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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 37 Documents
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Search results for , issue "Vol 5, No 3 (2025)" : 37 Documents clear
Comparison of Online and Offline Cosmetic Purchase Behavior in Garut Regency with a Focus on Influence Factors and Consumer Preferences Nurhasan, Rohimat
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.402

Abstract

This study aims to compare the behavior of buying cosmetics online and offline in Garut Regency, focusing on influencing factors (product quality, price, halal certification, trust, social influence) and consumer preferences. Using a quantitative approach with a comparative design, data were collected from 100 respondents (50 online, 50 offline) through a questionnaire based on Planned Behavior Theory, analyzed by chi-square test, logistic regression, and path analysis. The results showed that halal certification (? = 0.537, p 0.001) was the most dominant, especially for offline purchases, followed by trust (? = 0.496, p 0.001) and product quality (? = 0.435, p = 0.001) for online. Price and social influence are also significant, with consumer preferences mediating this relationship (?²/df = 1.79, RMSEA = 0.058). Young and high-income consumers tend to choose online, while older and low-income ones choose offline. This study offers insights for cosmetics marketing strategies in semi-urban regions and recommends a mixed-methods approach for future studies
Model Triple Helix in the Partnership of UNY, Industry, and Government for Research-Based Human Resource Development Darmono, Darmono; Nurdiyanto, Heri; Januarti, Nur Endah; Apriyanto, Krisnanda Dwi
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.391

Abstract

This study explores the implementation of the Triple Helix model in strengthening research-based human resources through the strategic partnership between Universitas Negeri Yogyakarta (UNY), industry, and government. The Triple Helix framework posits that innovation and human capital development emerge from synergistic interactions among universities, industry, and government, each contributing unique resources, knowledge, and policy support. At UNY, this partnership is realized through collaborative research projects, technology transfer, curriculum alignment with industrial needs, and policy facilitation aimed at fostering employability and research competence of graduates. The university serves as a knowledge hub that generates research and innovation, while industries provide practical expertise, funding, and employment opportunities, and the government ensures regulatory support and incentives. This paper analyzes case studies of collaborative programs, highlighting mechanisms such as joint research centers, internships, scholarships, and community service initiatives that integrate research into human resource development. The findings demonstrate that the Triple Helix model fosters mutual benefits: UNY enhances its academic relevance and societal impact, industries gain access to skilled and innovative talent pools, and the government achieves policy goals related to national development and workforce competitiveness. The study also identifies challenges, including misaligned expectations, bureaucratic barriers, and funding sustainability, and proposes recommendations for strengthening the governance of partnerships and aligning stakeholder objectives. Overall, the research concludes that the Triple Helix partnership at UNY exemplifies a promising model for advancing research-based human resources that are adaptive, innovative, and responsive to dynamic industrial and societal needs. This model underscores the importance of sustained communication, trust, and shared vision among stakeholders to optimize the outcomes of such collaborations in the Indonesian context and beyond.
Analysis of the Role of Berkah Garbage Bank on the Economic Income of the Community In Belawan Universitas Pembangunan Panca Budi Naibaho, Yanti Br; Faried, Annisa Ilmi
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.398

Abstract

This study examines the role of Bank Sampah Berkah (BSB) in Belawan, Medan, in addressing waste management issues while simultaneously improving the economic well-being of the community. Prior to BSB's establishment in 2016, the majority of Belawan residents (76.2%) disposed of waste indiscriminately, resulting in high daily waste generation (6 kg by 32 respondents, 4–6 kg by 42 respondents). BSB's presence significantly altered this behavior, evidenced by the elimination of respondents generating 6 kg of waste and a drastic increase in the group producing less than 3 kg of waste (rising to 40 respondents). The research findings indicate increased public awareness and participation in waste sorting, driven by direct financial benefits from waste savings (estimated average IDR 200,000/month per customer). These funds are utilized for basic needs, children's education, and even business capital. Although BSB manages a smaller volume of waste (9,245.64 kg/year) compared to Bank Sampah Unit Tri Golan Jaya (148,560 kg/year), BSB excels in its measurable and significant microeconomic impact on its customers. Bank Sampah Berkah proves to be an effective model for community-based waste management that empowers the economy, despite facing challenges of fluctuating customer participation and limited access to recycling product markets.
Pedagogical Leadership Based On Religious Character Education At Hidayatullah Integral Elementary School: A Response To The Global Challenges Of The 21st Century Prima, Ade Putra Tri; Azizah, Rika; Asbani, Asbani; Hidayat, Tomi; Asmara, Adi
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.387

Abstract

This study aims to examine the form of Islamic values-based pedagogical leadership implemented at SD Integral Hidayatullah Putri Hijau in addressing the global challenges of the 21st century. These challenges include moral crises, the flow of globalization, technological disruptions, and socio-cultural changes that directly affect the educational landscape. Employing a qualitative approach with a case study method, data were collected through in-depth interviews, field observations, and document analysis. The findings indicate that the principal and teachers at SD Integral Hidayatullah Putri Hijau practice integrative pedagogical leadership by aligning Islamic vision with contextual learning strategies. Core values such as honesty, responsibility, discipline, and Islamic brotherhood serve as the foundation in decision-making processes and educational interactions. Additionally, the integration of spiritual values within the learning process, holistic character development, and the teachers’ role as role models are key elements in nurturing adaptive, critical, and morally upright students. Character-based pedagogical leadership has been proven effective in establishing an educational ecosystem capable of facing contemporary challenges while maintaining Islamic identity. This study further reveals a significant correlation and regression between pedagogical leadership and the development of students’ religious character, as well as their preparedness in confronting the global challenges of the 21st century.
The Effect of Price, Product Quality and Service Quality of Design Services on Customer Satisfaction at The Berkah Gemilang Banner Shop Medan Shukri, Muhammad Ilham; Agustian, Roro Rian
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.396

Abstract

This study aims to analyse the effect of price, product quality, and service quality of design service on costumer satisfaction at Berkah Gemialng Medan Banner Shop. This study uses a quantitative approach with a survey methode through distributing questionnaires to 62 respondents who are consumers of the store. The sampling technique used simple random sampling. The research instrument has been tested for validity and reliability, with the result that all questionnaire items are declared valid and reliable ( Cronbach`s Alpha 0.70). The results of multiple linear regression analysis show that the variables of price, product quality, and service quality of design service partially and simultaneously have a significant effect on costmer satisfaction. The coefficient of determination (R2) of 0.679 indicates that the model is able to explain varitions in costumer satisfaction well. This study contibutes to the development of managerial strategies, especially in increasing costumer satisfaction in the printing industry.
Science Video Media as an Effective Tool to Enhance Self-Awareness, Responsibility, and Prosocial Behavior in Early Childhood Rulismi, Dwi; Sari, Rika Partika; Nurwita, Syisva; Imran, Ranny Fitria; Masterjon, Masterjon
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.393

Abstract

This study aims to measure the effectiveness of science video media in enhancing the social-emotional abilities of early childhood learners, covering aspects such as self-awareness, a sense of responsibility, and prosocial behavior. The research employed a quantitative approach using a quasi-experimental design, involving 18 children aged 5–6 years, divided into an experimental group and a control group. The research instruments consisted of observation sheets, questionnaires, and teacher interview guides. Data analysis was conducted quantitatively using an independent t-test, complemented by qualitative analysis to provide a deeper understanding of the video media's effectiveness. The findings reveal that the use of science video media significantly improved all three social-emotional aspects. Children became more capable of recognizing and understanding themselves, demonstrated increased responsibility toward themselves and others, and showed more active prosocial behavior, such as cooperation and empathy. Science video media proved to be effective in helping children understand social and emotional values through engaging visual and narrative approaches. By presenting real-life situations and relatable characters, the children experienced more practical and contextual learning. These results reinforce social learning theory, which emphasizes the importance of observation and imitation in children's learning processes. Video media allows children to imitate positive behaviors portrayed in the content, thereby naturally shaping their character and social skills. Thus, science video media can serve as an innovative and effective educational tool to support the social-emotional development of young children. This media can be integrated into the learning process both at school and at home as part of an educational strategy that is responsive to children's needs in the digital era.
The Infulence of Product Quality, Brand Image and Payment Methods on The Decision to Purchase Wardah Cosmetics at Yaraoutlett Shop Tresna, Doni; Sari, Dian Septiana
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.395

Abstract

This study aims to determine how much influence product quality, brand image and payment methods have on purchasing decisions at Yaraoutlett Stores located in Binjai City. The data analysis technique uses multiple linear regression, with the help of SPSS software version 26. The number of samples in this study were 79 respondents who were consumers of Wardah products at the Yaraoutlett Store. The test results on product quality have a positive and significant effect partially on purchasing decisions. The test results on brand image have a partially negative and significant effect on purchasing decisions. The test results on payment methods have a positive and partially significant effect on purchasing decisions. The test results simultaneously show that product quality, brand image and payment methods have a positive and significant effect simultaneously on purchasing decisions. The R2 test results amounted to 41% of purchasing decisions which can be explained by product quality, brand image and payment methods. While the remaining 59% is explained by other factors outside the research model. Thus, improving product quality, brand image and more innovative payment methods can be a driving factor in increasing consumer purchasing decisions for Wardah products at Yaraoutlett Stores.
The Role Of Brand Attachment And Brand Trust On Customer Retention With Brand Loyalty As An Intervening Variable On Bank Bjb Kc Medan Customers Intervening On Bank Bjb Kc Medan Customers Hanif, Sayed Muhammad; Mesrab, Mesrab
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.388

Abstract

This study aims to analyze the effect of brand attachment and brand trust on customer retention with brand loyalty as an intervening variable on customers of Bank BJB Medan Branch Office. The method used is a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM-PLS) analysis techniques on 154 respondents. The results of the study indicate that brand attachment and brand trust have a positive and significant effect on brand loyalty and customer retention. In addition, brand loyalty is proven to be able to mediate the effect of brand attachment and brand trust on customer retention. These findings reinforce the importance of building emotional attachment and customer trust in increasing brand loyalty and customer retention in the conventional banking sector. This study provides theoretical and practical contributions in designing sustainable customer relationship-based marketing strategies.
Determination of Tourists' Choice in Determining Destinations in Garut Regency sopiah, sopiah; Nurhasan, Rohimat
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.406

Abstract

Garut Regency in West Java has an extraordinary tourism potential, with a variety of options such as beautiful mountains such as Papandayan and Guntur, beautiful beaches in the south such as Sayang Heulang and Santolo, plus natural hot springs in Cipanas that make people feel at home soaking up. Not to mention the rich local culture, ranging from typical dodol to handicrafts that can be unique souvenirs. But, even so, there is still a gap in our understanding of what makes tourists choose Garut as their destination—this is very important to encourage the development of the tourism sector there, which can be a support for the local economy. This study tries to dig deeper into the main factors that influence tourists' decisions, using a simple but powerful quantitative method, namely exploratory factor analysis to group variables and logistical regression to see how much influence it has. Data was taken from a direct survey of 100 tourists who were sightseeing in Garut's hit spots, such as Mount Papandayan, Sayang Heulang Beach, Situ Bagendit, Sindangkasih Tourism Village, and Cipanas, the majority of them were domestic tourists who were looking for affordable natural recreation. The results show that there are six key factors that come out: natural attractions and tourism that are the main stars, accessibility and supporting facilities, costs and prices that must be pocket-friendly, social interaction plus local culture, the reputation of the destination from people's reviews, and the diversity of activities such as hiking or outbound that make you not bored. The most dominant is natural attraction, which can explain about 35% of the total variance—that is, the natural beauty of Garut is really a strong magnet for attracting visitors. These findings provide practical implications for tourism managers and local governments, for example increasing digital promotion so that more people know, improving road infrastructure to make access easier, or developing cheap tour packages that combine nature with local culture.
Analysis Of Transformational Leadership Style And Competencies On Employee Performance With Organizational Culture As An Intervening Variable On Pt. Pln (Persero) UP2D Sumut Harahap, Rahmat Hidayat; Surya, Elfitra Desy
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.404

Abstract

This research aims to analyze the influence of transformational leadership style and employee competencies on employee performance, with organizational culture acting as an intervening variable at PT. PLN (Persero) UP2D North Sumatra. The study is motivated by the strategic role of leadership and competencies in enhancing organizational performance within the state-owned electricity sector, especially in adapting to dynamic environmental and technological changes. A quantitative approach was used with data collected through questionnaires distributed to 100 employees using purposive sampling. Structural Equation Modeling (SEM) with the SmartPLS application was utilized to test the proposed hypotheses. The findings show that transformational leadership style and competencies have a significant positive effect on employee performance. Furthermore, organizational culture partially mediates the relationship between both transformational leadership and competencies on employee performance. This indicates that a strong organizational culture enhances the positive effects of leadership and competencies on performance outcomes. The study contributes to the theoretical development of human resource management and provides practical implications for PT. PLN (Persero) in strengthening leadership and cultural transformation to optimize employee performance.

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