Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[THE INFLUENCE OF SOCIAL MEDIA PLATFORMS, MARKETING TECHNIQUES AND E-COMMERCE ON CUSTOMER BUYING INTEREST IN COFFEE SHOPS PICKING IN BINJAI ]]>
<![CDATA[Nathaly Orient]]>;
<![CDATA[Novellyn Wigo]]>;
<![CDATA[M. Fadhlan Mirza]]>;
<![CDATA[Deni Faisal Mirza]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4052
<![CDATA[This study aims to determine the extent to which social media platforms, marketing techniques, and e-commerce influence customer purchasing interest at the Kopi Petik coffee shop in Binjai, both individually and simultaneously. This study uses a quantitative approach, with data analysis using multiple linear regression. According to the analysis results, each variable partially influences customer purchasing interest. In addition, simultaneously, the three variables also show a significant influence. The coefficient of determination (R²) value is 0.727 or 72.7% of the variation in consumer purchasing interest can be explained by social media platforms, marketing techniques, and e-commerce, while the remaining 27.3% is caused by other factors not examined.]]>
<![CDATA[LEGAL ANALYSIS OF LEGAL PROTECTION FOR WORKERS IN THE AREA OF OCCUPATIONAL SAFETY AND HEALTH (OSH) IN THE INDUSTRIAL SECTOR (RESEARCH STUDY IN THE INDUSTRIAL AREA OF BATAM CITY) ]]>
<![CDATA[Erniyanti]]>;
<![CDATA[Muh. Aliuddin Arief]]>;
<![CDATA[M. Soerya Respationo]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i4.4053
<![CDATA[Occupational Safety and Health (OSH) is a fundamental right of every worker that must be guaranteed through an adequate legal protection system. In the midst of the development of industrial area of Batam City as a national strategic area, the complexity of work relationship and high level of work risk become a challenge in the implementation of OHS protection. This research is motivated by the in-creasing number of work accidents in the industrial area of Batam City, which shows a gap between legal arrangements and implementation of labor protection.The purpose of this study is to analyze the ap-plicable legal arrangements related to OHS protection, assess the implementation of legal protection of workers in the field, and identify obstacles and strategic efforts that need to be made in the context of legal protection.The methods used in this research are normative juridical and empirical juridical ap-proaches, with data collection techniques through literature studies and interviews with relevant parties, including the Kepri Provincial Manpower Office, industrial companies, K3 training institutions, and K3 practitioners. The analysis was conducted by referring to the statute approach and socio-legal ap-proach, based on John Rawls' theory of justice, Lawrence M. Friedman's legal system theory, and Sudikno Mertokusumo's theory of legal certainty.The result shows that although the normative regu-lation on OSH protection is quite complete, its implementation in Batam City still faces various ob-stacles, such as lack of supervision, low legal awareness, and weak deterrent effect from legal sanctions. Comprehensive reform of OSH regulation, capacity building of labor inspectors, and synergy between government, employers, and workers in building OSH conscious culture are needed.]]>
<![CDATA[JURIDICAL ANALYSIS OF THE APPLICATION FOR THE ORIGIN OF CHILDREN OUT OF WEDLOCK AGAINST THE CHILD PROTECTION LAW (CASE STUDY AT THE BATAM RELIGIOUS COURT) ]]>
<![CDATA[Erniyanti]]>;
<![CDATA[Cut Ria Mariana]]>;
<![CDATA[Parameshwara]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4054
<![CDATA[Legal matters concerning the status of children born out of wedlock remain intricate and necessitate specialized treatment within the national legal framework, particularly with the safeguarding of children's civil rights. A legal measure to secure recognition for children born out of wedlock involves applying to the establishment of parentage in the Religious Court. This study seeks to examine the legal foundations and procedures for applications concerning the status of out-of-wedlock children presented to the Batam Religious Court. It aims to assess the implementation and legal ramifications of the court's rulings on the legal status of these children and their implications for the children's civil rights, while also formulating legal solutions to enhance protection for children born outside of wedlock. This study employs normative juridical and empirical juridical methodologies by analyzing laws and regulations, specifically Constitutional Court Decision No. 46/PUU-VIII/2010, alongside five rulings on child origin cases from the Batam Religious Court as primary data sources. The theoretical framework employed includes Justice Theory as the overarching theory, Legal System Theory as the intermediary theory, and Maslahah Mursalah Theory as the practical application theory. The research findings indicate that the Batam Religious Court typically dismisses applications about a child's lineage in the absence of acceptable marital evidence under Islamic law, despite the presence of biological evidence such as DNA test results. Consequently, the child fails to establish a civil relationship with their father and forfeits certain essential legal rights. Consequently, the alignment of Islamic law, national law, and population administration law is essential, along with the formulation of a national Standard Operating Procedure that prioritizes child protection and non-discrimination principles.]]>
<![CDATA[THE EFFECT OF WORKLOAD, COMPENSATION, AND CAREER DEVELOPMENT ON THE PERFORMANCE OF EMPLOYEES OF THE PUBLIC WORKS AND HOUSING AGENCY OF ANAMBAS ISLANDS REGENCY WITH JOB SATISFACTION AS AN INTERVENING VARIABLE ]]>
<![CDATA[Wan Iwan Darmawan]]>;
<![CDATA[Chablullah Wibisono]]>;
<![CDATA[Sri Yanti]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4055
<![CDATA[This study aims to analyze the effect of workload, compensation, and career development on job satisfaction and performance of employees at the Public Works and Public Housing Agency of the Anambas Islands Regency. The research method used a quantitative approach with saturated sampling techniques on 163 employees consisting of 122 men (74.8%) and 41 women (25.2%). Data were collected through a questionnaire using a Likert scale and analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that of the 10 hypotheses tested, 7 were accepted and 3 were rejected. Workload had a significant positive effect on job satisfaction (β=0.377; p=0.018), compensation had a significant positive effect on job satisfaction (β=0.311; p=0.022), but career development did not have a significant effect on job satisfaction (β=0.301; p=0.084). Career development has a significant positive effect on employee performance (β=0.305; p=0.000), while workload and compensation do not have a direct effect on employee performance. Job satisfaction has a very significant effect on employee performance with the highest coefficient (β=0.778; p=0.000). Mediation analysis shows that workload (β=0.293; p=0.011) and compensation (β=0.242; p=0.025) affect employee performance through job satisfaction, but career development does not mediate through job satisfaction. This study confirms that job satisfaction is the main predictor of employee performance, so organizations need to prioritize strategies to increase job satisfaction through the optimization of challenging workloads, improvements to the compensation system, and the revitalization of career development programs to optimize employee performance in public services in the fields of infrastructure and spatial planning.]]>
<![CDATA[DETERMINANTS OF COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN KUTUH TOURISM VILLAGE, SOUTH KUTA DISTRICT, BALI PROVINCE ]]>
<![CDATA[I Wayan Chandra Adyatma]]>;
<![CDATA[Desak Rurik Pradnya Paramitha Nida]]>;
<![CDATA[I Putu Gede Satria Wiraharja]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4056
<![CDATA[This study analyzes the influence of government roles, leadership, and destination image on the competitive advantage of Kutuh Tourism Village, Badung Regency. The research employed a quantitative approach, with data collected through questionnaires administered to key stakeholders, and analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that the government role has a positive and significant effect on competitive advantage (t-statistic = 2.71; original sample = 0.800), suggesting that regulatory support, infrastructure development, and promotion enhance destination competitiveness. Destination image also shows a positive and significant effect (t-statistic = 2.22; original sample = 0.805), confirming that positive tourist perceptions strengthen competitive advantage. Conversely, leadership has no significant effect (t-statistic = 0.71), indicating the need to improve local leadership capacity. The R-Square value of 0.741 indicates that the three variables collectively explain 74.1% of the variance in competitive advantage, while the Q-Square value of 0.711 demonstrates high predictive relevance. These findings provide practical implications for destination development, emphasizing that synergy between government support and destination image enhancement is a key driver for sustainable competitiveness, with leadership remaining a strategic potential that should be optimized.]]>
<![CDATA[DENTAL SERVICES MARKETING IN PRACTICES ]]>
<![CDATA[Daryono]]>;
<![CDATA[Wirawan Dony Dahana]]>;
<![CDATA[Yuary Farradia]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4057
<![CDATA[Introduction: The rapid development and change in the digital world has had a big impact on the world of dentistry. Digital marketing is very good in the process of doing marketing management that can be applied to the intention of visiting dental care to dental clinics. Objective: To find out the digital marketing strategy in daily dental services. Method: The method of searching for articles on digital marketing strategies for dental services in dental clinics in electronic databases is Semantic Scholar. The total initial search results in the database totaled 1000 articles using the keyword "Dental Services Marketing". Furthermore, the inclusion and exclusion criteria were determined and adjusted to the population analysis, concept and context. Result: A total of 1000 articles were identified and screened and duplications were removed, resulting in 10 articles that met the inclusion criteria. Conclusion: Digital marketing strategy in dentistry is an approach used to promote services and increase patient trust through digital platforms. Some of the strategies applied are content seeding, influencer marketing, social media, website, google maps optimization, hiring a digital marketing agency and education. In the application of digital intelligence (business intelligence) in strategic management for dentistry and dental clinics that can be useful such as Digital Strategic Management, Telehealth Services, Data analytics for treatment plans, Utilizing Digital Information, Automating Administrative Duties, Utilizing Digital Imaging and Diagnostic Technologies, Feedback Mechanisms and improving and promoting patients about oral health both treatment and prevention.]]>
<![CDATA[DYNAMICS AND CHALLENGES OF LEGAL PROTECTION IN DIGITAL BUSINESS TRANSACTIONS ]]>
<![CDATA[Deswal Arief]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4058
<![CDATA[The rapid development of information technology has transformed business transaction patterns in Indonesia through e-commerce, fintech, and digital banking. While providing efficiency and accessibility, this digitalization poses significant legal challenges, particularly regarding the regulation of electronic contracts and consumer protection. Electronic contracts are recognized as valid under the ITE Law and the Civil Code, but practices for proving party identity, the validity of digital signatures, and return and refund mechanisms still create legal uncertainty. For consumers, default in e-commerce transactions, information asymmetry, and low legal literacy are key obstacles, while oversight of digital business actors and law enforcement are suboptimal. Regulatory gaps, including those concerning the protection of personal data and cross-border transactions, further reinforce the need for legal improvements. This study uses a normative juridical method with a statutory and conceptual approach, examining the ITE Law, the Consumer Protection Law, the Government Regulation on Electronic Transactions (PPPSTE), and relevant legal literature to analyze these dynamics and challenges. The results of the study indicate the need to update legal norms, strengthen oversight, and improve public digital and legal literacy to create a fair, safe, trustworthy, and sustainable digital business ecosystem in Indonesia.]]>
<![CDATA[HUMAN RESOURCE-BASED ENTREPRENEURSHIP IN ERA OF INDUSTRIAL REVOLUTION 4.0 : A STUDY ON DIGITAL STARTUPS IN MEDAN ]]>
<![CDATA[Muhammmad Isa Indrawan]]>;
<![CDATA[Hasrul Azwar Hasibuan]]>;
<![CDATA[Elfitra Desy Surya]]>;
<![CDATA[Rahul Ardian Fikri]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4059
<![CDATA[The development of the Industrial Revolution 4.0 has brought significant changes in the business world, especially in the digital startup sector. In this context, human resources (HR) are the key elements that determine the success of entrepreneurship. This study aims to analyze the role of human resources in encouraging the success of entrepreneurship in digital startups in Medan City. The approach used is quantitative descriptive with data collection through questionnaires distributed to digital startup actors. Data analysis was carried out using linear regression techniques to test the influence of human resource competencies on business success. The results show that human resource competencies that include innovation skills, mastery of digital technology, adaptive flexibility, and team collaboration have a significant influence on the success of startups. These findings confirm that in the era of the Industrial Revolution 4.0, strengthening the quality and capacity of human resources is a crucial strategy for the growth and sustainability of digital startups. This research provides practical contributions for business actors and local governments in building a digital entrepreneurship ecosystem based on the development of superior human resources.]]>
<![CDATA[INTERNAL CONTROL SYSTEM AND SYSTEM ANALYSIS RISK MANAGEMENT ON COMPANY PERFORMANCE THROUGH GOOD CORPORATE GOVERNANCE ON PT REGIONAL DEVELOPMENT BANK EAST JAVA Tbk ]]>
<![CDATA[Rendra Nur Suhartanta]]>;
<![CDATA[Yuniningsih]]>;
<![CDATA[Muhdajir Anwar]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4060
<![CDATA[This study aims to analyze the influence of Internal Control System and Risk Management System on Company Performance, with Good Corporate Governance as a mediating variable at PT Bank Pembangunan Daerah Jawa Timur Tbk. The specific objectives of this study are: (1) to analyze the influence of Internal Control System on Company Performance; (2) to analyze the influence of Risk Management System on Company Performance; (3) to analyze the role of Good Corporate Governance in mediating the influence of Internal Control System on Company Performance; and (4) to analyze the role of Good Corporate Governance in mediating the influence of Risk Management System on Company Performance. The population in this study is the Retail Credit Division, Credit Risk Analysis Division, Internal Audit Division, Risk Management Division, Compliance Division and Corporate Secretary of PT Bank Pembangunan Daerah Jawa Timur Tbk totaling 90 employees, using the Slovin formula obtained a sample of 73 respondents. The analysis method used is Partial Least Square (PLS) with the help of Smart PLS 3.0 software. The research results show that: (1) the Internal Control System can have a positive impact on Company Performance; (2) the Risk Management System also plays an important role in improving Company Performance; (3) Good Corporate Governance functions as a link that strengthens the influence of the Internal Control System on Company Performance; and (4) Good Corporate Governance also strengthens the relationship between the Risk Management System and Company Performance.]]>
<![CDATA[OCCUPATIONAL SAFETY RISK MANAGEMENT OF RAGUNAN ZOO STAFF BASED ON ISO 31000 ]]>
<![CDATA[Gea Alzera Kosanda]]>;
<![CDATA[Dominicus Savio Priyarsono]]>;
<![CDATA[Tanti Novianti]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.4062
<![CDATA[Ragunan Wildlife Park (TMR) is one of the largest zoos in Indonesia which is a public body managed by the DKI Jakarta local government facing challenges in managing staff occupational safety risks, especially those who interact directly with dangerous animals. Some of the accidents that occurred showed that the existing safety procedures were not fully effective. This study aims to evaluate the implementation of ISO 31000-based occupational safety risk management in TMR and provide recommendations for improvement of existing systems. This study uses a qualitative approach with a case study design, involving interviews with staff, direct observation, and document analysis related to risk management implemented in TMR. The data obtained were analyzed using the ISO 31000 framework to assess the effectiveness of risk management and identify areas that need to be improved in occupational safety procedures. The results show that TMR has identified a wide range of safety risks, such as wild animal attacks, work equipment accidents, and fire risks. The implementation of ISO 31000 in risk management helps improve safety procedures by improving staff training, the use of appropriate personal protective equipment (PPE), and regular risk evaluation. However, there are still challenges in terms of communication between staff, supervision, and readiness to face emergency situations. The implications of this study show that the application of ISO 31000 can be a more systematic basis in managing safety risks in TMR. This research makes an important contribution to improving staff occupational safety and provides recommendations for more effective risk management, which in turn supports the smooth operation and sustainability of conservation programs at TMR.]]>
