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Contact Name
Paska Marto Hasugian
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editorjournal@seaninstitute.or.id
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+6281264451404
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editorjournal@seaninstitute.or.id
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Komplek New Pratama ASri Blok C, No.2, Deliserdang, Sumatera Utara, Indonesia
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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Articles 2,386 Documents
The Impact Of Work Environment And Employee Satisfaction On Organizational Success With A Humanism In Management Asmara, Maisa Azizah; Budiwati, Neti; Abdurahman, Fairuz Rifqi; Maulana, Yono; Purwanto, Heri
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Employee dissatisfaction and turnover pose significant challenges in Indonesia, with nearly 7.2 million individuals unemployed as of February 2024. This research explores the factors causing job dissatisfaction and strategies to enhance employee well-being and satisfaction. The study emphasizes the importance of a humanistic management approach that prioritizes individual dignity and well-being in creating a conducive work environment. Categorized as descriptive research with a quantitative approach, this study employs non-probability sampling using the purposive sampling method, with a sample size of 20 individuals. The research also applies multiple linear regression analysis methods, with data processed using IBM SPSS version 26.0. The research findings indicate that job satisfaction (X1) significantly affects organizational success (Y) at Arromanis Corner Store Bandung, while the work environment (X2) does not have a significant impact on organizational success (Y). Therefore, it can be concluded that the variables of job satisfaction (X1) collectively and significantly influence organizational success (Y) at Arromanis Corner Store Bandung.
The Influence Of Work Discipline And Emotional Intelligence On The Employees Performance Of J&T Express Kebun Cengkeh Ambon Chandra, Felix; Maghfirah, Nurul
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research aims to reveal the influence and how big an impact work discipline and emotional intelligence have on the level of performance produced by employees of J&T Express Kebun Cengkeh Ambon, a company that provides goods delivery services. A descriptive approach was used to test hypotheses or answer questions about the research subject, with the research focus on J&T Express Kebun Cengkeh employees, totaling 36 people.Using a saturated sampling method, this approach involves the entire population of J&T Express Kebun Cengkeh employees as the main sample. The likert scale is the main measuring tool used by distributing questionnaires to respondents. In processing the collected data, multiple regression analysis was driven by SPSS statistical software as the main tool. Interesting research results show that work discipline has a positive and significant influence on performance, while emotional intelligence makes a positive but not significant contribution to employee performance. This research not only presents findings but also brings an in-depth understanding of the interaction between work discipline, emotional intelligence, and performance in the context of human resource management.
The Effect Of Promotion On Sales Of Sport Utility Vehicle Cars Maulidina, Maulidina
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Sports Utility Vehicle (SUV) cars are increasingly in demand by the public. SUVs are a type of car that combines two types of car, namely passenger and off-road. With this combination, the SUV can not only be driven on ordinary urban roads, but also on rough terrain such as rocky roads, many people use this type of car. This research discusses the influence of promotions on sales of Sport Utility Vehicle (SUV) cars at PT. Pahala Automotive International Dipo, which is limited to the Pajero car type. The purpose of this research is to determine the effect of promotions on company sales at PT. Automotive Pahala International Dipo. Where within a period of 6 (six) months there was fluctuation in sales of Pajero type cars. This research has 2 (two) variables, namely Promotion (Variable And Sales (Variable Y) with its indicators (increasing and deeper curiosity about the product and its advantages to find out more easily). This research used quantitative methods and a population of 43 respondents, and a sample of 43 respondents. This research uses a questionnaire to collect data from respondents. The results of this research shown by the Multiple Linear Regression Analysis model are Y = 7,749 + 12,898 (X). With the large influence of promotion through the coefficient of determination test of 0.797 or 79.7% while the remaining 20.3% is influenced by other variables. Based on the results of this research, the promotion variable is a variable that influences sales at PT. Dipo Internasional Pahala Automotive is proven by the results of the promotional t test which has an influence on sales.
The Influence Of Marketing Public Relations, Brand Image, And After-Sales Service On The Intention To Reuse Indihome Products In Medan City Siregar, Onan Marakali
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study examines the influence of Marketing Public Relations, Brand Image, and After-Sales Service on consumer interest in reusing IndiHome products in Medan City. The study employs a quantitative approach with an associative method and involves 96 respondents selected through purposive sampling technique. Multiple linear regression analysis indicates that the three independent variables significantly influence the interest in product reuse. The research findings show that an increase of one unit in marketing public relations by 0.232, brand image by 0.280, and after-sales service by 0.301 respectively increases the interest in reuse. The Adjusted R Square value of 0.644 indicates that 64.4% of the variation in reuse interest can be explained by these three variables. These findings highlight the importance of effective marketing public relations, a strong brand image, and quality after-sales service in enhancing customer retention for IndiHome products. PT. Telkom Indonesia is advised to continuously improve and integrate these strategies to maintain and increase customer loyalty in a competitive market.
The Influence Of Online Customer Reviews, Trust And Ratings On Purchasing Interest In The Tokopedia Marketplace On UNPRI Faculty Of Psychology Students Events, Events; Jarungjung Hutagaol; Nirwana Br Bangun
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research aims to determine and analyze the influence of Customer Online Reviews, Trust and Ratings on Purchase Interest at the Tokopedia Marketplace among UNPRI Faculty of Psychology Students. Negative reviews of services and products from online stores, lack of customer trust in online stores and low ratings cause a decrease in requests for purchases from customers. The theories used in this research are Marketing Management theories, which relate to Customer Online Reviews, Trust, Ratings and Purchase Intentions. Explanatory descriptive is the nature of this research, quantitative descriptive is the research method utilized, and quantitative approach is the research type. Through the use of questionnaires, documentation studies, and interviews, data was collected. Multiple regression analysis serves as the analytical technique. The population used was all 106 students from the Faculty of Psychology in the 2021-2023 academic year. Determination of the sample in this study used saturated sampling. The results of the research show that Customer Online Reviews, Trust and Ratings have a significant effect on Purchase Interest at the Tokopedia Marketplace among UNPRI Faculty of Psychology Students. The trust variable is the one that has the most effect on purchase interest out of the three variables examined, according to the examination of the factors influencing purchase interest. The t count findings for each variable demonstrate this.
E-Government Implementation and Its Impact on Economic Efficiency Munari, Munari
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The implementation of e-government has become a significant focus of efforts to improve government efficiency and transparency in various countries. E-government, which involves using information and communication technology (ICT) in government administration, aims to reduce operational costs, increase productivity, and improve the quality of public services. Through digitizing data and services and enhancing accessibility and public participation, e-government can reduce bureaucracy and increase accountability. However, challenges such as the digital divide, data security, and resistance to work culture change must be addressed to ensure successful implementation. With the right strategy, e-government can contribute significantly to economic efficiency and sustainable growth.
The Influence Of Social Media, Celebrity Endorsers And Product Quality On Consumer Buying Interest In Dabe Beauty Products In Jakarta Zed, Etty Zuliawati; Tri Mulyani Kartini; Pupung Purnamasari
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

In order to cope with the increasing consumer interest in skincare products, companies are required to be more innovative and creative in competing in the market. Advances in technology and social media allow the cosmetics industry to grow rapidly. Through social media, consumers can easily search and get products that suit their needs. Dabe Beaute creates innovative products and utilises social media as a promotional tool that provides information about the variety of products and their quality. This research method uses quantitative methods with ‘nonprobability sampling’ sampling techniques, namely purposive sampling. Data collection techniques through distributing online questionnaires to 100 respondents and processed with SPSS version 25. The analysis method used is multiple linear regression. The results of hypothesis testing show that Social Media and Celebrity Endorser have a significant effect on Purchase Intention, while product quality has no significant effect on Purchase Intention of Dabe Beaute skincare in the city of Jakarta. Companies should expand research by adding other factors besides social media, celebrity endorsers and product quality that can influence buying interest.
The Influence of Cafe Atmosphere and Word of Mouth on Purchasing Decisions: The Role of Brand Image as a Mediating Variable Benamen , Masna; Asnawi, Aisah; Huwae, Victor E.
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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This research aims to analyze the influence of cafe atmosphere and word of mouth on visiting decisions mediated by brand image. This research is quantitative descriptive research. The population in this study were Gospel Cafe visitors. The sample in this study was 190 respondents. By using a questionnaire, sampling for this research aims a non-probability sampling technique with a purposive sampling method. The data analysis method used is SEM PLS to test the formative and reflective models between indicators. Based on the results of data tests that have been carried out, it shows that the cafe atmosphere variable (X1) has a positive and significant influence on the brand image (Y) as a mediating variable and purchasing decision variable (Z). , word of mouth (X2) has a positive and significant influence on brand image (Y) as well as a mediating variable and purchasing decision variable (Z). The research results also show that word of mouth has a very high influence on brand image and visiting decisions. This shows that the decision to visit a cafe and the image formed are still dominated by offline promotional factors or references from other people who have visited before.
The Influence Of Marketing Mix On Decisions To Purchase Chips At Kreasi Nailah Stores Darmawan, Rizky; Rahma Ayu, Ade
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The purpose of this research is to find out whether there is an influence of the Marketing Mix on the decision to purchase chips at the Kreasi Nailah store. This research uses a quantitative approach using a questionnaire for data collection. Respondents in this study totaled 80 people. Hypothesis testing and data analysis were carried out using SPSS version 25 software. This research revealed several significant relationships: First, the product has a partially significant influence on purchasing decisions. Second, price has a partially significant influence on purchasing decisions. Third, place has a partially significant influence on purchasing decisions. Fourth, promotions have a partially significant influence on purchasing decisions.
Accountability Of Directors In Dividend Distribution As A Form Of Legal Protection For Shareholders Siti Junaidah Hasibuan
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
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The Principle of Accountability is a way to account for success or failure in implementing the company's vision and mission, to achieve the goals and objectives that have been set. In other words, accountability is the periodic responsibility of the company's management.Directors have an obligation to act in good faith, carry out the functions of managing the company, and protect the interests of the company and its shareholders, in this case, limiting the distribution of dividends. They must make rational decisions, based on careful consideration and adequate information. However, there are several issues that need to be considered regarding the responsibilities of directors in the company. One potential problem is the occurrence of legal violations by directors, whether intentional or unintentional. In this case, there needs to be an effective monitoring and accountability mechanism to ensure that directors are responsible for their actions. This research aims to analyze the responsibilities of directors in distributing dividends in an effort to legally protect shareholders. This study uses literature analysis methods to collect data from various legal sources, such as laws, as well as related literature.