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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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The Response To Multifunctional Fertilizer And Cow Manure Growth And Production Of Sedele Plant (Glysine Max L) Sulardi, Sulardi; M. Wasito; Agnes Refiana Sembiring
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the response of multifunctional fertilizer and cow dung on the growth and production of Soybean (Glycine max L.) plants and their interactions. This study was conducted in Klambir Lima Hamparan Perak Village, Deli Serdang Regency, North Sumatra from January to March 2023, using a factorial Randomized Block Design (RAK), with three blocks, 12 combinations. The first factor is cow dung fertilizer (P0) = 0 kg/plot, (P1) = 1.5 kg/plot, (P2) = 3 kg/plot, and (P3) = 4.5 kg/plot. The second factor is ecoenzyme (E1) = 90 ml/plot, (E2) = 180 ml/plot and (E3) = 270 ml/plot. The parameters observed were plant height (cm), number of productive branches (branches), number of pods per sample (plong), number of plong per plot (pods), production per sample (g) and production per plot (g). The results of the study showed that the provision of cow dung fertilizer had an effect on all observation parameters. The best observation parameter results on soybean plants were in the P3 = 4.5 kg / plot treatment. The provision of multifungal fertilizer on the growth and production of soybean plants had an effect on all observation parameters. With a treatment of 270 ml / plot gave the best results on soybean plants, while the interaction between cow dung fertilizer and ecoenzyme had no significant effect on all observation parameters.
Acceleration Of Msmes (Micro, Small And Medium Enterprises) In The Role Of Expanding Economic Growth In Indonesia Anggia Ramadhan; Lic.Rer.Reg. Sirojuzilam; M. Syafii
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

MSMEs (Micro, Small, and Medium Enterprises) play a strategic role in supporting Indonesia's economic growth, both through their contribution to GDP, employment absorption, and expansion of domestic and international markets. This study aims to analyze the acceleration of MSMEs in the expansion of national economic growth, with a focus on key factors that influence the ability of MSMEs to grow, innovate, and compete in the global market. This research approach uses a mixed method, involving quantitative analysis of secondary data from the Central Statistics Agency (BPS) and the Ministry of Cooperatives and MSMEs, as well as in-depth interviews with MSME actors in various sectors. The results of the study show that MSME acceleration is influenced by three main factors: business digitalization, access to financing, and improving human resource skills. The implementation of digital technology has been proven to increase operational efficiency and expand market access, both locally and internationally. However, obstacles such as low digital literacy, limited capital, and suboptimal regulations are still major challenges. This study recommends strengthening policies that support MSME digitalization, providing inclusive access to financing, and more focused entrepreneurship training and education. With targeted acceleration, MSMEs have great potential to become the main driving force of Indonesia's sustainable and inclusive economic growth.
Implementation of Green Economy in Increasing Economic Growth and Environmental Conservation Moh Afrizal Miradji; Rina Fariana
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The green economy is a sustainable economic model that fosters growth while ensuring the preservation of natural resources. This paper explores the role of green economy practices in promoting both economic growth and environmental conservation. It examines the integration of green technologies, renewable energy, and sustainable agriculture into various sectors, highlighting their impact on job creation, environmental benefits, and long-term economic stability. By analyzing case studies and policy frameworks, this paper demonstrates that the green economy can be a driving force for achieving both economic prosperity and environmental sustainability.
Fashion Business Development Strategy In Terms Of Swot Analysis At Laksmi Muslim Fashion Boutique In Surabaya After The Co-19 Pandemic Martha Suhardiyah; Sulistiami, Sulistiami; Aora Sapphire D; Gintan Regita Maharani
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The selection of the fashion business is based on the consideration that the fashion business is a category of small businesses that are most in demand by the community. therefore, efforts are needed to be able to win the competition to seize the market.  Examining SWOT is a way of systematically collecting data on elements regarding strengths (Strengths), opportunities (Opportunities) weaknesses (Weaknesses) and Threats (Threats), This study uses a qualitative descriptive approach whose purpose is to describe the results of the fashion business development strategy at Laksmi Boutique Muslim Clothing in Surabaya.Sampling technique with total sampling, Data obtained using observation, interviews and document data collection. The conclusion of data analysis shows that to be able to win the competition the company must take more advantage by maximizing strengths (Strengths) and opportunities (Opportunities) through internal improvement of the company and can simultaneously reduce weaknesses (Weaknesses) and Threats (Threats) in business operations. Through this approach, business people have a basis for determining marketing and business development strategies with the right target.
Influencer Contributions, Hedonic Browsing and Visual Appeal Against Impulsive Buying Online Shopping Customers Mai Hetti, Selvi; Iskandar, Dedi; Ruri Aditya Sari
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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This research aims to measure the contribution and influence of influencers, hedonic browsing, and visual appeal on impulsive buying behavior among online shopping customers. Tight competition in e-commerce in Indonesia, especially on platforms such as Shopee and Instagram, encourages various marketing strategies to increase sales. One strategy is to use influencers who can influence consumers' impulse purchasing decisions. This research uses quantitative methods by collecting data through questionnaires distributed to 65 respondents who are Shopee and Instagram users. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3 software. The research results show that influencers contribute 20.5% to impulsive buying, hedonic browsing contributes 57.5%, and visual appeal contributes 79%. % of hedonic browsing. These findings provide important implications for retailers in determining effective marketing strategies to encourage impulse buying behavior, with an emphasis on the use of influencers and increasing the visual appeal of online shopping platforms. This research also provides insight into the development of marketing science, especially in the context of e-commerce
The Influence Of Green Marketing Implementation On Consumer Satisfaction At Dhoplang Market, Pandan Village, Slogohimo District, Wonogiri Regency Adhelia Nurul Fitri, Zhylma; Mashudi, sugengh; Kristiyana, Naning; Chamidah, Siti
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Purpose: This study aims to investigate how the implementation of green marketing affects consumer satisfaction at Dhoplang Market, Pandan Village, Slogohimo Subdistrict, Wonogiri Regency.Green Marketing in this study consists of 4 components, that is green product, green price, green place and green promotions. This study includes independent variables consisting of green product, green price, green place and green promotion and consumer satisfaction as the dependent variable. Methodology/approach: This study is a quantitative study. Information was obtained from data collection originating from questionnaire questions distributed to respondents and also through field observations with a sample size of 85 respondents. A purposive sampling technique was used to determine the sample.. Using multiple linear regression for data analysis in SPSS version 25. Results/findings: Consumer satisfaction is positively and significantly influenced by environmentally friendly products, positively and significantly influenced by environmentally friendly prices, positively and significantly influenced by environmentally friendly places, but not significantly influenced by environmentally friendly promotions. These four components make a major contribution to implementing green marketing to increase consumer satisfaction at Dhoplang Market. Limitations: This study's sampling is still insufficient, which is a restriction; hopefully, a larger sample will be used in subsequent studies. Contribution: This research can help market managers and business actors in determining effective strategies to increase consumer satisfaction.
Financial Ratio Analysis as a Tool for Detecting Financial Statement Misstatements: A Study of Industrial Companies in Indonesia Chika Meyora Ismanto; Hendra Achmadi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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This study aims to analyze the impact of liquidity ratios, leverage ratios, profitability ratios, asset turnover ratios, and working capital ratios on financial statement misstatements in companies listed on the Indonesia Stock Exchange. The data used is panel data covering 52 companies with two years of observation, namely 2022 and 2023. The regression model used is the random effect model. The results indicate that liquidity ratio (CR) has no significant effect on financial statement misstatements, leverage ratio (DER) has a positive effect on financial statement misstatements, while profitability ratio (ROA) has a negative effect on financial statement misstatements. Furthermore, asset turnover ratio (TATO) and working capital ratio (PER) also have no significant effect on financial statement misstatements. These findings contribute important insights for managerial practice in financial statement management and accounting regulation oversight.
Socially Inclusive In Palembang City Light Rail Transit (LRT) For The Development Of A Green Economy In A Sharia Economic Perspective Yuliani, Mawar; Heri Junaidi; Deky Anwar
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The issues of sustainability and social inclusiveness are increasingly becoming a concern in the development of modern public transportation. Palembang City Light Rail Transit (LRT), as one of the based transportation projects green economy offers opportunities to apply concepts socially inclusive to achieve social justice and accessibility for all levels of society. From a sharia economic perspective, sustainable and inclusive transportation development does not only consider economic efficiency and environmental preservation, but also pays attention to fair and equitable social welfare. This research aims to explore the application of the concept socially inclusive on the Light Rail Transit (LRT) transportation system in Palembang City as part of development efforts green economy which is in line with sharia economic principles. This study also discusses how sharia economic principles—such as social justice, wise use of resources, and shared prosperity—can be integrated into LRT development policies to maximize positive social and economic impacts. This type of research is field research and is included in qualitative descriptive research using primary and secondary data. Data collection techniques use observation, interviews and documentation methods. The data analysis technique in this research uses data reduction, data presentation, and drawing conclusions. The research results show that overall it can be achieved triple bottom line (people, planet, profit) which means that the development of a green economy can be carried out through Socially Inclusive, because by fulfilling the Triple Bottom line concept, the Green Economy concept is also fulfilled. Green Economy Development Through the Quadruple Helix Approach on Light Rail Transit in Palembang City can only fulfill 1-3 indicators, namely the role of government, business actors and the community and sharia economic principles. It can also be implemented in socially inclusive and green economy development.
Financial Risk Management Strategies in Startup Companies: Accounting Perspectives Silaban, Barnabas Tridig; Setiana, Sinta; Tanujaya, Tyara Angel Clarissa
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Startup companies face significant financial risks due to the innovative nature of their business, high levels of uncertainty, and limited resources. This study aims to explore financial risk management strategies in startup companies from an accounting perspective using a mixed-methods approach. This method combines quantitative analysis of startup financial data with in-depth qualitative interviews with company founders, financial managers, and accountants. This research also involves support and data from various institutions such as the Financial Services Authority (OJK), the Indonesian Venture Capital Association (Amvesindo), and the Indonesian Startup Studio from the Ministry of Communication and Information Technology (Kominfo). The results of quantitative research show that the implementation of accrual-based financial reporting systems, risk-based budget utilization, and proactive cash flow management are the main practices in reducing financial risks. Meanwhile, qualitative findings reveal that understanding of financial risk is often limited, especially in early-stage startups. An effective risk mitigation strategy involves a combination of the use of digital accounting technology supported by institutions such as IDX Incubator, as well as strict management of debts and receivables with investor collaboration through platforms such as Amvesindo. This study concludes that the integration of modern accounting approaches with a deep understanding of startup risk dynamics can increase a company's resilience to financial challenges. The study recommends the development of a risk accounting-based training model with support from the Indonesian Institute of Public Accountants (IAPI) and University Research Institutes, as well as increased access to financial resources through the support of institutions such as BEKRAF and the Asian Development Bank (ADB). Further research is expected to explore the application of this strategy in a broader context and with a variety of industry sectors.
Value Chain Analysis to Improve Competitive Advantage Using VRIO at RM Bu Tomo Slawi, Tegal Wildan Hilmi; Nandang, Nandang; Ismail Yusuf
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Indonesia's culinary diversity is one of the richest in the world. Satay is one of the original foods originating from Indonesia. Goat satay is a speciality food originating from Tegal, Central Java. The number of restaurants that provide goat satay in Tegal requires each business to have a strategy in order to achieve competitive advantage. The purpose of this research is to analyse RM Bu Tomo Slawi, Tegal in order to achieve competitive advantage using value chain and VRIO analysis. This research uses a qualitative case study method with data collection techniques. The results show that some activities, such as procurement, operations, and inbound logistics, have provided a competitive advantage. However, there are weaknesses in other activities, such as firm infrastructure, technology development, marketing and sales, and service, which are not fully optimised in supporting competitive advantage.

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