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International Journal of Education, Social Studies, And Management (IJESSM)
Published by Lembaga Peduli Pengembangan Pendidikan Indonesia
ISSN : -     EISSN : 27754154     DOI : https://doi.org/10.52121/ijessm.v1i2
Core Subject : Education,
Education Other
The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for scientific understanding of the fields of education, social and management and play an important role in promoting the accumulation of knowledge, values, and skills that are transmitted from one generation to another; and to make the methods and content of evaluation and research in education available to teachers, administrators, students, faculty and research workers. This journal covers a wide range of topics, including, social, curriculum, management science, educational philosophy and educational approaches, etc.
Arjuna Subject : Umum - Umum
Articles 635 Documents
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The Influence of Social Media and Customer Testimonials on Consumer Trust in Victoria Brownies MSMEs, Bandar Lampung Dewi, Ariska Citra; Meidasari, Evi; CN, Yudhinanto
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1045

Abstract

This study aims to determine and analyze the influence of social media and customer testimonials on consumer trust in UMKM Victoria Brownies Bandar Lampung. Consumer trust is an important factor in maintaining loyalty and increasing purchasing decisions, especially in digital-based culinary businesses. This study uses a quantitative method with an associative approach. The sample used was 100 respondents who were Victoria Brownies consumers, with a sampling technique using purposive sampling. The data analysis technique used was multiple linear regression with the help of the IBM SPSS 25 program. The results showed that social media had a significant effect on consumer trust with a t-value of 4.179 and a significance of 0.000. Customer testimonials also had a significant and dominant effect on consumer trust with a t- value of 13.250 and a significance of 0.000. Simultaneously, social media and customer testimonials had a significant effect on consumer trust with a calculated F value of 323.821 and a significance of 0.000. The coefficient of determination (R²) of 0.680 indicates that 68% of the variation in consumer trust can be explained by the two independent variables. Thus, it can be concluded that social media and customer testimonials are important factors that must be considered in building and increasing consumer trust, especially in the context of MSME digital marketing.
Analysis of Educational Service Marketing Strategies in Increasing Prospective Students’ Interest during the New Student Admission Period (PMB) at LP3I Lampung Zhafira, Shelma Anggi; Yusda, Desi Derina; Desmon, Desmon
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1046

Abstract

This study aims to analyze the educational service marketing strategies implemented by LP3I Lampung to increase prospective students’ interest during the New Student Admission period (PPDB). The background of this research is the growing competition among educational institutions, which requires each institution to develop effective and innovative marketing strategies. This research employs a qualitative descriptive method, with data collected through interviews, observations, and documentation studies. The findings reveal that LP3I Lampung applies the 7Ps of service marketing mix, namely product, price, place, promotion, people, process, and physical evidence. The dominant promotional strategies include the use of social media, school seminars, direct visits, and scholarship programs. Service quality, competency-based curriculum, and partnerships with the industrial sector are the main attractions for prospective students. Supporting factors include institutional credibility and alumni networks, while the main challenge comes from competition with universities and other training institutions. The study concludes that an integrated marketing strategy has a positive impact on increasing student enrollment interest at LP3I Lampung. The analytical tool used is Miles & Huberman’s interactive model, which includes three main stages: (1) Data reduction, by selecting, focusing, and simplifying interview and observation results to highlight relevant information; (2) Data display, by presenting the findings in the form of narratives, tables, and matrices to identify patterns and relationships; and (3) Conclusion drawing/verification, by formulating key findings and verifying them for validity.
Strengthening Local Economic Growth Through Community Purchasing of Local Food Products: A Qualitative Study in Barru Regency Alwi, Muchdi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1047

Abstract

This study aims to analyze the role of community purchasing behavior toward local food products in strengthening local economic growth in Barru Regency. The research adopts a qualitative approach to gain an in-depth understanding of the economic motivations, preferences, and consumption patterns of the community. Data were collected through in-depth interviews, observations, and documentation involving local consumers, small-scale producers, and relevant stakeholders. The data were analyzed using NVivo software to identify key themes and patterns related to purchasing behavior and its economic implications. The findings reveal that community purchasing of local food products is influenced by several economic factors, including price affordability, product accessibility, income level, and perceived value. In addition, non-economic factors such as cultural attachment, product trust, and local identity also play a significant role in shaping consumer decisions. The study further indicates that increased consumption of local food products contributes to strengthening local economic circulation, supporting small and medium enterprises (SMEs), and creating sustainable income opportunities for local producers. This research highlights the importance of integrating economic and socio-cultural strategies to encourage community participation in supporting local products. Policy recommendations include strengthening local product competitiveness, improving distribution channels, and enhancing public awareness to promote sustainable local economic development in Barru Regency.
Transformation of MSME Management in Barru Regency in the Digital Era: A Qualitative Analysis Using NVivo Hasi, Lukman; Ariyadi, A.
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1048

Abstract

This study aims to analyze the transformation of Micro, Small, and Medium Enterprises (MSME) management in Barru Regency in the digital era. The research focuses on business planning, financial management, marketing strategies, and the utilization of digital technology by MSME actors. This study employs a qualitative approach, with data collected through in-depth interviews, observation, and documentation. Informants were selected using purposive sampling techniques. Data analysis was conducted using NVivo software to systematically identify themes, patterns, and relationships among categories. The results indicate that the transformation of MSME management in Barru Regency still faces several challenges, particularly in digital literacy, access to technology, and human resource limitations. However, some MSME actors have begun to adopt digital platforms such as social media and marketplaces to expand market reach and improve operational efficiency. Government support through training and mentoring programs has also contributed to enhancing managerial capacity. This study recommends strengthening digital-based policies, improving technological literacy, and fostering cross sector collaboration to ensure the sustainability of MSMEs in the digital era.
Implementation of In-Depth Learning Planning on Zakat Through Discovery Learning with the Assistion of Youtube at Taman Siswa High School Tanjung, Fadhly Yassin; Vebrianto, Riyan; Hamzah, Afif
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1050

Abstract

This study aims to describe the implementation of In-Depth Learning Planning (IPL) on zakat through the Discovery Learning model, supported by YouTube, in grade 10 of Taman Siswa Senior High School. This study used a descriptive qualitative approach, with data collection techniques consisting of learning observations, analysis of IPL documents and Student Worksheets (LKPD), and analysis of student formative and summative assessment results. Data were analyzed descriptively to illustrate the relationship between planning, implementation, and learning outcomes. The results showed that the implementation of IPL improved students' conceptual understanding and analytical skills in determining the nisab (the threshold limit), calculating zakat levels, and accurately classifying mustahik (the recipients of wealth). Furthermore, students were able to relate the concept of zakat to modern social and economic realities through case analysis activities and zakat calculation simulations. The integration of YouTube into learning also contributed to improving students' digital literacy critically and responsibly, and fostering social empathy for groups in need. Thus, the implementation of IPL based on Discovery Learning is effective in meaningful, contextual zakat learning, oriented toward the development of Higher Order Thinking Skills (HOTS) at the high school level.

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