasi paling berpengaruh dalam industri pariwisata. Studi ini menganalisis pengaruh faktor eWOM: informational determinants (perceived eWOM usefulness dan perceived eWOM ecredibility of online reviews), personal determinants (using experience of eWOM dan product involvement), serta effects of negative reviews (perceived diagnosticity of negative reviews dan negative review impression) terhadap purchase intention dalam aplikasi traveling dengan beberapa variabel mediasi (attitude terhadap online review, attitude terhadap produk, attitude terhadap brand, dan eWOM adoption). Penelitian ini menggunakan Information Adoption Model. Terdapat 356 respon yang dikumpulkan melalui survei online dengan purposive sampling. Structural Equation Modeling digunakan untuk menganalisis 17 hipotesis. Hasil penelitian menunjukkan bahwa hanya perceived credibility of online review tidak memiliki dampak tidak langsung terhadap purchase intention. Penelitian ini menunjukkan pentingnya peran sikap konsumen dan adopsi eWOM sebagai variabel mediasi dalam meningkatkan purchase intention. Penelitian ini memberikan kontribusi kepada industri, khususnya pengelola aplikasi perjalanan untuk mengatur strategi eWOM mereka dan penyedia produk perjalanan dalam mengelola aktivitas merek mereka. Kata kunci: Online review, eWOM negatif, Information Adoption Model.
Application of Theory of Planned Behavior in Efforts to Increase Community Participation in Vaccination Programs (Study at the Covid-19 Vaccination Program, Pasirwangi District, Garut Regency) Bangkara, BMAS Anaconda; Syuryadi , Matnur; Marwah, Hanny
Jurnal Manajemen Teknologi Vol. 22 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.2.6

Abstract

Abstract It should be grateful that the Covid-19 pandemic is getting under control; however, there are still problems related to community participation, especially in the vaccination program. Apart from the Covid-19 vaccination, in Indonesia there are still a number of other vaccinations that, really need the participation of the community. As happened in Pasirwangi District, Garut Regency, out of 53,093 residents who met the requirements to get the Covid-19 vaccine, only 2,492 residents, took advantage of this opportunity. For this reason, this study intends to find alternative ways, through the application of the theory of planned behavior, to increase opportunities for community participation by identifying which variables have the most potential to be used for this purpose. Efforts to collect data through the distribution of questionnaires with an alternative of 5-likert scale answers and involving 650 respondents through purposive sampling technique The analysis tool used was SEM AMOS. The results showed that all exogenous variables were significantly correlated with endogenous variables (behavior), as well as intervening variables that were significantly correlated with endogenous variables. Through the Sobel test, a review of indirect effects was also carried out, and the results showed that all indirect effects were significantly correlated with endogenous variables. Keywords: Vaccination, theory of planned behavior, society participation Abstrak. Patut disyukuri, pandemic Covid-19 semakin terkendali, namun demikian, masih terdapat persoalan berkaitan dengan partisipasi masyarakat, khususnya berkaitan dengan peran serta dalam program vaksinasi. Selain vaksinasi Covid-19, di Indonesia masih terdapat sejumlah vaksinasi lain yang tentunya sangat membutuhkan peran serta masyarakat. Seperti yang terjadi di Kecamatan Pasirwangi Kabupaten Garut, dari 53.093 penduduk yang memenuhi syarat untuk mendapatkan vaksin Covid-19, hanya 2.492 penduduk, atau sekitar 4,7% yang memanfaatkan kesempatan ini. Untuk itu, penelitian ini bermaksud untuk mencari alternative cara, agar peluang partisipasi masyarakat meningkat, melalui penerapan Theory of Planned Behavior, menemukenali variable manakah yang paling potensial dimanfaatkan untuk tujuan ini. Upaya pengumpulan daya melalui penyebaran kuesioner pernyataan tertutup, dengan alternative 5 jawaban berskala likert, dan melibatkan 650 responden, melalui teknik sampling purposive. Alat analisis yang digunakan adalah SEM AMOS versi 26. Hasil penelitian menunjukkan semua variable eksogen berkorelasi signifikan terhadap variable endogen (Behavior), juga variable intervening yang berkorelasi signifikan terhadap variable endogen. Melalui uji Sobel, dilakukan juga tinjauan indirect effect, dan hasilnya semua indirect effect berkorelasi signifikan terhadap variable endogen. Dengan demikian, berdasarkan variable yang ada di teori ini dapat dimanfaatkan bagi upaya peningkatan kesadaran masyarakat berpartisipasi aktif dalam program pemerintah, khususnya berkait dengan program vaksinasi yang tidak hanya untuk covid-19. Kata kunci: Vaksinasi, theory of planned behavior, partisipasi masyarakat
The Importance of Interpersonal Skills For Project Manager: Systematic Literature Review Lathifah, Ari; Fadhilah, Jihan; Fitroh, Fitroh
Jurnal Manajemen Teknologi Vol. 23 No. 2 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.2.5

Abstract

Abstract. Project management skills can significantly impact the outcomes of many business initiatives, particularly in project-oriented industries. While technical expertise is crucial, project managers also rely heavily on interpersonal skills to effectively lead teams and communicate with stakeholders. This study examines how project managers' interpersonal skills contribute to project success. Employing the Systematic Literature Review methodology, our focus was on identifying pertinent articles from Scopus. Our initial search using the 'Publish or Perish' software returned 42 articles. We then carefully evaluated each one, focusing on how well they contributed to our understanding of interpersonal skills in project management. This thorough review process allowed us to select the most relevant and insightful articles for our study. Keyword analysis revealed robust associations between ‘interpersonal skills’ and ‘project managers’, extending to key terms such as ‘project management’, ‘emotional intelligence’, ‘project success’, ‘leadership’, ‘information technology’, ‘construction’, ‘implementation’, ‘evaluation’, and ‘qualitative’. Building on these keyword relationships, our findings underscore the need for balanced skill development in practice and highlight opportunities for future research on measuring and developing interpersonal skills across diverse project contexts, emerging methodologies, and virtual team dynamics, aiming to bridge the gap between academic research and practical application in project management.  Keywords:  Interpersonal skill, project, project manager, project management, systematic literature review   Abstrak. Keterampilan manajemen proyek dapat berdampak signifikan terhadap hasil dari banyak inisiatif bisnis, khususnya dalam industri yang berorientasi pada proyek. Meskipun keahlian teknis sangat penting, manajer proyek juga sangat bergantung pada keterampilan interpersonal untuk memimpin tim dan berkomunikasi dengan para pemangku kepentingan secara efektif. Studi ini meneliti bagaimana keterampilan interpersonal manajer proyek berkontribusi terhadap keberhasilan proyek. Dengan menggunakan metodologi Tinjauan Literatur Sistematis, fokus kami adalah mengidentifikasi artikel-artikel terkait dari Scopus. Pencarian awal kami menggunakan perangkat lunak 'Publish or Perish' menghasilkan 42 artikel. Kami kemudian mengevaluasi masing-masing artikel dengan cermat, dengan fokus pada seberapa baik kontribusinya terhadap pemahaman kami tentang keterampilan interpersonal dalam manajemen proyek. Proses peninjauan menyeluruh ini memungkinkan kami untuk memilih artikel yang paling relevan dan berwawasan untuk studi kami. Analisis kata kunci mengungkapkan hubungan yang kuat antara 'keterampilan interpersonal' dan 'manajer proyek', yang meluas ke istilah-istilah utama seperti 'manajemen proyek', 'kecerdasan emosional', 'keberhasilan proyek', 'kepemimpinan', 'teknologi informasi', 'konstruksi', 'implementasi', 'evaluasi', dan 'kualitatif'. Berdasarkan hubungan kata kunci ini, temuan kami menggarisbawahi perlunya pengembangan keterampilan yang seimbang dalam praktik dan menyoroti peluang untuk penelitian di masa mendatang tentang pengukuran dan pengembangan keterampilan interpersonal di berbagai konteks proyek, metodologi yang muncul, dan dinamika tim virtual, yang bertujuan untuk menjembatani kesenjangan antara penelitian akademis dan aplikasi praktis dalam manajemen proyek.  Kata kunci: Keterampilan interpersonal, proyek, manajer proyek, manajemen proyek, tinjauan pustaka sistematis
Influence of E-Wom, Innovation, E-Trust, and Website Attractiveness on Purchase Decision Solikhah, EfA Wakhidatus; Garad, Askar
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.2

Abstract

Abstract. This research explores the impact of product innovation, website attractiveness, electronic word of mouth (e-WOM), and electronic trust (e-trust) on consumer purchasing decisions in the context of online transactions. In this explanatory quantitative study, the sample consists of 142 consumers who made online purchases through company website accounts. Data collection was conducted using questionnaires, and analysis was performed through the Structural Equation Modeling (SEM) approach with the assistance of SPSS software. The research results indicate that all variables, namely product innovation, website attractiveness, e-WOM, and e-trust, significantly and positively influence consumer purchasing decisions. These findings provide in-depth insights into the factors affecting consumer preferences in online purchases, with key roles played by e-WOM, online reputation, online social interaction, website attractiveness, and electronic trust. Practical implications emphasize the need for companies to focus on the development of attractive websites, the management of e-WOM, and the establishment of an online trust to enhance consumer purchasing decisions online. In conclusion, product innovation is also a crucial factor in capturing consumer attention in the competitive online environment. By implementing these findings, companies can design more effective marketing strategies, enhance online attractiveness, build consumer trust, and ultimately improve consumer purchasing decisions. Keywords: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision    Abstrak. Penelitian ini mengeksplorasi dampak inovasi produk, daya tarik situs web (web attractiveness), electronic word of mouth (e-WOM), dan electronic trust (e-trust) terhadap keputusan pembelian konsumen dalam konteks transaksi online. Dalam studi kuantitatif eksplanatif ini, sampel terdiri dari 142 konsumen yang melakukan pembelian online melalui akun situs web perusahaan. Pengumpulan data dilakukan menggunakan kuesioner, dan analisis dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa semua variabel, yakni inovasi produk, daya tarik situs web, e-WOM, dan e-trust, secara positif dan signifikan memengaruhi keputusan pembelian konsumen. Temuan ini memberikan wawasan mendalam tentang faktor-faktor yang memengaruhi preferensi konsumen dalam pembelian online, dengan peran kunci dari e-WOM, reputasi online, interaksi sosial online, daya tarik situs web, dan kepercayaan elektronik. Implikasi praktisnya menekankan perlunya fokus perusahaan pada pengembangan situs web yang menarik, manajemen e-WOM, dan pembangunan kepercayaan online untuk meningkatkan keputusan pembelian konsumen secara online. Kesimpulannya, inovasi produk juga menjadi faktor penting dalam menarik perhatian konsumen dalam lingkungan online yang kompetitif. Dengan menerapkan temuan ini, perusahaan dapat merancang strategi pemasaran yang lebih efektif, meningkatkan daya tarik online, membangun kepercayaan konsumen, dan akhirnya, meningkatkan keputusan pembelian konsumen.  Kata kunci: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision
Exploring the Impulsive Buying Behavior on TikTok Live Platform Chandra, Hanry Caesar; Tanil, Silviyani; Sarendra, Tania Citra; Gunadi, Willy
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.3

Abstract

Abstract. This study aimed to analyze the relationship between Influencer Credibility on the TikTok live platform, Customers' Hedonic Motives, and Online Impulsive Buying Behavior with the moderating effect of Sensory Shopping Experience. Using a self-selection sampling method, a questionnaire was used to gather the data from TikTok users who have experienced shopping impulsively in the TikTok live shopping event where an influencer becomes the host. Out of 297 questionnaires distributed, there were 263 completed responses that can be further analyzed. SEM-PLS was used to analyze the data from 263 samples and evaluate the hypotheses. The findings showed that Influencer credibility positively influences consumers' hedonic motives, which influence online impulsive buying behavior. On the other hand, the sensory shopping experience does not have a significant effect in moderating the relationship between hedonic motives and online impulsive buying behavior. Keywords: Influencer credibility, hedonic motives, online impulsive buying behavior, sensory shopping experience Abstrak. Penelitian ini bertujuan untuk menganalisis hubungan antara Kredibilitas Influencer pada platform TikTok Live, Motif Hedonik Pelanggan, Perilaku Pembelian Impulsif Online, dengan efek moderasi dari Pengalaman Belanja Sensorik. Metode sampling self-selection digunakan dalam penelitian ini, dengan menggunakan kuesioner untuk mengumpulkan data dari pengguna TikTok yang memiliki pengalaman berbelanja impulsif dalam TikTok live shopping di mana seorang influencer menjadi host. Dari 297 kuesioner yang didistribusikan, terdapat 263 tanggapan yang lengkap yang dapat dianalisis lebih lanjut. Analisis SEM-PLS digunakan untuk menganalisis data dari 263 sampel dan mengevaluasi hipotesis. Temuan menunjukkan bahwa Influencer Credibility secara positif mempengaruhi Motif Hedonik Pelanggan di mana motif tersebut mempengaruhi Perilaku Pembelian Impulsif Online. Namun, pengalaman belanja sensorik tidak memiliki pengaruh yang signifikan dalam memoderasi hubungan antara motif hedonik dan perilaku pembelian impulsif online. Kata kunci: Kreditibilitas influencer, motif hedonik, perilaku pembelian impulsif online, pengalaman belanja sensorik
Examining the Technical Issues in Teletherapy for Children with Developmental Delays Resandono, Debraldi; Basri, Mursyid Hasan
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.2

Abstract

Abstract. Medical digitization has advanced in developing countries, improving work efficiency. Teletherapy has emerged from this advancement. Nevertheless, teletherapy has encountered obstacles, such as software and hardware issues. Problems arose from technological factors such as slow connectivity, inadequate hardware specs, and poor audiovisual. This study aims to examine the technical issues related to teletherapy for children with developmental delays. By implementing descriptive statistical approaches with 43 participants, we found that patients struggled to be involved in teletherapy, resulting in the need for special guidance in the process. Therapists felt their clients' places were extremely crowded, and the low video quality of their devices hampered their ability to conduct optimal observations. Patients had a higher level of satisfaction and interest than therapists, meaning the patients would likely continue to be involved in the future. We also came up with another finding indicating that confidentiality has not become a major concern since building an intimate therapeutic relationship and learning to operate technology are still top priorities. Henceforth, implementing teletherapy would need a solid strategy in the future. Keywords: Children, digitization, technical issues, teletherapy, therapists Abstrak. Digitalisasi kesehatan mengalami kemajuan di negara-negara berkembang, sehingga meningkatkan efisiensi kerja. Teleterapi muncul dari kemajuan ini. Meski demikian, teleterapi memiliki berbagai kendala, seperti masalah perangkat lunak dan keras. Masalah muncul dari faktor teknologi seperti konektivitas lambat, spesifikasi perangkat keras yang tidak memadai, dan audiovisual yang buruk. Studi ini bertujuan untuk mengkaji permasalahan teknis terkait teleterapi untuk anak-anak dengan keterlambatan perkembangan. Dengan menerapkan pendekatan statistik deskriptif terhadap 43 partisipan, kami menemukan bahwa pasien kesulitan untuk terlibat dalam teleterapi, sehingga memerlukan bimbingan khusus dalam prosesnya. Terapis merasa tempat klien mereka sangat ramai, dan kualitas video yang rendah pada perangkat mereka menghambat kemampuan mereka untuk melakukan observasi yang optimal. Para pasien memiliki tingkat kepuasan dan minat yang lebih tinggi dibandingkan para terapis, di mana para pasien kemungkinan besar akan terus terlibat di masa mendatang. Kami juga menemukan temuan lain yang menunjukkan bahwa kerahasiaan belum menjadi perhatian utama karena membangun hubungan terapeutik yang intim dan belajar mengoperasikan teknologi masih menjadi prioritas utama. Untuk selanjutnya, penerapan teleterapi akan memerlukan strategi yang solid ke depannya. Kata kunci: Anak-anak, digitalisasi, permasalahan teknis, teleterapi, terapis
Consumer Insight During Covid-19: Understanding the Influence of Price Saving Benefits, Time Saving Benefits, and Food Safety Risk Perception To Consumer Intention On Online Food Delivery Nadlifatin, Reny; Rahmanqa, Alifio; Razif, Mohammad; Persada, Satria Fadil
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.1

Abstract

Abstract. Technology has a significant impact on human existence, particularly in the phenomenon of online food delivery services. Every year, this makes online food shopping more appealing to the public. The study's goal is to compare consumers' willingness to use online meal delivery services during the Covid-19 pandemic to the new normal. The research methodology employed in the study was multivariate Structural Equation Modeling (SEM). Price savings benefits, time savings benefits, and food safety risk perceptions are all considered crucial and relevant in influencing customer intentions. The relevant data was acquired from online meal delivery customers by 299 data during the survey stage. A Google form was used to conduct the survey online. The Partial Least Square SEM approach will be utilized for the data analysis calculation stage. The findings of this investigation reveal three established hypothetical links. Data analysis revealed that Food Safety Risk Perception has a negative and significant impact on customer intentions. Customers' intentions are positively influenced by the Price Saving Benefit and the Time Saving Benefit is revealed to be the highest beta value. This study also discusses theoretical and practical contributions. Keywords: Online food delivery, price saving benefits, time saving benefits, food safety risk perceptions, consumer intention Abstrak. Teknologi memiliki dampak yang signifikan terhadap keberadaan manusia, khususnya dalam fenomena layanan pengiriman makanan. Setiap tahun, ini membuat belanja makanan online lebih menarik bagi masyarakat umum. Tujuan studi tersebut adalah membandingkan keinginan konsumen untuk menggunakan layanan pesan antar makanan online di masa pandemi Covid-19 dengan kenormalan baru. Metodologi penelitian yang digunakan dalam penelitian ini adalah multivariat Structural Equation Modeling (SEM). Manfaat penghematan harga, manfaat penghematan waktu, dan persepsi risiko keamanan pangan semuanya dianggap penting dan cukup relevan dalam memengaruhi niat pelanggan. Data yang relevan diperoleh dari pelanggan pengiriman makanan online dengan jumlah 299 data selama tahap survei. Formulir Google digunakan untuk melakukan survei online. Pendekatan SEM Partial Least Square akan digunakan untuk tahap perhitungan analisis data. Temuan penyelidikan ini mengungkapkan tiga hubungan hipotetis yang mapan. Analisis data mengungkapkan bahwa Persepsi Risiko Keamanan Pangan memiliki dampak negatif dan signifikan terhadap niat pelanggan. Niat pelanggan dipengaruhi secara positif oleh Price Saving Benefit dan Time Saving Benefit ditemukan sebagai nilai beta tertinggi. Studi ini juga membahas kontribusi teoritis dan praktis. Kata kunci: Pengiriman makanan online, manfaat penghematan harga, manfaat penghematan waktu, persepsi risiko keamanan pangan, niat konsumen
Purchase Intention of Halal Lip Cosmetics on Shopee among Youth Generation: An Investigation using Theory of Planned Behavior Hanafiah, Ali; Laylatushufa, Nazilah; Ahmad, Fauziah Sh; Wibowo, Mas Wahyu; Nusraningrum, Dewi
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.5

Abstract

Abstract. As the world's largest Muslim-majority country, Indonesia presents its Islamic Economic Landscape in the 2019-2024 Sharia Economic Masterplan, which features halal cosmetics as one of the six highlighted clusters. The leading research shows that Muslim women have expressed concerns regarding cosmetic product compliance with halal standards. This study aims to explore the specific purchase intentions of Indonesian Muslim young women regarding halal lip cosmetics, focusing on their preferences and behavioral intentions on a popular e-commerce platform (Shopee). This research object is Generation Z and Y Muslim women in Indonesia, totaling 210 respondents. This research employs a quantitative data analysis approach using the Smart-PLS 3.2.9 Variance-Based Structural Equation Model. All hypotheses significantly and positively affect the purchase intention of halal lip cosmetics on shopee. The findings indicate that the Theory of Planned Behavior (TPB) variables (Attitude- SubjectiveNorm- Perceived Behavioral Control) can still be applied to examine the behavioral intentions of young Indonesian Muslim women regarding the purchase of halal lip cosmetics. In addition, the extended variables of TPB (E-WOM and Brand Image) emerged as positive predictors of behavioral intention, indicating that further investigation of other variables as potential extensions of TPB is needed. Keywords: E-WOM, brand image, theory of planned behavior, purchase intention, shopee, halal lip cosmetics. Abstrak. Sebagai negara berpenduduk mayoritas Muslim terbesar di dunia, Indonesia menampilkan Lanskap Ekonomi Islam dalam Masterplan Ekonomi Syariah 2019–2024, yang menampilkan kosmetik halal sebagai salah satu dari enam klaster yang disorot. Penelitian terkemuka menunjukkan bahwa wanita Muslim telah menyatakan keprihatinannya mengenai kepatuhan produk kosmetik terhadap standar halal. Penelitian ini bertujuan untuk mengeksplorasi niat pembelian dari Muslimah muda Indonesia terkait kosmetik bibir halal, dengan fokus pada preferensi dan niat perilaku mereka pada platform e-commerce populer (Shopee). Objek penelitian ini adalah generasi Z dan Y Muslimah di Indonesia sebanyak 210 responden. Penelitian ini menggunakan metode kuantitatif dengan menggunakan pendekatan analisis data menggunakan Smart-PLS 3.2.9 Variance Based Structural Equation Model. Seluruh hipotesis berpengaruh terhadap niat pembelian kosmetik bibir halal di Shopee secara signifikan dan positif. Temuan menunjukkan bahwa variabel Theory of Planned Behavior (TPB) (Attitude- SubjectiveNorm- Perceived Behavioral Control) tetap dapat diterapkan untuk menguji niat Muslimah muda Indonesia mengenai pembelian kosmetik bibir halal. Selain itu, variabel yang diperluas dari TPB (E-WOM dan Citra Merek) muncul sebagai prediktor positif terhadap niat berperilaku, yang menunjukkan bahwa diperlukan penyelidikan lebih lanjut terhadap variabel lain sebagai potensi perluasan TPB. Kata kunci: E-WOM, citra merek, theory of planned behavior, niat beli, shopee, kosmetik bibir halal
Examining The Impact of Customer Satisfaction and Brand Image toward Consumer Loyalty on Bank Syariah Indonesia Nofirda, Fitri Ayu; Susanto, Perengki
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.3

Abstract

Abstract. Bank Syariah Indonesia is a financial institution whose principal business is to provide credit and services in payment and money circulation that operates in accordance with sharia principles. This research is intended to see the role of customer satisfaction and brand image mediating customer engagement on Bank Syariah Indonesia customer loyalty. Through the purposive sampling method, the number of samples is determined to be at least 120 respondents. Data collection using questionnaire dissemination. Structural Equation Modeling (SEM- AMOS) analysis technique version 26 was used in this study. These results show that Customer Satisfaction has a significant effect on Customer Loyalty, Brand Image has a significant effect on Customer Loyalty, Customer Engagement has a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty through Customer Engagement, and Brand Image has a significant effect on Customer Loyalty through Customer Engagement. Keywords: Customer satisfaction, brand image, customer engagement customer loyalty   Abstrak. Bank Syariah Indonesia suatu lembaga keuangan yang usaha pokoknya memberikan kredit dan jasa-jasa dalam pembayaran serta peredaran uang yang beroperasi disesuaikan dengan prinsip-prinsip syariah. Penelitian ini dimaksudkan guna melihat peran customer satisfaction dan brand image memediasi customer engagement terhadap loyalitas nasabah Bank Syariah Indonesia. Melalui purposive sampling method ditentukan jumlah sampel yaitu minimal 120 responden. Pengumpulan data menggunakan penyebaran kuisioner. Teknik analisis Structural Equation Modeling (SEM-AMOS) versi 26 digunakan pada penelitian ini. Hasil tersebut menunjukkan Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah, Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah, Customer Engagement berpengaruh signifikan terhadap Loyalitas Nasabah. Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement, dan Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement. Kata kunci: Customer satisfaction, brand image, loyalitas nasabah, customer engagement.  

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