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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 52 Documents
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Search results for , issue "Vol 4, No 2 (2024)" : 52 Documents clear
The Influence of Influencer Marketing and Brand Awareness on Purchase Decisions of Chatime in Bengkulu City Wahyuni, Aisyah Arista; Hidayati, Arifah; Syofian, Syofian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.127

Abstract

This study aims to analyze the influence of influencer marketing on purchase decisions, the influence of brand awareness on purchase decisions, and the influence of both influencer marketing and brand awareness on purchase decisions. The population of this study is Generation Z who purchase Chatime in Bengkulu City. The sample consists of 100 respondents, selected through purposive sampling and non-probability sampling using the Cochran formula. Data analysis was performed using multiple regression and hypothesis testing, employing SPSS version 25. The results of this study conclude that (1) influencer marketing has a positive influence on purchase decisions with a significance of 0.018 0.05, (2) brand awareness has a positive influence on purchase decisions with a significance of 0.000 0.05, and (3) influencer marketing and brand awareness simultaneously have a positive influence with a significance of 0.000 0.05.
THE INFLUENCE OF PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE ADIDAS SHOES (Case Study in Bengkulu City Community) Prayoga, Anggi Josetio; Efindi, Alek Sulaiman; Heriyanto, Emy; Nespia, Rian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.164

Abstract

This research aims to determine the influence of product design and Price on purchasing decisions for Adidas shoes (case study in the people of Bengkulu City). This research uses a quantitative approach. This research was conducted on the people of the city of Bengkulu. The population used in this research was all the people of Bengkulu who knew and were familiar with Adidas brand shoe products. The sample in this study consisted of 75 respondents using the accidental sampling method. Data collection techniques in this research used observation, interviews, and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis, Classical Assumption Test, t-test and F Test. The results of this research show that the Product Design variable partially has a significant influence on the decision to purchase Adidas shoes with a significance value of 0.005 0.05; the price variable partially has a considerable influence on the decision to purchase Adidas shoes with a significance value of 0.016 0.05, then the product design and price variables simultaneously have a significant influence on the decision to purchase Adidas shoes with a significance value of 0.000 0.05.
The Influence of the Human Resource Information System ( HRIS), Organizational Culture, Financial Incentives, and Flexible Working Space (FWS) On Employee Performance (Survey of PT Cloud Hosting Indonesia employees) Saidah, Siti Aulia; Jhoansyah, Dicky; Nurmala, Resa
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.119

Abstract

This research is a study to examine the application of Human Resource Information System (HRIS), Organizational Culture, Financial Incentives and Flexible Working Space (FWS) on employees of PT. Cloud Hosting Indonesia. Specifically, the purpose of conducting research at PT Cloud Hosting Indonesia is to find out management practices in applying the concepts of HRIS, Organizational Culture, Financial Incentives and FWS along with their influence on Employee Performance, especially for employees of PT Cloud Hosting Indonesia. The scope of this research will measure the relationship between research variables both dependent variables and independent variables using quantitative methods, namely multiple linear regression methods. In this study, a research sample was taken from employees of PT Cloud Hosting Indonesia and obtained a total of 60 respondents with a sampling method using a questionnaire distributed to all employees at PT Cloud Hosting Indonesia. The results of respondents' responses from the questionnaire were processed so that the results obtained that the HRIS variables, Organizational Culture, Financial Incentives and FWS, all have a relationship between variables and a significant influence on employee performance variables at PT. Cloud Hosting Indonesia.
IMPACT OF EMOTIONAL AND SPIRITUAL INTELLEGENCE ON EMPLOYEES OF P. INDOMARCO PRISMATAM SUKADANA EAST LAMPUNG Rinnanik, Rinnanik; Aliyah, Hikmatul; Rahayu, Sri; Handayani, Leni Citra
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.144

Abstract

The aim of this research is to find out the impact of emotional and spiritual intelligence on employee performance. The data gathering techniques in this study are done with observations, interviews, questionnaires, and documentation. The population in this study was selected based on the total number of employees of a total of 28 employees at PT Indomarco Prismatama Sukadana East Lampung. In this study, the researchers used saturated sampling. Based on the results of the calculation of the test t through the coefficients table obtained variable significance values of X1 of 0.017 and X2 of 0.019. While simultaneously, through the anova table known significance of 0.003 is a small result of 0.05 which means Ha3 accepted that there is an influence of emotional intelligence and spiritual intelligence on the performance of employees in PT Indomarco Prismatama Sukadana East Lampung. The regression equation result is Y = 3.542 + 0.451 X1 + 0.381 X2, whereas R counts 0.611, which means that the degree of relationship between emotional intelligence (X1) and spiritual intelligences (X2) with employee performance (Y) is quite strong. Whereas the R squere value is 0.373, R Squere can be called a determination coefficient in this case, meaning that the regression model method can be used to predict the Y variable which means Emotional Intelligence and Spiritual Intelligence influence employees performance by 37.3% and the rest is influenced by other factors.
The Correlation Between Marketing Elements and Consumer Purchase Interest at Suzuki Persada Car Dealer Buchori, Buchori; Dede, Dede; Sandora, Putri; Wati, Nani Lina
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.169

Abstract

This study aims to evaluate the impact of each element of the marketing mix on consumer purchase interest, providing valuable insights for Suzuki Persada Car Dealer in developing more effective marketing strategies. The data collection techniques for this research include questionnaires and documentation. The sample in this study consists of 100 consumers interested in purchasing a car at the Suzuki Persada car dealer in Lampung.The results of this study are: (1) the questionnaire instrument used is valid, as the calculated R value is greater than 0.300, (2) the reliability test results, which determine the accuracy of the measuring instruments used, show values of 0.717 for product quality, 0.762 for price, 0.892 for place, 0.745 for promotion, and 0.751 for purchase interest, all of which are greater than the minimum value of 0.6, (3) product quality significantly influences purchase interest by 59.1%, (4) price significantly influences purchase interest by 61.7%, (5) place significantly influences purchase interest by 43.9%, (6) promotion significantly influences purchase interest by 51.5%, (7) product quality, price, place, and promotion significantly influence purchase interest by 80.2%, with the remaining influence coming from other factors
Impact of COVID-19 on China Railway Express: A More State-led Approach to Develop Freight Train YANG, Jiaqi
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.67

Abstract

The China Railway Express (CR Express) is an international railway freight train organised by China Railway Corporation, which has been travelling between China and Europe since 2011. Since its inception, the volume of the CR Express train has increased year by year and the variety of foreign trade goods has been enriched. During the COVID-19, traditional transport channels such as sea and air transport were severely hit, while the volume and product range of the CR Express grew against the trend. Under the impact of the epidemic, the booming development of the CR Express trains could not have been achieved without the guidance and support of the state, i.e. the CR Express trains moved towards a more state-led development model.
Assessment of Agricultural Mechanization's Influence on WIP Costs at PT. Great Giant Pineapple PG4 Lampung Timur BAKHRI, SYAIFUL; Sulastri, Susi; Sandora, Putri; Gunawan, Gunawan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.149

Abstract

The advancement of the times, marked by progress in science and technology, has had a profound impact on human life. As thinking beings, humans continuously strive to develop various aspects of life to improve their quality of living. This process of change is ongoing, especially in the agricultural sector, which plays a crucial role in human life, and in industries such as PT. Great Giant Pineapple, one of the largest fruit plantation companies in Indonesia that has exported its pineapple products to nearly every corner of the world. The objective of this study is to determine and analyze the differences in Work In Progress (WIP) costs before and after the implementation of mechanization in the Banana Department at PT. Great Giant Pineapple PG4. The data used in this study are quantitative, and the methods for data collection include documentation and interviews. For data analysis, a two-sample independent t-test was employed. The results of the data analysis show that the Sig. (2-tailed) value from the Independent Samples Test table is 0.014, which is less than 0.05. Based on the decision criteria for the t-test, it can be concluded that Ha is accepted and Ho is rejected, indicating that there is a significant difference in WIP costs before and after the implementation of mechanization at PT. Great Giant Pineapple PG4 Banana Department. Prior to mechanization, there was an overcost of IDR 1,674,000,000, which was reduced to IDR 749,998,500 after mechanization, resulting in a total saving of IDR 924,001,500. This reduction is attributed to the shift from using 12 manual laborers to just 1 laborer operating a machine, which cut down the workforce by 11 people and simultaneously increased productivity and quality, processing land from 1 hectare to 7 hectares.
Analysis Of The Impact Of Economic Growth, Human Development Index (HDI) And Unemployment Rate On Poverty In Sumatra Island Alamsyah, Adrian; Armelly, Armelly
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.217

Abstract

This study aims to analyze the impact of economic growth, the human development index, and the unemployment rate on poverty in each province on the island of Sumatra using panel data regression analysis with the Random Effect Model (REM) over the period 2013-2022. The results of the study indicate that each independent variable has a different effect on the dependent variable. The economic growth variable has a negative but not significant effect on the poverty level in each province on the island of Sumatra. Meanwhile, the human development index variable has a negative and significant effect, and the unemployment rate variable has a positive and significant effect on the poverty level in each province on the island of Sumatra for the period 2013-2022.
DYNAMICS OF CONFLICT AND COLLABORATION BETWEEN LOCAL AND CENTRAL GOVERNMENT Rozie, Azharisman; Meilinda, Selvi; Sumarno, Dwi Agus; Hendayana, Hendayana; Wijaya, Riko
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.206

Abstract

This study conducted a review of the literature to analyze the dynamics of conflict and collaboration between local and central government in Indonesia. The aim of this research is to identify patterns and trends in these dynamics, as well as the underlying factors. The research presents findings from various articles and academic works that highlight changes in the relationship over time, challenges faced, as well as strategies used to improve intergovernmental cooperation. The research findings show that conflicts between local and central governments are often related to resource struggles, differences in interests, and lack of coordination. For example, conflicts related to the management of natural resources, such as forests and mining, often occur because local and central governments have different interests in their utilization. In addition, differences in regulations and policies between the two levels of government can also trigger conflict. On the other hand, collaboration between local and central governments is driven by factors such as common goals, effective communication, and strong leadership. This collaboration can be realized through various forms, such as cooperation in the preparation and implementation of development programs, exchange of information and data, and coordination in solving common problems. The results of this study provide valuable insights for practitioners at different levels of government to understand and effectively manage intergovernmental conflict and collaboration. Practitioners at the local and central government levels need to improve communication and coordination to minimize conflict and maximize collaboration. In addition, clear and consistent regulations and policies are needed at both levels of government to support effective collaboration. This research makes a new contribution to the understanding of the dynamics of the relationship between local and central government in Indonesia by identifying key factors that drive conflict and collaboration. It also demonstrates the important role of communication, coordination and leadership in building harmonious and productive intergovernmental relations. 
Impact Of Tourism Visits On Increasing Income Of UMKM Actors In Attraction Objects Tourism (ODTW) Hunimua-Liang Beach Central Maluku District. Wael, Muddin; Kakisina, A. L. O.; Pattiselanno, A. E.
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.204

Abstract

The research aims to determine the impact of tourist visits on increasing the income of business actors at the Hunimua-Liang Beach tourist attraction (ODTW), Central Maluku Regency. Respondent sampling was carried out using the purposive sampling method using qualitative analysis. These results indicate that the level of tourist visits at Hunimua-Liang Beach on weekdays and long holidays is not too busy. In contrast to the level of tourist visits on weekends, there are always lots of tourists who usually visit, usually mostly local tourists, there are also domestic and foreign tourists but not too many. The income of traders at Hunimua-Liang Beach on weekdays and long holidays is not very large because there are not too many tourists who come to visit so they don't sell much. In contrast to the income obtained on weekends, the income obtained is greater because many tourists come to visit and many people buy what they sell.

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